SLS South Beach
SLS South Beach is a luxury lifestyle hotel property within the SLS Hotels & Residences brand operated by Ennismore, serving mass-affluent leisure travelers, event guests, and residence buyers across roughly ten global five-star locations.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SLS South Beach does
SLS South Beach is the original Miami Beach property within the SLS Hotels & Residences brand, a luxury lifestyle hotel portfolio owned and operated by Ennismore. The brand operates roughly ten five-star properties across the United States (Miami, Beverly Hills), Mexico (Cancun, Playa Mujeres), the Caribbean (Nassau, Bahamas), South America (Buenos Aires, Argentina; Punta del Este, Uruguay coming soon), Europe (Barcelona, Spain), and the Middle East (Dubai, UAE; The Red Sea, Saudi Arabia). Its flagship Barcelona asset spans 471 rooms including 54 suites and 20 extended-stay apartments. Core offerings comprise luxury accommodations, on-site restaurants and bars (Cleo, LEYNIA, Bungalow, LORA, KYARA, L'Anxova), the Ciel Spa and 24/7 fitness centers, dedicated event spaces including a 770 sqm ballroom, and branded SLS Residences for purchase or long-term rental at multiple locations.
The business model is multi-stream and asset-light at the corporate layer. Revenue derives from nightly room and suite rentals, food and beverage, spa and wellness services, group events and weddings, all-inclusive resort packages (Playa Mujeres), and real-estate sales through the SLS Residences program. Distribution is anchored by direct booking via slshotels.com and the proprietary Dis-Loyalty membership, which provides 20% off first stays, 10% off return stays, 50% off newly opened hotels in their first three months, and complimentary barista beverages across 120+ hotels spanning 11 brands in 70+ destinations under the wider Ennismore/Accor umbrella. Customer segments are mass-affluent luxury leisure travelers, celebration and event guests, corporate/MICE groups, and SLS Residences buyers; pricing is premium nightly with localized resident-rate promotions (e.g., 25% off for Mexican residents at Cancun).
Underlying technology is conventional hospitality stack — direct booking website, email marketing, Instagram and Facebook social presence, and a membership CRM for Dis-Loyalty. No proprietary AI, data assets, patents, or differentiated technology platform is disclosed in the source material.
SLS South Beach firmographics
Firmographics- Name
- SLS South Beach
- Legal name
- SLS Hotels & Residences (operated by Ennismore)
- Website
- https://slshotels.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SLS South Beach is a luxury lifestyle hotel property within the SLS Hotels & Residences brand operated by Ennismore, serving mass-affluent leisure travelers, event guests, and residence buyers across roughly ten global five-star locations.
- Ownership category
- akta.pro rank
SLS South Beach industry classification
Industry- Product category
- Luxury Hotel Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Luxury All-Inclusive Resorts (THAGACAI), Luxury Villas & Residences Resorts (THAGACAM), Luxury Wellness & Spa Resorts (THAGACAG)
Keywords
Where SLS South Beach is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
SLS South Beach business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hotel Accommodations: SLS Hotels generates primary revenue through hotel room and suite rentals across its portfolio of luxury properties. Rooms are available at multiple price points with various amenities and views, including marina and ocean views at premium rates.
- Food & Beverage: On-site restaurants and bars including Cleo, LEYNIA Argentinean Grill, Bungalow Pool & Beach Club, LORA, KYARA, L'Anxova, and other culinary venues. Spa services, poolside food and beverage, and private dining experiences contribute to F&B revenue.
- SLS Residences: Luxury residential living spaces available for purchase or long-term rental at properties including Puerto Madero, Cancun, Harbour Beach, Marina Beach, Dubai, Palm Jumeirah, Madrid (Infantas), and Miami (LUX Brickell).
- Resort Credits and Packages: Revenue generated through promotional packages including Stay Longer & Save (30% off 4+ nights with $50 resort credit), wedding packages, milestone celebrations, and group event bookings.
- Dis-Loyalty Membership: Annual membership program offering exclusive rates and benefits across 120+ hotels from 11 brands in 70+ destinations worldwide. Minimum 1-year commitment with advance booking requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard hotel rooms with balcony/terrace |
| Subscription | Pay-as-you-go | Luxury suites designed by Piero Lissoni |
| Subscription | Annual | Dis-Loyalty membership benefits |
| Subscription | Pay-as-you-go | Mexican resident rate at SLS Cancun |
| Subscription | Pay-as-you-go | SLS Barcelona - Stay Longer & Save |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SLS South Beach product offering
Product offeringCore offering
SLS South Beach is a luxury hotel located in Miami's South Beach neighborhood offering well-appointed guest rooms and suites, on-site dining and nightlife venues, a full-service fitness center, a spa, beach/pool access, and event organizing services. As part of the SLS Hotels & Residences brand operated by Ennismore, it caters to affluent leisure travelers, group celebrations, and corporate events with VIP treatment and signature culinary and wellness amenities.
Product overview
SLS Hotels & Residences is a luxury hotel brand operated by Ennismore, offering lavish and extraordinary hospitality experiences infused with a playful spirit across multiple global destinations. The portfolio includes SLS Hotels (luxury accommodations), SLS Residences (luxury branded living spaces), Dis-Loyalty membership program, SLS Restaurants & Bars (culinary experiences), Ciel Spa & Wellness, SLS Meetings & Events, and All-Inclusive Resort options. Properties span 11 locations: LUX Brickell (Miami), Baha Mar (Nassau, Bahamas), Cancun, Playa Mujeres (Cancun), Barcelona (Spain), Puerto Madero (Buenos Aires), Dubai (UAE), Beverly Hills (Los Angeles), Punta del Este (Uruguay - coming soon), and The Red Sea (Saudi Arabia).
Differentiator
Problem solved
Functional benefit
Brands
- Dis-Loyalty: Loyalty program offering exclusive discounts and benefits across SLS properties and partner hotels worldwide.
Products and services
- SLS Hotels (including SLS South Beach) Luxury hotel brand offering lavish and extraordinary experiences infused with a playful spirit, providing VIP treatment at indulgent destinations including Miami (LUX Brickell, South Beach), Dubai, Nassau, Cancun, Buenos Aires, Barcelona, Beverly Hills, Playa Mujeres, The Red Sea, and Punta Del Este.
Quantifiable outcome
- 15 minutes from Cancún International Airport
- +3 more outcomes
Companies that use SLS South Beach
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
SLS South Beach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SLS South Beach partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EnnismorecoreSLS Hotels & Residences is owned and operated by Ennismore, a global hospitality company. Ennismore creates and manages lifestyle hospitality brands including SLS, and provides development, operational support, and strategic direction for the SLS portfolio.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
SLS South Beach competitors and assessment
Company assessmentDirect peers
- W Hotels: Marriott's lifestyle-luxury hotel brand, directly comparable to SLS in design-forward, vibrant luxury positioning and a similar urban/leisure destination mix. Both target younger affluent travelers seeking social, design-led stays.
- The Standard Hotels: Lifestyle-luxury boutique brand with a playful, design-led ethos that overlaps directly with SLS's positioning. Comparable target demographic (HNW creative-class travelers) and overlapping F&B/nightlife revenue emphasis.
- Mondrian Hotels: Design-forward luxury hotel brand operating in prime urban and resort destinations (Miami, LA, Doha), with overlapping lifestyle positioning to SLS. Both brands emphasize bold interiors and curated F&B experiences.
- Edition Hotels: Marriott/Ian Schrager boutique-luxury brand with a similar playful-luxury ethos, design-led interiors, and integrated F&B programming. Directly comparable in pricing tier, target guest, and property scale.
- 1 Hotels: Luxury lifestyle hotel brand focused on nature-inspired design, wellness, and sustainability in premier urban and resort locations. Comparable pricing tier and target guest, with adjacent wellness/spa emphasis.
- Soho House: Members-based lifestyle hospitality brand combining hotels, residences, and F&B venues with a strong design and social-identity ethos. Comparable revenue mix (rooms, F&B, membership/residences) and target HNW creative-class guest.
- Nobu Hotels: Luxury lifestyle hotel brand co-founded with Robert De Niro, with integrated F&B and residences in prime destinations. Comparable playful-luxury positioning and F&B-driven guest experience.
Broad incumbents
- Andaz (Hyatt): Hyatt's lifestyle-luxury boutique brand offering locally inspired design in major urban and resort destinations. Overlaps with SLS in guest experience philosophy and room-rates tier, though distributed within Hyatt's much larger global system.
Emerging players
- Viceroy Hotels & Resorts: Independent luxury lifestyle hotel group operating design-led urban and resort properties with strong wellness and F&B programs. Comparable in scale, brand ethos, and reliance on direct/lifestyle distribution channels.
- Ace Hotel: Design-led boutique hotel group with a strong cultural and creative-class following. Comparable lifestyle positioning and similar target guest, though typically at a lower ADR tier than SLS's luxury positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
SLS South Beach social profiles
Digital presenceSLS South Beach financial estimates
Financial estimateRevenue estimate
Valuation estimate
SLS South Beach leadership team
Management profileNumber of profiles
SLS South Beach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SLS South Beach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SLS South Beach
What does SLS South Beach do?
SLS South Beach is a luxury hotel located in Miami's South Beach neighborhood offering well-appointed guest rooms and suites, on-site dining and nightlife venues, a full-service fitness center, a spa, beach/pool access, and event organizing services. As part of the SLS Hotels & Residences brand operated by Ennismore, it caters to affluent leisure travelers, group celebrations, and corporate events with VIP treatment and signature culinary and wellness amenities.
Is SLS South Beach a public or private company?
SLS South Beach is a private company. It is classified as corporate owned and is currently operating.
When was SLS South Beach founded?
SLS South Beach was founded in 2008. It employs 11 to 50 people.
Where is SLS South Beach based?
SLS South Beach is headquartered in New York, United States, in the North America region.
How does SLS South Beach make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are food & Beverage, SLS Residences, resort Credits and Packages and dis-Loyalty Membership.
Who are SLS South Beach's main competitors?
Direct peers on record are W Hotels, The Standard Hotels, Mondrian Hotels, Edition Hotels, 1 Hotels, Soho House and Nobu Hotels. Andaz (Hyatt) is listed as a broad incumbent. Emerging players are Viceroy Hotels & Resorts and Ace Hotel.
Does SLS South Beach have an API?
No public API is recorded for SLS South Beach.
What industry is SLS South Beach in?
SLS South Beach's product category is Luxury Hotel Hospitality. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGACAI, Luxury All-Inclusive Resorts. Its NAICS code is 72111 and its SIC code is 7000.