W2W
Walls to Workstations (W2W) is an Irish office interior solutions provider delivering end-to-end fit-out services, glazing systems, furniture specification, and contract flooring to enterprise clients, main contractors, and architects across Ireland and selectively the UK.
- Company typePrivate
- Founded1996
- HeadquartersDublin, Ireland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What W2W does
Walls to Workstations Ltd (trading as W2W) is an Irish office interior design and fit-out solutions provider founded in the mid-1990s and headquartered at Casement House, Baldonnell Business Park, Dublin. The company delivers end-to-end commercial interior projects combining four integrated service pillars: office fit-out, glazing partitions and balustrades, ergonomic and acoustic furniture specification, and contract flooring installation. With nearly 30 years of operating history, W2W serves enterprise occupiers directly (Microsoft, DocuSign, Novartis, PepsiCo, Adobe, HubSpot, MongoDB, Etsy, Guidewire, Central Bank of Ireland, Social Security Scotland HQ, among others) and operates as a specialist subcontractor to tier-one main contractors including John Sisk & Son, BAM Ireland, Graham Construction, and MAC Group on landmark commercial schemes such as the 35,000m² One Microsoft Place EMEA Hub, Coopers Cross Block 1 and Block 2, and the One Microsoft Court 10,000m² Engineering Hub.
The technical offering is anchored on exclusive or preferred distribution partnerships with premium international manufacturers: Bene (Austrian furniture, est. 1790), Optima Systems (UK glazing), Shaw Contract (carpet tile and LVT), Q-Railing (balustrades), IOBAC (adhesive-free magnetic flooring fixing), Teal Healthcare, Fritz Hansen, Orangebox, Arper, Brunner, Pedrali, Muuto, Greyfox, Smart Glass International, and others. Deliverable scope spans double-glazed acoustic partitions rated up to Rw45dB, fire-rated glazing systems, atrium glazing spanning more than 900m² on a single project, switchable privacy glass, modular storage systems, height-adjustable ergonomics, raised access floor systems with magnetic fixing for circular-economy reuse, and Cradle-to-Cradle certified flooring. The 2023 sustainability pivot, transitioning Optima products to Hydro CIRCAL low-carbon aluminium and introducing IOBAC MagTabs, reduces embodied carbon and supports client ESG procurement criteria.
W2W operates a project-based B2B revenue model combining professional services (design consultation, specification, project management) with hardware sales and installation of distributed partner brands. Pricing is quote-based and tender-driven with multi-year contract cadences; no public pricing exists. The company is privately held with no external institutional investment, no public listing, and 11–50 employees. Distribution is principally regional across Ireland, with selected UK and occasional Central European projects (Social Security Scotland HQ, Rossmann Prague), and is delivered via enterprise field sales and direct engagement with architects and interior designers rather than through any digital or API-based channel.
W2W firmographics
Firmographics- Name
- W2W
- Legal name
- Walls to Workstations Ltd
- Website
- https://w2w.ie
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Walls to Workstations (W2W) is an Irish office interior solutions provider delivering end-to-end fit-out services, glazing systems, furniture specification, and contract flooring to enterprise clients, main contractors, and architects across Ireland and selectively the UK.
- Ownership category
- akta.pro rank
W2W industry classification
Industry- Product category
- Office Interior Fit-Out Services
- NAICS
- Glass and Glazing Contractors (23815), Office Furniture (including Fixtures) Manufacturing (33721), Interior Design Services (541410)
- SIC
- Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Office Furniture (2520)
- akta.pro primary industry
- Drywall, Partitions & Suspended Ceilings (IMAFANAG)
- akta.pro secondary industries
- Architectural & Building Glazing Systems (Curtain Wall/Storefront/Canopies) (IMADAHAB), Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)
Keywords
Where W2W is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
W2W business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Office Fit-Out Services: Complete office interior design and fit-out project delivery including glazing, furniture, flooring, and acoustics. Projects range from refurbishments to new workspace planning, serving enterprise clients across Ireland.
- Product Supply and Installation: Supply and installation of office furniture, glazing systems, and contract flooring. Works with leading international brands including Bene, Shaw Contract, Optima, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
W2W product offering
Product offeringCore offering
W2W (Walls to Workstations) is an Irish office interior design and fit-out provider delivering integrated solutions across four pillars: office fit-out services, glazing solutions (partitions, atrium glazing, acoustic glass), furniture solutions (ergonomic seating, height-adjustable desks, storage systems), and contract flooring (carpet tiles, LVT, raised access floors). The company supplies and installs premium international brands such as Bene, Shaw Contract, and Optima, serving enterprise clients, main contractors, architects, and interior designers across Ireland and the UK.
Product overview
W2W (Walls to Workstations) is an Irish office interior design and fit-out solutions provider with nearly 30 years of industry experience. The company operates as a single integrated offering combining four core service pillars: Glazing Solutions (office partitions, atrium glazing, acoustic glass, balustrades), Furniture Solutions (ergonomic seating, height-adjustable desks, storage systems, collaborative furniture from international brands), Contract Flooring Solutions (carpet tiles, LVT, raised access floors), and full Office Fit Out Services. W2W distributes and installs an extensive portfolio of international furniture and interior product brands including Bene (Austrian manufacturer established 1790), Optima Systems (UK glazing manufacturer), Shaw Contract (flooring), Q-Railing (balustrades), GreyFox, Fritz Hansen, Teal Healthcare, Orangebox, BuzziSpace, Arper, Pedrali, and Muuto. The company emphasises sustainable and circular economy products, offering solutions designed for adaptability, reusability, and low environmental impact. Project capabilities span from single-office fit-outs to large-scale commercial developments including major tech company headquarters.
Differentiator
Problem solved
Functional benefit
Products and services
- Office Fit Out Services End-to-end office interior design and construction services integrating design and construction from concept to completion, including design consultation, furniture specification, glazing, contract flooring, and acoustics. Targeted at enterprise corporate clients, main contractors, architects, and interior designers in Ireland and the UK.
- Glazing Solutions Comprehensive glazing solutions including office partitions, double-glazed screens, atrium glazing, fire-rated glass, acoustic performance doors, switchable glass, balustrade systems, and curved glass installations for commercial and residential interiors.
- Furniture Solutions Supply and installation of ergonomic office furniture, height-adjustable desks, storage systems, collaborative furniture, acoustic pods, and bespoke pieces from premium international manufacturers including Bene, Fritz Hansen, Orangebox, Arper, Pedrali, Muuto, and Framery.
- Contract Flooring Solutions Commercial flooring supply and installation including carpet tiles, luxury vinyl tiles (LVT), and raised access floor systems with sustainable adhesive-free fixing systems such as IOBAC MagTabs supporting circular economy principles.
Quantifiable outcome
- 25% increase in productivity from implementing ergonomic solutions (Washington State Department of Labor research)
- +1 more outcomes
Companies that use W2W
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles4 records
W2W technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
W2W partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- BenecoreExclusive Irish trading partnership making Walls to Workstations the sole dealer of Bene products in Ireland. Bene is an Austrian furniture manufacturer established in 1790, renowned for innovative, high-quality furniture solutions. The partnership combines Bene's extensive product range and sustainability expertise with W2W's local market knowledge and service excellence.
- Q-RailingcorePartnership enabling W2W to offer comprehensive balustrade solutions for commercial and residential projects. Q-Railing, headquartered in Emmerich am Rhein, Germany, is an innovator in railing systems known for quality, unique design, and excellent performance.
- Shaw ContractcorePartnership for contract flooring solutions including carpet tiles and LVT. Shaw Contract designs and manufactures carpet and resilient products with emphasis on sustainability and Cradle to Cradle Certified products. W2W offers Shaw Contract's New Path carpet tile and Nordic LVT collections.
- Optima Products LimitedcoreUK manufacturer of glazed partitions and door systems. W2W installs Optima Revolution 100, Revolution 54, and 117+ systems along with Edge Affinity doors. Optima has moved to Hydro CIRCAL low-carbon aluminium with 75% recycled content.
- Optima Systems (Hydro CIRCAL)coreOptima Products Limited has transitioned to Hydro CIRCAL certified low-carbon aluminium (minimum 75% recycled post-consumer scrap) for glass partitions and doors, providing significantly reduced embodied carbon.
- GreyfoxminorFurniture supplier known for FLOAT collection designed for movement and flexible workspace configurations.
- SpacestorminorWorkspace design supplier providing storage and spatial solutions for RSA Dublin HQ project.
- FrameryminorSupplier of acoustic pods and soundproof meeting rooms for RSA Dublin HQ and other projects.
- Teal HealthcareminorHealthcare furniture specialist exclusively distributed in Ireland by Walls to Workstations, providing bariatric patient chairs, hip chairs, and electric recliners meeting healthcare safety and infection control standards.
- OrangeboxminorFurniture supplier for acoustic products and flexible seating solutions used in Novartis and RSA Dublin HQ projects.
- ArperminorDesign furniture supplier providing seating and furniture solutions for Novartis Dublin project.
- BrunnerminorFurniture manufacturer supplier for Novartis project delivering modern seating solutions.
- BralcominorFurniture supplier for RSA Dublin HQ project providing desking systems.
- MuutominorScandinavian furniture brand included in Wayflyer Dublin headquarters loose furniture package.
- PedraliminorItalian furniture manufacturer included in Wayflyer Dublin headquarters and RSA Dublin HQ furniture selection.
- InclassminorFurniture manufacturer included in Wayflyer and RSA Dublin HQ projects for seating and furniture solutions.
- NotiminorFurniture manufacturer included in Wayflyer Dublin headquarters furniture package.
- SoftlineminorFurniture brand included in Wayflyer Dublin headquarters loose furniture selection.
- ProfimminorSupplier of Light Up task chairs for Wayflyer Dublin headquarters wellness-driven workspace.
- Gensler/RKDcoreArchitecture firms serving as architects on major projects including Etsy Dublin HQ and One Microsoft Place. RKD is a key architectural partner for glazing and fit-out projects.
- Henry J LyonscoreLeading Irish architecture firm and BSI accredited BIM Tier 1 Lead Designer, partnered on multiple projects including Novartis Dublin and DocuSign Dublin.
- John Sisk & SoncoreMajor main contractor on landmark commercial developments including Coopers Cross Block 1 and Block 2 in Dublin's North Docklands.
- BAM IrelandcoreMain contractor for One Microsoft Place - multi-award-winning 35,000m² campus project.
- Graham ConstructioncoreMain contractor for RSA Dublin HQ project in Dundrum, Dublin.
- MAC GroupcoreConstruction and fit-out firm partnered on One Microsoft Court and Private Investment Fund projects.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
W2W competitors and assessment
Company assessmentDirect peers
- Oktra: UK-based office design and build specialist delivering integrated fit-out, furniture, glazing and flooring solutions for enterprise clients. Closest like-for-like competitor to W2W with an overlapping design-led, single-contractor model and similar multi-brand product catalogue.
- Morgan Lovell: UK office interior fit-out and furniture specialist serving enterprise and professional services clients with integrated design, furniture, glazing and flooring offerings. Comparable in scope of services and customer mix to W2W, and a regular bidder on Dublin enterprise mandates.
- Claremont Group Interiors: UK-based office fit-out and furniture group providing design, space planning and installation services to corporate occupiers. Comparable end-to-end service model and similar enterprise client base (financial services, tech) to W2W.
- Maris Interiors: UK office interior fit-out contractor offering design, build, furniture and glazing for commercial occupiers. Closely aligned service lines and customer profile to W2W, particularly in the technology and financial services verticals.
- Overbury: UK office fit-out and refurbishment contractor (Morgan Sindall group) delivering Cat A and Cat B fit-outs for major occupiers. Comparable in scale of project delivery, main-contractor integration and enterprise client mix to W2W.
- BW Workplace Experts: Irish and UK office design-and-build specialist offering integrated fit-out, furniture and refurbishment services. Most direct Irish competitor to W2W with overlapping enterprise and tech-sector client base.
- Mivan: Northern Ireland-based specialist fit-out and refurbishment contractor operating across Ireland and the UK in commercial interiors. Comparable specialty-contractor model and geography, with broader scope into hospitality and heritage fit-outs.
Regional players
- McNamara Construction: Irish main contractor with an interiors division delivering commercial fit-out and refurbishment across Ireland. Adjacent competitor on enterprise interior tenders in the Irish market with a similar client base.
Others
- Optima Systems: UK manufacturer of glazed partitions and door systems supplied and installed by W2W. A direct supplier-partner but also a route-to-market for competing glazing installers in Ireland, making it an adjacent player in the value chain rather than a head-to-head peer.
- Bene GmbH: Austrian office furniture manufacturer (est. 1790) for whom W2W is the exclusive Irish dealer. Supplier-partner rather than competitor, but Bene's brand and design IP materially underpins W2W's furniture proposition and customer wins.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
W2W social profiles
Digital presenceW2W financial estimates
Financial estimateRevenue estimate
Valuation estimate
W2W leadership team
Management profileNumber of profiles
Profiles3 records
W2W funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
W2W M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about W2W
What does W2W do?
W2W (Walls to Workstations) is an Irish office interior design and fit-out provider delivering integrated solutions across four pillars: office fit-out services, glazing solutions (partitions, atrium glazing, acoustic glass), furniture solutions (ergonomic seating, height-adjustable desks, storage systems), and contract flooring (carpet tiles, LVT, raised access floors). The company supplies and installs premium international brands such as Bene, Shaw Contract, and Optima, serving enterprise clients, main contractors, architects, and interior designers across Ireland and the UK.
Is W2W a public or private company?
W2W is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was W2W founded?
W2W was founded in 1996. It employs 11 to 50 people.
Where is W2W based?
W2W is headquartered in Dublin, Ireland, in the Europe region.
How does W2W make money?
Two revenue lines are on record. Office Fit-Out Services are the primary driver. The others are product Supply and Installation.
Who are W2W's main competitors?
Direct peers on record are Oktra, Morgan Lovell, Claremont Group Interiors, Maris Interiors, Overbury, BW Workplace Experts and Mivan. McNamara Construction is listed as a regional player. Others are Optima Systems and Bene GmbH.
Does W2W have an API?
No public API is recorded for W2W.
What industry is W2W in?
W2W's product category is Office Interior Fit-Out Services. Its primary akta.pro industry code is IMAFANAG, Drywall, Partitions & Suspended Ceilings, with a secondary code of IMADAHAB, Architectural & Building Glazing Systems (Curtain Wall/Storefront/Canopies). Its NAICS code is 23815 and its SIC code is 2540.