Masters in Minds Ltd

What Masters in Minds Ltd does

Masters in Minds Ltd is a Glasgow, United Kingdom-based private limited company, founded in 2007, operating as a boutique business consulting firm in the organizational development and human performance domain. It is founder-led by Julie McCann (Founder, CEO, and Managing Director) and operates with a headcount in the 11–50 range, serving UK-based enterprise and government clients across eight declared vertical sectors: Manufacturing, Financial & Investment Services, Energy & Renewables, BPOs/Customer Contact Centres, Social & Third Sector, Technology, Central & Local Government, and Utilities. Its named client roster spans large enterprises and public-sector organisations (e.g., BBC, NHS, Honeywell, RICOH, Schroders, Standard Life, Aegon, Scottish Enterprise, Teleperformance, Webhelp), with engagement sold primarily via direct consultative sales and content marketing.

The company's offering combines professional services with productised intellectual property. The professional services portfolio includes MIM Consulting, Organisational Audits, Training Courses/Programmes, and Coaching & Mentoring Programmes. The productised layer consists of three proprietary assessment instruments — the Emotional Intelligence 360° Johari360°, the Mindset Indicator Monitor™, and the Culture Audit Platform (Masters in Culture) with Engagement Survey and Mood Monitor — distributed both as consulting inputs and through an online store. A digital sub-brand, MiM Digital, and Learning-as-a-Service packaging point to ongoing productisation of the methodology.

The revenue model is anchored in professional services fees for bespoke consulting engagements and training programmes, supplemented by subscription/recurring revenue from digital products and ILM-certified courses sold via the company's online storefront. Pricing is not publicly disclosed and engagements are initiated through scheduled consultations. Go-to-market is sales-led and direct, segmented by vertical with content marketing (articles, white papers, videos, books) feeding top-of-funnel awareness. The firm operates a UK-domestic-only geography with no disclosed international footprint, parent company, institutional investor, or funding rounds.

Name

Masters in Minds Ltd

Legal name

Masters in Minds Ltd

Website

https://mastersinminds.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Masters in Minds Ltd is a Glasgow, UK-based boutique consulting firm founded in 2007 that delivers leadership development, culture transformation, and organizational performance services to UK enterprise and government clients across eight sectors, using proprietary psychology-based assessment tools including Johari360° and the Mindset Indicator Monitor™.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Educational Services (8200)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industry

Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)

Keywords

• Organizational consulting
• Leadership development
• Executive coaching
• Culture transformation
• Business consulting

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting engagements including MIM Consulting, Organisational Audits, and bespoke programme development for leadership and organizational development.
2. Training and Development Programmes: Training courses, coaching, and mentoring programmes delivered to corporate clients and individuals, including ILM-certified courses.
3. Digital Products: Digital platforms including MiM Digital, Learning as a Service, and proprietary assessment tools sold through the company store.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Masters in Minds Ltd delivers psychology-based organisational development consulting, leadership development, culture transformation, executive coaching, and bespoke training programmes to corporate and government clients. Core offerings combine professional consulting services with proprietary assessment platforms (Culture Audit Platform, Johari360™ Emotional Intelligence 360°, Mindset Indicator Monitor™) and are sold as standalone services or combined engagements across multiple UK sectors.

Product overview

Masters in Minds Ltd is a leading business consulting firm in the UK offering a portfolio of professional services focused on organisational transformation and human performance. The company operates a platform-plus-services model, combining proprietary assessment tools (Culture Audit Platform - Masters in Culture, Emotional Intelligence 360° - Johari360°™, Mindset Indicator Monitor™) with consulting services (MIM Consulting, Organisational Audits) and professional development programmes (Training Courses, Coaching & Mentoring Programmes). The offering is delivered across six specialist sectors including Manufacturing, Financial & Investment Services, Energy & Renewables, BPOs, Technology Sector, and Central & Local Government.

Differentiator

Problem solved

Functional benefit

Brands

• MiM Digital: Digital services offering from Masters in Minds
• Masters in Culture
• Johari360°™
• Mindset Indicator Monitor™

Products and services

• MIM Consulting Core consulting service focused on igniting potential in people and process performance for sustainable competitive advantage; delivered to enterprise and government clients across multiple UK sectors.
• Organisational Audits
• Training Courses / Programmes
• Coaching & Mentoring Programmes
• MiM Digital
• Learning as a Service
• Culture Audit Platform - Masters in Culture
• Emotional Intelligence 360° - Johari360°™
• Mindset Indicator Monitor™

Named customers28 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lane4: UK-based performance management and leadership development consultancy combining proprietary assessments, executive coaching, and team performance programmes. Directly comparable to Masters in Minds on geography, offering mix (coaching + assessment IP), and target mid-to-large enterprise clients.
• Harthill Group: UK leadership development and consulting firm offering culture, team effectiveness, and executive coaching services. Comparable boutique scale, UK focus, and similar blend of psychology-based methodology and corporate engagement work.
• Shirlaws Group: UK business coaching and leadership development firm serving SME and mid-market clients with coaching, strategy, and performance programmes. Comparable on coaching-led service model, though serving smaller clients than Masters in Minds' enterprise roster.
• Roffey Park Institute: UK-based leadership and organizational development institute offering executive education, coaching, and culture transformation programmes. Comparable on UK base, executive education + coaching mix, and B2B/government clientele.
• BTS Group: Global strategy execution and leadership development consultancy combining business simulations, leadership programmes, and organizational assessments. Comparable on the strategy execution and leadership development pillars, though at significantly larger scale.

Emerging players

• Insights Discovery: Provider of psychometric personality and team-effectiveness assessments (Insights Discovery) used in coaching, leadership development, and team workshops. Comparable on the proprietary assessment tool approach (Johari360°, Mindset Indicator Monitor) and B2B coaching/L&D channel.

Broad incumbents

• Korn Ferry: Global organizational consulting firm spanning executive search, leadership development, and culture transformation. Comparable on culture/leadership offerings, though operating at vastly larger scale and broader scope than Masters in Minds.
• DDI (Development Dimensions International): Global leadership development consultancy offering assessments, leadership training, and selection systems to enterprise clients. Comparable on the assessment-and-training methodology, though with deeper enterprise footprint and broader product set.
• Center for Creative Leadership (CCL): Global non-profit leadership research and development organization offering executive education, coaching, and culture change programmes. Comparable on the leadership development and culture transformation offerings for enterprise and government.
• FranklinCovey: Global training and consulting firm offering leadership, culture, and performance programmes (e.g., The 7 Habits, Speed of Trust) delivered to enterprise and government clients. Comparable on the leadership training and culture-change practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mastersinminds
• Facebookfacebook.com/mastersinminds
• LinkedInlinkedin.com/company/masters-in-minds-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masters in Minds Ltd