AutoWeek.com

What AutoWeek.com does

AutoWeek.com is a digital media platform serving automotive enthusiasts, racing fans, and car-culture hobbyists in North America. Founded in 1958 and headquartered in Detroit, the company publishes breaking car news, motorsports coverage (NASCAR, Formula 1, IndyCar, NHRA), vehicle reviews and road tests, car-culture features (classic cars, DIY, concours events), and buying guides for automotive gear such as dash cams, EV chargers, jump starters, and radar detectors. The platform distributes content across its primary website, an email newsletter, the Quick Spin podcast, and social channels on X, Facebook, Instagram, and Pinterest.

The underlying technology is a conventional web-based digital media platform with integrated podcast hosting, newsletter delivery, and social media distribution — no proprietary AI, API, or SaaS products are documented. All editorial content is produced by named human journalists and editors. AutoWeek operates as a wholly-owned property of Hearst Autos, Inc., a division of Hearst Digital Media within Hearst Communications, sharing editorial resources and infrastructure with sibling automotive titles.

The business model is advertising-led: revenue is generated through display advertising, sponsored content, and affiliate commissions on product recommendations (the site explicitly discloses that it may earn commission from links). The publication is free to readers and does not operate a subscription or paywall model. The customer base is a horizontal persona segment of automotive enthusiasts with no disclosed enterprise clients, making the actual revenue concentration dependent on advertiser relationships that are not itemized in available data.

Name

AutoWeek.com

Legal name

Hearst Autos, Inc.

Website

https://autoweek.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

AutoWeek.com is a Detroit-based digital automotive media platform, founded in 1958 and owned by Hearst Autos, that publishes car news, motorsports coverage, vehicle reviews, car-culture features, and gear guides for North American automotive enthusiasts, monetized primarily through advertising and affiliate commissions.

Ownership category

akta.pro rank

Product category

Automotive Digital Media

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

Keywords

• Automotive journalism
• Motorsports news
• Vehicle reviews
• Car culture media
• Digital publishing

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: AutoWeek generates revenue primarily through display advertising and sponsored content on its website. The site features multiple ad placements including banner ads, sponsored articles, and affiliate links. The site explicitly states 'We may earn commission from links on this page' indicating affiliate revenue from product recommendations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

AutoWeek.com is a digital automotive media platform that publishes breaking car news, motorsports coverage (NASCAR, Formula 1, IndyCar, NHRA), vehicle reviews and road tests, car culture features, and automotive gear guides. Content is delivered through articles on the website, email newsletters, podcasts (Quick Spin), and social media channels, supported by display advertising and affiliate commissions.

Product overview

AutoWeek.com is a car culture and automotive news media platform that delivers breaking car news, motorsports coverage, vehicle reviews, and car-related lifestyle content. The platform operates through multiple content channels including News (breaking automotive news and industry coverage), Racing (NASCAR, Formula 1, IndyCar, NHRA coverage), Drives (road tests and vehicle reviews), Car Life (classic cars, DIY, car culture), Podcasts (Quick Spin vehicle reviews), and Gear Guide (automotive equipment reviews). The company has been publishing since 1958 and is part of Hearst Autos/Hearst Digital Media. No standalone software products, APIs, or SaaS offerings were identified in the source data.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoWeek News Breaking car news, industry trends, and automotive coverage spanning EVs, recalls, market analysis, and new vehicle reveals for automotive enthusiasts and general readers.
• AutoWeek Racing Motorsports editorial coverage including NASCAR, Formula 1, IndyCar, and NHRA with race results, driver news, and event coverage targeted at racing fans and motorsports followers.
• AutoWeek Drives New car reviews, road tests, and road trip content featuring detailed vehicle evaluations and driving impressions for consumers researching vehicle purchases.
• AutoWeek Car Life Car culture content including classic cars, DIY projects, car events, concours coverage, and lifestyle features on automotive history and community for enthusiast readers.
• Quick Spin Podcast Short-form podcast featuring AutoWeek editors delivering honest reviews and driving impressions of new vehicles from an insider perspective for podcast listeners and car shoppers.
• Gear Guide Automotive equipment reviews and buying guides for dash cams, EV chargers, jump starters, and radar detectors with testing-based recommendations aimed at automotive consumers researching gear purchases.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hearst AutoscoreOthersAutoWeek is part of Hearst Autos, a division of Hearst Digital Media. Hearst Autos manages the automotive publishing portfolio including Autoweek, providing editorial resources, technology infrastructure, and business operations support.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Edmunds: Digital automotive content and car-shopping platform with editorial reviews, news, and pricing tools; competes for the same car-buyer attention and auto-adjacent affiliate dollars.
• Car and Driver: Automotive enthusiast publication covering news, reviews, and motorsports; also owned by Hearst, making it a direct sister property in the Hearst Autos portfolio with the most directly comparable offering.
• Cars.com: Major automotive marketplace and content site with reviews, news, and shopping tools; competes for automotive-intender audiences and a meaningful share of dealer and OEM advertising.
• The Drive: Digital-first automotive media outlet covering news, reviews, gear, and car culture; directly comparable to AutoWeek's content mix with a younger, digital-native audience.
• MotorTrend: Major U.S. automotive media brand covering reviews, news, motorsports and video content; competes head-to-head with AutoWeek for enthusiast readers and OEM/aftermarket advertising dollars.
• Road & Track: Hearst-owned enthusiast automotive publication focused on performance, motorsports, and driving culture; overlapping editorial mission and audience with AutoWeek.
• Hagerty Media: Enthusiast automotive media network (including Hagerty Drivers Club magazine) covering classic cars, racing, and collector culture; the closest peer in the classic/collector enthusiast segment.
• Top Gear: Global automotive media brand covering reviews, motorsports, and car culture; directly comparable editorial product though primarily U.K.-anchored, and competes for international enthusiast mindshare.

Emerging players

• Bring a Trailer: Curated online auction platform with strong enthusiast content (BaT Journals, comments, listings) focused on collector and enthusiast vehicles; emerging peer in the enthusiast/collector segment AutoWeek covers.

Broad incumbents

• J.D. Power: Established automotive data, research, and consumer insights firm; broader portfolio that overlaps with AutoWeek in vehicle reviews and automotive consumer information, but is not a niche enthusiast publisher.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/autoweekusa
• Facebookfacebook.com/AutoweekUSA
• Instagraminstagram.com/AutoweekUSA
• Pinterestpinterest.com.au/autoweekusa
• LinkedInlinkedin.com/company/Autoweek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoWeek.com