What Pellenc does

Pellenc is a privately-held French industrial group, founded in 1973 and headquartered in Pertuis, that designs, manufactures, and services battery-powered professional equipment for three vertical end markets: viticulture and viniculture, arboriculture (including olive cultivation), and the maintenance of urban green spaces. Its proprietary lithium-ion ecosystem — built since 2008 around ULiB (750/1200/1500) and ALPHA (260/520) battery platforms — powers a broad tool catalog including pruning shears (Vinion, C35, C45), tying tools (FIXION 2, F3X), chainsaws (SELION range), hedge trimmers (HELION 3), brushcutters (EXCELION), blowers (AIRION 3 and AIRION BACKPACK), olive harvesters (POWER 48), and the Cultivion weeder, alongside grape harvesters (OPTIMUM), autonomous vineyard equipment, and post-acquisition PERA winemaking (oenoprocess) systems. The platform holds 1,081 patents and supports multiple LONGTIME®-certified products with 10-year spare parts availability.

Pellenc monetizes through hardware sales of professional-grade battery tools, complemented by recurring service revenue from a network of Tech Care centers in France, Belgium, and Italy (repair, rental, refurbished sales), financing products delivered through PELLENC Solutions Finances and partners SIRCAM and LOCAM (credit, leasing, battery rental, all-inclusive rental packages), and customer-loyalty monetization via the PELLENC Club. Distribution runs through more than 800 authorized dealers across Europe, the Americas, Africa, and Oceania, with a direct e-commerce storefront at store.pellenc.com covering smaller accounts. R&D is organized around 142 engineers, €13.5M annual R&D spend (2017 benchmark), and targeted strategic moves such as the Agreenculture autonomy partnership (2025) and the Pellenc ST optical-sorting AI deployment at McKinstry's Northern Ireland C&D recycling plant (2026).

At the reported 2017 scale of €254M revenue (€159M exports, 62.8%) and approximately 1,500 employees across 18 subsidiaries and 7 industrial sites, Pellenc has been the pioneer and incumbent in professional lithium-ion outdoor tools in Europe. Its installed-base economics, decade-long product support commitment, regulatory alignment with EU noise and emissions rules, and a uniquely transverse vine-to-cellar offering position it as a defensible mid-sized industrial leader in niche professional electrification, with selective diversification moves into agricultural autonomy and industrial optical sorting observable in the most recent period.

Name

Pellenc

Legal name

PELLENC SAS

Website

https://pellenc.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

251–500 employees

Short description

Pellenc is a French industrial manufacturer founded in 1973 that designs and sells a proprietary lithium-ion ecosystem of professional battery-powered tools and equipment for viticulture, arboriculture (including olive cultivation), and urban green-space maintenance, distributed through more than 800 dealers globally with full post-sale service and financing support.

Ownership category

akta.pro rank

Headquarters

HQ city

Pertuis

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Battery-powered tool sales: Sale of professional battery-powered equipment including pruners, hedge cutters, blowers, brushcutters, chainsaws, mowers, and olive harvesters for viticulture, arboriculture, and urban green space maintenance.
2. Professional services (Tech Care): Technical services including repair, maintenance, warranty programs, and short-term rental of battery tools through dedicated Tech Care centers.
3. Financing services: Pellenc Solutions Finances offers credit, leasing, battery rental, and All-Inclusive rental packages through financial partners (SIRCAM SAS, LOCAM SAS).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pellenc designs, manufactures and sells professional battery-powered equipment and machinery for viticulture, arboriculture, olive cultivation, and urban green space maintenance, built on its proprietary lithium-ion battery platform (ULiB, ALPHA). Its portfolio spans handheld tools (pruning shears, chainsaws, hedge cutters, blowers, brushcutters, tying tools), specialized harvesting equipment (olive harvesters, grape harvesters), autonomous inter-row vehicles, and complete winemaking/oenoprocess equipment through PERA PELLENC OENOPROCESS. The company also provides optical sorting technology with AI-based CNS BRAIN for the recycling industry.

Product overview

Pellenc is a French manufacturer of battery-powered tools and equipment serving viticulture, viniculture, arboriculture, olive cultivation, and green space/urban maintenance. The product portfolio centers on a proprietary ecosystem of lithium-ion batteries (ULiB, ALPHA, ALPHA LITE, MADE FOR series) powering a wide range of cordless professional tools including pruning shears (Vinion, C35, C45, C3X), tying tools (FIXION 2, F3X), blowers (AIRION 3, AIRION BACKPACK), hedge trimmers (HELION 3, HELION ALPHA), chainsaws/pruners (SELION series), brushcutters (EXCELION 2, EXCELION ALPHA), weeders (Cultivion), olive harvesters (POWER 48), and ride-on/walk-behind mowers (RASION 2). The portfolio is supplemented by viniculture equipment (reception, pressing, thermovinification, clarification, cold chain, OENOPROCESS) acquired via PERA in 2013, and optical sorting technology (Mistral+ CONNECT) with AI-based CNS BRAIN for waste recycling. Pellenc supports its products with Tech Care service centers, financing solutions (PELLENC Solutions Finances), and the Pellenc Club loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Pellenc Connect: Connected IoT-enabled tools and equipment offering for precision agriculture and smart battery-powered equipment.

Products and services

• AIRION 3 Lightweight, handheld electric leaf blower with 17.5 N thrust, up to 920 m3/h airflow, IP54 waterproofing and 79 dB noise level; LONGTIME certified. Designed for professional green space and urban maintenance crews.
• AIRION BACKPACK Backpack-mounted electric blower for intensive professional use, delivering 27 N thrust, 1,455 m3/h airflow, IP54 waterproofing, 10x fewer vibrations than thermal equivalents and up to 3 hours runtime.
• C35 Professional electric pruning shear for arboriculture with 35 mm cutting diameter, Activ'Security anti-cut protection, brushless motor and LONGTIME certification. Weighs 720 g, compatible with ULiB 150 and 250 batteries.
• C45 Professional battery-powered pruning shear with 45 mm cutting diameter, Activ'Security anti-cut system, brushless motor and LONGTIME certification. Weighs 865 g, compatible with ULiB 150P and 250 batteries.
• HELION 3 Professional battery-powered hedge trimmer with interchangeable blade system (51/63/75 cm), 3 cm cutting capacity, anti-jamming system, IP54 rating and up to 1.5 days runtime; LONGTIME certified.
• POWER 48 Electric olive harvesting comb with 480 W brushless motor, dual speed settings and up to 8x faster than manual harvest. Available in fixed (2.2 m) and telescopic (up to 3.1 m) pole versions. Features exclusive carbon fiber fingers with silicone overlays to protect fragile olives.
• SELION 12 EVO Compact handheld electric chainsaw, ultralight at 1.95 kg with 1200 W brushless motor equivalent to 30 cm3 thermal engine. Features electronic chain brake, auto-tensioning and up to 4-5 hours runtime with Alpha 520 battery.
• SELION TELESCOPIC EVO Pole-mounted electric chainsaw reaching up to 4.5 m height, 1200 W brushless motor, multi-position tilting head (+90°/-45°), auto-tensioning chain; available in T175/225 and T220/300 models.
• ULiB 750 / 1200 / 1500 Batteries Series of high-capacity lithium-ion backpack batteries (Ultra Lithium Battery) with capacities from 745 Wh to 1,491 Wh, IP54 rating and BMS management. ULiB 1200 and 1500 are LONGTIME certified; lifetime equivalent to 7,000L of gasoline.
• ALPHA 260 / 520 Batteries Compact onboard lithium-ion batteries for the ALPHA tool range, 260 Wh and 520 Wh capacities, IP54 rated, clip-on mounting system, adaptable to backpack use with ALPHA harness.
• EXCELION 2 Professional battery-powered brushcutter with 43.2 V motor, 400 mm cutting diameter, multiple speed settings, compatible with ULiB and ALPHA battery ranges.
• EXCELION ALPHA Battery-powered brushcutter with onboard battery system, up to 6,400 rpm, 400 mm cutting diameter, adjustable handle, up to 3h30 runtime with ALPHA 520 battery.
• Vinion Pruning Shear Battery-powered pruning shear for viticulture, claimed as the lightest on the market with high cutting speed. Part of Pellenc's vineyard tool range.
• Prunion Pruning Shear Battery-powered pruning shear for green spaces and urban maintenance, designed for tree and shrub pruning.
• Cultivion Electric hoeing/weeding tool for chemical-free weeding, battery-powered, designed for green spaces and urban maintenance.
• City Cut Cutting head accessory for brushcutters designed for urban green space maintenance.
• FIXION 2 Tying Tool Battery-powered tying tool for trellising and vine training, part of Pellenc's viticulture tool range.
• F3X V25 / F3X H35 Tying Tools Battery-powered tying tools for viticulture and arboriculture. The F3X H35 was independently tested and ranked No. 1. Available under the All-Inclusive financing program.
• OPTIMUM Grape Harvester Grape harvesting machine (machine à vendanger) for viticulture, available in both tractor-mounted and self-propelled configurations.
• Viniculture / Oenoprocess Equipment Wine-making equipment covering reception, pressing, de-alcoholization, thermovinification, clarification and cold chain management. Includes PERA PELLENC OENOPROCESS line acquired in 2013, making Pellenc the only provider covering the full vine-to-cellar chain.
• Mistral+ CONNECT Optical Sorting Unit Optical sorting unit with AI-based CNS BRAIN technology for automated material sorting. Supplied by Pellenc ST for construction and demolition waste recycling facilities.
• Tech Care Service Centers Network of technical excellence centers providing repair, maintenance, rental and refurbished equipment sales services. Locations include Brussels, Pertuis, N\u00e9ac, Servian, Cormontreuil (France), Pellenc Italia and Maniscalco (Italy).
• Pellenc Solutions Finances Financing solutions including credit, leasing (13-60 months), battery rental and All-Inclusive rental (tool + service package) for professional battery-powered tools. Partners include SIRCAM SAS (credit) and LOCAM SAS (leasing).

Quantifiable outcome

• Operating cost reduction from $5/hour (gas) to 11-17 cents/hour (electric)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core and major.

• KivercocoreTechnology or Integration · 23 April 2026Kiverco designed and installed Northern Ireland's most advanced C&D waste recycling facility for McKinstry (£16 million investment). Pellenc ST supplies six Mistral+ CONNECT optical sorting units and AI-based CNS BRAIN technology for the facility in County Antrim, scheduled for final commissioning in spring 2026.
• McKinstry (Northern Ireland)majorStrategic or Co-development Partner · 23 April 2026Northern Ireland-based McKinstry invested £16 million in Ireland's largest C&D waste recycling facility. Pellenc ST supplies optical sorting technology for this flagship project expected to set new benchmarks for waste processing in UK and Ireland.
• AgreenculturecoreStrategic or Co-development Partner · 16 December 2025Toulouse-based agricultural autonomy startup developing AGC Autonomy Kit enabling autonomous machinery operation. Pellenc is listed among collaborating manufacturers (alongside Kubota and Kuhn) as the first technology supplier offering certified safety-first autonomy kit for European agricultural equipment market.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Makita: Japanese professional cordless tool leader with LXT 18Vx2 platform increasingly used for outdoor and gardening applications. Broad incumbent that overlaps Pellenc on professional-grade battery ecosystem expectations.
• Bosch Professional (Power Tools): Broad-line power tool incumbent whose 18V and 36V cordless platforms extend into outdoor products. Competes at the edge of Pellenc's territory and has the scale to push into professional landscaping battery tools.

Direct peers

• STIHL: German global leader in chainsaws, pruners and battery-powered outdoor power equipment for professional and consumer markets. Directly overlaps Pellenc across professional pruning, harvesting, and arboriculture segments via its AP system battery platform.
• Husqvarna Group: Swedish manufacturer of professional outdoor power products (chainsaws, blowers, hedge cutters, battery fleet). Competes head-on with Pellenc in professional green-space maintenance and is rapidly scaling its professional battery portfolio.
• Infaco: French specialist in electric pruning shears (Electrocoup) for viticulture and arboriculture. Closest direct competitor to Pellenc's Vinion/C3X/C35/C45 secateurs with overlapping dealer network in French vineyards.
• Felco: Swiss reference brand for manual and powered pruning shears used in vineyards and orchards. Directly competes with Pellenc's pruning shear range, with similar distribution across European wine regions.
• Campagnola: Italian manufacturer of pneumatic and electric pruning, tying and harvesting tools for viticulture and olive growing. Direct competitor in Pellenc's arboriculture and oleiculture core segments.
• Tomra: Norwegian/global leader in optical sorting and recycling automation (TOMRA Sorting). Directly comparable to Pellenc ST's Mistral+ CONNECT and CNS BRAIN optical-sorting business in waste recovery.

Emerging players

• EGO Power+ (Chervon): US-headquartered battery outdoor power equipment brand owned by Chervon. Growing quickly in commercial-grade 56V battery blowers, hedge trimmers and mowers, directly contesting Pellenc's Green & City Technology products.
• Greenworks Commercial: Chinese-backed battery outdoor power equipment maker (parent: Sumec Group/Yard Force). Offering lower-priced commercial battery tools, representing a price-disciplined entrant into Pellenc's professional landscaping segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/PellencGroup
• Facebookfacebook.com/PellencGroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pellenc