Ego Power Plus
Ego Power Plus, a Chervon-owned cordless outdoor power equipment brand based in Naperville, Illinois, designs and sells 56V ARC Lithium battery-powered lawn mowers, riding mowers, blowers, chain saws, pressure washers, and outdoor lifestyle tools to residential homeowners and commercial landscaping professionals through 30,000+ global retail points.
- Company typePrivate
- Founded1993
- HeadquartersNaperville, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ego Power Plus does
Ego Power Plus (legal entity Chervon North America, Inc.) is a Naperville, Illinois-based brand and division of global manufacturing conglomerate Chervon. Founded as a brand in 2015 and operational within Chervon — a privately held manufacturer established in 1993 that employs over 7,000 people and produces more than 10 million products per year — EGO designs and sells cordless outdoor power equipment built around a proprietary 56V ARC Lithium battery platform. The product portfolio spans residential and commercial categories including push and self-propelled Select Cut lawn mowers, Z6 zero-turn riding mowers, an 880 CFM handheld blower, an 18-inch 50cc-equivalent chain saw, a 3,200 PSI pressure washer, hedge trimmers, string trimmers, pole saws, snow blowers, and a Multi-Head system of 19 interchangeable attachments driven by a single power head. The lineup now also includes lifestyle and portable power products (misting fans, Nexus 1400W portable power station, compact inflator, POWER+ Mini Bike). Batteries from 2.5Ah to 12.0Ah are universally compatible across all tools, supported by Standard, Rapid, 320W, 700W Turbo, and Dual-Port chargers.
EGO generates revenue through one-time hardware sales across direct e-commerce (egopowerplus.com), Amazon Marketplace, big-box retailers, independent authorized dealers, and a commercial dealer network. Pricing is unit-based across product tiers, with frequent seasonal promotional discounting up to 50% off during Prime Day and Black Friday, and accessory revenue from batteries, chargers, and replacement parts. The customer base is primarily residential homeowners (large long-tail SMB volume) with a secondary professional/commercial landscaping segment served by the dedicated EGO Commercial Series sub-brand. Distribution is global through parent Chervon's footprint of 30,000+ retail points across 65 countries, with concentration in North America. EGO holds patented ARC Lithium battery technology, an intelligent energy management system with LED fuel gauge, and phase change material cooling, and claims the #1 rated brand position in North American cordless outdoor power equipment (2020–2025) with over 250,000 verified 5-star reviews.
Ego Power Plus firmographics
Firmographics- Name
- Ego Power Plus
- Legal name
- EGO
- Website
- https://egopowerplus.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Ego Power Plus, a Chervon-owned cordless outdoor power equipment brand based in Naperville, Illinois, designs and sells 56V ARC Lithium battery-powered lawn mowers, riding mowers, blowers, chain saws, pressure washers, and outdoor lifestyle tools to residential homeowners and commercial landscaping professionals through 30,000+ global retail points.
- Ownership category
- akta.pro rank
Ego Power Plus industry classification
Industry- Product category
- Cordless Outdoor Power Equipment
- NAICS
- Battery Manufacturing (335910), Outdoor Power Equipment Retailers (44423), Small Electrical Appliance Manufacturing (335210)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)
- akta.pro primary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
- akta.pro secondary industries
- Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs) (CRACATAG), Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB), Battery Chargers (AA/AAA, Li-ion, Universal Chargers) (CRACATAH)
Keywords
Where Ego Power Plus is headquartered
LocationHeadquarters
- HQ city
- Naperville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ego Power Plus business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hardware Sales (Tools and Equipment): One-time purchase of cordless outdoor power equipment including lawn mowers, riding mowers, leaf blowers, string trimmers, hedge trimmers, chain saws, snow blowers, pressure washers, and related outdoor tools. Products use 56V ARC Lithium battery platform.
- Batteries and Chargers: Sale of 56V ARC Lithium batteries (2.5Ah to 12.0Ah capacities) and compatible chargers (standard, rapid, turbo, dual-port, 320W). Batteries feature universal compatibility with all EGO tools.
- Accessories and Replacement Parts: Sale of accessories including blades, springs, washers, and other replacement parts through Power+Parts.com and eReplacementParts.com.
- Commercial Series Products: Professional-grade tools under EGO Commercial Series with extended warranties and professional support for commercial landscaping and professional users.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lawn Mowers - ranging from push mowers to zero-turn riding mowers |
| Unit Pricing | Pay-as-you-go | Multi-Head Combo Kits |
| Unit Pricing | Pay-as-you-go | Pressure Washers |
| Unit Pricing | Pay-as-you-go | Misting Fans |
| Unit Pricing | Pay-as-you-go | Leaf Blowers |
| Unit Pricing | Pay-as-you-go | Batteries (2.5Ah to 12.0Ah) |
| Unit Pricing | Pay-as-you-go | Chargers |
| Unit Pricing | Pay-as-you-go | String Trimmers and Cordless Tools |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Ego Power Plus product offering
Product offeringCore offering
EGO Power Plus manufactures and sells a full lineup of 56V ARC Lithium battery-powered cordless outdoor power equipment, including lawn mowers, zero-turn riding mowers, leaf blowers, chain saws, hedge trimmers, string trimmers, pole saws, snow blowers, and pressure washers, plus a Multi-Head interchangeable attachment system. The products are sold through the company's own e-commerce site, big-box retailers, Amazon, and authorized dealer networks, targeting both residential homeowners and professional landscapers via a dedicated Commercial Series.
Product overview
EGO Power Plus is a manufacturer of cordless outdoor power equipment built on a universal 56V ARC Lithium battery platform. The product portfolio centers on gas-equivalent outdoor tools including lawn mowers (push mowers with Select Cut technology, zero-turn Z6 riding mowers), blowers (up to 880 CFM), chain saws (18-inch), pressure washers (3200 PSI), hedge trimmers, string trimmers, snow blowers, and pole saws. The Multi-Head System uses a single power head with interchangeable attachments (string trimmer, pole saw, brush cutter, edger) compatible with 19 attachments. The lineup also extends to lifestyle products including misting fans, a mini bike, and a compact inflator. A dedicated Commercial Series provides professional-grade versions with enhanced durability for all-day use. All tools share the proprietary 56V ARC Lithium battery system with universal compatibility across the product range, available in 2.5Ah to 12.0Ah capacities. Charging solutions include Standard, Rapid, Turbo 700W, 320W, and Dual-Port chargers. The ecosystem is managed via the EGO Connect mobile app for iOS and Android.
Differentiator
Problem solved
Functional benefit
Brands
- EGO Commercial: Professional-grade cordless outdoor power equipment line delivering the power of gas with longer run times, designed for commercial and landscaping professionals.
Products and services
- EGO Power+ 21-inch Cordless Electric Select Cut Mower
Quantifiable outcome
- Up to 330 cuts on a 4x4 with a single 6.0Ah ARC Lithium battery charge
- +5 more outcomes
Companies that use Ego Power Plus
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Ego Power Plus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
Ego Power Plus partnerships and signals
Strategic signalScale indicators11 records
Recent moves6 records
Expansion highlights6 records
Ego Power Plus competitors and assessment
Company assessmentDirect peers
- Greenworks Tools: Greenworks is a direct competitor offering a broad portfolio of cordless outdoor power equipment across multiple voltage platforms (40V, 60V, 80V), targeting residential users with similar battery-powered mowers, blowers, trimmers, and chainsaws. Closely comparable product range and go-to-market approach.
- Ryobi (Techtronic Industries): Ryobi, owned by Techtronic Industries, offers one of the broadest cordless outdoor power equipment lineups with the 18V ONE+ and 40V battery platforms featuring universal compatibility. Competes head-to-head with EGO in residential channels including Home Depot exclusive distribution.
- Milwaukee Tool (Techtronic Industries): Milwaukee Tool, also under Techtronic Industries, has expanded its M18 cordless platform into outdoor power equipment targeting professional users. Competes with EGO Commercial Series with similarly differentiated battery platforms and professional-grade positioning.
Broad incumbents
- DeWalt (Stanley Black & Decker): DeWalt is a flagship brand of Stanley Black & Decker offering cordless outdoor power equipment powered by its 20V MAX and 60V MAX FLEXVOLT battery platforms. A broad incumbent with extensive professional contractor reach that overlaps with EGO's commercial ambitions.
- Husqvarna Group: Husqvarna is a global leader in outdoor power equipment with a broad portfolio spanning robotic mowers, riding mowers, chainsaws, and trimmers, increasingly transitioning to battery platforms. Comparable in product breadth and professional/residential segmentation.
- STIHL: STIHL is a premium global outdoor power equipment brand with deep professional and residential presence, now expanding its AP cordless battery system across chainsaws, trimmers, and blowers. A direct competitor especially in the professional landscaping segment.
- Toro Company: Toro is a major outdoor power equipment manufacturer with strong positions in residential and commercial mowers, snow blowers, and trimmers. Increasingly competing with EGO through its Flex-Force battery platform and Z Master electric zero-turn riding mowers.
- Echo (Yamabiko Corporation): Echo, a brand of Yamabiko Corporation, is a leading outdoor power equipment maker offering professional-grade gas and increasingly battery-powered trimmers, blowers, chainsaws, and mowers. Overlaps with EGO Commercial Series in the professional landscaping market.
- BLACK+DECKER (Stanley Black & Decker): BLACK+DECKER, a Stanley Black & Decker brand, offers a broad range of cordless outdoor power equipment with its 20V MAX platform at value price points. Competes with EGO in the residential entry-level segment through mass-market retail channels.
Emerging players
- Kobalt (Lowe's): Kobalt is Lowe's house brand of cordless tools and outdoor power equipment with 40V and 80V battery platforms, sold exclusively through Lowe's retail. Competes with EGO in the DIY/residential segment through big-box channel overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ego Power Plus social profiles
Digital presenceEgo Power Plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ego Power Plus leadership team
Management profileNumber of profiles
Ego Power Plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ego Power Plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ego Power Plus
What does Ego Power Plus do?
EGO Power Plus manufactures and sells a full lineup of 56V ARC Lithium battery-powered cordless outdoor power equipment, including lawn mowers, zero-turn riding mowers, leaf blowers, chain saws, hedge trimmers, string trimmers, pole saws, snow blowers, and pressure washers, plus a Multi-Head interchangeable attachment system. The products are sold through the company's own e-commerce site, big-box retailers, Amazon, and authorized dealer networks, targeting both residential homeowners and professional landscapers via a dedicated Commercial Series.
Is Ego Power Plus a public or private company?
Ego Power Plus is a private company. It is classified as corporate owned and is currently operating.
When was Ego Power Plus founded?
Ego Power Plus was founded in 1993. It employs 11 to 50 people.
Where is Ego Power Plus based?
Ego Power Plus is headquartered in Naperville, United States, in the North America region.
How does Ego Power Plus make money?
Four revenue lines are on record. Hardware Sales (Tools and Equipment) is the primary driver. The others are batteries and Chargers, accessories and Replacement Parts and commercial Series Products.
Who are Ego Power Plus's main competitors?
Direct peers on record are Greenworks Tools, Ryobi (Techtronic Industries) and Milwaukee Tool (Techtronic Industries). Broad incumbents are DeWalt (Stanley Black & Decker), Husqvarna Group, STIHL, Toro Company, Echo (Yamabiko Corporation) and BLACK+DECKER (Stanley Black & Decker). Kobalt (Lowe's) is listed as an emerging player.
Does Ego Power Plus have an API?
No public API is recorded for Ego Power Plus.
What industry is Ego Power Plus in?
Ego Power Plus's product category is Cordless Outdoor Power Equipment. Its primary akta.pro industry code is CRAIADAH, Outdoor Power Equipment Parts & Service Retail, with a secondary code of CRACATAG, Batteries & Battery Packs (Rechargeable/Primary, Device-Specific Packs). Its NAICS code is 335910 and its SIC code is 3600.