Hashtag Orange Advertising Pvt Ltd

Name

Hashtag Orange Advertising Pvt Ltd

Legal name

M/s HASHTAG ORANGE ADVERTISING PRIVATE LIMITED

Website

https://hashtagorange.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Enterprise SEO (Large Sites, Governance, Workflow) (BPAFAJAF)

akta.pro secondary industries

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC), Voice/Conversational SEO (Featured Snippets, Assistants) (BPAFAJAN), Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Integrated marketing services
• Digital advertising agency
• Performance marketing
• Social media marketing
• Creative strategy services

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Integrated Marketing Agency Services: The company operates as a professional services agency offering integrated marketing services including SEO, performance marketing, social media, creative/strategy, tech solutions, media planning and buying, and e-commerce ads. Revenue is generated through client retainers, project-based fees, and service contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hashtag Orange is a new-age integrated marketing agency offering strategy-led creative solutions, data-driven digital advertising, and AI-backed technology services across SEO, performance marketing, social media management, creative/strategy, and tech solutions. The agency delivers end-to-end brand campaigns through retainer-based and project-based professional services engagements for clients across hospitality, F&B, education, fashion, EV, wellness, and e-commerce verticals.

Product overview

Hashtag Orange is a new-age integrated marketing agency that operates as a unified platform combining marketing strategy, creative services, and AI-backed technology solutions. The core offering is Integrated Marketing & Digital Advertising Services, supported by modular capabilities including SEO (spanning traditional SEO, AEO, GEO, AIO, and Reddit SEO), Performance Marketing (Google Ads, e-commerce ads), Social Media Management, Creative & Strategy, and Tech Solutions (web development, UX/UI, AI transformation). The portfolio was notably expanded with the launch of the AI Lab, developed in partnership with Autviz AI Agents, which adds agentic AI capabilities for automating marketing operations across six key functions including media analytics, email management, social media engagement, SEO publishing, HubSpot lead alerts, and WhatsApp AI client servicing.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing & Digital Advertising Services
• SEO Services
• Performance Marketing
• Social Media Management
• Creative & Strategy
• Tech Solutions
• AI Lab

Quantifiable outcome

• Hashtag Orange credited with supporting significant client growth; Kamal Khushlani (Mufti) described Hashtag Orange as a growth partner, and Ginni Nijhawan (LPU) reported immense support over the past year.
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Autviz AI AgentscoreTechnology or Integration · 12 June 2026Hashtag Orange announced a strategic collaboration with Autviz AI Agents to launch a dedicated AI Lab integrating agentic AI systems across its marketing and operational workflows. The AI Lab will deploy Autviz's agent stack across six key functions including AI-powered media analytics, automated email response management, AI-assisted social media engagement, autonomous SEO content publishing, real-time lead alerts via HubSpot, and WhatsApp AI capabilities for client servicing. The initiative aims to handle routine communication, engagement, and workflow tasks through AI, allowing teams to focus on higher-order strategy and creative work while strengthening Hashtag Orange's integrated discovery practice spanning SEO, AEO, AIO, and GEO.
• GooglecoreGTM or Marketing PartnerHashtag Orange is listed as a trusted platform partner with Google, indicating a channel or marketing partnership relationship for delivering client campaigns.
• MetacoreGTM or Marketing PartnerHashtag Orange is listed as a trusted platform partner with Meta (Facebook/Instagram), indicating a channel or marketing partnership relationship for delivering client campaigns.
• AmazoncoreGTM or Marketing PartnerHashtag Orange is listed as a trusted platform partner with Amazon, indicating a channel or marketing partnership relationship for delivering client campaigns including e-commerce advertising.
• JioHotstarcoreGTM or Marketing PartnerHashtag Orange is listed as a trusted platform partner with JioHotstar, indicating a channel or marketing partnership relationship for delivering client campaigns across streaming and digital media.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Schbang: Mumbai-headquartered integrated marketing and digital advertising agency offering strategy, creative, performance, and tech solutions to enterprise brands. Directly comparable to Hashtag Orange on integrated service portfolio, India-only footprint, and similar mid-tier enterprise client base.
• WATConsult: Mumbai-based digital and social media agency (now part of Dentsu Creative India) offering performance, social, content, and creative services. Comparable to Hashtag Orange on integrated digital services for enterprise brands across India, though now operating within a global network.
• Gozoop: Mumbai-headquartered integrated digital marketing agency offering performance, social media, PR, and creative services. Directly comparable to Hashtag Orange on service breadth, India-centric delivery model, and mid-to-large enterprise client focus.
• Mirum India: India arm of Mirum (Wunderman Thompson network) offering digital transformation, e-commerce, social, and creative services. Comparable to Hashtag Orange on integrated digital marketing for enterprise brands, with broader network backing.
• BC Web Wise: Mumbai-based integrated digital marketing agency offering performance, social, creative, and video services. Comparable to Hashtag Orange on mid-tier India-only integrated agency profile with enterprise clients.
• Dvij Infotech: Indian integrated digital agency offering web/app development, digital marketing, SEO, and creative services. Comparable to Hashtag Orange on the mix of tech solutions and marketing services for mid-market and enterprise clients.
• Adsyndicate: Mumbai-based integrated advertising and digital agency with creative, media, and digital execution capabilities. Comparable to Hashtag Orange on full-service integrated offering for enterprise brands across India.
• Performics India: Publicis-owned performance marketing agency with India operations focused on data-driven, ROI-focused digital campaigns. Comparable to Hashtag Orange on performance marketing and SEO services for enterprise clients.
• Kinnect: Mumbai-based integrated digital marketing agency offering creative, social, performance, and content services. Comparable to Hashtag Orange on India-centric integrated agency positioning and enterprise client portfolio.

Broad incumbents

• iProspect India: Global performance and digital marketing agency (Dentsu network) with significant India operations. Comparable as a competitor in performance marketing and SEO, but broader global network and larger scale than Hashtag Orange.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hashtagorangedigital
• LinkedInlinkedin.com/company/hashtag-orange
• Instagraminstagram.com/hashtagorange/?hl=en
• Xx.com/SociallyHO

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hashtag Orange Advertising Pvt Ltd