Okkinga Communicatie

What Okkinga Communicatie does

Okkinga Communicatie is a privately held, full-service B2B communication agency headquartered in Bolsward, Friesland, Netherlands (Snekerstraat 13, 8701 XB), operating since 1998 with a team of approximately 25 professionals. The company delivers eleven integrated service lines covering the full communication value chain: strategy (online and offline), creative and design, DTP and production, video and animation, photography, media planning and buying, web design and development, online marketing (Google Ads, social advertising), content marketing, and ongoing campaign monitoring and optimization. Its core technology is human-led creative and marketing production; there is no proprietary software platform, app, or API product.

Okkinga serves a regional Dutch client base concentrated in Friesland and Northern Netherlands, spanning municipalities, social housing corporations, regional retail chains, professional services firms, sports and cultural organizations, environmental funds, and SMBs. Documented clients include Elkien (housing corporation, 25+ years), Poiesz supermarkten (since 2007, including a weekly 400,000-copy folder), Gemeente Heerenveen, Gemeente Súdwest Fryslân, ROVA, Sport Fryslân, Kinderwoud, Van der Veen & Kromhout, AB Vakwerk, and Stichting Omgevingsfonds Windpark Fryslân (Fiks).

The business operates on a professional services revenue model with project-based and retainer-based fees, sold through a sales-led, direct-engagement motion. Account directors and project managers work consultatively with enterprise clients to secure multi-year relationships, with referrals and portfolio casework driving new client acquisition. In December 2023, Okkinga entered a strategic partnership with online marketing agency Brandmerck to form the Brandmerck Okkinga Group, expanding its digital marketing and performance offering while both brands continue to operate independently. Revenue is not publicly disclosed; based on headcount and Dutch small-agency benchmarks, estimated annual revenue is in the low single-digit millions USD range, though confidence is low.

Name

Okkinga Communicatie

Legal name

Okkinga Communicatie

Website

https://okkinga.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Okkinga Communicatie is a privately held, full-service B2B communication agency in Bolsward, Friesland (Netherlands), serving roughly 25-person team delivering strategy, design, video, photography, web, and online marketing to municipalities, housing corporations, regional retailers, and organizations across Friesland and Northern Netherlands.

Ownership category

akta.pro rank

Product category

Communication Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Communication agency services
• Marketing strategy consulting
• Creative design services
• Digital marketing agency
• Brand campaign production

Headquarters

HQ city

Bolsward

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication Services: Project-based and retainer-based fees for comprehensive communication services including strategy, creative design, campaign execution, and ongoing marketing support for B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Okkinga Communicatie is a full-service communication agency based in Bolsward, Netherlands, delivering integrated marketing and communication services to organisations across Friesland and the Northern Netherlands. Its offering spans communication strategy, creative concept and design, production (DTP), video and animation, photography, media advice and media buying, web design and web development, online marketing, content marketing, and ongoing campaign monitoring and optimisation.

Product overview

Okkinga Communicatie is an allround communication agency operating as a single unified service offering rather than a platform-plus-modules architecture. The company acts as a director in total communication, leveraging all online and offline channels needed to reach client goals and target audiences. Their portfolio consists of eleven integrated service offerings: Strategie (On- en offline) for strategic positioning and campaign planning; Creatie & Design for visual identity and campaign materials; Realisatie (DTP & Productie) for print production and technical file preparation; Video & Animatie for motion content; Fotografie for professional imagery; Media advies en inkoop for media planning and purchasing; Webdesign and Webdevelopment for digital presence; Online marketing for digital advertising including Google Ads and social media; Content marketing for written and visual content; and Monitoring & Optimalisatie for ongoing campaign evaluation. The agency operates under the Brandmerck Okkinga group, which combines online marketing and communication services across both brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication strategy (Strategie) Strategic communications consulting covering positioning, messaging, campaign strategy, and communications planning for organisational clients in the public, housing, retail, and professional services sectors.
• Creative & Design (Creatie & Design)
• Video & Animation (Video & Animatie)
• Photography (Fotografie)
• Media advice and buying (Media advies en inkoop)
• Web design and development (Webdesign & Webdevelopment)
• Online marketing (Online marketing)
• Content marketing (Content marketing)

Quantifiable outcome

• Weekly folder distribution of 400,000 copies for Poiesz supermarkten
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BrandmerckcoreStrategic or Co-development Partner · 1 December 2023Brandmerck and Okkinga have bundled their strengths to create Brandmerck Okkinga Group. This partnership forms a strong and complete online marketing and communication agency offering a full service package in online marketing and communications. With this collaboration, Brandmerck Okkinga positions itself as a powerful player in the rapidly changing digital landscape. Both brands Brandmerck and Okkinga Communicatie continue to exist independently.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Brandmerck: Strategic partner in the Brandmerck Okkinga Group, Brandmerck is a Dutch online marketing agency specializing in digital marketing services. Directly comparable as a regional Dutch digital/communications agency with overlapping service offerings.
• TamTam: Dutch full-service marketing and communications agency offering strategy, creative, and digital services. Comparable as a similarly positioned mid-sized Dutch agency serving B2B, government, and consumer clients.

Broad incumbents

• Dept: Major European digital agency with strong Dutch roots and broad service portfolio spanning creative, technology, and marketing. Comparable as a much larger full-service digital/communications agency competing for similar Dutch and European client mandates.
• Achtung!: Well-established Dutch creative and marketing agency offering brand strategy, advertising, and digital services. Comparable as a Dutch full-service communications agency operating at a larger scale than Okkinga.
• iO: Benelux-headquartered digital agency offering marketing, technology, and content services. Comparable as a larger Dutch digital/communications agency overlapping on online marketing, content, and web services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/okkingacommunicatie
• LinkedInlinkedin.com/company/okkinga-communicatie
• Instagraminstagram.com/okkingacommunicatie
• Xx.com/okkinga

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okkinga Communicatie