Brandmerck

What Brandmerck does

Brandmerck B.V. is a privately held Dutch online marketing bureau headquartered in Bolsward, Friesland, operating the combined brand Brandmerck & Okkinga Communicatie since a 2023 merger. The company provides a full-service digital marketing offering for small and medium-sized businesses (MKB), covering strategy and positioning, SEO (including GEO and linkbuilding), SEA (Google Ads and Microsoft/Bing Advertising), social media advertising (Meta, LinkedIn, TikTok, Snapchat, Pinterest), content marketing (copywriting, short-form video, photography, animation, AI-assisted content, podcast, e-mail), website and webshop development with conversion rate optimization, and marketplace management across Bol.com, Amazon, Kaufland, and Marktplaats. There is no proprietary technology platform; the firm deploys industry-standard advertising and analytics tooling (Google Ads, Microsoft Advertising, Meta Ads, Google Analytics) and packages them as managed service engagements.

The company employs 40+ specialists across marketing and communication disciplines and operates from a single headquarters at Snekerstraat 13 in Bolsward. The GTM motion is consultative and relationship-driven, targeting SMBs primarily in Friesland and Northern Netherlands, with the free Gratis GroeiPlan (scan.brandmerck.nl) tool acting as the principal lead-generation mechanism, supplemented by thought-leadership content via the Schrijfwerck blog and the Marketing Inside podcast. Revenue is generated through effort-based billing (hours × agreed hourly rate) on project and monthly retainer engagements, with website/webshop builds representing one-off project revenue and ongoing marketing services delivered as recurring retainers. Brandmerck is founder-led under General Director Robert Hoekstra, with Timo Weda joining the board in September 2025 and Gerben Okkinga transitioning to an advisory role from January 2026. There is no disclosed external funding or institutional ownership.

Name

Brandmerck

Legal name

Brandmerck B.V.

Website

https://brandmerck.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industry

Influencer Campaign Operations & Managed Services (BPAFAHAF)

Keywords

• Search engine optimization
• Paid search advertising
• Social media marketing
• Content marketing services
• Website development services

Headquarters

HQ city

Bolsward

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Brandmerck generates revenue through professional services engagements with MKB clients. Services include SEO optimization, search engine advertising (SEA), social media marketing, content creation, website development, and marketplace optimization. Contracts are typically project-based or retainer arrangements with monthly billing for ongoing services. The company works on an effort-based model, calculating hours multiplied by agreed hourly rates.
2. Website Development: Custom website and webshop development services, including CRO (Conversion Rate Optimization) and landing pages. These are typically one-time project engagements with potential ongoing maintenance contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Brandmerck is an online marketing bureau that delivers full-service digital marketing for SMBs, covering strategy and positioning, SEO (including GEO and linkbuilding), SEA on Google Ads and Microsoft Advertising, social media advertising on Meta, LinkedIn, TikTok, Snapchat, and Pinterest, content marketing, custom website and webshop development with CRO, and marketplace management on Bol.com, Amazon, Kaufland, and Marktplaats. Services are delivered by 40+ in-house specialists under the combined Brandmerck & Okkinga Communicatie brand, with engagements structured as project-based or monthly retainer work billed on an effort-based hourly model.

Product overview

Brandmerck is an online marketing bureau headquartered in Bolsward, Friesland (Netherlands), operating as a services firm rather than a software product company. Its offering is organized as a portfolio of specialist marketing services covering: Strategy & Positioning, SEO (including GEO and linkbuilding), SEA (Google Ads and Microsoft/Bing Ads), Social Media Marketing (Meta, LinkedIn, TikTok, Snapchat, Pinterest), Content Marketing (copywriting, video, photography, animation, AI content, podcast, e-mail), Website and Webshop Development with CRO, Marketplace Management (Bol.com, Amazon, Kaufland, Marktplaats), and Indeed/Spotify marketing. The company also produces the 'Marketing Inside' podcast as a content brand and offers a free 'Gratis GroeiPlan' tool. All services are delivered by in-house specialists targeting SMB clients in Northern Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO (Search Engine Optimization) Search engine optimization services for SMBs, including on-page optimization, linkbuilding, and GEO (Generative Engine Optimization) to improve visibility in AI-driven search results.
• SEA (Search Engine Advertising) Paid search advertising services across Google Ads and Microsoft Advertising (Bing), encompassing text ads, Shopping campaigns, Display remarketing, and YouTube advertising to drive conversions and leads for SMB clients.
• Social Media Marketing (SMM) Social media advertising and management services covering Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, and Pinterest Ads, focused on brand awareness, audience engagement, and ROI for SMB clients.
• Content Marketing Content creation services including copywriting, short-form video, photography, animation, AI-generated content, podcast marketing, and e-mail marketing aimed at converting and engaging audiences for SMB clients.
• Website Development Custom website design and development services, including landing pages and CRO (Conversion Rate Optimization) to maximize user conversion for SMB clients.
• Webshop Development E-commerce website build-out services to enable online sales across multiple channels for SMB clients.
• Marketplace Management Advertising and optimization services for online marketplaces including Bol.com, Amazon, Kaufland, and Marktplaats to increase visibility and sales on these platforms for SMB clients.
• Strategy & Positioning Strategic marketing services including brand positioning, B2B marketing strategy, content strategy, influencer marketing, and outsourced online marketing consultancy for SMB clients.

Quantifiable outcome

• 9.3 out of 10 customer rating
• +1 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Okkinga CommunicatiecoreStrategic or Co-development Partner · 1 September 2024In 2024, Brandmerck and Okkinga Communicatie merged their operations to form Brandmerck & Okkinga Communicatie, positioning themselves as a powerful player in the fast-changing world of online marketing and communication. The partnership combines Brandmerck's digital marketing expertise with Okkinga's communication capabilities, creating a comprehensive marketing and communication agency with over 40 specialists. The merger creates synergies in local engagement and a unique combination of expertises across online marketing and communication services.
• Online Partners NetworkminorGTM or Marketing PartnerBrandmerck maintains an extensive network of online partners for link-building and SEO purposes. The network includes 100+ link opportunities with high-quality link profiles for blogs and link exchanges (ABC-linkruilen). Partners benefit from cross-linking and SEO value while contributing to Brandmerck's link-building strategy. The network is open to new partners via contact at [email protected].

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Searchresult.nl: Dutch SEO and performance marketing specialist serving SMB clients. Highly comparable to Brandmerck's SEO/SEA-heavy service mix and Dutch SMB positioning.
• AdResults: Dutch online marketing bureau specializing in SEA, SEO, and social media advertising. Directly comparable to Brandmerck across channels and Dutch target market.
• Netprofiler: Dutch performance marketing agency specialized in SEO, SEA, and conversion optimization. Directly comparable to Brandmerck in channel mix (search-led) and SMB/mid-market Dutch client focus.
• Yellowgrape: Dutch digital agency providing strategy, branding, content, web development, and online marketing services. Comparable to Brandmerck's full-service online marketing positioning and Dutch SMB/mid-market client base.
• Traffic Builders: Dutch performance marketing agency focused on SEO, SEA, and data-driven digital marketing for ambitious SMB and mid-market clients. Highly comparable to Brandmerck in service mix (search, paid media, content) and Dutch SMB target market.
• B&S Media: Dutch digital marketing agency focused on performance marketing, SEO, and online advertising. Comparable to Brandmerck in channel mix and target market.
• DGTL Concepts: Dutch online marketing agency offering SEO, SEA, social media, and content marketing to mid-market clients. Comparable to Brandmerck in service portfolio and Dutch market focus.
• Conversions.nl: Dutch online marketing bureau offering SEO, SEA, social media advertising, and CRO services. Comparable to Brandmerck across the same digital marketing disciplines and Dutch SMB client base.
• Loudmouth Media: Amsterdam-based digital marketing agency specializing in performance marketing (Google Ads, Meta, SEO) for growth-stage and SMB clients. Closely comparable to Brandmerck's performance-led, channel-specific service offering and SMB focus.

Broad incumbents

• DEPT®: Large, global digital agency headquartered in the Netherlands offering end-to-end marketing, technology, and creative services. Operates as a broad incumbent with overlapping SEO, paid media, and content capabilities versus Brandmerck's regional specialist offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brandmerck
• YouTubeyoutube.com/channel/UCBlywtKj8_etVbEvUR4HWzA
• Facebookfacebook.com/Brandmerck
• LinkedInlinkedin.com/company/brandmerck
• Instagraminstagram.com/brandmerck
• Pinterestnl.pinterest.com/brandmerck

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandmerck