Issimi

What Issimi does

Issimi is a full-service online marketplace for buying and selling collector and enthusiast cars, targeting ultra-high-net-worth collectors and enthusiasts across the US, Europe, and Asia. The company operates a proprietary digital platform featuring a Hybrid Auction Model that allows buyers to Buy It Now or negotiate openly, with accepted offers triggering a transparent 72-hour no-reserve countdown auction. Every transaction is backed by a 500-Point Physical Inspection Protocol designed to eliminate sight-unseen risk on multi-million-dollar vehicles. The core marketplace is complemented by three operating extensions: ISSIMI Meccanica (a full-service workshop specializing in servicing, engineering, and race preparation for Ferrari, Pagani, and Porsche), ISSIMI Factory (which coordinates direct factory delivery pipelines and orders for hypercars from Koenigsegg, Kimera, Eccentrica, and Everrati), and a Private Sales membership program that provides off-market inventory access and white-glove transaction handling to vetted collectors. Physical presence spans San Carlos (US headquarters), Verona (Italy, showroom since 2022), Munich (European hub since 2025), and Shanghai, with transactions historically spanning geographies from Italy to California and the UK to Denmark.

The business model is a hybrid of marketplace, principal, and services revenue. The marketplace charges a transparent 5% seller premium per listing regardless of vehicle type or price point, undercutting the up-to-20% fees charged by traditional auction houses. The principal vehicle acquisition arm buys rare blue-chip US-spec exotics in tight European markets and resells them stateside, generating full hardware-sales margin. ISSIMI Factory generates managed-services revenue on hypercar deliveries, while ISSIMI Meccanica produces professional-services revenue on complex maintenance, engineering, and race preparation. Customer segments are primarily established HNW collectors seeking exclusive off-market access and transparent transactions, plus private sellers seeking discretion and control over the sale process. Customer acquisition is anchored by media properties (The Carmudgeon Show podcast and a YouTube channel launched in 2019), organic social channels, exclusive collector events, and a tight referral network.

Name

Issimi

Legal name

ISSIMI Technologies, Inc.

Website

https://issimi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Issimi is a full-service online marketplace for buying and selling collector and enthusiast cars, targeting ultra-high-net-worth collectors globally. The platform uses a transparent 5% seller premium and a Hybrid Auction Model, supported by showrooms in the US, Italy, Germany, and China.

Ownership category

akta.pro rank

Product category

Online Collector Car Auction Marketplace

akta.pro primary industry

Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)

Keywords

• Collector car marketplace
• Online car auctions
• Exotic car brokerage
• Classic car sales
• Hypercar dealer

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Vehicle Auctions and Sales: Primary revenue from facilitating vehicle transactions on the marketplace. Sellers pay a 5% transparent premium per listing, regardless of vehicle type or price point. The platform enables real-time supply and demand pricing.
2. Principal Vehicle Acquisition: Dealership arm executes aggressive principal-buy strategy, acquiring rare blue-chip US-spec exotics from tight European markets for immediate resale stateside.
3. ISSIMI Factory Partnerships: Coordinates direct factory delivery pipelines and orders for exclusive hypercars (Koenigsegg Jesko, Kimera EVO38, Eccentrica Diablo Restomod), acting as a trusted gateway for limited automotive art.
4. ISSIMI Meccanica Workshop Services: Revenue from complex servicing, engineering, race preparation, and maintenance for high-end sports cars.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Issimi operates a full-service online marketplace for buying and selling extraordinary collector, exotic, and hypercars, featuring a proprietary Hybrid Auction Model with transparent 72-hour no-reserve countdowns, Buy It Now options, and a 5% seller premium. The platform is complemented by ISSIMI Meccanica (in-house servicing/engineering workshop), ISSIMI Factory (direct factory delivery coordination with hypercar brands), and a Private Sales membership for off-market transactions.

Product overview

ISSIMI is a full-service marketplace for extraordinary motor vehicles, operating as a single unified platform with multiple integrated services. The core offering is the ISSIMI Marketplace featuring a Hybrid Auction Model with transparent 72-hour no-reserve auctions and Buy It Now options. Supporting services include ISSIMI Meccanica (full-service workshop for servicing, engineering, and race preparation), ISSIMI Factory (coordinates direct factory deliveries for hypercars and restomods), and Private Sales (exclusive access program). Geographic expansion includes ISSIMI Italia (Verona showroom, 2022) and Munich Operations (2025). The company also maintains a 500-point inspection protocol for quality assurance.

Differentiator

Problem solved

Functional benefit

Brands

• ISSIMI Meccanica: Full-service workshop for routine maintenance, full restorations, and complex servicing of high-end sports cars including Ferrari, Pagani, and Porsche
• ISSIMI Italia
• ISSIMI Factory

Products and services

• ISSIMI Marketplace (Open Auction) Full-service online auction marketplace for buying and selling extraordinary collector, exotic, and hypercars, featuring the proprietary Hybrid Auction Model with a transparent 72-hour no-reserve countdown, Buy It Now options, and open negotiation; charges a transparent 5% seller premium per listing.
• Private Sales Program

Quantifiable outcome

• $16 million in sales to date with 384 vehicles sold
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Kindred MotorworkscoreChannel Partner/ Reseller/ Distributor · 13 April 2026Issimi partners with Kindred Motorworks as a dealership network partner for selling their restored and modernized classic vehicles (Ford Mustangs, Broncos, VW Buses, Porsche 911s). Issimi offers warranty coverage and maintenance support for Kindred customers, providing after-sales service that addresses customer service challenges common in the restomod industry.
• KoenigseggcoreStrategic or Co-development PartnerISSIMI Factory collaborates with Koenigsegg, coordinating direct factory delivery pipelines for hypercars like the Koenigsegg Jesko. The partnership reflects commitment to full car collection services through ISSIMI Factory.
• KimeracoreStrategic or Co-development PartnerISSIMI Factory serves as a trusted gateway for Kimera vehicles including the EVO38, EVO37, and K39 restomod cars. Direct factory delivery and orders coordinated through ISSIMI.
• EccentricacoreStrategic or Co-development PartnerISSIMI Factory coordinates direct factory delivery for the Eccentrica Lamborghini Diablo Restomod (limited to 19 examples). The partnership provides access to exclusive modern interpretations of legendary supercars.
• EverraticoreStrategic or Co-development PartnerSince 2025, ISSIMI serves as a premier partner for Everrati, offering beautifully engineered electric versions of legendary platforms like the Porsche 911 (964) and W113 SL 'Pagoda'.
• EMC (Electric Motor Cars)minorStrategic or Co-development PartnerEMC is featured on the brands page as a partner, offering electric conversions and resto-mods through ISSIMI's curated selection.
• HWA MercedesminorStrategic or Co-development PartnerHWA Mercedes (HWA AG, AMG specialist) is featured as a brand partner, offering high-performance Mercedes-Benz restorations and builds through ISSIMI.
• SacrilegeminorStrategic or Co-development PartnerSacrilege Motors is featured as a brand partner, offering electric 911 conversions including the Enigma Coupe (0-60 mph under 4 seconds, 200 mile range).
• SewellcoreChannel Partner/ Reseller/ DistributorTexas-based Sewell is a dealership partner alongside Issimi in the Kindred Motorworks dealer network, providing warranty coverage and maintenance support for restomod customers in the Texas region.

Scale indicators5 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Classic.com: Online collector car marketplace aggregating listings and providing auction comparison data. Competes with ISSIMI on price transparency and inventory breadth but does not provide inspection, service, or factory-allocation services.

Broad incumbents

• Gooding & Company: Premier collector car auction house known for Pebble Beach sales of blue-chip European and American classics. Directly comparable in target consignor and buyer profile but operates a traditional live-auction model versus ISSIMI's online Hybrid Auction.
• Hagerty: Collector car media, insurance, and marketplace platform with valuation tools (Hagerty Marketplace) and live-auction capabilities. Overlaps with ISSIMI on media-driven buyer acquisition and increasingly on online auctions.
• Canepa: California-based collector car dealer and restoration specialist selling high-end European exotics with in-house service. Comparable to ISSIMI's combination of sales, service (Meccanica), and full-service white-glove handling, though with a fixed showroom model rather than online auctions.
• RM Sotheby's: Long-established global collector car auction house conducting marquee live sales at Pebble Beach, Amelia Island, and Paris. Competes with ISSIMI for high-end consignments and UHNW collectors but with a 15–25% buyer's premium and live-sale model.
• Bonhams Cars: Global auction house with a significant collector car division competing for the same blue-chip consignments and HNW buyers that ISSIMI targets, particularly in European venues.

Direct peers

• Bring a Trailer: Online auction marketplace for enthusiast and collector cars with a strong community/audience model. Closest direct competitor to ISSIMI on auction mechanics, transparency, and seller take-rate structure, though skewing broader and lower-priced than ISSIMI's blue-chip focus.
• Cars & Bids: Online auction marketplace focused on modern enthusiast cars from the 1980s onward. Mirrors ISSIMI's online-only auction mechanic but targets a younger, lower-priced segment (typically under $200K).
• AutoHunter: Online collector and classic car auction platform operated by Collector Car World. Provides a comparable online auction model for collector vehicles but lacks ISSIMI's white-glove service layer and factory partnerships.

Regional players

• Duemila Route: Italian specialist in rare and collector Ferrari, Lamborghini, and Porsche sales. Comparable in blue-chip European inventory focus and in operating in the Italian market where ISSIMI Italia is also present.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ISSIMIOfficial
• Facebookfacebook.com/issimiofficial
• LinkedInlinkedin.com/company/issimi
• Instagraminstagram.com/issimiofficial
• TikToktiktok.com/@issimiofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Issimi