AutoHunter
- Company typePrivate
- Founded2020
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What AutoHunter does
AutoHunter is an online auction marketplace for classic, antique, and modern collectible vehicles, operated by The Collector Car Network, LLC, an Arizona-incorporated subsidiary within Barrett-Jackson Holdings, LLC (itself under MARI / AE EventsCo Holdings LLC). The platform connects individual consignors and specialty dealers with buyers through timed online auctions, with no physical vehicle inventory held by the company and no financing or shipping services provided directly. Core product functionality includes professionally written vehicle descriptions, VIN and title verification, integrated Experian AutoCheck history reports for 1981-and-newer vehicles, reserve and no-reserve auction formats, and a "Safe-n-Secure" branded transaction framework.
The underlying technology stack is a standard two-sided marketplace with listing management, real-time bidding, and integrated third-party services (JTD Logistics for shipping estimates, Hagerty for insurance referrals, Lemon Squad for pre-purchase inspections, Legendary Car Protection for extended warranties). The platform does not expose public APIs or SDKs and has no mobile app presence in the data reviewed. Distribution is digital-first and global in scope, supported by the Daily Hunt email newsletter, social media channels, SEO-indexed listings, and cross-promotion from sibling properties ClassicCars.com (over 3 million monthly visitors) and Barrett-Jackson auctions.
AutoHunter monetizes through two transaction-based fees: a $99.99 seller listing fee upon acceptance of the consignment submission, and a 6.5% buyer's premium applied to winning bids. Seller commissions on the sale price are not charged. The seller base is split between individual collectors and specialty dealerships; buyers are collector car enthusiasts reached through the parent network's marketing channels. Privacy compliance has been extended to CCPA, GDPR, and VCDPA, indicating readiness for cross-border user activity, though US remains the primary operating geography.
AutoHunter firmographics
Firmographics- Name
- AutoHunter
- Legal name
- The Collector Car Network, LLC
- Website
- https://autohunter.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AutoHunter industry classification
Industry- Product category
- Online Classic and Collector Car Auctions
- NAICS
- Other Motor Vehicle Dealers (4412)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where AutoHunter is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AutoHunter business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Seller Listing Fees: Sellers pay a $99.99 listing fee upon acceptance of their vehicle submission to the auction platform. The listing includes professionally written descriptions, VIN/title checks, and AutoCheck reports.
- Buyer's Premium: Buyers pay a 6.5% buyer's premium on winning bids. This is charged on all post-auction transactions conducted through the platform.
- Make Whole Amount (Reserve Coverage): In certain circumstances when no bid meets the seller's reserve price, The Collector Car Network, LLC may offer to pay a Make Whole Amount to cover the difference, upon receipt of notarized title transfer documentation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free to submit, $99.99 listing fee upon acceptance |
| Transaction based/ take rate | Pay-as-you-go | 6.5% buyer's premium on winning bids |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
AutoHunter product offering
Product offeringCore offering
AutoHunter operates an online auction marketplace for classic and modern collectible vehicles, connecting individual sellers and dealerships with buyers through timed live auctions. The platform provides professionally written vehicle listings, VIN and title verification, integrated AutoCheck vehicle history reports, expert valuation services, and secure bidding infrastructure, charging a $99.99 listing fee to sellers and a 6.5% buyer's premium on winning bids.
Product overview
AutoHunter operates as an online collector car auction marketplace powered by The Collector Car Network, LLC. The core offering is the AutoHunter Online Auction Platform, which connects buyers and sellers of classic, antique, and modern collectible vehicles through live online auctions. The platform integrates vehicle history reporting via AutoCheck, logistics services (JTD Logistics), insurance options (Hagerty), inspection services (Lemon Squad), and extended warranty products (Legendary Car Protection) into the vehicle listing experience. Sellers use the Vehicle Consignment Service to submit vehicles with professional listing preparation, while buyers participate through the Live Auction Bidding System featuring reserve and no-reserve auction formats.
Differentiator
Problem solved
Functional benefit
Products and services
- AutoHunter Online Auction Platform An online auction marketplace that connects buyers and sellers of classic, antique, and modern collectible vehicles through timed and live auctions. Includes professionally written listings, VIN and title verification, integrated AutoCheck vehicle history reports (1981 and newer), expert valuation services, and secure bidding infrastructure, with integrations for shipping, insurance, inspection, and warranty.
- Vehicle Consignment Service A seller-facing service that allows vehicle owners (individuals and dealers) to submit their collector cars, trucks, and motorcycles for auction. Includes professional listing preparation, VIN and title verification, AutoCheck reports for 1981 and newer vehicles, and expert valuation. Charges a $99.99 listing fee upon acceptance with no seller commissions on sales.
- Live Auction Bidding System A real-time online auction bidding platform featuring live bidding functionality, ending-soonest sorting, most recent bids tracking, most viewed listings, and highest-bid tracking. Supports both reserve price auctions (blind reserve) and no-reserve listings, and charges a 6.5% buyer's premium on winning bids.
Companies that use AutoHunter
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
AutoHunter technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
AutoHunter partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Experian AutoCheckcoreAutoCheck vehicle history reports are integrated into listings for vehicles 1981 and newer. Reports include title brands, accident history, odometer checks, service records, lien information, and buyback eligibility.
- Barrett-JacksonflagshipBarrett-Jackson is a major auction company also owned by The Collector Car Network, LLC. AutoHunter operates as part of the same corporate family, with Barrett-Jackson founding and supporting the online auction platform.
- ClassicCars.comflagshipClassicCars.com is the flagship marketplace of The Collector Car Network, supporting over 3 million classic car enthusiasts monthly. AutoHunter serves as the auction arm of the collector car network.
- HagertyminorHagerty insurance referral link appears on vehicle listing pages, offering classic car insurance to buyers.
- JT&D LogisticsminorShipping logistics partner linked from vehicle listing pages for transportation arrangements.
- Legendary Car ProtectionminorExtended warranty/protection plan provider linked from vehicle listing pages.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
AutoHunter competitors and assessment
Company assessmentDirect peers
- Bring a Trailer: Online auction marketplace for collector and enthusiast cars. The most direct competitor to AutoHunter, offering timed online auctions with curated listings, comments-based community, and a 5% buyer fee on the top 25 vehicles per quarter.
- Gooding & Company: Collector car auction house specializing in high-end classic and competition vehicles. Overlaps with AutoHunter's collector car buyer/seller base, though focused on the premium segment.
- ClassicCars.com: Sister marketplace within The Collector Car Network supporting over 3 million monthly visitors. It is a classified-style marketplace for collector cars and serves as a feeder and cross-promotion channel for AutoHunter auctions.
- RM Sotheby's: Global collector car auction house known for high-end consignments. Operates in the same collector vehicle transactions category as AutoHunter, though at the premium end of the market and with traditional auction formats.
- Mecum Auctions: One of the largest collector car auction houses in the US, running live in-person events. Comparable to AutoHunter and its Barrett-Jackson affiliate in serving the same buyer/seller audience for classic and muscle cars.
- Cars & Bids: Online auction platform focused on modern enthusiast cars (roughly 1980s-present). Directly comparable to AutoHunter's collector car focus, with a similar timed-auction model and buyer-fee-based revenue model.
- Barrett-Jackson: Sister company within The Collector Car Network and a flagship collector car auction house. While it operates live in-person auctions, it shares the same parent, customer base, and auction infrastructure as AutoHunter.
Broad incumbents
- Copart: Large-scale online vehicle auction platform, primarily for salvage and used vehicles. Comparable auction infrastructure and buyer/seller dynamics, though serving total-loss and dealer inventory rather than collector cars.
- eBay Motors: Major online marketplace for vehicle listings and auctions, including some classic and enthusiast categories. A broader incumbent with overlapping marketplace mechanics but lacking AutoHunter's curator/lister role and collector-specific positioning.
Others
- Hagerty: Media, insurance, and marketplace operator in the collector car ecosystem. Already a partner of AutoHunter (insurance referrals), and operates its own media properties (Hagerty Marketplace) competing for the same enthusiast audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AutoHunter social profiles
Digital presenceAutoHunter compliance and trust
Trust signalCompliance3 records
AutoHunter financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoHunter leadership team
Management profileNumber of profiles
Profiles1 record
AutoHunter subsidiaries and ownership
Company hierarchySubsidiaries4 records
AutoHunter funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoHunter M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoHunter
What does AutoHunter do?
AutoHunter operates an online auction marketplace for classic and modern collectible vehicles, connecting individual sellers and dealerships with buyers through timed live auctions. The platform provides professionally written vehicle listings, VIN and title verification, integrated AutoCheck vehicle history reports, expert valuation services, and secure bidding infrastructure, charging a $99.99 listing fee to sellers and a 6.5% buyer's premium on winning bids.
Is AutoHunter a public or private company?
AutoHunter is a private company. It is classified as corporate owned and is currently operating.
When was AutoHunter founded?
AutoHunter was founded in 2020. It employs 11 to 50 people.
Where is AutoHunter based?
AutoHunter is headquartered in Phoenix, United States, in the North America region.
How does AutoHunter make money?
Three revenue lines are on record. Seller Listing Fees are the primary driver. The others are buyer's Premium and make Whole Amount (Reserve Coverage).
Who are AutoHunter's main competitors?
Direct peers on record are Bring a Trailer, Gooding & Company, ClassicCars.com, RM Sotheby's, Mecum Auctions, Cars & Bids and Barrett-Jackson. Broad incumbents are Copart and eBay Motors. Hagerty is listed as an others.
Does AutoHunter have an API?
No public API is recorded for AutoHunter.
What industry is AutoHunter in?
AutoHunter's product category is Online Classic and Collector Car Auctions. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of CRAFAAAC, Auction-based Generalist Marketplaces. Its NAICS code is 4412 and its SIC code is 5010.