Capsule
Capsule Pharmacy is a private Indian retail pharmacy chain founded in 2016, operating 13+ stores across Ahmedabad that sell WHO-GMP generic medicines at up to 85% discount plus branded drugs, surgical, critical care, and wellness products to individual consumers, families, and chronic-care patients via physical retail, e-commerce, WhatsApp, and home delivery.
- Company typePrivate
- Founded2016
- HeadquartersAhmedabad, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Capsule does
Capsule Pharmacy, operated by SKLYN Healthcare Pvt Ltd, is a private Indian retail pharmacy chain founded in 2016 and headquartered in Ahmedabad, Gujarat. The company runs 13+ physical storefronts across Ahmedabad neighborhoods (Ambli Bopal, Gota, Sola Science City, Naranpura, South Bopal, Prernatirth) under the "Capsule - The Generic Pharmacy" brand, and complements them with an e-commerce storefront on capsule.co.in (built on Shopify), WhatsApp-based ordering, and free home delivery across India. Its core offering is WHO-GMP-certified generic medicines at up to 85% discount versus branded equivalents, with prescribed medicines and insulin at 15% off, surgical and consumable products at up to 50% off, Ayurvedic items at 10% off, and cosmetics at 5% off.
The product portfolio spans generic and branded pharmaceuticals, baby and elderly care, AYUSH, vitamins and nutrition, plus an increasingly meaningful mix of higher-value critical care and diagnostic equipment sourced from brands such as Omron, BPL, Polymed, Romsons, and Surginatal. Lab testing services are offered at select stores. Capsule's go-to-market is direct-to-consumer and community-led, targeting price-sensitive individual consumers and families, with a secondary segment of chronic-condition patients requiring ongoing medication and devices (dialysis, sleep apnea, respiratory). Distribution is omnichannel: physical retail, owned e-commerce, WhatsApp ordering, free home delivery, and a franchise model available for new locations.
The business model is fundamentally a unit-priced retail pharmacy with margin earned on product sales, augmented by franchise expansion and content-driven brand marketing via health-and-wellness blog and social media. Sourcing is from established generic manufacturers (Abbott, Cipla, Cadila, Biochem) and medical device brands. The company has no disclosed external institutional funding, no proprietary technology platform beyond standard e-commerce tooling, and no disclosed revenue, leaving the financial scale inferable only from headcount (11-50) and store count (13+).
Capsule firmographics
Firmographics- Name
- Capsule
- Legal name
- SKLYN HEALTHCARE PVT LTD
- Website
- https://capsule.co.in
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Capsule Pharmacy is a private Indian retail pharmacy chain founded in 2016, operating 13+ stores across Ahmedabad that sell WHO-GMP generic medicines at up to 85% discount plus branded drugs, surgical, critical care, and wellness products to individual consumers, families, and chronic-care patients via physical retail, e-commerce, WhatsApp, and home delivery.
- Ownership category
- akta.pro rank
Capsule industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)
- akta.pro secondary industry
- Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)
Keywords
Where Capsule is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Capsule business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Pharmacy Sales: Sale of generic medicines, branded pharmaceuticals, health and wellness products through physical stores and online platform. Revenue generated from margin on product sales with significant discounts offered to customers (up to 85% on generics).
- Surgical Products: Sale of medical equipment including BP monitors, CPAP machines, dialyzers, surgical supplies with up to 50% discount.
- Franchise Revenue: Franchise model for expanding store network across Ahmedabad region.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Generic Medicines - up to 85% discount |
| Unit Pricing | Pay-as-you-go | Prescribed Medicines & Insulin - 15% discount |
| Unit Pricing | Pay-as-you-go | Surgical Products - up to 50% discount |
| Unit Pricing | Pay-as-you-go | Ayurvedic Products - 10% discount |
| Unit Pricing | Pay-as-you-go | Cosmetic Products - 5% discount |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Capsule product offering
Product offeringCore offering
Capsule Pharmacy is a retail pharmacy chain that sells WHO-GMP certified generic medicines at up to 85% discount and branded medicines at 15% discount through 13+ physical stores in Ahmedabad, an e-commerce website, and WhatsApp ordering. It complements medicines with critical care, surgical, diagnostic, baby care, ayurvedic, and wellness products, and offers free home delivery alongside a franchise expansion model. The company also provides lab testing at select store locations.
Product overview
Capsule Pharmacy operates as a retail pharmacy chain with 13+ physical stores in Ahmedabad, India, offering both generic and branded medicines along with medical supplies and wellness products. The core offering is WHO-GMP-certified generic medications at up to 85% discount, complemented by prescription branded drugs at 15% discount. The product portfolio spans critical care equipment (Polymed Haem-O-Flux Dialyzer, BPL CPAP Machine, Surginatal respiratory masks, Romsons Foley catheters, ventilator circuits), diagnostic devices (Omron and Medtech BP monitors, blood glucose monitors), baby care products (Himalaya baby wash, diapers), surgical products (up to 50% off), and ayurvedic medicines (10% discount). Services include free home delivery, lab tests at select locations, medicine refill requests, and online ordering via their Shopify e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Generic Medicines WHO-GMP-certified generic medications offered at up to 85% discount versus branded equivalents, spanning AYUSH, baby care, elderly care, protein supplements, home healthcare, vitamins and nutrition categories for individual consumers and families.
- Baby Care Products Range of baby care items including Himalaya Gentle Baby Wash and other infant wellness products sold at Capsule Pharmacy's stores and online.
- BP Monitors Blood pressure monitoring devices including the Omron HEM 7140T1 Bluetooth BP Monitor and Medtech BP18 sold to consumers for home blood pressure tracking.
- Blood Glucose Monitors Blood glucose monitoring equipment including test strips and lancets sold to consumers for diabetes management.
- Critical Care Products Critical care and medical equipment including dialyzers, CPAP/BIPAP masks and machines, ventilator circuits, urinary catheters, and respiratory care devices for patients with kidney, respiratory, and related conditions.
- BPL CPAP Machine Continuous Positive Airway Pressure (CPAP) machine for treating obstructive sleep apnea, with auto CPAP mode, 3.5 LCD color display, integrated humidifier, and pressure range of 4-20 cmH2O, sold to patients with sleep apnea.
- BPL Full Face BIPAP Mask Medium Full face mask covering nose and mouth for BIPAP therapy, designed for patients with severe sleep apnea who require higher pressure support.
- Surginatal CPAP Nasal Mask Medium Nasal CPAP mask with headgear for respiratory therapy, manufactured by Surginatal with quality-assured materials, sold to patients using CPAP for sleep apnea or respiratory support.
- Polymed Haem-O-Flux Dialyzer High-performance dialyzer with asymmetric membranes and uniform pore distribution for hemodialysis treatment, featuring an ultra-smooth PU cut surface to reduce blood clotting.
- Polymed Ryles Tube Nasogastric tube for gastric decompression, enteral feeding, and administering medications, made of DEHP-free PVC with a radio-opaque line for accurate placement.
- Romsons 2 Way Foley Trac Pedia Silicone elastomer-coated Foley catheter for pediatric urinary drainage, featuring a non-return valve for quick inflation/deflation and a color-coded sleeve for size identification.
- Plain Ventilator Circuit Pediatric Corrugated, flexible tubing connecting ventilators to pediatric patients for oxygen delivery and anesthetic agent inhalation.
- Surginatal Test Lung Neonatal Silicone neonatal test lung for respiratory care demonstrations in biomedical labs and anesthesia departments, with flexible compatibility and infection-protocol compliance.
- Omron Compressor Nebulizer Machine NE-C106 Compressor nebulizer for home nebulization therapy managing asthma, COPD, and other respiratory conditions for adults and children.
- Omron HEM 7140T1 Bluetooth Blood Pressure Monitor Bluetooth-enabled BP monitor with 360-degree IntelliWrap cuff for accurate home blood pressure measurement, featuring body movement detection.
- Medtech Blood Pressure Monitor BP18 Blood pressure and pulse monitor with large LCD display, 90-reading memory for two members, and USB-C charging capability for home use.
- Nitrile Gloves (Pack of 100) Royal blue large nitrile gloves (pack of 100) for environmental cleanliness and infection prevention, sold via Capsule Pharmacy.
- Diapers Adult and baby diapers sold at discounted prices through Capsule Pharmacy's stores and online storefront.
- Body Massagers Electric body massagers sold via Capsule Pharmacy for personal wellness use.
- Lab Tests Laboratory testing services provided at select Capsule Pharmacy store locations (such as Naranpura), giving customers convenient in-pharmacy diagnostic testing.
- Medicine Home Delivery Free home delivery service that delivers generic and branded medicines ordered online or via WhatsApp across India.
Quantifiable outcome
- Up to 85% savings on generic medicines compared to branded equivalents
- +3 more outcomes
Companies that use Capsule
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Capsule technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capsule partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- AbbottminorGeneric medicine supplier mentioned as a preferred branded generic medicine manufacturer alongside Cipla, Cadila, and Biochem for authenticated results.
- CiplaminorGeneric medicine supplier mentioned as a preferred branded generic medicine manufacturer alongside Abbott, Cadila, and Biochem.
- CadilaminorGeneric medicine supplier mentioned as a preferred branded generic medicine manufacturer alongside Abbott, Cipla, and Biochem.
- BiochemminorGeneric medicine supplier mentioned as a preferred branded generic medicine manufacturer alongside Abbott, Cipla, and Cadila.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Capsule competitors and assessment
Company assessmentDirect peers
- Tata 1mg: Leading Indian e-pharmacy offering medicines, lab tests, and doctor consultations. Comparable on online ordering, home delivery, and broad medicine assortment including generics.
- Apollo Pharmacy: Pan-India retail pharmacy chain operated by Apollo Hospitals, offering prescription, OTC, and wellness products. Comparable on retail pharmacy format, broad assortment, and pan-India footprint.
- Wellness Forever: Western India-focused retail pharmacy chain with strong Maharashtra presence. Comparable as a regional multi-store pharmacy selling prescription, OTC, surgical and wellness products.
- MedPlus: One of India's largest pharmacy retail chains with thousands of stores. Directly comparable as a discount-leaning, multi-city retail pharmacy selling generics and branded medicines to mass-market Indian consumers.
- Trust Pharmacy (Viva Chemist / Trust Chemists): Indian value pharmacy chain focused on generic medicines and discounted pricing. Closely comparable on discount-pharmacy positioning targeting price-sensitive Indian consumers.
- PharmEasy: Online pharmacy and healthcare platform delivering medicines, diagnostics, and telehealth across India. Directly comparable on the medicine delivery and generic-discount proposition.
- Netmeds: Reliance-owned online pharmacy delivering prescription and OTC medicines across India. Comparable as an e-commerce-led competitor targeting the same value-conscious medicine buyer.
Emerging players
- BigChemist: Indian online pharmacy selling medicines and healthcare products. Comparable on the e-commerce-led generics and home delivery proposition, though without the physical retail footprint.
- Zeno Health (formerly Generico): Mumbai-based discount generic-medicine pharmacy chain. Highly comparable as a direct generic-discount competitor with the same value proposition Capsule uses in Ahmedabad.
Regional players
- Health & Glow / Guardian Pharmacy: South India-anchored pharmacy and personal care retail chain. Comparable as a regional multi-store pharmacy operator with overlapping wellness and OTC assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Capsule social profiles
Digital presenceCapsule financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capsule leadership team
Management profileNumber of profiles
Profiles1 record
Capsule funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capsule M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capsule
What does Capsule do?
Capsule Pharmacy is a retail pharmacy chain that sells WHO-GMP certified generic medicines at up to 85% discount and branded medicines at 15% discount through 13+ physical stores in Ahmedabad, an e-commerce website, and WhatsApp ordering. It complements medicines with critical care, surgical, diagnostic, baby care, ayurvedic, and wellness products, and offers free home delivery alongside a franchise expansion model. The company also provides lab testing at select store locations.
Is Capsule a public or private company?
Capsule is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Capsule founded?
Capsule was founded in 2016. It employs 11 to 50 people.
Where is Capsule based?
Capsule is headquartered in Ahmedabad, India, in the Asia region.
How does Capsule make money?
Three revenue lines are on record. Retail Pharmacy Sales are the primary driver. The others are surgical Products and franchise Revenue.
Who are Capsule's main competitors?
Direct peers on record are Tata 1mg, Apollo Pharmacy, Wellness Forever, MedPlus, Trust Pharmacy (Viva Chemist / Trust Chemists), PharmEasy and Netmeds. Emerging players are BigChemist and Zeno Health (formerly Generico). Health & Glow / Guardian Pharmacy is listed as a regional player.
Does Capsule have an API?
No public API is recorded for Capsule.
What industry is Capsule in?
Capsule's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAEAHAA, Discount Drugstores (Value-Focused Chain Pharmacies), with a secondary code of CRAEAHAB, Value Pharmacies & Deep-Discount Pharmacy Retail. Its NAICS code is 456110 and its SIC code is 5912.