The Podcast Exchange

What The Podcast Exchange does

The Podcast Exchange (TPX) is a Toronto-based podcast advertising network founded in January 2018, positioned as Canada's first podcast ad sales company and the only Canadian-owned company of its kind. The company operates as a sales-led intermediary between advertising agencies/brands on one side and a publisher network of more than 20,000 podcast shows on the other, providing access to over 7 million monthly Canadian podcast listeners. Its core technology stack combines proprietary geo-targeting and demographic market segmentation with measurement and reporting tools, and is augmented by integrations with Triton Digital (programmatic), Magellan AI (advertising intelligence and attribution), and ART19/Megaphone (exclusive Canadian marketplace representation). TPX also publishes the proprietary Canadian Podcast Listener annual survey — a representative sample of over 3,000 Canadian adults — which functions as both a research product and a market-education asset.

TPX's product surface spans three commercial lines: (1) end-to-end podcast advertising sales, including Host Endorsed, Host Read, Show Read, Network Read, and Pre-Produced creative formats, executed via direct agency relationships; (2) TPX Studios, which produces branded podcasts and provides consulting for organizations launching or optimizing podcast strategies; and (3) a Canadian Podcast Listener research subscription offering. In April 2025, TPX added exclusive Canadian third-party advertising reseller rights for BBC Studios podcasts, materially expanding its premium inventory pool. The company has executed public-channel partnerships with BBC Studios (2025), Magellan AI (2024), Sounds Profitable (2026), Wondery, Audioboom, HowStuffWorks, Corus Entertainment, and others.

The business model is B2B and sales-led: TPX works directly with advertising agencies and brand marketing teams on custom campaign packages priced by target demographics, podcast selection, ad format, duration, and frequency, with multi-year contracts and volume deals available. Revenue streams include advertising commissions/sales, TPX Studios production fees, and consulting fees. The company was originally privately held by its founders, took a 30% strategic investment from Stingray in March 2020, and was acquired by Native Touch, an independent digital media company, in November 2025, while continuing to operate as a standalone brand under its existing leadership.

Name

The Podcast Exchange

Legal name

The Podcast Exchange

Website

https://thepodcastexchange.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Podcast Exchange (TPX) is Canada's first and only Canadian-owned podcast advertising network, connecting agencies and brands with 20,000+ premium podcast shows and 7+ million monthly Canadian listeners via geo-targeted ad campaigns, branded podcast production through TPX Studios, and proprietary audience research.

Ownership category

akta.pro rank

Product category

Podcast Advertising

NAICS

Media Buying Agencies (54183), Media Representatives (541840), Media Buying Agencies (541830), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Podcast Ad Sales Networks & Monetization Platforms (MPACADAD)

akta.pro secondary industries

Podcast Networks & Multi-Show Publishers (MPACADAB), Podcast Networks & Studio Platforms (MPAIADAC)

Keywords

• Podcast advertising network
• Audio advertising sales
• Branded podcast production
• Programmatic audio advertising
• Podcast media buying

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Podcast Advertising Sales: TPX serves as a podcast advertising network, matching brands and agencies with podcast inventory across their network of premium publishers. They provide end-to-end podcast advertising solutions including campaign strategy, targeting, creative production, and performance reporting for Canadian podcast audiences.
2. Branded Podcasts (TPX Studios): Production of branded podcast content for clients seeking deeper engagement with their customers. TPX Studios helps brands establish unique and intimate relationships with audiences through original podcast content.
3. Podcast Consulting Services: Consulting for organizations looking to explore, launch or optimize their podcast strategies. Includes strategic roadmap development and ongoing content optimization.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Podcast Exchange (TPX) operates as a Canadian podcast advertising network that sells end-to-end podcast advertising campaigns to advertising agencies and brands. The company matches brands and agencies with podcast inventory across a network of more than 20,000 shows, providing campaign strategy, geo-targeting, demographic segmentation, audio creative production, and performance reporting. TPX also offers branded podcast production and consulting through TPX Studios, and publishes proprietary Canadian Podcast Listener research.

Product overview

The Podcast Exchange (TPX) operates as a comprehensive podcast advertising platform in Canada, offering a unified portfolio of services built around its core podcast advertising network. The main platform combines access to over 20,000 premium podcast shows with end-to-end campaign management, geo-targeting, and demographic segmentation capabilities. Supporting modules include TPX Studios for branded podcast production and consulting services, proprietary Canadian Podcast Listener research reports, programmatic advertising through Triton Digital integration, and creative audio production services. The company also holds exclusive third-party advertising reseller rights for BBC podcasts in Canada.

Differentiator

Problem solved

Functional benefit

Brands

• TPX Studios: A branded podcasts and consulting service offering original podcast content creation for brands seeking deeper customer engagement and organizations looking to explore, launch or optimize podcast strategies.

Products and services

• Podcast Advertising Services End-to-end podcast advertising solutions connecting brands with engaged Canadian podcast listeners. Includes campaign strategy, demographic and geo-targeting, creative production, and performance reporting for advertisers and agencies.
• Podcast Publisher Network Premium podcast publisher network representing major Canadian and global publishers with more than 20,000 different shows across multiple podcast networks covering popular and niche genres. Includes exclusive representation of BBC podcasts in Canada.
• TPX Studios Branded podcast production and consulting service backed by award-winning writers and producers. Offers branded podcasts for clients seeking deeper customer engagement and consulting for organizations exploring, launching, or optimizing podcast strategies.
• Canadian Podcast Listener Research Proprietary annual survey and research reports on Canadian podcast listening behaviors based on a representative sample of over 3,000 Canadian adults. Covers demographics, listening behaviors, popular podcasts, and advertiser insights.

Quantifiable outcome

• 68% of Canadian podcast listeners took action after hearing a podcast ad (up 5 points from 2024)
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Sounds ProfitablecoreStrategic or Co-development Partner · 2 February 2026Partnership with Sounds Profitable, the leading trade organization focused on advancing the podcast industry through research, education, and thought leadership. The partnership supports podcast advertising education for brands and agencies, greater access to industry-leading research, and continued growth of the Canadian podcast ecosystem.
• BBC StudioscoreChannel Partner/ Reseller/ Distributor · 24 April 2025TPX serves as the exclusive third-party advertising reseller for BBC podcasts in Canada, providing brands and agencies with seamless access to one of the most trusted and well-known podcast portfolios in the global marketplace. This partnership brings BBC podcasts like Global News Podcast, World of Secrets, and You're Dead to Me to Canadian advertisers.
• Magellan AIcoreTechnology or Integration · 1 January 2024Partnership with Magellan AI, a leading podcast advertising intelligence and attribution platform. TPX leverages Magellan AI's media planning, attribution, verification, and competitive intelligence tools to deliver deeper campaign insights and enhanced strategic support for advertisers, agencies, and publishing partners across Canada.
• Native TouchflagshipOthersNative Touch, an independent digital media company, acquired TPX to support growth in the Canadian podcast advertising market. The deal leverages the increasing popularity of podcasts to provide enhanced advertising solutions. TPX continues to operate as a standalone brand maintaining its dedicated focus on podcast advertising sales, publisher partnerships, and content creation.
• Corus EntertainmentcoreChannel Partner/ Reseller/ DistributorStrategic sales partnership where TPX sells Corus podcasts in Canada and the US. Corus is a major Canadian media company with a network of popular podcasts.
• WonderyminorChannel Partner/ Reseller/ DistributorTPX inked a deal with US podcast network Wondery to sell their inventory in Canada. Wondery benefits from TPX's advanced metrics and geo-targeting capabilities to maximize revenue from their Canadian audience.
• AudioboomminorChannel Partner/ Reseller/ DistributorStrategic partnership with global podcasting platform Audioboom to sell Audioboom's podcast inventory in Canada. Canada is Audioboom's fourth largest territory for podcast consumption.
• HowStuffWorksminorChannel Partner/ Reseller/ DistributorPartnership giving TPX the first right to market and sell advertisements in the HowStuffWorks podcast network in Canada, made possible due to HowStuffWorks' ability to geo-target relevant host-read advertising.
• Canadian True Crime PodcastminorChannel Partner/ Reseller/ DistributorPartnership to sell Canadian True Crime podcast inventory in Canada. The show is a critical hit described as one of 10 True Crime Podcasts Worth Your Time.
• Grownups Read Things They Wrote As Kids PodcastminorChannel Partner/ Reseller/ DistributorPartnership to sell Grownups Read Things They Wrote As Kids podcast inventory in Canada. The show has earned rave reviews in major international media including USA Today and The Guardian.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ART19: Podcast hosting and ad management platform whose advertising marketplace is exclusively represented by TPX in Canada. Operates comparable ad sales and hosting tooling for podcast publishers.
• Acast: Global podcast advertising and hosting platform that monetizes podcasts via dynamic ad insertion and direct sales in multiple markets including Canada. Most direct competitor to TPX for podcast ad sales representation, operating at significantly larger scale.
• Triton Digital: Programmatic audio and podcast advertising technology platform used by TPX for programmatic buying. Provides the marketplace infrastructure (Omny Studio, Tap) that enables both TPX and competing sales networks to transact podcast inventory.
• Audioboom: Global podcast publishing platform with Canadian listenership. TPX has a partnership to sell Audioboom inventory in Canada, but Audioboom also maintains its own direct sales channels in select markets, making it both partner and competitor.
• Megaphone (Spotify): Enterprise podcast publishing and monetization platform owned by Spotify. TPX exclusively represents Megaphone's marketplace in Canada, but Megaphone (via Spotify) also sells directly into the market, making it both partner and competitive overlap.

Broad incumbents

• Spotify Advertising: Global audio streaming giant with major podcast and podcast advertising operations including Spotify Ad Studio and Spotify Audience Network. Operates a far larger sales infrastructure and competes for the same Canadian advertiser dollars that TPX targets.
• SiriusXM Media / Stitcher: Audio advertising sales arm of SiriusXM that bundles podcast (Stitcher) and music streaming advertising inventory at scale. Competes for the same Canadian agency and brand budgets through broader audio portfolio offerings.

Emerging players

• Wondery: Major US-based podcast network owned by Amazon. TPX holds a reseller partnership to sell Wondery inventory in Canada, but Wondery increasingly pursues direct advertiser relationships and represents a comparable scale player in the broader podcast advertising ecosystem.

Others

• Sounds Profitable: Industry trade organization focused on podcast advertising research, education, and thought leadership. Strategic partner of TPX (announced 2026), comparable to TPX's research function but operating as a non-profit industry resource rather than a sales network.
• Magellan AI: Podcast advertising intelligence and attribution platform integrated with TPX. Provides media planning, verification and competitive intelligence tools that complement rather than compete with TPX's sales network model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TPXcanada
• LinkedInlinkedin.com/company/the-podcast-exchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Podcast Exchange