Medically Modern

What Medically Modern does

Medically Modern Inc. is a privately held Durable Medical Equipment (DME) supplier incorporated in New York in 2023, operating a 1–10-person team from a Manhattan corporate office (500 7th Avenue) and a Wantagh, NY storefront. The company does not manufacture any proprietary hardware or software; its entire technical offering is a service layer that distributes third-party Continuous Glucose Monitor (CGM) systems and insulin pumps from Abbott (FreeStyle Libre 2 Plus, FreeStyle Libre 3 Plus), Dexcom (G6, G7), Tandem (Mobi, t:slim X2), Medtronic (MiniMed 780G, Guardian 4, Instinct, Simplera Sync), and Beta Bionics (iLet), and ships 90-day supplies directly to patients' homes in all 50 U.S. states plus APO/FPO addresses.

The company's economic model is built on routing CGM and insulin-pump claims through medical benefits (Medicare Part B / commercial DME) rather than pharmacy benefits, which typically yields $0 out-of-pocket for patients versus $30–$240+/month at retail pharmacy. Medically Modern does not charge patients a service fee; revenue is generated entirely from insurance reimbursement, with Medicare Part B, major commercial carriers (Humana, UnitedHealthcare, Aetna, Anthem), and Medicaid as payer counterparts. The differentiator versus other DME suppliers is operational: a dedicated single point of contact per patient, insurance verification prior to order, prior-authorization and appeals handling, doctor-office coordination, secondary-insurance stacking, interpreter services, and automatic 90-day refills.

The go-to-market motion is sales-led and patient-first: patients complete an online intake form, are contacted by a representative, have benefits verified, receive prescription coordination with their physician, and have supplies shipped. A secondary 'For Providers' channel targets physicians, endocrinologists, and clinics for referrals. Marketing is content- and SEO-driven, with an extensive blog and Google-reputation strategy targeting high-intent searches for CGM coupons and insurance coverage. The customer base consists of Type 1 and insulin-using Type 2 diabetes patients (including Medicare beneficiaries) and, to a lesser extent, healthcare providers who refer patients — with patient testimonials repeatedly citing specific savings outcomes and named team members (Corey, Cory, Brandon) as trust anchors. No external funding, no acquisitions, and no leadership changes are disclosed.

Name

Medically Modern

Legal name

Medically Modern Inc.

Website

https://medicallymodern.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Medically Modern Inc. is a New York-based DME supplier that distributes third-party CGM and insulin-pump supplies direct to patients nationwide, billing Medicare Part B and commercial insurance to deliver 90-day supplies at $0 out-of-pocket. It serves insulin-dependent diabetes patients and referring providers through a high-touch insurance-navigation service.

Ownership category

akta.pro rank

Product category

Durable Medical Equipment - Diabetes Management Supplies

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Durable medical equipment
• Continuous glucose monitors
• Insulin pump supplies
• Diabetes management supplies
• Insurance navigation services

Headquarters

HQ city

Wantagh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DME Supply Reimbursement: Medically Modern is a licensed Durable Medical Equipment (DME) supplier that bills insurance companies directly for CGM and insulin pump supplies. They are reimbursed by Medicare Part B, commercial health insurance plans, and Medicaid programs. Patients typically pay little to nothing out-of-pocket when supplies are billed through medical benefits (Part B/DME) rather than pharmacy benefits. The company charges patients no fees for their service - they collect solely from insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Medically Modern is a licensed Durable Medical Equipment (DME) supplier that distributes Continuous Glucose Monitors (CGMs) and insulin pumps from manufacturers such as Dexcom, Abbott (FreeStyle Libre), Tandem, Medtronic, and Beta Bionics, along with disposable supplies, directly to diabetes patients' homes. Its core service is insurance navigation — verifying benefits, handling prior authorizations, routing claims through Medicare Part B / medical benefits rather than pharmacy benefits, and managing appeals — so that insured patients typically receive supplies at $0 out-of-pocket on a 90-day automatic-refill cycle.

Product overview

Medically Modern is a home-delivery provider specializing in diabetes management tools, operating as a licensed Durable Medical Equipment (DME) supplier. The company offers a portfolio of Continuous Glucose Monitoring (CGM) systems including FreeStyle Libre 2 Plus, FreeStyle Libre 3 Plus, Dexcom G6, Dexcom G7, and Medtronic Guardian 4 sensors, as well as insulin pump systems including Tandem Mobi, Tandem t:slim X2, Medtronic MiniMed 780G, and Beta Bionics iLet. These medical devices are paired with insurance navigation services that verify benefits, handle prior authorizations, and submit claims through medical benefits (Part B) rather than pharmacy benefits, typically resulting in $0 out-of-pocket costs for insured patients. The company also provides patient education, ongoing support, and 90-day supply deliveries to all 50 states. The service model eliminates the need for patients to navigate insurance complexities or pharmacy pricing, instead providing white-glove support from coverage verification through device delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• FreeStyle Libre 2 Plus Abbott continuous glucose monitoring system that measures interstitial glucose levels in real time; supplied to diabetes patients through Medically Modern's DME/insurance billing pathway with home delivery.
• FreeStyle Libre 3 Plus Abbott CGM that streams automatic glucose readings every minute without requiring manual scanning; distributed to diabetes patients via Medically Modern's DME billing pathway.
• Dexcom G6 Dexcom continuous glucose monitor providing real-time blood sugar readings with customizable high/low alerts; supplied to patients through Medically Modern's insurance-billed DME pathway.
• Dexcom G7 Advanced Dexcom CGM with approximately 30-minute warm-up, factory calibration, and compatibility with smartphones and insulin pumps; supplied via Medically Modern's DME billing.
• Medtronic Guardian 4 Sensor Medtronic CGM sensor designed for use with Medtronic insulin pumps to enable continuous glucose monitoring and automated insulin delivery.
• Tandem Mobi System Compact Tandem insulin pump with Bluetooth control via mobile app for subcutaneous delivery of U-100 insulin and automated insulin delivery; supplied to patients via Medically Modern's DME pathway.
• Tandem t:slim X2 Tandem insulin pump featuring Control-IQ technology that automatically adjusts basal insulin delivery based on CGM data, with color touchscreen and 300-unit cartridge.
• Beta Bionics iLet Bionic pancreas insulin pump system that automates insulin dosing decisions based on CGM data for diabetes management; supplied through Medically Modern's DME billing.
• Medtronic MiniMed 780G Advanced Medtronic automated insulin delivery pump system paired with CGM for diabetes management; supplied to patients through Medically Modern's DME pathway.
• Medically Modern Insurance Navigation Service DME supplier service that verifies patient insurance benefits, handles prior authorizations, submits claims under medical benefits (Medicare Part B), coordinates primary and secondary insurance, and manages appeals to maximize CGM and insulin pump coverage.
• Medically Modern Patient Support Service White-glove patient support offering a single dedicated contact who manages ongoing supplies, replacement sensors, insurance denials, appeals, and diabetes management education throughout the patient's enrollment.
• Tandem Infusion Sets (AutoSoft, VariSoft, TruSteel) Disposable tubing systems for Tandem insulin pumps that deliver insulin from pump cartridge to the body, available in soft cannula and steel needle options; supplied on a recurring 90-day basis through Medically Modern's DME pathway.

Quantifiable outcome

• Most Medicare patients pay $0 out-of-pocket when CGM is billed through DME/Medicare Part B instead of pharmacy benefits
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• US Med: National DME supplier of CGM and insulin pump supplies that bills Medicare and commercial insurance. Directly named in Medically Modern customer testimonials as a competitor that turned away patients using outdated Medicare criteria, illustrating an apples-to-apples comparison on DME diabetes supply distribution.
• CCS Medical: National DME supplier specializing in diabetes (CGM, insulin pumps), ostomy, wound care, and urological supplies with direct-to-patient home delivery and insurance billing. Closely matches Medically Modern's diabetes-focused DME distribution model.
• Edgepark Medical Supplies: Established DME distributor (now part of Cardinal Health) delivering diabetes supplies, ostomy, urological, and breast pump products direct to patients with insurance billing. Overlaps with Medically Modern on CGM/insulin pump distribution and home delivery with insurance navigation.
• Byram Healthcare: Large national DME supplier and subsidiary of Owens & Minor providing CGM, insulin pump, urological, ostomy, and wound care supplies directly to patients' homes with insurance billing. Comparable business model to Medically Modern in DME distribution and home delivery of diabetes supplies.

Broad incumbents

• Tandem Diabetes Care: Manufacturer of the Tandem Mobi and t:slim X2 insulin pumps distributed by Medically Modern. Operates direct patient supply and t:connect programs that overlap with the supply and onboarding services Medically Modern provides to insulin pump users.
• AdaptHealth: Large publicly traded DME and home medical equipment provider offering diabetes supplies alongside sleep, respiratory, and HME categories. A broad incumbent that overlaps with Medically Modern on diabetes supply distribution while serving a much wider DME portfolio.
• Dexcom: Manufacturer of the Dexcom G6 and G7 CGM systems distributed by Medically Modern. As both an upstream supplier and increasingly a direct-to-patient distributor (Dexcom Clarity, direct pharmacy programs), Dexcom is a partner-and-potential-threat with overlapping end-customer relationships.
• Medtronic Diabetes: Manufacturer of the MiniMed 780G insulin pump, Guardian 4 sensor, and Simplera Sync distributed by Medically Modern. A device maker with growing direct patient programs that competes for the same end patient while also supplying Medically Modern.
• Abbott Diabetes Care: Manufacturer of the FreeStyle Libre 2 Plus and 3 Plus CGM systems distributed by Medically Modern. Operates direct consumer and patient-assistance programs (myFreeStyle, FreeStyle Libre coupons) that overlap with Medically Modern's insurance-navigation value proposition.

Emerging players

• Insulet (Omnipod): Manufacturer of the tubeless Omnipod insulin pump system with a strong direct-to-patient pharmacy distribution model. Adjacent competitor serving the same insulin-dependent diabetes patient population Medically Modern targets, with a contrasting direct-pharmacy (vs. DME) supply channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/medicallymodern_
• Xx.com/MedicallyInc
• Facebookfacebook.com/MedicallyModern1
• LinkedInlinkedin.com/company/medicallymodern

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medically Modern