HUK COBURG

What HUK COBURG does

HUK-COBURG is a German mutual insurance group (Versicherungsgruppe) headquartered in Coburg, Germany, operating for over 90 years as one of the country's ten largest insurers. The company underwrites a diversified portfolio spanning vehicle (auto, motorcycle, moped, e-scooter, e-bike, classic car, motorhome, leasing), property (household contents, residential building, glass, natural hazard), liability (private, pet, family, building owner, official), legal expenses, private health and supplementary cover (dental, hospital, foreign travel, daily sickness benefit), accident, occupational disability, term life, long-term care (Pflege-Bahr), and retirement savings (Riester, Rürup, Direktversicherung, Premium Rente). Its core distribution is direct-to-consumer via huk.de, the Meine HUK online portal, App Mein Auto, App Meine Gesundheit, phone support, online consultation, and an advisor locator, supported by 10,000+ employees.

HUK-COBURG's technology layer is built around a digital insurance platform with policy management, online claims reporting, electronic document mailboxes, and telematics. The Telematik Plus program uses the App Mein Auto to capture driving behavior and translate it into premium discounts, forming an early data flywheel for usage-based insurance. Adjacent digital services include the THG-Quote monetization tool for EV owners. The proprietary features described in the input focus on ease of use across web and mobile channels rather than on underlying AI/ML infrastructure, with no disclosed proprietary models, patents, or AI research output.

The business model is a subscription/recurring premium model underwritten across multiple insurance lines, with annual billing cadence and individually risk-priced premiums. The Kombi-Bonus provides a 5% discount on Pkw Haftpflicht and Kasko when customers hold two additional qualifying policies, incentivizing cross-sell. Customers are primarily German households and public sector employees (Öffentlicher Dienst), and the company emphasizes affordable pricing ('günstig') backed by scale economies. The 2025 reported premium income is approximately €11 billion across 13 million+ customers, ranking HUK-COBURG among Germany's ten largest insurance groups.

Name

HUK COBURG

Legal name

HUK-COBURG Versicherungsgruppe

Website

https://huk.de

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

HUK-COBURG is a German mutual insurance group headquartered in Coburg, offering direct-to-consumer auto, home, health, liability, legal, and retirement products to approximately 13 million German households and public sector employees, with €11 billion in premium income in 2025.

Ownership category

akta.pro rank

Product category

Personal Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

Keywords

• Personal insurance products
• Vehicle insurance coverage
• Property and liability insurance
• Health and retirement insurance
• Public sector employee insurance

Headquarters

HQ city

Coburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: HUK-COBURG generates revenue through insurance premiums collected from policyholders across multiple insurance categories including vehicle (auto, motorcycle, moped), home (household, building, glass), liability, legal protection, health, and retirement/pension products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

HUK-COBURG is a diversified German insurance group providing personal insurance products including vehicle (car, motorcycle, e-scooter, e-bike), property and household, private liability, legal protection, accident, animal liability, health and care, retirement/biometric, and public-sector supplementary pension products to roughly 13 million private and public-sector customers in Germany. Revenue is generated primarily through recurring insurance premiums across these personal-lines portfolios, with investment income on policyholder reserves as a secondary contributor.

Product overview

HUK-COBURG is a diversified German insurance group offering a comprehensive portfolio of insurance products and services across multiple categories. The core offering includes vehicle insurance (Auto­versicherung) with telematics-based options (Telematik Plus), motorcycle insurance (Motorrad-Versicherung) including protective gear coverage, and electric vehicle/mobility coverage (Elektroauto-Versicherung, E-Scooter-Versicherung). The home and property segment covers household contents (Hausrat­versicherung), building insurance (Wohn­gebäude­versicherung), and liability products (Private Haft­pflicht­versicherung, Hunde­haftpflicht). Health offerings include full private health insurance (Kranken­voll­versicherung), supplementary dental (Zahnzusatz­versicherung) and hospital coverage (Krankenhauszusatz­versicherung), and travel health insurance (Auslandskranken­versicherung). Retirement and savings products include the Altersvorsorgedepot with Rürup-Rente, Riester-Rente, and Direct insurance options, plus Premium Rente. Additional coverage includes legal expenses (Rechts­schutz­versicherung), occupational disability (Berufs­unfähigkeits­versicherung), long-term care (Pflege-Bahr), and accident insurance (Private Unfall­versicherung). Digital services include the Meine HUK customer portal and mobile apps (App Mein Auto, App Meine Gesundheit). The company offers multi-product discounts through Kombi-Bonus and additional services like THG-Quote for selling CO2 certificates. As one of Germany's ten largest insurance groups, HUK-COBURG serves approximately 13 million customers with premium income of approximately 11 billion euros in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Autoversicherung (Kfz-Versicherung) Motor vehicle liability and comprehensive (casco) insurance for private car owners, including standard-cover Kfz-Haftpflicht, Teilkasko and Vollkasko options plus services such as Werkstattbindung, free choice of garage, GAP cover for financed/leased vehicles, and e-mobility-specific electric-car coverage.
• Motorrad-Versicherung Liability and casco coverage for motorcycles, scooters and mopeds, including protection against theft, fire, wild animal collisions and standard accidental damage for private owners.
• Elektroauto-Versicherung Dedicated motor insurance for fully electric cars with cover tailored to electric-vehicle risks such as battery damage and charging-related events, plus conventional casco cover.
• E-Scooter-Versicherung Liability insurance covering the use of privately owned e-scooters (eKFZ), including cover for the mandatory insurance plate requirement and damage arising from scooter use.
• Mopedversicherung (Mofa/Moped/Roller) Seasonal liability insurance for mopeds, mopeds and small scooters with seasonal start dates, meeting the mandatory third-party liability requirements for these vehicles in Germany.
• Fahrradversicherung Insurance for conventional bicycles covering theft, damage and partial casco events, intended for private bicycle owners who want all-risk cover beyond household contents.
• E-Bike-Versicherung (Pedelec/S-Pedelec) Insurance covering theft, battery, casco and liability exposures for electric bicycles (Pedelecs and faster S-Pedelecs), including cover that addresses the higher replacement cost and theft exposure of e-bikes.
• Hausratversicherung Insurance covering the household contents of private homes against fire, water, burglary, storm and other standard risks, with selectable coverage sums and optional extensions such as bicycle cover and glass breakage within the household.
• Wohngebäudeversicherung Insurance covering the physical structure of residential buildings against fire, water, storm and other named perils for owner-occupiers and landlords of one- and two-family homes and owner-occupied apartments.
• Glasversicherung Insurance for breakage of glass surfaces in private households (windows, mirrors, glass furniture, ceramic hobs and sanitary ware), available as a standalone policy or as an extension to HUK Hausratversicherung.
• Private Haftpflichtversicherung Personal liability insurance covering third-party claims from private life (property damage, bodily injury, financial loss) for individuals, couples and families, including property-owner and tenant variants.
• Rechtsschutzversicherung Insurance that reimburses legal, court and expert costs for private legal disputes across selectable modules (e.g., private, beruf, verkehr, miete, strafrecht) for private individuals, families or as a single-person policy.
• Tierhalterhaftpflicht-Versicherung Liability insurance for private animal owners that covers damages caused by their animals to third parties; umbrella product family that includes Hund, Pferd, and other animal-specific variants.
• Hundehaftpflicht-Versicherung Liability insurance specifically tailored for private dog owners, with cover for personal injury, property damage and financial loss caused by their dogs, including cover for damages caused abroad on travel.
• Pferdehaftpflicht-Versicherung Liability insurance for private horse owners covering damages from riding and keeping horses, including cover for third-party injury, property damage and misuse of the horse by non-owners such as children.
• Katzenversicherung (OP-Versicherung und Krankenversicherung) Cat health/surgery insurance covering veterinary treatment and surgical costs for privately owned cats, with OP-Versicherung (surgery) and Krankenversicherung (full health) coverage options.
• Hundekrankenversicherung OP (Hunde-OP-Versicherung) Dog surgery insurance covering veterinary surgical procedures and post-op treatment costs for privately owned dogs, branded as the OP-Versicherung entry-level product.
• Operationskostenversicherung für Hunde und Pferde Insurance covering veterinary surgical and OP-related costs for privately owned dogs and horses, including diagnostics, post-op care and prescribed follow-on treatment.
• Oldtimer- & Youngtimer-Versicherung Specialty motor insurance for vintage and youngtimer cars and motorcycles, including agreed-value cover and seasonal mileage options suited to enthusiast owners of classic vehicles.
• Wohnmobil-Versicherung Motor insurance covering motorhomes and camper vans against liability, casco, theft and contents damage, including cover for the habitable interior and camping equipment.
• Leasingversicherung (GAP- und Leasing-Restwertabsicherung) Insurance covering the financial gap between the insured value of a leased or financed vehicle and the remaining lease residual value in the event of total loss or theft.
• Krankenvollversicherung Private full-coverage health insurance replacing statutory health insurance for eligible policyholders (e.g., self-employed, Beamte, high-income employees), covering outpatient, inpatient and dental treatment in private insurance.
• Zahnzusatzversicherung Dental insurance supplementing statutory health insurance to cover higher-cost dental treatments such as implants, inlays, professional cleanings and orthodontic care.
• Krankenhauszusatzversicherung Supplementary insurance to statutory health insurance providing private-room accommodation, head physician treatment and additional services during inpatient hospital stays.
• Pflegezusatzversicherung (Pflege-Bahr gefördert) Long-term care supplementary insurance providing additional benefits on top of statutory care insurance, offered as a state-subsidized Pflege-Bahr policy or as a non-subsidized private top-up product for long-term care.
• Auslandsreise-Krankenversicherung Travel health insurance covering medical treatment, hospital stays and medically necessary repatriation for private travellers on trips of limited or unlimited duration outside Germany.
• Altersvorsorgedepot (Riester-Rente fondsgebunden) State-promoted (Riester) retirement saving plan using a fund-based savings depot, building a private pension over the working life with state subsidies and flexible contribution payment.
• Premium-Rente (Private Rente mit Garantien) Private pension insurance combining market-linked returns with a guaranteed minimum payout, marketed as a flexible private annuity (Privatrente) attractive to Beamte seeking supplementary retirement income.
• Berufsunfähigkeitsversicherung (BU) Occupational disability insurance paying a monthly pension if the insured person becomes unable to work in their current profession due to illness or accident, with options such as pupil BU and student BU variants.
• Risikolebensversicherung Term life insurance that pays out a fixed death benefit to beneficiaries if the insured dies during the contract term, primarily used to secure families or business partners against financial loss.
• Private Unfallversicherung Private accident insurance covering invalidity, death, hospital stays and recovery services after accidents in daily life and leisure, with options such as rehabilitation, household help and funeral costs.
• Drohnen-Versicherung Liability insurance for privately operated drones (UAVs), including cover for damage caused to third parties or property during drone flight, sized to typical private-drone weight classes.
• Bootsversicherung Insurance for private boats and watercraft covering liability, casco (damage) and partial extensions for small boats, motorboats and yachts in German and European waterways.
• Insassenunfallversicherung Accident insurance for vehicle occupants covering invalidity and death for drivers and passengers in case of a road accident, irrespective of fault.
• Bauhelfer-Unfallversicherung Accident insurance for unpaid non-professional helpers (family, friends, neighbours) assisting on private construction or renovation projects, providing cover against accident consequences during self-build activities.

Quantifiable outcome

• 5% savings with Kombi-Bonus

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VHV Versicherungen: VHV is a German mutual insurer and major direct competitor in motor and property/casualty insurance, particularly strong among tradesmen and mid-market customers. It competes head-to-head with HUK-COBURG in Kfz-Versicherung and Haftpflicht across Germany.
• R+V Versicherung: R+V is a German cooperative insurer affiliated with the DZ Bank group, offering vehicle, home, liability, life, and health insurance to private households. Its mutual/cooperative ownership, multi-line retail focus, and domestic-only footprint make it the closest structural analog to HUK-COBURG.
• LVM Versicherung: LVM is a regional German mutual insurer with a comparable product set (auto, home, liability, life, health) and a cooperative governance model. While smaller and more regionally concentrated, it overlaps directly with HUK-COBURG on multi-line retail insurance for German households.
• DEVK Versicherungen: DEVK is a German mutual insurer with a similar cooperative structure and a comparable product mix in auto, home, liability, legal protection, and health. Its retail focus on German consumers and families closely mirrors HUK-COBURG's customer base and distribution model.
• Münchener Verein Versicherungsgruppe: Münchener Verein is a German mutual insurer focused on health, long-term care, and household insurance for private customers. Its mutual structure and concentration on retail health/property lines make it a comparable niche peer in segments where HUK-COBURG also competes.

Broad incumbents

• Generali Deutschland: Generali Deutschland operates multiple brands (Generali, AachenMünchener, CosmosDirekt) offering P&C, life, and health insurance to German consumers. Its direct/digital brand CosmosDirekt in particular competes head-to-head with HUK-COBURG's DTC model in auto and life.
• Talanx / HDI: Talanx operates the HDI brand and is one of Germany's largest insurance groups, with significant retail and commercial P&C and life operations. It is a direct competitor to HUK-COBURG in Kfz, property, and personal lines while also serving as a broader incumbent across Germany and internationally.
• Allianz SE: Allianz is the largest insurer in Germany and Europe, offering P&C, life/health, and asset management across a much broader portfolio than HUK-COBURG. Although HUK-COBURG specializes in German retail lines, Allianz's German auto, home, and health offerings make it a direct competitor in HUK-COBURG's core categories.
• Zurich Insurance Group (Germany): Zurich's German operations offer motor, home, liability, and life insurance to consumers and small businesses. As a global incumbent with a German retail footprint, Zurich competes with HUK-COBURG in core personal lines while operating at much larger overall scale.
• AXA Konzern AG (Germany): AXA's German subsidiary is a major full-line insurer offering auto, home, liability, health, and life products to German consumers. It competes with HUK-COBURG across essentially the same retail lines but as part of a global group with broader capital and product resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/huk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUK COBURG