What Yeti Inc does

Yeti Inc is a UK-registered brand strategy and experience design agency operating as Yeti Digital LTD (company number 10773498), with operational presence in both the United Kingdom and the United States. Founded circa 2011, the firm provides end-to-end services spanning product and UX design, custom web and mobile application development, cloud and DevOps, and growth marketing — delivered through a five-stage proprietary methodology (Discover, Design, Develop, Deploy & Defend, Promote & Iterate). Its core technical stack includes React, Flutter,.NET, Node.js, ASP.Net MVC 5 with C#, SQL Azure, Vue.js, and WordPress, with delivery supported by agile sprint processes, Asana-based progress tracking, and 24/7 observability tooling on multi-tenant, high-availability infrastructure.

The agency serves a heterogeneous client base ranging from early-stage startups to enterprise accounts, including Red Bull (iOS referral recruitment app), Pet Insurer (price comparison platform white-labeled to The General and PuppySpot), Petted (pet insurance brand and comparison engine), Tristan Gatto / Badassery Yoga (brand identity), and FILMD (film collaboration SaaS). Yeti's revenue model is bespoke, project-based professional services with transparent open pricing and multi-year contract cadences, supplemented by a white-label product line deployed notably in the insurance comparison vertical. The firm self-reports an 80%+ client retention rate with five-year average client tenures and claims 100M+ in cumulative revenue generated for its clients — a figure that refers to client outcomes rather than Yeti's own revenue.

Name

Yeti Inc

Legal name

Yeti Digital LTD

Website

https://yetiinc.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Yeti Inc is a UK-registered brand strategy and experience design agency providing end-to-end web and mobile application design, development, and marketing services for startups and enterprises, with notable clients including Red Bull and pet insurance platforms.

Ownership category

akta.pro rank

Product category

Digital Design & Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Advertising Agencies (541810)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)

akta.pro secondary industries

Application Maintenance & Support (AMS) (BPAEAFAC), Incident Response, On-Call & Operational Readiness (BPAEAKAL)

Keywords

• Brand strategy agency
• Web development services
• Mobile app development
• User experience design
• Digital marketing services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Yeti generates revenue through bespoke design, development, and marketing services for clients. They offer end-to-end project delivery from first wireframe to global launch, including white-label solutions that can be resold by other companies. The revenue is project-based with transparent open pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Yeti Inc is a UK-based brand strategy and experience design agency that designs, builds, and markets modern web and mobile applications for clients ranging from startups to large enterprises. The agency delivers end-to-end services spanning product and UX design, custom development (React, Flutter, .NET, Node.js), cloud and DevOps, and growth marketing through a five-stage methodology (Discover, Design, Develop, Deploy & Defend, Promote & Iterate). Notable clients include Red Bull, Pet Insurer, Petted, and Tristan Gatto, with deep vertical expertise in insurance comparison platforms and white-label solutions.

Product overview

Yeti Inc is a UK-based brand strategy and experience design agency that operates as a full-service studio rather than a software product company. It offers a unified suite of services encompassing product & UX design, custom web and mobile app development (using React, Flutter, .NET, Node), cloud & DevOps, and growth & marketing. The core offering is the end-to-end design, build, and market service delivered through a five-stage methodology (Discover, Design, Develop, Deploy & Defend, Promote & Iterate). Key modular offerings include white-label platform solutions, price comparison engines, brand identity design, and real-time analytics/reporting tools. Yeti builds bespoke applications for clients across sectors including pet insurance (Pet Insurer, Petted), energy drinks (Red Bull), fitness (Tristan Gatto), and film SaaS (FILMD).

Differentiator

Problem solved

Functional benefit

Products and services

• Web & Mobile App Design & Development Full-lifecycle design, build, and marketing of modern web and mobile applications for startups and large enterprises, from market research and user personas through interactive prototyping, UI design, and custom development using React, Flutter, .NET, and Node, to deployment on cloud-native infrastructure with CI/CD pipelines and 24/7 monitoring.
• Product & UX Design Turnkey UX and UI design service encompassing user research, interactive wireframing, prototyping, usability testing, and UI library creation for web and mobile applications, delivered for clients who need design expertise without bundled engineering.
• Cloud & DevOps Infrastructure and operations service providing automated CI/CD pipelines, cloud-native architecture deployment, proactive monitoring, and disaster-recovery playbooks to maintain high-availability and always-on performance for client applications.
• Growth & Marketing SEO-friendly development, analytics integration, and data-led content and performance marketing campaigns designed to acquire, retain, and monetise users for client platforms, including SEM lead generation and conversion-rate optimisation.
• White-Label Solutions Fully customisable, white-label platforms designed to align with client brand identity, enabling clients to rebrand and resell the platform to their own customers as an additional revenue stream, with proven use in insurance price comparison engines.
• Brand Identity Design Brand identity creation covering logo design, sub-logos for product lines, and consistent visual identity systems across digital and physical touchpoints, delivered for consumer brands and personal brands as a standalone creative service.

Quantifiable outcome

• 100M+ in revenue generated for clients
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Zog Digital (acquired by Investis)minorStrategic or Co-development PartnerYeti worked alongside Zog Digital on an extensive SEO campaign and content overhaul for Pet Insurer. The partnership worked for years creating rich SEO-optimized content that achieved top search rankings for hundreds of niche keywords.
• FILMDcoreStrategic or Co-development PartnerFILMD is an innovative film collaboration SaaS aiming to transform the film production process. Yeti is working on this product (appears to be a related venture or project) with marketing associate position supporting both FILMD and Yeti brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Fountain Media: US-based digital agency providing web design, branding, and custom development services to mid-market and enterprise clients, directly overlapping Yeti's core service offering.
• Big Drop Inc: US digital agency specializing in web design, development, and branding for SMB and mid-market clients, with comparable service menu and pricing model.
• Coalition Technologies: US-based digital agency combining SEO, web design, and custom development, with a comparable SMB-to-enterprise client mix and project-based pricing model.
• Lounge Lizard: Boutique digital agency offering web design, branding, and digital marketing with a similar full-service, project-based model targeting startups through enterprise.
• Huemor: B2B-focused web design and development agency with a similar emphasis on UX, custom builds, and integrated marketing services.

Others

• Kozmik: Boutique UX/UI and branding studio with comparable end-to-end design and build focus for early-stage and growth-stage clients.

Broad incumbents

• WebFX: Larger US digital marketing and web development agency with overlapping SEO, web design, and custom development offerings, operating at substantially greater scale.
• Dept Agency: Global digital agency offering end-to-end design, engineering, and marketing services similar to Yeti's integrated model, but operating at much larger scale across multiple geographies.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, and custom development comparable to Yeti's Growth & Marketing and Custom Development lines.
• BairesDev: Large-scale outsourced software development firm providing custom engineering services across web and mobile, comparable to Yeti's Custom Development line though at vastly greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/yetiinc
• Facebookfacebook.com/yetiinc
• Instagraminstagram.com/yetiinc
• LinkedInlinkedin.com/company/younique-wealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yeti Inc