HUEMOR
HUEMOR is a private, Farmingdale, NY-based web design agency founded in 2012, employing 11-50 staff. It designs websites primarily for B2B SaaS clients and was ranked #3 in RankWizards' Top 10 SaaS Website Design Agencies for 2026.
- Company typePrivate
- Founded2012
- HeadquartersFarmingdale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HUEMOR does
HUEMOR is a private, for-profit web design agency headquartered in Farmingdale, New York, founded in 2012 and operating with 11-50 employees. The company describes its positioning as the intersection of creative web design ("omg thats awesome") and measurable business outcomes ("accomplishing your serious business goals"), and is publicly identified as a SaaS-focused website design agency. In the most recent public third-party ranking, HUEMOR was placed #3 in RankWizards' "Top 10 SaaS Website Design Agencies for 2026" (published August 2025), suggesting the firm's primary served market is B2B SaaS companies requiring marketing websites, product sites, or related digital experiences.
The leadership team consists of co-founders Michael Cleary (CEO) and Jeff Gapinski (COO, Partner), who have reportedly led the firm since inception, indicating founder-led continuity over more than a decade. The operating model appears consistent with a boutique design agency — project-based engagements likely supplemented by retainer relationships — though no pricing tiers, minimums, contract structures, or specific service modules are publicly disclosed. The company's primary web property (huemor.rocks) returns only a verification/loading page in the scraped source, which limits visibility into case studies, customer logos, technology stack, proprietary frameworks, and service taxonomy. There is no disclosed information on partnerships, integrations, certifications, or technology platforms underlying the agency's delivery.
No funding rounds, M&A activity, subsidiaries, investor disclosures, or geographic expansion have been reported. Revenue, headcount time series, customer roster, and concentration are all undisclosed. From an investment standpoint, HUEMOR presents as a small, long-tenured, founder-led services firm with a publicly visible niche positioning in SaaS website design, but with limited transparency and no scaled capital or technology signals that would typically attract growth-stage equity.
HUEMOR firmographics
Firmographics- Name
- HUEMOR
- Website
- https://huemor.rocks
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HUEMOR is a private, Farmingdale, NY-based web design agency founded in 2012, employing 11-50 staff. It designs websites primarily for B2B SaaS clients and was ranked #3 in RankWizards' Top 10 SaaS Website Design Agencies for 2026.
- Ownership category
- akta.pro rank
Where HUEMOR is headquartered
LocationHeadquarters
- HQ city
- Farmingdale
- HQ country
- United States
- HQ region
- North America
Markets served
HUEMOR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
HUEMOR product offering
Product offeringCore offering
HUEMOR is a web design agency that creates websites and digital experiences primarily for SaaS companies. The firm combines creative design with business goal alignment to deliver web properties that serve as marketing and product surfaces for software brands. Specific service modules or deliverables are not detailed in the available sources.
Product overview
Based on the available source data, HUEMOR is identified as a SaaS website design agency ranked among the top 10 in its category for 2026. The primary source is a verification/loading page that does not provide access to the actual website content. The news article identifies HUEMOR as one of the leading agencies but does not detail specific product offerings, modules, or service architecture.
Differentiator
Problem solved
Functional benefit
Companies that use HUEMOR
Customer profileIdeal customer profiles1 record
HUEMOR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HUEMOR partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
HUEMOR competitors and assessment
Company assessmentDirect peers
- Lounge Lizard: Boutique B2B web design and digital marketing agency with a comparable service mix and target customer base of mid-market and enterprise brands. Closely comparable in offering, scale, and project-based go-to-market model.
- Ramotion: Digital design and branding agency with a strong focus on SaaS and tech startups. Comparable in vertical focus, boutique scale, and SaaS branding/website design services.
- Clay: UI/UX and web design agency serving B2B and SaaS clients at a similar boutique scale with project-based delivery. Directly comparable in customer profile and design-led offering.
- Work & Co: Premium digital product and website design agency serving major B2B and consumer brands. Comparable in design-led offering and ability to win large SaaS engagements, though typically at higher price points.
- Webstacks: B2B SaaS website design and development agency operating at a similar boutique scale with comparable target customers and overlapping service scope in SaaS web design.
Others
- Webflow: No-code website building platform increasingly used by SaaS companies to bring web design in-house. Not a direct competitor but an enabling/threatening platform that commoditizes parts of HUEMOR's service offering.
Broad incumbents
- Huge: Large global digital agency with significant B2B/SaaS web design and product design practices. Competes with HUEMOR for enterprise SaaS web engagements as part of a much broader service portfolio.
- Pentagram: Independent design consultancy with strong B2B and SaaS branding/web design credentials. Competes for the same SaaS clients at the premium end though with broader scope and much larger scale.
- frog (Capgemini Engineering): Global design and innovation consultancy with overlapping capabilities in brand, digital, and product design. Competes with HUEMOR for enterprise design engagements within a much larger portfolio.
Emerging players
- B2B Marketing Lab: B2B-focused web design and demand generation agency with overlapping SaaS target market. Comparable in B2B focus though with a broader demand-generation overlay.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
HUEMOR social profiles
Digital presenceHUEMOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
HUEMOR leadership team
Management profileNumber of profiles
Profiles2 records
HUEMOR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HUEMOR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HUEMOR
What does HUEMOR do?
HUEMOR is a web design agency that creates websites and digital experiences primarily for SaaS companies. The firm combines creative design with business goal alignment to deliver web properties that serve as marketing and product surfaces for software brands. Specific service modules or deliverables are not detailed in the available sources.
Is HUEMOR a public or private company?
HUEMOR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HUEMOR founded?
HUEMOR was founded in 2012. It employs 11 to 50 people.
Where is HUEMOR based?
HUEMOR is headquartered in Farmingdale, United States, in the North America region.
Who are HUEMOR's main competitors?
Direct peers on record are Lounge Lizard, Ramotion, Clay, Work & Co and Webstacks. Webflow is listed as an others. Broad incumbents are Huge, Pentagram and frog (Capgemini Engineering). B2B Marketing Lab is listed as an emerging player.
Does HUEMOR have an API?
No public API is recorded for HUEMOR.