Frank + Grossman

What Frank + Grossman does

Frank and Grossman Landscape Contractors, Inc. (doing business as Frank + Grossman) is a 100% employee-owned, Hayward, California-based landscape contracting company founded in 1981. The company delivers four integrated service lines: turn-key residential and estate landscape construction (custom landscapes, masonry, outdoor kitchens, water features, custom metal and wood work, large tree installation), residential and estate horticultural maintenance, commercial landscape maintenance (turf management, irrigation, plant health care, integrated pest management), and 24/7 commercial cleaning and janitorial services using EcoLab sanitization protocols. It holds both C-27 (Landscaping Contractor) and General B (General Building) licenses, enabling multi-trade delivery without sub-contracting on premium projects.

The company operates from eight regional offices across the San Francisco Bay Area — Hayward (headquarters and operations), Fairfield, Menlo Park, Petaluma, Monterey, San Jose, and Livermore — serving high-end residential estate owners, homeowners and condo associations, retail shopping centers, commercial office parks, corporate campuses, government and municipal accounts, hospitals, hospitality properties, and apartment complexes. Service delivery is performed by 250+ in-house craftsmen and women rather than through subcontracting, with average employee tenure of 6 years and many staff exceeding 20 years.

Revenue is generated through a mix of one-time construction project revenue, recurring multi-year landscape maintenance contracts, and managed commercial cleaning engagements, with quote-based pricing delivered through dedicated residential and commercial sales contacts and a Request for Proposal process. The business is marketed through a company blog, organic social media (Facebook, Instagram, LinkedIn), and earned media via industry awards. Frank + Grossman is privately held with no disclosed external funding, no parent company, and no subsidiaries, and is structured as an Employee Stock Ownership Plan (ESOP) under the leadership of CEO Gary Cooper and CFO Jupiter Chavez.

Name

Frank + Grossman

Legal name

Frank and Grossman Landscape Contractors, Inc.

Website

https://frankandgrossman.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Frank + Grossman is a 100% employee-owned Hayward, California landscape contractor founded in 1981, delivering turn-key residential estate construction, residential and commercial landscape maintenance, and 24/7 commercial cleaning across the San Francisco Bay Area with 250+ in-house craftsmen.

Ownership category

akta.pro rank

Product category

Landscape and Commercial Cleaning Services

NAICS

Landscaping Services (561730), Janitorial Services (561720)

SIC

General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro primary industry

General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)

akta.pro secondary industries

Deep Exterior Cleaning (Pressure Washing, Patios/Driveways, Siding) (HSAEABAJ), Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)

Keywords

• Landscape construction services
• Landscape maintenance services
• Commercial janitorial services
• Residential estate landscaping
• Commercial landscape management

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Landscape Construction Services: Residential and estate construction projects including custom landscapes, outdoor kitchens, fireplaces, water features, masonry, custom metal and wood work, and large tree installation. Turn-key project delivery with C-27 and General B licenses.
2. Landscape Maintenance Services: Ongoing landscape maintenance contracts for residential estates and commercial properties including turf management, plant care, irrigation management, and integrated pest management.
3. Commercial Cleaning Services: Janitorial and commercial cleaning services including sustainable green cleaning, carpet cleaning, window cleaning, graffiti removal, pressure washing, and day porter services operating 24/7, 365 days a year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Frank + Grossman provides full-service residential and estate landscape construction, ongoing landscape maintenance, and commercial cleaning/janitorial services throughout the San Francisco Bay Area. Their offering includes custom landscape installations (outdoor kitchens, water features, masonry, custom metal/wood work), horticultural maintenance with sustainable practices (irrigation, integrated pest management, plant health care), and 24/7 commercial cleaning using EcoLab sanitization products.

Product overview

Frank + Grossman is a landscape contracting company offering a unified suite of services centered on residential estate and commercial landscape construction and maintenance, complemented by commercial cleaning/janitorial services. The core offering consists of four interconnected service lines: Residential and Estate Construction (turn-key landscape installations with C-27 and General B licensing), Residential and Estate Maintenance (custom horticultural care), Commercial Landscape Maintenance (turf, irrigation, pest management, plant health), and Commercial Cleaning Services (24/7 janitorial and sanitization). The company serves the entire San Francisco Bay Area from multiple regional operations locations, with a portfolio of award-winning projects demonstrating capabilities across residential estates, commercial properties, and sustainable drought-tolerant designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential and Estate Construction Custom landscape construction for residential properties and estates, including outdoor living environments, masonry, custom metal and wood work, water features, outdoor kitchens, fireplaces, and large tree installation. Turn-key delivery enabled by C-27 and General B contractor licenses.
• Residential and Estate Maintenance Horticultural maintenance for residential properties and estates with custom maintenance plans, sustainable practices, seasonal projects, and garden upgrades as landscapes mature.
• Commercial Landscape Maintenance Full-service commercial landscape maintenance including turf management, plant and shrub pruning, plant health care, tree care, irrigation and water management, fertilization programming, integrated pest management, and reporting systems.
• Commercial Construction and Enhancements Commercial landscape construction including new installations, hardscape, softscape, irrigation installation and repair, turf installations and conversions, mulching, and sustainability-focused installations using drought-tolerant and California native plants.
• Commercial Cleaning Services Janitorial and commercial cleaning services operating 24/7, 365 days a year. Includes sustainable green cleaning, carpet and floor care, window cleaning, graffiti removal, pressure washing, day porter service, event service, and basic cleaning with sanitization and disinfection protocols using EcoLab products.

Quantifiable outcome

• 27% growth in 2019, recognized as most successful year in company history
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• California Landscape Contractors Association (CLCA)coreStrategic or Co-development PartnerCLCA plays an enormous role in keeping the company updated on COVID-19 regulations and industry guidance. The organization advises the landscape industry with informed advice from healthcare professionals during the pandemic.
• Landscape ManagementcoreStrategic or Co-development PartnerIndustry publication and organization providing updates and guidance for landscape businesses, particularly during COVID-19 response and operational changes.
• National Association of Landscape Professionals (NALP)coreStrategic or Co-development PartnerNALP has played an enormous role in keeping Frank + Grossman updated on changing regulations and best practices during COVID-19, providing industry-wide guidance.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mariani Landscape: Award-winning residential landscape design/build and estate maintenance firm headquartered in the Midwest with similar high-end estate client focus. Directly comparable on premium residential landscape construction and horticultural maintenance.
• Yellowstone Landscape: Multi-branch commercial landscape maintenance and irrigation services firm serving the Sun Belt. Directly comparable on regional multi-office service delivery, irrigation/IPM, and recurring maintenance contracts.
• LandCare: Commercial landscape maintenance firm (formerly ValleyCrest Landscape) serving commercial properties across multiple regions. Directly comparable on scaled commercial landscape services and client portfolio approach.
• Davey Tree Expert Company: Major US provider of tree care, landscape management, and environmental services to commercial, residential, and utility clients. Closely comparable on arboriculture, plant-health-care, and integrated landscape service delivery.
• Ruppert Landscape: Mid-Atlantic commercial landscape design/build and maintenance company with 8+ branch offices. Comparable on multi-branch model, design/build construction, and commercial landscape services delivery.
• BrightView Landscape Services: Largest US commercial landscape maintenance and snow & ice management company. Directly comparable to F+G on commercial landscape maintenance contracting, multi-branch operations, and turn-key service delivery to enterprise customers.
• Cagwin & Dorward: California-based commercial landscape maintenance firm with deep Bay Area and Northern California presence. Closely comparable on geographic market, service mix, and commercial property client base.
• Mainscape: Full-service commercial landscape maintenance company serving HOA, municipal, and commercial properties nationwide. Closely comparable service offering, customer mix, and recurring-contract revenue model.

Broad incumbents

• ServiceMaster Clean: National commercial janitorial, carpet, and disinfection services franchise network. Comparable to F+G's commercial cleaning arm on service mix (sanitization, floor care, window cleaning) though operates via franchise model across broader geographies.
• ABM Industries: Large facility-services conglomerate with substantial janitorial, parking, and building-services franchises. Comparable on the commercial cleaning/janitorial arm of F+G's business, though ABM operates at much larger scale across many services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/frankandgrossmaninc
• LinkedInlinkedin.com/company/2192150
• Instagraminstagram.com/frankandgrossman

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frank + Grossman