ServiceMaster Clean
ServiceMaster Clean is a commercial cleaning franchise network under ServiceMaster Brands operating 1,200+ independently owned locations across the US and Canada, delivering recurring janitorial, specialty, and disinfection cleaning services to healthcare, office, industrial, hospitality, education, and government facilities.
- Company typePrivate
- Founded1929
- HeadquartersAtlanta, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What ServiceMaster Clean does
ServiceMaster Clean is a US-headquartered commercial cleaning franchise network operating under ServiceMaster Brands LLC, with the parent founded in 1929 and the Clean brand established in 1959. The company delivers janitorial, specialty, project-based, and disinfection cleaning services across more than 1,200 independently owned and operated locations serving over 75,000 homes and businesses, with primary verticals in healthcare facilities and office buildings, and secondary verticals spanning industrial, hospitality, education, government, banking, retail, event, religious, data center, and car dealership facilities.
The service portfolio rests on three proprietary technology and methodology assets: the Capture and Removal Cleaning System (a branded cleaning methodology targeting dust, allergens, bacteria, and viruses), SANIMASTER Disinfection (an EPA-registered, CDC-aligned disinfecting system), and the ServiceLink Technology platform — a cloud-based quality assurance system with mobile digital inspections, response-time analytics, and centralized billing. AHE Corporate Champion and IEHA memberships provide healthcare-environment credibility. Operations are supported by ServiceMaster Clean-branded ServiceLink and electronic time management systems deployed across the franchise network.
The business model combines recurring janitorial contracts (daily/weekly/monthly) with project-based and specialty cleaning work, plus franchise fees from new franchisees. Franchise initial investment starts at $89,775, and top-quartile single-unit franchises generate approximately $1.98 million in average gross sales. Customer acquisition runs through the corporate website, phone sales (844-325-0707), SEO-optimized location pages, and a Strategic/National Accounts Program that provides a single point of contact and consolidated billing for multi-location enterprise clients. ServiceMaster Clean itself operates as a franchisor under ServiceMaster Brands, which collectively reports $3.5B+ in system-wide sales across 3,200+ franchisees and 4,600+ locations; ServiceMaster Clean-specific franchisor revenue is not separately disclosed.
ServiceMaster Clean firmographics
Firmographics- Name
- ServiceMaster Clean
- Legal name
- ServiceMaster Brands LLC
- Website
- https://servicemasterclean.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- ServiceMaster Clean is a commercial cleaning franchise network under ServiceMaster Brands operating 1,200+ independently owned locations across the US and Canada, delivering recurring janitorial, specialty, and disinfection cleaning services to healthcare, office, industrial, hospitality, education, and government facilities.
- Ownership category
- akta.pro rank
ServiceMaster Clean industry classification
Industry- Product category
- Commercial Cleaning Services
- NAICS
- Janitorial Services (56172), Facilities Support Services (561210), Services to Buildings and Dwellings (5617)
- SIC
- Services-Facilities Support Management Services (8744), Sanitary Services (4950)
- akta.pro primary industry
- General Commercial Janitorial (Recurring Contract Cleaning) (BPABABAA)
- akta.pro secondary industries
- Cleanroom & Controlled Environment Cleaning (BPABABAH), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO), Industrial & Warehouse Cleaning (Degreasing, Machine/Plant Cleaning) (BPABABAG), Commercial Office & Corporate Janitorial (IMAIADAA)
Keywords
Where ServiceMaster Clean is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ServiceMaster Clean business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Recurring Janitorial Services: Daily, weekly, or monthly commercial cleaning contracts providing recurring revenue from office buildings, healthcare facilities, industrial sites, and other commercial properties.
- Project-Based Cleaning Services: One-time or periodic deep cleaning, post-construction cleaning, and specialty cleaning services.
- Specialty Cleaning Services: Specialized services including carpet cleaning, hard surface floor cleaning, tile and grout, upholstery, air duct cleaning, and window washing.
- Franchise Fees: Revenue from franchise ownership opportunities with initial investment starting at $89,775.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Post-construction cleaning per square foot |
| One time/ perpetual license | Multi-year contract | Franchise initial investment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
ServiceMaster Clean product offering
Product offeringCore offering
ServiceMaster Clean provides commercial cleaning and janitorial services to office buildings, healthcare facilities, industrial sites, retail spaces, schools, and government buildings through a franchise network of over 1,200 independently owned locations across the United States. The company offers recurring janitorial contracts, project-based deep cleaning, specialty services (carpet, hard floor, air duct, upholstery, window), post-construction cleanup, and disinfection services supported by proprietary systems such as the Capture and Removal Cleaning System and the ServiceLink cloud-based quality assurance platform.
Product overview
ServiceMaster Clean operates as a commercial cleaning franchise network offering a comprehensive suite of cleaning and disinfection services through a network of over 1,200 independently owned and operated locations nationwide. The company's core product portfolio centers on commercial janitorial and facility cleaning services, supported by proprietary systems including the Capture and Removal Cleaning System and ServiceLink Technology platform for quality assurance. Service offerings span routine janitorial services, project-based cleaning, and specialized services including air duct cleaning, upholstery cleaning, carpet cleaning, hard surface floor care, and post-construction cleaning. The company also provides industry-specific cleaning programs for healthcare, education, hospitality, industrial, and office environments, with proprietary disinfection solutions like SANIMASTER. The ServiceLink Technology platform enables digital inspections, analytics, and streamlined communication, while the National Accounts Program manages multi-facility customers through consolidated billing and single point of contact.
Differentiator
Problem solved
Functional benefit
Brands
- ServiceLink: Mobile app technology platform for streamlined communication with managers and cloud-based quality assurance program.
- Capture and Removal Cleaning System
- SANIMASTER Disinfection
Products and services
- Janitorial Services Routine janitorial cleaning services offered on daily, weekly, or monthly schedules for commercial facilities. Covers general cleaning, trash removal, restroom maintenance, and high-touch surface disinfection, and is designed for businesses requiring consistent recurring cleaning.
- Project-Based Cleaning One-time or periodic deep cleaning services for events, intensive cleaning needs, or specific facility projects. Used by businesses needing intensive cleaning beyond routine janitorial schedules.
- Disinfection Cleaning Professional disinfection services following CDC guidelines to eliminate pathogens, bacteria, and viruses from commercial environments. Particularly relevant for healthcare and high-traffic facilities.
- Post-Construction Cleaning Specialized deep cleaning for newly constructed or renovated facilities, removing construction dust, debris, and residue in three phases: rough clean, light clean, and final clean. Priced between $0.15 and $0.75 per square foot depending on scope.
- Carpet Cleaning & Maintenance Professional carpet cleaning using hot water extraction methods to remove embedded dirt and allergens, extending carpet life in commercial environments.
- Hard Surface Floor Cleaning Professional cleaning, stripping, waxing, and maintenance for hard surface floors including VCT, tile, and concrete in commercial buildings.
- Tile and Grout Cleaning Deep cleaning and restoration services for tile and grout surfaces to remove embedded soil and restore appearance in commercial facilities.
- Commercial Air Duct Cleaning Services Professional air duct cleaning following NADCA standards to improve indoor air quality, reduce mold growth, extend HVAC life, and lower energy costs in commercial buildings.
- Commercial Upholstery Cleaning Services Professional cleaning for upholstered furniture using specialized products and methods to remove stains, spots, and allergens, extending furniture life in commercial settings.
- Capture and Removal Cleaning System Proprietary cleaning methodology using advanced technologies and procedures that captures and removes dust, allergens, bacteria, and viruses more effectively than standard cleaning processes. Delivered as a branded cleaning service to commercial customers.
- SANIMASTER Disinfection Proprietary cleaning and disinfecting system using specialized products and methods to dramatically decrease dust, VOCs, bacteria, and viruses in commercial facilities. Sold as a differentiated disinfection service.
- Healthcare Environmental Services Specialized cleaning and disinfection services for healthcare facilities including hospitals, outpatient surgery centers, physician offices, dental offices, dialysis centers, and urgent care centers. Designed to address infection control and HAI prevention.
- Office Building Cleaning Customized cleaning programs for office environments including regular maintenance, deep cleaning, and disinfection services for corporate offices, business parks, and professional service firms.
- Industrial Cleaning Cleaning services for industrial facilities, warehouses, and manufacturing plants with specialized equipment and procedures for safety compliance and hazardous material handling.
- Hospitality Cleaning Cleaning services tailored for hotels, restaurants, and hospitality venues, designed to maintain high standards for guest environments and brand reputation.
- Education Cleaning Professional cleaning services for schools, universities, and educational facilities focused on healthy learning environments for students and staff.
- Government Building Cleaning Cleaning and compliance cleaning services for federal, state, and local government facilities, addressing regulatory compliance and security requirements.
- Strategic Accounts / National Accounts Program Comprehensive account management for businesses with multiple locations, providing a single point of contact, consolidated billing, and consistent service standards across all facilities through the franchise network.
Quantifiable outcome
- 25% reduction in cleaning time while ensuring disinfected environment
- +2 more outcomes
Companies that use ServiceMaster Clean
Customer profileNamed customers4 records
Segments10 records
Ideal customer profiles3 records
ServiceMaster Clean technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ServiceMaster Clean partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ServiceMaster BrandscoreServiceMaster Clean is a brand under ServiceMaster Brands, a leading franchise provider of residential and commercial cleaning, restoration, and moving services. ServiceMaster Brands encompasses multiple service brands including ServiceMaster Restore, ServiceMaster Clean, Merry Maids, TWO MEN AND A TRUCK, Aftermath Services, and Indoor Science. The parent company was founded in 1929 and operates over 3,200 franchisees across 4,600+ locations.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
ServiceMaster Clean competitors and assessment
Company assessmentDirect peers
- Jani-King: Large U.S. commercial cleaning franchise system with a comparable franchise-distributed model targeting offices, healthcare, and industrial facilities. Jani-King is one of the most direct franchise-format competitors to ServiceMaster Clean.
- Jan-Pro Systems International: Commercial cleaning franchise system offering janitorial and disinfection services to offices, medical, and retail facilities. Closely comparable on franchise-based GTM, recurring contract model, and vertical specialization.
- Coverall Health-Based Cleaning System: Commercial cleaning franchise competitor emphasizing health-based cleaning protocols and recurring office/medical contracts. Directly comparable franchise economics, customer segments, and proprietary cleaning-system branding.
- Vanguard Cleaning Systems: Franchise-based commercial cleaning network serving offices, healthcare, and schools across the U.S. Comparable on franchise distribution model, recurring commercial contracts, and vertical-segment GTM.
Broad incumbents
- ABM Industries: Large facility-services publicly traded company offering janitorial, parking, and integrated building services. Comparable as a broad incumbent in commercial cleaning, particularly for enterprise and multi-site accounts competing head-to-head with ServiceMaster Clean's National Accounts program.
- ISS A/S: Global facility services provider with a substantial workplace and cleaning services portfolio. Comparable as a broad incumbent competing for enterprise and multi-site cleaning contracts, especially in healthcare and industrial settings.
- Sodexo: Global food and integrated facility services provider with significant cleaning and environmental services revenue. Comparable as a broad incumbent competing in healthcare, education, and corporate facility cleaning.
- Aramark: Global provider of food, facilities, and uniform services including commercial cleaning. Comparable broad-incumbent competitor across healthcare, education, and corporate accounts.
Others
- Cushman & Wakefield (facility services / GWS): Global real estate services firm whose facility-management arm bundles cleaning with property services. Comparable as an enterprise-buyer-side competitor and as a channel through which enterprise cleaning RFPs are procured.
Emerging players
- Stanley Steemer: U.S. carpet and hard-surface cleaning franchise network. Comparable on franchise distribution and specialty cleaning offerings (carpet, tile, upholstery) that overlap with ServiceMaster Clean's specialty services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ServiceMaster Clean social profiles
Digital presenceServiceMaster Clean compliance and trust
Trust signalCompliance2 records
ServiceMaster Clean financial estimates
Financial estimateRevenue estimate
Valuation estimate
ServiceMaster Clean leadership team
Management profileNumber of profiles
Profiles1 record
ServiceMaster Clean funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ServiceMaster Clean M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ServiceMaster Clean
What does ServiceMaster Clean do?
ServiceMaster Clean provides commercial cleaning and janitorial services to office buildings, healthcare facilities, industrial sites, retail spaces, schools, and government buildings through a franchise network of over 1,200 independently owned locations across the United States. The company offers recurring janitorial contracts, project-based deep cleaning, specialty services (carpet, hard floor, air duct, upholstery, window), post-construction cleanup, and disinfection services supported by proprietary systems such as the Capture and Removal Cleaning System and the ServiceLink cloud-based quality assurance platform.
Is ServiceMaster Clean a public or private company?
ServiceMaster Clean is a private company. It is classified as corporate owned and is currently operating.
When was ServiceMaster Clean founded?
ServiceMaster Clean was founded in 1929. It employs 1,001 to 5,000 people.
Where is ServiceMaster Clean based?
ServiceMaster Clean is headquartered in Atlanta, United States, in the North America region.
How does ServiceMaster Clean make money?
Four revenue lines are on record. Recurring Janitorial Services are the primary driver. The others are project-Based Cleaning Services, specialty Cleaning Services and franchise Fees.
Who are ServiceMaster Clean's main competitors?
Direct peers on record are Jani-King, Jan-Pro Systems International, Coverall Health-Based Cleaning System and Vanguard Cleaning Systems. Broad incumbents are ABM Industries, ISS A/S, Sodexo and Aramark. Cushman & Wakefield (facility services / GWS) is listed as an others. Stanley Steemer is listed as an emerging player.
Does ServiceMaster Clean have an API?
No public API is recorded for ServiceMaster Clean.
What industry is ServiceMaster Clean in?
ServiceMaster Clean's product category is Commercial Cleaning Services. Its primary akta.pro industry code is BPABABAA, General Commercial Janitorial (Recurring Contract Cleaning), with a secondary code of BPABABAH, Cleanroom & Controlled Environment Cleaning. Its NAICS code is 56172 and its SIC code is 8744.