Atlasta Solar Center

What Atlasta Solar Center does

Atlasta Solar Center is a 100% employee-owned solar energy contractor founded in 1979 and headquartered in Grand Junction, Colorado, with a secondary office in Montrose. The company designs, sells, and installs photovoltaic (PV) systems, battery storage solutions, and Level 2/3 EV charging infrastructure for residential and commercial customers across Western Colorado. Operations are vertically integrated, with licensed electrician co-owners overseeing electrical engineering, project management, and installation, and an in-house service department that also repairs orphaned solar systems originally installed by failed competitors. The technology stack is centered on grid-tied, off-grid, and hybrid solar configurations using tier-1 components from Panasonic and Enphase, for which the company holds Elite/Premium and Platinum installer certifications, respectively.

The revenue model is predominantly project-based hardware sales and installation services, supplemented by recurring service and maintenance contracts and a Pre-Paid Lease financing option that offers customers 20% off prior pricing with automatic ownership transfer at Year 7. Pricing is quote-based for most installations, with multiple financing paths including cash purchase, zero-money-down monthly plans, PPAs, and solar leases. The go-to-market motion is sales-led and education-based, leveraging free site-survey estimates with satellite-based preliminary sizing, supported by content marketing, multi-channel social presence, and Google review generation.

Customer segments are split between Western Colorado homeowners seeking lower electricity bills and energy independence, and commercial entities (retail, government, consulting, among others) pursuing operational cost reduction and sustainability positioning. Reported customer outcomes include residential electricity bill reductions from approximately $100 to $25 per month and commercial solar payback periods of 2-6 years. Recent corporate moves include a January 2026 headquarters relocation to owned premises on 25 Road in Grand Junction and the February 2026 re-internalization of engineering capacity alongside active hiring for sales and installation roles.

Name

Atlasta Solar Center

Legal name

Atlasta Solar Center LLC

Website

https://atlastasolar.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlasta Solar Center is an employee-owned solar installation company founded in 1979 that designs, sells, and installs photovoltaic systems, battery storage, and EV charging infrastructure for homeowners and commercial customers across Western Colorado.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Roofing Contractors (238160)

SIC

Electrical Work (1731)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Residential solar installation
• Commercial solar panels
• Solar battery backup
• EV charging installation
• Solar financing services

Headquarters

HQ city

Grand Junction

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Solar Panel Sales and Installation: Revenue from selling and installing solar panel systems for residential and commercial properties. Includes the hardware (panels, inverters, mounting equipment) and installation labor.
2. Battery Storage Systems: Revenue from solar battery backup and storage system installations, offering lithium-ion and lead-acid battery options.
3. EV Charging Installation: Professional installation of Level 2/3 EV charging stations for residential and commercial properties.
4. Solar Financing and Pre-Paid Leases: Financing options including pre-paid leases with 20% discount. Customers can pay upfront using cash, loans, 401k, or HELOC.
5. Service and Maintenance: Ongoing service, maintenance, and repair services including repair of orphaned solar systems from other providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Atlasta Solar Center sells, designs, and installs residential and commercial solar panel systems, solar battery backup storage, and Level 2/3 EV charging stations across Western Colorado. All projects are delivered by employee-owner licensed electricians using Panasonic and Enphase hardware, with financing options including a 20%-discount Pre-Paid Lease, zero-money-down financing, and ongoing service and repair (including for orphaned systems from other providers).

Product overview

Atlasta Solar Center is a premier solar installation company offering a comprehensive suite of solar energy products and services for both residential and commercial customers in Western Colorado. The core offerings include Residential Solar Panels, Commercial Solar Panels, Solar Battery Backup Systems, and EV Charging stations. The company provides flexible financing options including cash purchases, traditional loans, and a Pre-Paid Lease program with 20% savings. Additional services include a free satellite-based solar estimate tool, professional installation, permitting assistance, and ongoing maintenance support. All products are installed by employee-owned licensed electricians with over 45 years of experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Solar Panels Solar panel installation services for homes and rooftops across Western Colorado, providing clean energy solutions to reduce electricity costs and environmental impact for residential customers.
• Commercial Solar Panels Solar panel installation for businesses, offices, and large-scale commercial arrays, helping reduce operating costs and demonstrate sustainability commitment for commercial customers in Western Colorado.
• Solar Battery Backup System Battery storage and backup power systems that store excess solar energy for use during outages, nighttime, or cloudy days, providing energy security and independence for residential and commercial customers.
• EV Charging Installation Professional installation of Level 2 and Level 3 electric vehicle charging stations for residential and commercial properties in Western Colorado.
• Solar Financing & Pre-Paid Lease Flexible payment options for solar installations including cash purchases, traditional loans, 401k/HELOC funding, Solar Lease, Power Purchase Agreement (PPA), and a Pre-Paid Lease option offering 20% savings with automatic ownership after Year 7.

Quantifiable outcome

• Electricity bills reduced from ~$100/month to ~$25/month for residential customers
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Colorado Solar and Storage AssociationcoreStrategic or Co-development PartnerASC is a member of the Colorado Solar and Storage Association, demonstrating commitment to advancing sustainable energy practices and supporting industry-wide initiatives at local and state levels.
• EnphasecoreTechnology or IntegrationCertified Platinum Installer with Enphase, providing customers with extended warranty benefits. Enphase microinverters allow each panel to operate independently, optimizing system performance.
• PanasoniccoreTechnology or IntegrationCertified Premium/Elite Installer with Panasonic. Recognized as a top residential installer in the Mountain Region by Panasonic for multiple consecutive years.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Momentum Solar: U.S. residential solar EPC with in-house installation teams and direct-to-homeowner sales motion; closely comparable vertical and operating model.
• Namaste Solar: Colorado-based, employee-owned residential and commercial solar installer founded in 2005; directly comparable mission-driven, vertically integrated solar EPC operating in Colorado.
• Trinity Solar: Largest privately held U.S. residential solar installer with vertically integrated operations; comparable residential/commercial solar EPC model on a larger scale.
• Lumio (formerly E2 Solar): Regional residential solar installer serving Western U.S. markets with panel + storage + financing offerings; comparable product mix and regional installer profile.
• Blue Raven Solar: Regional U.S. residential solar installer with significant Mountain West operations; comparable customer segment, sales-led GTM, and panel/battery/EV offering.

Broad incumbents

• Freedom Forever: Large national residential solar installer with broad geographic coverage; competes on the same residential rooftop solar + battery offering at much greater scale.
• Sunrun: U.S. residential solar market leader in PPA/lease and ownership models; directly overlaps Atlasta's financing/PPA products on a national scale.
• Tesla Energy: National provider of solar roof systems, panels, and Powerwall batteries plus EV charging; broad portfolio competitor in residential solar + storage.

Others

• Enphase Energy: Supplier and technology partner to Atlasta (Platinum Installer); manufactures microinverters, batteries, and EV chargers central to Atlasta's installed system architecture.
• Panasonic (EverVolt/EverLight): Supplier and technology partner (Elite/Premium installer status); provides the modules and storage products Atlasta installs and is recognized by for top residential installer awards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atlastasolar
• YouTubeyoutube.com/channel/UCOG08LqiCe6DILn_zdadFAw
• Facebookfacebook.com/atlastasolarcenter
• LinkedInlinkedin.com/company/atlasta-solar-center
• Instagraminstagram.com/atlastasolar/?hl=en

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlasta Solar Center