Wet Wipe Kft.

What Wet Wipe Kft. does

Wet Wipe Kft. is a Hungarian contract manufacturer of wet wipes headquartered at Mechatronikai Park 4 in Miskolc, founded in 1998 (English site) / 1999 (timeline data). The company operates automated, PC-controlled production lines capable of manufacturing wipes in three formats (canister, reclosable flow pack, and single sachet) using nonwoven textiles with proprietary impregnation formulations. It sells through three channels: B2B private label/OEM manufacturing for brand owners and retailers under EXWORKS terms (free delivery above HUF 200,000 net), proprietary consumer brands (Silky, Funny Baby, Softy, Gorilla, DWA) distributed via the Higi Centrum reseller network and the Higicentrum.hu webshop, and custom promotional wipes for events, hotels, and catering.

The product portfolio spans six verticals: baby care, healthcare and medical, household cleaning, automotive care, personal care/cosmetics, and industrial/agricultural applications. Since August 2020, Wet Wipe has held ISO 13485:2016 medical device certification and CE marking for Class II.a devices, enabling the DWA (Disinfection Wipes Application) product family of alcoholic and alcohol-free disinfectant wipes with NNK biocidal licensing in Hungary for product types PT1, PT2, and PT4. Manufacturing uses ATEX-certified explosion-proof equipment for alcohol-based disinfectant production, robotic automated quality control with microbiological and seal testing, and a patented laser-based reclosable packaging technology developed under EU GINOP project 2.1.7-15-2016-02634.

Revenue is generated through transaction-based private label contracts, proprietary brand sales (categorized as one-time licensing in source data), promotional product runs, and ancillary professional services including Product Information Dossier (TID), MSDS, MDR Technical Documentation, Risk Assessment, and Label Plan Review. Wet Wipe Kft. is a privately held, 100% Hungarian-owned limited liability company with no evidence of outside equity investment; growth has been funded by at least nine EU/Hungarian GINOP grants (totaling well over HUF 900 million since 2015) and asset reinvestment, most notably a approximately HUF 1.5 billion facility opened in April 2019 that doubled production area to roughly 6,000 m2 and added a ~3,000 m2 automated high-bay warehouse.

Name

Wet Wipe Kft.

Legal name

Wet Wipe Kft.

Website

https://wetwipe.hu

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Wet Wipe Kft. is a Hungarian B2B contract manufacturer of wet wipes, producing private label, proprietary consumer brands, and CE-certified Class II.a medical disinfectant wipes from its automated Miskolc facility for retail, healthcare, and industrial clients.

Ownership category

akta.pro rank

Product category

Wet Wipe and Hygiene Product Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYIMAMAGAC

Wet Wipes & Flushable Wipes (Nonwoven-based)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

SECONDARYCRADALAH

Wipes (Baby, Flushable, Household, Personal)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Paper Goods & Disposables (Tissue, Diapers, Feminine Care)

SECONDARYCRAJANAC

Disinfectant Wipes (Pre-moistened)

Consumer Products & Retail/Household Products & Cleaning Supplies/Surface Disinfectants

SECONDARYCRAJAMAF

Bathroom All-Purpose Cleaners (Multi-Surface)

Consumer Products & Retail/Household Products & Cleaning Supplies/All-Purpose Cleaners

SECONDARYIMAMAGAG

Industrial & Specialty Wipers (Shop Towels, Cleanroom Wipers)

Industrials, Manufacturing & Construction/Paper & Forest Products/Tissue & Hygiene Paper Products

Keywords

• Wet wipe manufacturing
• Private label wipes
• Medical disinfection wipes
• Nonwoven hygiene products
• Contract manufacturing OEM

Headquarters

HQ city

Miskolc

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Contract manufacturing of wet wipes for brand owners, retail chains, and distributors. The company produces custom-formulated products including baby care, cosmetics, household, industrial, and medical wipes with tailored packaging and branding.
2. Proprietary Brand Sales: Sales of own brands (Silky, Funny Baby, Softy, Gorilla, DWA) through distributors, resellers, and direct e-commerce. Products include baby care wipes, household cleaning wipes, car care wipes, and medical disinfection products.
3. Promotional Products: Custom promotional wet wipes manufactured for advertising purposes at exhibitions, events, hotels, and catering establishments with custom branding.
4. Professional Services: Technical documentation services including Product Information Dossier (TID), Safety Data Sheets (MSDS), MDR Technical Documentation, Risk Assessment, and Label Plan Review for non-self-manufactured products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wet Wipe Kft. manufactures wet wipes and disinfection products on a private label/OEM basis for brand owners, retail chains, healthcare institutions, and industrial customers, while also selling proprietary brands (Silky, Funny Baby, Softy, Gorilla, DWA) through distributors and a domestic webshop. The product range spans baby care, personal care, household cleaning, automotive care, promotional wipes, and CE-certified Class II.a medical disinfectant wipes produced in canister, reclosable, and single-sachet formats.

Product overview

Wet Wipe Kft. is a wet wipe manufacturing company offering three main business lines: (1) Proprietary consumer brands including Silky (baby care), Funny Baby (baby care), Softy (household cleaning), Gorilla (car care), and DWA (professional disinfectant products); (2) Private label/contract manufacturing for brand owners and retailers seeking custom wet wipe products; and (3) Promotional/custom-branded wet wipes for advertising purposes. The DWA line includes CE-certified Class II.a medical device disinfectants and NNK-licensed biocidal products. Products are manufactured in canister, reclosable flow pack, and single-sachet formats using nonwoven textiles with various impregnating agents.

Differentiator

Problem solved

Functional benefit

Brands

• Silky: Premium baby care wet wipes including sensitive formulas for sensitive skin and Silky Kids toilet training wipes. Made with premium materials.
• Funny Baby
• Softy
• Gorilla
• DWA (Disinfection Wipes Application)

Products and services

• Silky (baby care line) Baby care wet wipes sub-brand featuring premium materials and sensitive-skin formulas, including Silky Kids wipes for potty training. Sold through Higi Centrum reseller network and Higicentrum.hu webshop.
• Funny Baby Baby care wet wipes sub-brand with special active ingredients that cleanse and nourish baby's skin, available in Sensitive, Total Care+ with almond oil, and Fresh&Clean whole-body variants.
• Softy Household cleaning wipes sub-brand including Kitchen, Bathroom, Furniture, Disinfectant, and Hygienic Multi-Surface variants, plus optical cleaning wipes for glasses and device screens.
• Gorilla Automotive care product line providing complete interior and exterior vehicle cleaning and care without water, including body care, dashboard cleaning, and mirror/glass surface wipes with special cloth material that retains dirt and provides streak-free surfaces.
• DWA (Disinfection Wipes Application) Professional CE-certified (Class II.a) and NNK-licensed disinfectant wipe family covering patient care wipes, alcoholic and alcohol-free hand and surface disinfectants, and instrument disinfectants. Includes DWA 80 Plus, DWA Safety Plus, DWA Instrument, DWA Active Plus CHG, DWA Detergent, and DWA CHG Plus variants.
• Private Label Wet Wipe Manufacturing Custom wet wipe contract manufacturing service for brand owners and retailers, offering end-to-end support from consultation and sample creation through production, with customizable labels, design, dry matter content, impregnation agents, active ingredients, and fragrance. Lead time of 4-6 weeks from graphic material acceptance to finished product.
• Promotional Wet Wipes Custom-branded wet wipes for advertising purposes at exhibitions, events, catering establishments, and hotels, available in sachet, reclosable flow pack, and canister formats with various sheet sizes.
• Professional Documentation Services Technical documentation services including Product Information Dossier (TID), Safety Data Sheets (MSDS), MDR Technical Documentation, Risk Assessment, and Label Plan Review, available for non-self-manufactured products as well.

Quantifiable outcome

• 2-3 years shelf life guarantee for products
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• MAG-Magyar Gazdaságfejlesztési Központ ZrtcoreStrategic or Co-development Partner · 1 March 2010Development organization acting as intermediary organization for EU-funded projects. Supported Wet Wipe Kft. in multiple projects including industrial park facility construction (ÉMOP-1.1.1/F-2009-0092) and technology development initiatives.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Reckitt Benckiser: Global consumer products major owning Lysol, Dettol, and Sagrotan disinfectant wipe brands. Comparable as a broad incumbent in surface disinfection wipes that Wet Wipe Kft.'s DWA product line competes against in institutional and healthcare channels.
• Kimberly-Clark: Global consumer products major with Huggies, Kleenex, and Andrex wet wipe brands across baby, household, and disinfecting categories. Comparable as a large incumbent in the wet wipe category that Wet Wipe Kft. competes against through private label manufacturing for retailers seeking alternatives.
• B. Braun: Global medical technology and pharmaceutical company with a substantial portfolio of disinfection products including surface and skin disinfectants. Comparable as a broad incumbent in medical-grade disinfection products where Wet Wipe Kft.'s DWA Class II.a certified wipes compete in European healthcare channels.
• Ecolab: Global leader in water, hygiene, and infection prevention solutions with a significant portfolio of professional cleaning and disinfectant products including wipes. Comparable as a broad incumbent in institutional disinfection and hygiene where Wet Wipe Kft. competes for hospital, nursing home, and food industry contracts.

Direct peers

• PDI Healthcare (Ecolab): US-based manufacturer of disinfectant wipes for healthcare facilities, now part of Ecolab. Comparable as a specialist in EPA/FDA-registered disinfectant wipe products serving hospitals and healthcare institutions—the DWA product family competes in this same category in the EU market.
• Rockline Industries: US-headquartered private label wet wipe manufacturer with global operations, producing consumer and institutional wipes for retailers and brand owners. Directly comparable as a contract wet wipe manufacturer with diversified product portfolio including baby, household, and disinfecting wipes.
• Nice-Pak International: One of the world's largest manufacturers of wet wipes, headquartered in the UK with significant European operations. Directly comparable as a private label wet wipe manufacturer serving brand owners, retailers, and healthcare customers across baby, household, and disinfectant categories.
• Pal International: UK-based manufacturer of hygiene wipes and disinfection products for foodservice, healthcare, and industrial markets. Comparable as a specialized wipe manufacturer with overlapping healthcare/disinfection focus and private label capabilities serving European institutional customers.
• Albaad Industries: Israeli-based global manufacturer of wet wipes and nonwoven products, serving private label customers across baby care, feminine hygiene, household, and disinfecting categories. Directly comparable as a private label wet wipe specialist competing in the same product categories and European export markets.
• Dr. Schumacher Group: German manufacturer of disinfection and hygiene products, including disinfectant wipes for medical and professional use. Comparable as a European specialist in CE-certified medical-grade disinfection wipes serving healthcare and institutional customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WetWipe.hu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wet Wipe Kft.