Sendbird Korea

What Sendbird Korea does

Sendbird Korea, Inc. is a wholly-owned South Korean operating subsidiary of Sendbird, Inc. (US), headquartered in Gangnam-gu, Seoul and led by CEO John S. Kim. The company provides a unified AI customer experience platform built on a communications API foundation, combining Chat API, Voice and Video API, Business Messaging, and the Delight.ai AI concierge layer. Underlying infrastructure is a globally distributed edge network processing over 7 billion messages per month with a 99.9%+ uptime SLA, supporting SDKs for iOS, Android, JavaScript, Flutter, and a Platform API. The platform serves 4,000+ customer applications reaching 6 billion+ end users, with 145,000+ developers building on the system.

The product surface spans Sendbird Chat (the #1 chat API), Sendbird Calls (voice/video), Sendbird Business Messaging (omnichannel including WhatsApp), Sendbird Desk (live chat support), Advanced Moderation, UIKit design components, and the Delight.ai family of AI products — including AI Agents, Agent Memory Platform (AMP), AI Agent Safeguards API, Voice AI Agent, Omnipresent omnichannel orchestration, and a no-code AI Agent Builder. AI capabilities are powered by a multi-LLM stack (Anthropic Claude, OpenAI, Google Gemini, Azure OpenAI) with proprietary layers for RAG, memory, anomaly detection, AI-to-human handoff (Sprinklr flagship integration), and compliance (SOC 2 Type II, ISO 27001, HIPAA/HITECH, GDPR). Core differentiation is concentrated in agent infrastructure and conversation memory rather than foundation model ownership.

Revenue is generated through a hybrid model: subscription/recurring licensing for the core communications APIs and enterprise contracts, usage-based pricing for AI Agent and Business Messaging consumption, and a freemium layer for Sendbird Desk when adopted as part of an AI-first customer service strategy. GTM combines API-first self-serve developer adoption with enterprise field sales, targeting verticals including digital health, financial services, marketplaces, on-demand, dating/social, real estate, telecom, and automotive. Named enterprise customers include Hyundai, SK Telecom, Virgin Mobile, Match Group, Carousell, Redfin, Hinge, Accolade, Noom, Teladoc, Socar, and Hostelworld, with case studies showing outcomes such as 96% CSAT, 6.5x chat MAU growth, and 5-week go-to-market for voice/video deployments.

Name

Sendbird Korea

Legal name

Sendbird, Inc.

Website

https://sendbird.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Sendbird Korea is the South Korean subsidiary of Sendbird, Inc., providing a unified AI customer experience platform combining Chat, Voice, Video, and Business Messaging APIs with the Delight.ai AI agent stack for enterprise customers across healthcare, telecom, marketplaces, and dating.

Ownership category

akta.pro rank

Product category

Cloud Communications API Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Service Desk & Help Desk Services (BPAEAJAA)

akta.pro secondary industries

Employee Experience (EX) & Digital Experience Monitoring Support (BPAEAJAO), Model Hosting, Serving & Inference Platforms (HDAAACAB)

Keywords

• Communications API platform
• AI customer experience
• In-app messaging SDK
• Voice and video API
• Business messaging

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Communication APIs (Chat, Voice, Video): Revenue from licensing communication API infrastructure including Chat API, Voice and Video API, and Business Messaging. Charged based on usage and scale with enterprise contracts for larger deployments. Platform processes billions of messages monthly across 4,000+ customer applications.
2. AI Agent Platform (Delight.ai): AI concierge platform providing hyper-personalized customer experiences across the customer journey. AI agent pricing is consumption-based, allowing customers to manage costs efficiently as they transform support operations with AI.
3. Sendbird Desk (Customer Support): Customer support chat software with AI capabilities. Sendbird Desk is available for free for customers adopting an AI-first customer service approach, with AI agent capabilities priced on consumption-based model.
4. WhatsApp Business API Integration: Omnichannel business messaging through WhatsApp integration, SMS, and push notifications. Revenue generated through message volume and API usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Sendbird Korea operates a cloud-based communications API platform providing fully-managed chat, voice, and video APIs with SDKs for iOS, Android, JavaScript, and Flutter, powering real-time messaging for mobile apps and websites. The platform extends into an AI agent offering (Delight.ai) for autonomous, omnichannel customer service, with supporting modules for live agent desk, content moderation, business messaging, and WhatsApp integration. Sendbird Korea is the South Korean subsidiary (Sendbird Korea, Inc.) of the US parent Sendbird, Inc.

Product overview

Sendbird Korea is an AI customer experience platform for enterprise, operating as a platform-plus-modules architecture. The core Communications API Platform provides Chat API, Voice and Video API, and Business Messaging API powering billions of real-time conversations. Delight.ai serves as the AI concierge sub-brand offering hyper-personalized customer experiences, supported by Sendbird AI Agents for autonomous customer service. Supporting modules include Sendbird Desk (live chat support for human/AI agents), Advanced Moderation (content moderation), and Sendbird Calls (voice/video). The platform integrates with enterprise tools including Zendesk, Freshdesk, Sprinklr, Salesforce, and supports omnichannel messaging across WhatsApp, SMS, in-app, and push channels. AI capabilities are powered by multiple LLM providers including Anthropic Claude, OpenAI, and Google Gemini.

Differentiator

Problem solved

Functional benefit

Brands

• Delight.ai: AI concierge platform providing hyper-personalized customer experiences across the customer journey
• Sendbird Desk
• Sendbird Calls
• Sendbird Business Messaging
• Sendbird AI Agents
• Advanced Moderation

Products and services

• Communications API Platform Unified platform providing Chat API, Voice and Video API, Business Messaging API, and AI concierge capabilities. Powers billions of real-time conversations with global edge network, 99.9%+ uptime, and enterprise-grade security for enterprise developers and product teams.
• Sendbird Chat The #1 chat API enabling in-app messaging with features including threads, polls, delivery receipts, offline messages, moderation, translation, analytics, and SDKs for iOS, Android, JavaScript, and Flutter. Trusted by 4,000+ apps globally.
• Delight.ai AI concierge platform providing hyper-personalized customer experiences across the entire customer journey. Includes Agent Memory Platform (AMP), For You Conversations, Voice AI agent, Agent Steward, Omnipresent, Trust OS, and Desk.
• Sendbird Business Messaging Omnichannel 1-way business messaging platform enabling notifications via in-app, push, WhatsApp, and SMS channels. Features include campaign template builder, channel sequencing, and analytics for enterprise marketing and operations teams.
• Sendbird AI Agents AI agents that deliver autonomous, omnichannel customer service. Handle FAQs, provide personalized replies, execute transactions, and seamlessly hand off to human agents when needed.
• Sendbird Calls Voice and video call API enabling immersive voice and video connections in apps. Features include global edge network and high-quality calls at massive scale.
• Advanced Moderation Content moderation service for Sendbird Chat including message moderation dashboard, auto image moderation, profanity filter, domain filter, user moderation, and user reporting API.
• AI Agent Builder No-code AI agent interface allowing teams to create, test, manage, and evolve AI agents. Features include knowledge sources, Actionbooks with version control, testing tools, and performance tracking.
• WhatsApp Business API Integration

Quantifiable outcome

• 93% user return rate within a week (Redfin AI chatbot)
• +6 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability12 records

Feature12 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used to run API services and main storage services for Sendbird's platform infrastructure.
• AnthropiccoreTechnology or IntegrationLLM provider for Sendbird's AI Agent product (customer-facing inference) and internal development workflows including code generation and review, powered by Anthropic's Claude API.
• OpenAIcoreTechnology or IntegrationProvides processing of large language models via API for Sendbird's AI agent capabilities.
• Google (Gemini)coreTechnology or IntegrationLLM services using Google Gemini for internal productivity and AI development. Also uses Google collaboration tools (Gmail, Drive, Meet) and BigQuery data warehouse.
• Microsoft AzurecoreTechnology or IntegrationUsed to power AI features like language model inference (Azure OpenAI) and document parsing (Document Intelligence).
• SprinklrflagshipTechnology or IntegrationNative integration enabling seamless AI-to-human handoff from Sendbird AI agents to Sprinklr customer support platform. Transfers conversation transcripts, AI-generated summaries, and full context during escalations without conversation resets.
• Cerebras SystemscoreTechnology or IntegrationCloud-based AI inference infrastructure to support Sendbird's AI agent features in US and European Union regions.
• ZendeskcoreTechnology or IntegrationIntegration partner for customer support. Sendbird positions as Zendesk alternative while maintaining native integration capabilities for seamless human handoff.
• Sendbird KoreacoreOthersSendbird subsidiary entity based in South Korea.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Stream (GetStream.io): Stream is a direct competitor to Sendbird Chat, offering chat APIs, activity feeds, and video SDKs for in-app messaging. Sendbird explicitly compares against Stream on its website (Sendbird vs Stream page), indicating head-to-head competition for developer-led chat API customers.
• PubNub: PubNub offers real-time messaging infrastructure including chat, presence, and in-app messaging APIs. Competes with Sendbird on developer-facing chat APIs and low-latency messaging for enterprise and consumer apps.
• CometChat: CometChat provides chat SDKs and APIs for in-app messaging, voice, and video across web and mobile. Closely comparable to Sendbird Chat on product scope, developer-first GTM, and target verticals (marketplaces, social, on-demand).
• MessageBird: MessageBird is listed as a Sendbird partner for SMS and competes in omnichannel business messaging, CPaaS, and now conversational AI across similar enterprise customer bases in Europe and globally.
• Agora: Agora provides real-time voice, video, and chat APIs targeting similar developer-first use cases including social, dating, and live streaming. Overlaps with Sendbird Calls and Chat on SDK delivery model and target customers (Hinge, Match Group-class workloads).
• Intercom: Intercom is a customer messaging platform with AI agent (Fin) capabilities that competes directly with Sendbird AI Agents and Sendbird Desk for customer support and conversational CX use cases, particularly in SaaS and digital-native verticals.

Broad incumbents

• Genesys: Genesys is a broad incumbent contact center and customer experience platform with cloud, voice, and emerging AI agent capabilities. Competes with Sendbird in enterprise customer support and AI agent deployments at larger customers.
• Zendesk: Zendesk is a broad incumbent in customer support and help desk software, where Sendbird Desk competes. Sendbird positions itself partly as a Zendesk alternative while maintaining native integration capabilities for AI-to-human handoff.
• Twilio: Twilio is the largest CPaaS platform offering programmable voice, SMS, chat, video, and increasingly AI agent capabilities. It is both a Sendbird partner (voice/SMS infrastructure) and a broad incumbent competitor with deeper enterprise relationships and bundled offerings.

Emerging players

• Freshchat (Freshworks): Freshchat is Freshworks' customer messaging and AI bot product, integrated with Freshdesk. Listed as a Sendbird integration partner and also a competitor in the AI-powered customer support agent category alongside Sendbird AI Agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sendbird

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sendbird Korea