Lectrix
- Company typePrivate
- Founded1971
- HeadquartersPlymouth Meeting, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Lectrix firmographics
Firmographics- Name
- Lectrix
- Legal name
- ROBAR Industries dba Lectrix
- Website
- https://lectrixgroup.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Lectrix industry classification
Industry- Product category
- B2B Electronics Marketing Services
- NAICS
- Advertising Agencies (541810), Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Data Engineering, Integration & ETL/ELT Services (BPAEAHAB)
- akta.pro secondary industries
- Data Integration, ETL/ELT & Reverse ETL (BPAMAOAI), Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)
Keywords
Where Lectrix is headquartered
LocationHeadquarters
- HQ city
- Plymouth Meeting
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lectrix business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- AI Tools Subscription: Monthly subscription revenue from AI-powered tools (Lassie and Laifae) with setup fees and recurring monthly charges. Setup from $5,400, monthly from $2,300.
- Content Production Services: Professional services revenue from producing various content types including application notes, design guides, industry guides, product guides, 3D teardowns, product pages, sales collateral, industry reports, videos, whitepapers, blogs, articles, and press releases.
- SEO/AEO Services: Recurring monthly retainer revenue from SEO and Answer Engine Optimization services. Three tiers: Good ($2,500/month), Better ($5,000/month), Best ($7,500/month), plus content costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Lassie AI Site Search Tool - Setup and Monthly Subscription |
| Subscription | Monthly | Laifae Virtual FAE Tool |
| Unit Pricing | Multi-year contract | Application Note Content |
| Unit Pricing | Multi-year contract | 3D Teardown Content |
| Unit Pricing | Multi-year contract | Product Page Content |
| Unit Pricing | Multi-year contract | Blog Content |
| Unit Pricing | Multi-year contract | Industry Report Content |
| Unit Pricing | Multi-year contract | Video Content |
| Subscription | Monthly | SEO/AEO Good Tier |
| Subscription | Monthly | SEO/AEO Better Tier |
| Subscription | Monthly | SEO/AEO Best Tier |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels7 records
Lectrix product offering
Product offeringCore offering
Lectrix is a B2B sales strategy and marketing agency that serves electronic component manufacturers and distributors. The company sells proprietary AI tools (Lassie AI site search engine and Laifae virtual field applications engineer), a Sales Intelligence System, SEO/Answer Engine Optimization retainers, and full-service technical content production, while also publishing Electronics Cooling and Interference Technology industry publications.
Product overview
Lectrix is a sales strategy and marketing agency for B2B electronics companies that evolved from a publishing company (founded 1971) into a full-service marketing agency (2017). The company offers a portfolio of AI-powered tools and services centered on two core AI products: Lassie (AI site search intelligence engine) and Laifae (virtual field applications engineer), complemented by a Sales Intelligence System, SEO/AEO services, and professional content production services. The company also maintains a publishing division producing industry publications.
Differentiator
Problem solved
Functional benefit
Brands
- Electronics Cooling: Industry publication covering thermal management topics for electronics
- Interference Technology
- Lassie
- Laifae
Products and services
- Lassie AI-powered site search intelligence engine (Lectrix Artificial Site Search Intelligence Engine) for B2B electronics component websites. Replaces keyword, parametric, and part-number search with conversational AI responses that return brief, accurate product specs and live distributor inventory, and pushes leads directly into the customer's CRM. Designed for electronic component manufacturers and distributors.
- Laifae AI virtual Field Applications Engineer (Lectrix Artificial Intelligence Field Applications Engineer) that assists engineers with technical support and product selection questions for electronic components. Built for component manufacturers and distributors serving engineering customers.
- Sales Intelligence System Sales intelligence and marketing analytics system purpose-built for B2B electronics companies that helps generate qualified leads and measure marketing ROI.
- SEO/AEO Services Recurring Search Engine Optimization and Answer Engine Optimization retainers for electronics industry websites, offered in three tiers (Good $2,500/month, Better $5,000/month, Best $7,500/month) plus content costs.
- Content Production Services Full-service technical content production for electronics companies including application notes ($6,270 each), design guides, industry guides, product guides, 3D teardowns (from $10,000), product pages (from $1,320), sales collateral, industry reports ($18,000 each), videos ($5,500 each), whitepapers, blogs ($2,200 each), articles, and press releases.
- Electronics Industry Publications Industry publications Electronics Cooling (thermal management) and Interference Technology (EMC/interference topics) serving electronics engineering professionals.
Quantifiable outcome
- Schaffner achieved 25% revenue growth in 2018 by adopting problem-first marketing strategy, up from under 5% growth in 2016
- +1 more outcomes
Companies that use Lectrix
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Lectrix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature3 records
Lectrix partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ECIA (Electronic Components Industry Association)coreLectrix is a gold sponsor for the ECIA Executive Conference, the primary industry event for senior-level electronics industry experts including manufacturers, reps, and distributors. The partnership provides marketing visibility and access to decision-makers in the B2B electronics components industry.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Lectrix competitors and assessment
Company assessmentBroad incumbents
- Bloomreach: Commerce-focused digital experience platform with AI search, content, and personalization. Offers comparable site-search functionality and broader marketing stack than Lectrix's boutique offering.
- Yext: Search and digital experience platform focused on brand and site search across enterprise websites. Competes at the site-search infrastructure layer with a horizontal, well-marketed offering.
- Coveo: Enterprise AI search and personalization platform with strong B2B commerce and customer support capabilities. Competes with Lassie at the AI-on-technical-content layer for component manufacturers.
- Algolia: Leading AI-powered site search and discovery platform used across commerce and enterprise. Broadens into verticals like electronics with LLM-driven search, presenting a well-funded alternative to Lectrix's domain-specialized Lassie.
Emerging players
- Constructor.io: AI product discovery and site search platform using behavioral data and LLMs for e-commerce and B2B. An emerging alternative to Lassie for AI-native on-site component search.
Direct peers
- Octopart: Electronic component search engine indexing millions of parts with live distributor inventory and datasheets. Directly comparable to Lassie's value proposition of unifying datasheet, CAD, and inventory data for engineers searching component sites.
- Findchips: Free electronic component search aggregating distributor inventory and part details. Solves the same 'engineers can't find the right part' pain point that Lassie targets for component manufacturer websites.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lectrix social profiles
Digital presenceLectrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lectrix leadership team
Management profileNumber of profiles
Profiles2 records
Lectrix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lectrix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lectrix
What does Lectrix do?
Lectrix is a B2B sales strategy and marketing agency that serves electronic component manufacturers and distributors. The company sells proprietary AI tools (Lassie AI site search engine and Laifae virtual field applications engineer), a Sales Intelligence System, SEO/Answer Engine Optimization retainers, and full-service technical content production, while also publishing Electronics Cooling and Interference Technology industry publications.
Is Lectrix a public or private company?
Lectrix is a private company. It is classified as family owned and is currently operating.
When was Lectrix founded?
Lectrix was founded in 1971. It employs 11 to 50 people.
Where is Lectrix based?
Lectrix is headquartered in Plymouth Meeting, United States, in the North America region.
How does Lectrix make money?
Three revenue lines are on record. AI Tools Subscription is the primary driver. The others are content Production Services and SEO/AEO Services.
Who are Lectrix's main competitors?
Broad incumbents on record are Bloomreach, Yext, Coveo and Algolia. Constructor.io is listed as an emerging player. Direct peers are Octopart and Findchips.
Does Lectrix have an API?
No public API is recorded for Lectrix.
What industry is Lectrix in?
Lectrix's product category is B2B Electronics Marketing Services. Its primary akta.pro industry code is BPAEAHAB, Data Engineering, Integration & ETL/ELT Services, with a secondary code of BPAMAOAI, Data Integration, ETL/ELT & Reverse ETL. Its NAICS code is 541810 and its SIC code is 7311.