What Yext does

Yext is a publicly traded (NYSE: YEXT) enterprise software company founded in 2006 and headquartered in New York that operates an "enterprise agentic marketing platform" for multi-location brands. The platform is anchored by the Knowledge Graph, a proprietary entity-relationship data structure that serves as a verified source of brand truth, covering 12 million business locations across 186 countries. Core products include Scout (AI search visibility and competitive intelligence monitoring across ChatGPT, Gemini, Perplexity, and Google), Listings (200+ direct publisher integrations without aggregator intermediaries), Reviews (80+ platform monitoring), Social, Pages, Search, Chat, and Analytics, with sub-brands Hearsay Social and Hearsay Relate serving regulated financial services clients. The company generates revenue through subscription-based SaaS contracts with annual recurring revenue of $440.8 million as of Q1 FY2027 and full-year FY2026 revenue of $446.6 million.

Yext serves enterprise customers with multi-location footprints across five primary verticals: Financial Services (banks, credit unions, insurance), Healthcare (hospitals, clinics, provider networks), Retail (Domino's, Samsung, Great Clips, FedEx), Food Services (Sorbet, restaurants via 70+ platform integrations including Yelp and OpenTable), and Hospitality (IHG Hotels & Resorts managing 6,500 locations). Named enterprise customers include Domino's, Samsung, FedEx, IHG, Brookdale, Great Clips, MidFirst Bank, and Sorbet. Go-to-market combines direct enterprise field sales (Get a Demo / Contact Sales motion) with a partner channel that opened Scout MCP and Scout API to global digital marketing agencies in 2026. The company maintains native direct integrations with Google Business Profile, Apple Maps, Facebook, OpenAI/ChatGPT, Bing, Tripadvisor, Yelp, OpenTable, and UberEats, among others.

The business has undergone strategic repositioning toward AI-era marketing workflows. Key moves include acquiring Hearsay Systems for $125 million (June 2024) and Places Scout (February 2025), securing a $200 million debt facility from BlackRock (April 2025), launching the full agentic marketing platform via MCP/API/mobile (June 2026), and completing a $140 million Dutch auction tender offer (March 2026) that retired approximately 19.7% of outstanding shares. The company has faced securities fraud investigations from multiple law firms following CEO Michael Walrath's withdrawal of a $9.00 per share going-private proposal in February 2026 due to inability to secure financing. Operating profitability has improved significantly, with Adjusted EBITDA margin reaching 24% in FY2026 and 25% in Q1 FY2027, up from negative margins in FY2022.

Name

Yext

Legal name

Yext, Inc.

Website

https://yext.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Yext is a public enterprise agentic marketing platform that helps multi-location brands manage verified brand data, monitor AI search visibility, and distribute information across 200+ publishers and AI engines. It serves enterprise customers in financial services, healthcare, retail, food service, and hospitality verticals.

Ownership category

akta.pro rank

Product category

Digital Presence Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Software Publishers (5132)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Digital presence management
• AI search visibility
• Local listings management
• Knowledge graph platform
• Reputation management software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based SaaS Revenue: Yext operates as a subscription-based software company with annual recurring revenue (ARR) model. Revenue is generated through platform subscriptions for enterprise brands managing multi-location digital presence.
2. Enterprise Platform Licensing: Enterprise customers pay for access to the full agentic marketing platform including Scout, Knowledge Graph, Listings, Reviews, Pages, and Social capabilities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Yext is an enterprise agentic marketing platform that enables multi-location brands to manage verified brand data via its Knowledge Graph, monitor AI search visibility and competitive positioning through Scout, and distribute updates in real-time to 200+ publishers (including Google, Apple, ChatGPT, Gemini, Yelp) without aggregator intermediaries. The platform unifies listings, reviews, social, pages, search, chat, and analytics capabilities for enterprise marketing teams managing 4M+ locations globally.

Product overview

Yext is an enterprise agentic marketing platform offering a unified suite of products for brand visibility management across AI and traditional search. The platform architecture centers on the Knowledge Graph (AI-ready structured data foundation), complemented by core products including Scout (AI search visibility and competitive intelligence), Listings (200+ direct publisher integrations), Reviews (80+ platform monitoring), Social, Pages, Search, Chat, and Analytics. Specialized offerings include Hearsay Social and Hearsay Relate for regulated industries. The platform is designed for multi-location brands managing 4M+ locations globally across Financial Services, Healthcare, Retail, Food, and Hospitality verticals. Scout analyzes 10B+ signals monthly for 12M+ locations across 186 countries, while the distribution network connects verified brand data directly to 200+ listing publishers and AI engines in real-time without aggregators.

Differentiator

Problem solved

Functional benefit

Brands

• Scout: AI search visibility and competitive intelligence agent that monitors brand visibility across AI and traditional search platforms including ChatGPT, Gemini, Perplexity, and Google.
• Hearsay Social
• Hearsay Relate

Products and services

• Yext Enterprise Agentic Marketing Platform Unified platform providing verified brand data, AI visibility intelligence, and direct distribution to 200+ publishers for enterprise marketing teams to execute agentic marketing workflows. Trusted by brands managing 4M+ locations worldwide across Financial Services, Healthcare, Retail, Food, and Hospitality verticals.
• Scout AI search visibility and competitive intelligence agent that monitors brand presence across ChatGPT, Gemini, Perplexity, Claude, and Google, analyzing 10B+ signals to reveal competitive gaps and recommended actions for local-level optimization.
• Listings

Quantifiable outcome

• 86% of AI citations come from brand-managed sources
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability10 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PopmenucoreTechnology or Integration · 30 April 2026Expanded partnership to help restaurant operators manage their online presence across 70+ platforms including Yelp, OpenTable, and Facebook. The integration enables restaurants to sync menus in real time and respond to customer reviews using AI-powered messaging directly from the Popmenu dashboard.
• AdCellerantcoreGTM or Marketing Partner · 23 February 2026Strategic partnership combining Yext's brand visibility platform with AdCellerant's hands-on expertise and digital marketing solutions to help organizations optimize presence across search, maps, apps, AI interfaces, and paid media environments. AdCellerant provides dedicated certified experts for training and strategic guidance.
• Strategy CollectiveminorStrategic or Co-development Partner · 15 October 2025Launched Pulse, a platform aimed at enhancing local marketing and patient discovery for multi-site healthcare organizations. The platform integrates data management, reputation monitoring, and analytics to support healthcare providers' rapid expansion and digital visibility.

Scale indicators15 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Birdeye: Birdeye is a leading customer experience and listings platform for multi-location businesses, offering reviews, listings, social, and messaging capabilities—directly competing with Yext across the same enterprise brand use cases.
• Reputation.com: Reputation.com provides enterprise reputation management, listings, social media, and customer feedback solutions for multi-location brands, directly competing with Yext's core listings and reviews products.
• Uberall: Uberall is a location marketing platform that helps multi-location businesses manage listings, reviews, and local search visibility across publishers—directly comparable to Yext Listings and Reviews.
• Chatmeter: Chatmeter offers multi-location brand reputation management, local SEO, and competitive intelligence for enterprise brands, directly competing with Yext in local search visibility and review management.
• SOCi: SOCi provides a multi-location marketing platform with localized social, listings, reviews, and reputation management for enterprise brands—a direct competitor to Yext's core platform.
• Rio SEO: Rio SEO is a multi-location local search marketing platform offering listings, content, and analytics for enterprise brands, directly overlapping with Yext's Pages, Listings, and Analytics products.
• Podium: Podium is an interaction management platform offering reviews, messaging, and customer communication tools for multi-location businesses, with significant overlap to Yext Reviews and Pages.

Broad incumbents

• Moz: Moz is a broad SEO software platform offering keyword research, rank tracking, and local SEO tools—a broader incumbent serving similar enterprise marketing buyers as Yext but with less focus on listings distribution and AI search visibility.
• Semrush: Semrush is a large-scale digital marketing platform covering SEO, content, advertising, and competitive research—a broader incumbent in marketing technology that increasingly overlaps with Yext's Scout competitive intelligence positioning.

Emerging players

• BrightLocal: BrightLocal provides local SEO tools and reporting for agencies and multi-location brands, with partial overlap to Yext's local search visibility and analytics capabilities, primarily serving the agency channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/yext
• Xx.com/yext
• Facebookfacebook.com/YextInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds9 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A4 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yext