Clean Air Lawn Care

What Clean Air Lawn Care does

Clean Air Lawn Care is a privately held, Fort Collins, Colorado-based franchisor founded by Kelly Giard in 2008 that delivers organic, environmentally sustainable residential lawn care services through a national franchise network of approximately 30 franchise owners operating 50+ service locations across roughly 45 exclusive territories in the United States. Its service portfolio spans organic lawn fertilization, natural weed control, electric lawn mowing, natural mosquito control, native plant maintenance, outdoor housekeeping, and robot mower services. The company's core technology stack combines proprietary organic treatment products—Clean Air Liquid Fertilizer, Clean Air Soil Builder, and the pet-safe Moose Juice weed killer—with solar-powered electric equipment charged by on-truck solar panels, enabling grid-independent, emission-free operations.

Clean Air Lawn Care generates revenue through three principal streams: upfront franchise fees paid by new franchise owners for exclusive territories, recurring monthly subscription revenue from residential customers served by franchisees, and managed product supply of proprietary organic treatments. Pricing is quote-based and set locally by each franchisee, with free estimates offered to homeowners. The franchisor centralizes lead generation, digital marketing, SEO, billing, CRM, and training (including turf soil science training delivered in partnership with Colorado State University), while franchisees deliver services locally. The company's primary customer segments are environmentally conscious homeowners and families with children and pets who prioritize non-toxic, pollinator-safe lawn treatments. The system also includes a complementary sub-brand, Clean Air Mosquito Control, extending the proprietary eco-friendly platform into adjacent pest control services.

Name

Clean Air Lawn Care

Legal name

Clean Air Lawn Care

Website

https://cleanairlawncare.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Clean Air Lawn Care is a Fort Collins, Colorado-based franchisor founded in 2008 that delivers organic, solar-powered residential lawn care services through 50+ franchise locations nationwide, serving environmentally conscious homeowners and pet families with proprietary organic treatments and electric equipment.

Ownership category

akta.pro rank

Product category

Residential Lawn Care Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (56171)

SIC

Agricultural Services (700)

akta.pro primary industry

Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

akta.pro secondary industries

Residential Lawn Mowing (Scheduled/Recurring) (HSAIAAAA), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG)

Keywords

• Organic lawn care
• Eco-friendly fertilization
• Electric lawn mowing
• Natural weed control
• Residential lawn services

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Franchise Fees: Clean Air Lawn Care generates revenue through franchise fees from new franchise owners. Each franchisee pays to acquire an exclusive territory of approximately 70,000 households.
2. Lawn Care Service Revenue: Franchise owners generate recurring revenue through providing lawn care services to residential customers, including organic fertilization, weed control, electric mowing, mosquito control, and other services.
3. Proprietary Treatment Products: Custom-blended organic treatment products (Clean Air Liquid Fertilizer, Clean Air Soil Builder, Moose Juice) are supplied to franchisees for use in service delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Clean Air Lawn Care delivers residential lawn care services through a franchise network, using proprietary OMRI-certified organic fertilizers, soil builders, and pet-safe weed control products applied via solar-powered electric mowing and treatment equipment. Service offerings include organic lawn fertilization, natural weed control, electric lawn mowing, natural mosquito control, native plant maintenance, outdoor housekeeping, and robot mowing.

Product overview

Clean Air Lawn Care offers a suite of eco-friendly lawn care services centered around organic products and electric equipment. The core service portfolio includes Organic Lawn Fertilization, Natural Weed Control, Electric Lawn Mowing, Natural Mosquito Control, Native Plant Maintenance, and Outdoor Housekeeping. The company also offers Robot Lawn Mower Services as an add-on. Central to their service model are three proprietary products: Clean Air Liquid Fertilizer (organic, non-GMO base fertilizer), Clean Air Soil Builder (soil microbe generator), and Moose Juice (pet-safe weed killer). Services are delivered using solar-powered electric equipment mounted on company trucks, with franchise locations across the United States providing consistent, organic lawn care.

Differentiator

Problem solved

Functional benefit

Brands

• Clean Air Mosquito Control: Complementary eco-friendly mosquito control franchise offering natural solutions to enhance outdoor enjoyment.

Products and services

• Organic Lawn Fertilization Organic fertilization service using OMRI-certified fertilizers and natural soil builders to strengthen roots, improve soil health, and support steady growth; safe for kids, pets, and pollinators.
• Natural Weed Control Eco-friendly weed control using safer products and lawn-thickening practices to help grass naturally crowd out weeds over time, with a lighter-touch approach without harsh chemicals.
• Electric Lawn Mowing Quiet, solar-powered lawn mowing using battery-powered equipment charged by solar panels on company trucks, providing professional lawn maintenance without fumes, emissions, or excessive noise.
• Natural Mosquito Control Natural mosquito control using plant-based treatments and targeted applications in shaded areas, dense landscaping, and low-airflow zones; safe for families, pets, and pollinators.
• Native Plant Maintenance Sustainable landscaping services focusing on healthy, low-impact outdoor spaces using organic practices, drought-aware plant choices, and pollinator-friendly methods.
• Outdoor Housekeeping Outdoor living space housekeeping including seasonal cleanups, mulch installation, and yard/garden waste removal services.
• Robot Lawn Mower Services Automated mowing services using robot lawn mowers such as Husqvarna Automower for autonomous lawn maintenance, including installation and ongoing support.
• Clean Air Liquid Fertilizer Proprietary organic liquid fertilizer with a non-GMO base that feeds soil microbes, improves soil structure and drainage, and creates oxygen conditions essential for soil and grass health; customizable to local soil needs.
• Clean Air Soil Builder Proprietary organic soil builder designed to generate beneficial soil microbes and make nutrients more readily available; stimulates root growth, increases carbohydrate production, enhances soil microbial activity, and builds beneficial mycorrhizae; decreases watering needs and improves phosphorus absorption.
• Moose Juice Proprietary pet-safe and bee-friendly weed killer recipe using a blend of iron-based and acidic ingredients that weaken, burn, and kill weeds without harming grass, soil, or ecosystem.
• Clean Air Lawn Care Franchise Franchise opportunity granting owners an exclusive territory of approximately 70,000 households, with centralized HQ support for marketing, lead generation, training, billing, and proprietary product supply.

Quantifiable outcome

• Electric mowers emit 3,300 times less hydrocarbons, 5,000 times less CO, one-fifth as much NOx as gas mowers, with zero emissions when run on renewable energy
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Colorado State UniversitycoreStrategic or Co-development PartnerColorado State University professors provide training and education on sustainable initiatives and turf soil science during franchise owner training. The partnership supports the company's science-based approach to organic lawn care.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• TruGreen: Largest national residential lawn care franchise/service company offering fertilization, weed control, and related services. Comparable as a scaled franchised lawn care operator serving US homeowners, though predominantly conventional rather than organic.
• Lawn Doctor: National lawn care franchise offering fertilization, weed control, and pest management to residential customers via a franchise model. Comparable business structure and target customer to Clean Air, though with a more conventional product mix.
• NaturaLawn of America: Franchised lawn care company focused on environmentally responsible, organic-based lawn care. Directly comparable in organic positioning, franchise model, and residential service offering.
• Weed Man: National lawn care franchise providing fertilization, weed control, and aeration services to residential customers. Comparable as a franchised, territory-based residential lawn care operator in the same US market.
• Spring-Green Lawn Care: Franchised lawn and tree care company offering fertilization, weed control, and pest management. Comparable franchise structure and residential service mix to Clean Air.
• SavATree / SavaLawn: Tree, shrub, and lawn care service provider offering organic and eco-friendly programs to residential clients. Comparable in organic service positioning and premium residential customer base.

Emerging players

• LawnStarter: Online marketplace connecting homeowners to local lawn care providers. Comparable as an emerging digital channel competing for the same residential lawn care customer, though not a franchised service operator.
• GreenPal: Lawn care marketplace app that bids out residential mowing and lawn care jobs. Comparable as a digital-native disruptor in residential lawn care, though not a franchised brand.
• Sunday (Sunday Lawn Care): Direct-to-consumer subscription lawn care brand offering customized organic fertilizer delivered to homeowners. Comparable in organic positioning and focus on eco-conscious residential customers, though not service-based or franchised.

Broad incumbents

• Mosquito Joe: Franchised outdoor pest control company offering mosquito and tick treatments to residential customers. Comparable to Clean Air Mosquito Control sub-brand in service category and franchise model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cleanairlawncare
• LinkedInlinkedin.com/company/clean-air-lawn-care-inc
• Instagraminstagram.com/cleanairlawncareinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Air Lawn Care