Showdown Displays

What Showdown Displays does

Showdown Displays is a privately held manufacturer and wholesale distributor of promotional display and event merchandise, founded in 1999 and headquartered in Anoka, Minnesota. The company sells exclusively through an authorized network of distributors in the promotional products industry, holding industry membership codes with ASI, PPAI, SAGE, and PPPC. Its catalog spans 20+ product categories including table covers, retractable banner stands, modular banner displays, hanging banners, flags, tents, market umbrellas, signage, modular and tabletop exhibits, lifestyle/event accessories, outdoor games, coolers, bags, and decor — supported by Quick Ship 24-hour and 48-hour lead-time options and bundle "Total Show Packages."

Core technical capability is in-house printing and manufacturing: the company is a Qualified G7 Master Printer, delivering full-color digital imprinting and dye sublimation across substrates with industry-standardized color accuracy and gray balance. Operations are supported by a multi-site distribution footprint with warehouse locations in Ramsey, MN and Orangeburg, NY in addition to the Anoka headquarters, and the company ships to both the US and Canada, with a dedicated CAD storefront that incorporates brokerage, duties, and a 10% flat shipping rate.

Revenue is generated through B2B hardware sales of branded and co-branded merchandise at tiered volume pricing (setup charges apply on customization). Customer-facing channels are channel-only — no direct end-user sales — with a dedicated Distributor Resources Portal offering virtual showrooms, catalogs, comparison charts, and creative services. The GTM motion is therefore a pure channel-partner model, where distributor enablement and SKU breadth, rather than consumer marketing, drive demand.

Name

Showdown Displays

Website

https://showdowndisplays.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Showdown Displays is a US-based wholesale manufacturer and distributor of promotional display and event merchandise — including banners, tents, signage, table covers, coolers, and bags — selling exclusively through authorized promotional product distributors in the US and Canada.

Ownership category

akta.pro rank

Product category

Trade Show and Promotional Display Products

NAICS

Sign Manufacturing (33995)

akta.pro primary industry

Trade Show Giveaways & Event Premiums (BPAFAMAG)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Promotional products distribution
• Trade show displays
• Retractable banner stands
• Event tents canopies
• Custom printed signage

Headquarters

HQ city

Anoka

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: B2B sale of promotional display products including table covers, retractable banners, banner displays, flags, signage, tents, market umbrellas, bags, coolers, and lifestyle/event products. Revenue generated through one-time product purchases with tiered volume pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Showdown Displays manufactures and distributes promotional display and event products — including table covers, retractable banners, banner displays, flags, signage, tents, market umbrellas, coolers, bags, and modular exhibit systems. The company sells exclusively through a network of authorized distributors in the promotional products industry, with G7 Master Printer certified custom imprinting (dye sublimation and digital printing) across its product range.

Product overview

Showdown Displays is a wholesale distributor of promotional products and trade show displays, offering a comprehensive portfolio of portable exhibit solutions and branded merchandise. The product lineup centers on trade show and event display systems including retractable banner stands, modular floor displays, tabletop displays, and banner displays, complemented by outdoor event products such as tents, market umbrellas, flags, and signage. Additional product categories include lifestyle and event accessories, games, coolers, bags, and decor items. The company operates as a qualified G7 Master Printer delivering custom imprinting services including full-color dye sublimation and digital printing across their product range.

Differentiator

Problem solved

Functional benefit

Products and services

• Table Covers Fabric table throws and runners for trade shows and events, including Standard, Economy, Convertible, UltraFit, Fitted, LazerLine, Premium, Stain-Resistant, and Value Lite variants, plus 24-hour and 48-hour Quick Ship options.
• Retractable Banners Portable banner stands including Economy, Stratus, Deluxe Pro, Economy Plus, Value, Jumbo Wide, Ideal, Superb, Outdoor Trek Lite, MagnaLink, Instachange, and Element models in various sizes.
• Banner Displays Fixed and modular banner display systems including EuroFit, FrameWorx, Tri-X, Everyday, Headliner, Euro-X, Tripod, Taurus, Curved Cantilever, Flex, Everyday Impress, and Outdoor Ballast displays.
• Banners & Flags Promotional flags and banners including feather sail signs, nylon and fabric flags, vinyl and fabric banners, boulevard banners, and custom build-your-own options.
• Signage A-frame and outdoor signs including Signicade A-Frame, Corrugated Plastic Signs, Floor Hugger Mats, Simpo Sign II, Outdoor Flex Sign, Crystal Edge Displays, Storm Mat, Wood A-Frames, and FrameWorx Flex.
• Tents Event tents including Standard, Deluxe, Premium Aluminum, Omni, Premium Gable, Elite, Economy, and Vented Canopy models in various sizes, plus tent walls and accessories.
• Market Umbrellas Commercial outdoor umbrellas including Venetian, St. Tropez, Wood Look Tilting, Square Wood, Wood Market, Steel Market, Deluxe Market, E-Z Glide, and Market Umbrella models with various bases.
• Modular Displays Modular exhibit displays including Journey Displays, Astra Displays, and TRIGA Go Displays for flexible trade show setups.
• Floor Displays Large format floor displays including Build Your Own SEG, EuroFit Straight Wall, Splash Display, Bravo Expanding Displays, Deluxe Exhibitor, EuroFit Bow, GeoMetrix Display, ARISE Pop-Up Display, and Deluxe GeoMetrix.
• Tabletop Displays Compact tabletop displays including Fast Trak, Micro GeoMetrix, Dynamo Trifecta, Over-The-Top, Splash Tabletop, Show 'N Write, Micro Teardrop Sail Sign Flag, Show 'N Rise, Mini Retractors, Mini X Banner, Economy Retractors, and EuroFit Tabletop.
• Stands & Furniture Display stands and furniture including Impress Counters, Director's Chair, CounterPop, ShowGoer Case-to-Podium, Literature Displays, Easels, ShowGlower Power Tower, ShowGlower Podium, ShowGlower Power Table, Display Mate, ShowGlower Counter, and ShowGlower Totem.
• Coolers Coolers and beverage containers including 15L Grab-N-Go, Cool Bars, rotomolded coolers (25L, 54QT), wheeled explorer (35L), bench cooler (45L), rolling cooler (65L), soft-sided coolers, IGLOO branded coolers, metal party cooler, and tool box cooler.
• Bags Promotional bags including backpacks, sport bags, duffel bags, totes, and custom bag options.
• Lifestyle & Events Event and lifestyle products including Bag Toss Game, Floral Sheeting, Twist, Fringe, Belt Barriers, Spin 'N Win Prize Wheel, Barricade Covers, Table Toppers & Skirts, Backdrops, Event Accessories, Selfie Frames, and Trashworks.
• Total Show Packages Complete trade show packages bundling displays, banners, and accessories including Tabletop Classic, Change-Up, GeoMetrix Pop-Up, Market Fest, Micro GeoMetrix Merchandiser, Photo Fun, Product Promoter, Tailgater, Trunk-to-Anywhere, Publicity Pro, Product Sampler, and Micro GeoMetrix Pop-Up packages.
• Decor Decorative products including Blankets, Pillows, Door Wrap, Lux Prints, Acrylic Prints, Aluminum Prints, Tapestries, Wallpaper, Wood Prints, Gallery Prints, Garden Flags, and Wall Decals.
• IGLOO Backpack Cooler Insulated backpack cooler with MaxCold insulation, rPET polyester exterior, holds up to 18 standard 12 oz. cans, with adjustable padded straps and leak-resistant antimicrobial liner.
• Flex Tote Imprinted Durable EVA plastic beach tote with custom branding capability, holds up to 40 lbs, non-collapsible and tip-proof, easily wipes clean.
• 3'W x 5'H Hanging Banner Lightweight dye-sublimated polyester banner with top and bottom hidden dowels for professional indoor event and retail display.
• 31.5 LiteWay Stratus Retractor Kit No-Curl Hybrid White PVC retractable banner stand with shock cord pole, adjustable banner height from 64.375 to 78.5 inches, uses Titan no-curl hybrid media, includes soft case.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• IGLOOminorChannel Partner/ Reseller/ DistributorIGLOO is a brand partner whose products (coolers) are sold through Showdown Displays' platform. The IGLOO Backpack Cooler is one of the products offered with customization options.

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Orbus Visual: One of the largest North American trade show display and event signage manufacturers, offering a directly overlapping product portfolio of retractable banners, modular exhibits, and SEG fabric displays. Competes head-to-head with Showdown in the distributor-fed trade show displays market.
• Classic Exhibits: Manufacturer of portable, modular, and custom trade show exhibits distributed through a similar authorized reseller network. Closely comparable mix of SEG, banner, and counter products and the same distributor-led B2B business model as Showdown.
• Skyline Exhibits: Long-standing designer and manufacturer of custom and modular trade show exhibits with a regional design center reseller model. Comparable product breadth in modular displays, banners, and exhibit accessories serving the same promotional product and trade show buyer.
• Optima Graphics: Trade show graphics and large-format printing specialist serving exhibit builders and resellers. Directly overlaps with Showdown's dye sublimation and digital print capabilities for SEG and event graphics.
• Makit: Promotional products supplier and reseller covering bags, drinkware, apparel, and imprinted items. Adjacent rather than direct on trade show displays but shares the same distributor channel and end-markets.

Broad incumbents

• Brandable (formerly HALO Branded Solutions): Large-scale promotional products distributor and aggregator with corporate parent backing. Operates at much broader scale across categories where Showdown plays (banners, signs, lifestyle), making it both a customer-of-customers and a competitive threat.
• 4imprint: Public promotional products distributor with broad SKU coverage and enterprise salesforce. Acts as a downstream channel buyer for display suppliers like Showdown and competes with Showdown's distributor customers on banner and sign offerings.
• Staples Promotional Products: Enterprise-focused promotional products distributor under Staples. Carries overlapping banner, sign, and event display categories and competes for the same corporate end-user promotional budget.
• Displays2Go: Broad catalog retailer and distributor of signage, banner stands, A-frames, and POS displays. Overlaps with Showdown across signage, A-frames, and basic retractable categories and serves some of the same distributor and end-user channels.

Emerging players

• Exhibit Central: Niche trade show display supplier focused on portable exhibit solutions. Smaller and more focused than Showdown but competes in the same retractables, tabletops, and banner display categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ShowdownDisplay
• Facebookfacebook.com/ShowdownDisplays

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showdown Displays