Brandable
Brandable is an Australian B2B supplier of custom-branded promotional products and corporate gifts — apparel, bags, drinkware, and tech accessories. Since 2006, it has served Australian businesses and event organizers through screen printing, embroidery, and laser engraving via a quote-based sales model.
- Company typePrivate
- Founded2006
- HeadquartersUltimo, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Brandable does
Brandable is an Australian B2B supplier of custom-branded promotional products and corporate gifts, operating since 2006 from Hornsby, New South Wales. The company serves Australian businesses of all sizes — corporations, small businesses, and organizations — plus event organizers running trade shows, corporate events, conferences, and sports tournaments. Its core function is sourcing blank merchandise and applying customer-supplied branding to produce finished promotional items for marketing campaigns, employee uniforms, event giveaways, trade show merchandise, and customer appreciation gifts.
The product portfolio spans 15+ categories and 100+ sub-categories organized in an A-Z catalog on brandable.com.au. Major lines include Promotional Apparel (t-shirts, polos, jackets, hoodies, teamwear), Promotional Bags (backpacks, totes, conference bags, jute and eco bags), Drinkware (mugs, bottles, tumblers, flasks), Headwear (caps, beanies, bucket hats), Pens, Technology Accessories (power banks, USB chargers, wireless chargers, earbuds), Personal Care (hand sanitiser, sunscreens), Print Products, Leisure and Outdoor items, and an Eco-Friendly sub-range (bamboo, jute, recycled materials). Customization is delivered through four decoration techniques — screen printing, digital printing, embroidery, and laser engraving — applied to glassware, metal items, apparel, and other substrates.
The business model is transactional B2B with one-time sales of customized merchandise and no recurring or subscription revenue. Customers request quotes via the website or by phone (1300 757 898), and pricing is unit-based with volume discounts and typical minimum order quantities of 100+ units; budget items start near $0.23 per unit while premium Swiss Peak and leather gift sets reach $200+. The go-to-market is sales-led, combining an SEO-optimized catalog website (top-of-funnel), email-driven quote confirmation (mid-funnel), and direct phone sales for enterprise and urgent orders (bottom-of-funnel). Distribution is domestic, focused on Sydney and broader Australia, and the company is privately held as Brandable Pty Ltd with 1-10 employees, no external funding, and no disclosed M&A activity.
Brandable firmographics
Firmographics- Name
- Brandable
- Legal name
- Brandable Pty Ltd
- Website
- https://brandable.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Brandable is an Australian B2B supplier of custom-branded promotional products and corporate gifts — apparel, bags, drinkware, and tech accessories. Since 2006, it has served Australian businesses and event organizers through screen printing, embroidery, and laser engraving via a quote-based sales model.
- Ownership category
- akta.pro rank
Brandable industry classification
Industry- Product category
- Promotional Products
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), All Other Miscellaneous Retailers (459999)
- SIC
- Wholesale-Miscellaneous Nondurable Goods (5190)
- akta.pro primary industry
- Branded Merchandise & Corporate Gifts (BPAFAMAA)
- akta.pro secondary industry
- Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)
Keywords
Where Brandable is headquartered
LocationHeadquarters
- HQ city
- Ultimo
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Brandable business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Promotional Product Sales: One-time sale of custom branded promotional merchandise including apparel, bags, drinkware, headwear, pens, technology accessories, and personal items. Customers purchase products which are then customized with their branding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Budget promotional items (pens, key rings, small accessories) |
| Unit Pricing | Pay-as-you-go | Mid-range promotional bags and drinkware |
| Unit Pricing | Pay-as-you-go | Premium branded merchandise and gift sets |
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Brandable product offering
Product offeringCore offering
Brandable supplies custom-branded promotional products and corporate gifts to Australian businesses. Customers browse an extensive catalog covering apparel, bags, drinkware, headwear, pens, technology accessories, and personal items, then request quotes for orders customized via screen printing, digital printing, embroidery, or laser engraving and shipped across Australia.
Product overview
Brandable is an Australian promotional products company headquartered in Hornsby, NSW, offering a comprehensive catalog of branded merchandise and corporate giveaways. The product portfolio spans multiple categories including Promotional Apparel (t-shirts, polo shirts, jackets, hoodies), Promotional Bags (backpacks, tote bags, cooler bags, eco-friendly jute bags), Business Stationery (pens, lanyards, desk items), Promotional Drinkware (mugs, bottles, tumblers), Headwear (caps, beanies), Leisure & Outdoor items, Print Products, and Technology Accessories (USB chargers, power banks, wireless chargers). The company positions itself as a one-stop solution for businesses seeking promotional products for marketing campaigns, corporate events, trade shows, and employee gifts. They also offer an Eco-Friendly Range sub-brand focusing on sustainable product options.
Differentiator
Problem solved
Functional benefit
Products and services
- Promotional Apparel Branded clothing items including t-shirts, polo shirts, jackets, hoodies, sweatshirts, aprons, socks, and teamwear customised with customer branding for corporate and event use.
- Promotional Bags Custom branded bags including backpacks, tote bags, drawstring bags, conference bags, cooler bags, cotton bags, duffle bags, laptop bags, paper bags, satchel bags, sport bags, toiletry bags, wine carriers, and eco-friendly jute bags.
- Promotional Drinkware Branded drinkware including ceramic mugs, coffee cups, travel mugs, drink bottles (glass, metal, plastic), tumblers, flasks, glassware, and reusable coffee cups.
- Promotional Headwear Custom headwear including caps (5 panel, 6 panel, flat peak, trucker), beanies, bucket hats, scarves, visors, straw hats, wide brims, and headwear accessories.
- Promotional Pens Branded writing instruments including plastic pens, metal pens, bamboo pens, premium pens, deluxe pens, novelty pens, stylus pens, highlighter pens, presentation pens, and refills.
- Business Stationery Corporate stationery and desk items including lanyards, highlighters, pencils, pencil cases, portfolios, rulers, sticky notes, and desk planners.
- Technology Accessories Tech promotional products including car phone holders, USB chargers, charging cables, earbuds, headphones, flash drives, laptop bags, mouse mats, phone wallets, power banks, screen cleaners, speakers, tablet cases, USB hubs, and wireless chargers.
- Leisure & Outdoor Recreation and outdoor products including blankets, camping gear, chairs, cheese boards, coasters, games, puzzles, golf items, sports balls, sunglasses, towels, umbrellas, and travel accessories.
- Personal Care Products Personal items including candles, diffusers, face masks, first aid supplies, hand sanitiser, lip balms, lotions, sunscreens, and personal care accessories.
- Promotion Items Event and promotional merchandise including badges, bar mats, beach balls, bottle openers, fidget items, plush toys, stickers, wristbands, balloons, and confectionery.
- Print Products Printed promotional materials including ad labels, business cards, magnets, pads, planners, resin labels, ribbons, and accessories.
- Eco-Friendly Range Sustainability-focused promotional products including eco-friendly bags, notebooks, and flashlights made from recycled or natural materials.
Companies that use Brandable
Customer profileSegments2 records
Ideal customer profiles2 records
Brandable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Brandable partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Brandable competitors and assessment
Company assessmentDirect peers
- Cubic Promote: Cubic Promote is an Australian promotional products distributor serving corporate clients with branded merchandise. Directly comparable in target market (Australian SMB and enterprise), product categories, and customization services.
- 4imprint: 4imprint is a global leader in promotional products with a dedicated Australian operation. Comparable because it offers an overlapping product catalog (apparel, bags, drinkware, tech) to Australian businesses via an online ordering model, directly competing for Brandable's customers at greater scale.
- ePromos: ePromos is a US promotional products distributor with broad catalog and online ordering. Comparable in product range and B2B customer focus, demonstrating the digital ordering model Brandable may face increasing pressure to adopt.
- Quality Logo Products: Quality Logo Products is a US-based e-commerce promotional products retailer with thousands of SKUs and online transparent pricing. Comparable as a digital-first promo merchandise competitor, though operating in North America rather than Australia.
- Diverse Marketing Australia: Diverse Marketing is an Australian promotional merchandise company offering custom-branded apparel, bags, and corporate gifts. Comparable in geography, B2B customer focus, and product mix to Brandable.
- Brandit (Promotional Products): Brandit is an Australian promotional products supplier offering custom-branded merchandise across apparel, drinkware, and tech categories. Directly comparable as a domestic B2B promo merchandise competitor with similar catalog breadth and quote-based ordering.
- Sunline Direct: Sunline Direct is an Australian supplier of promotional products and corporate apparel. Comparable in target market (Australian corporates), product categories, and customization services to Brandable.
Broad incumbents
- HALO Branded Solutions: HALO is one of the largest global promotional products distributors with enterprise sales capabilities. Comparable as a much larger incumbent operating in the same branded merchandise category, including Australia via partner networks, with broader portfolio and dedicated account management.
- Crestline Promotional Products: Crestline is a large US promotional products distributor and manufacturer with a multi-decade history. Comparable as an established incumbent in branded merchandise, though operating at significantly greater scale and primarily in North America.
- PCNA (Polyconcept North America): PCNA is one of the largest promotional products distributors in North America, offering decoration services across a wide SKU range. Comparable as a large-scale incumbent in branded merchandise supply, though focused on the US market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Brandable social profiles
Digital presenceBrandable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandable leadership team
Management profileNumber of profiles
Brandable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandable
What does Brandable do?
Brandable supplies custom-branded promotional products and corporate gifts to Australian businesses. Customers browse an extensive catalog covering apparel, bags, drinkware, headwear, pens, technology accessories, and personal items, then request quotes for orders customized via screen printing, digital printing, embroidery, or laser engraving and shipped across Australia.
Is Brandable a public or private company?
Brandable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brandable founded?
Brandable was founded in 2006. It employs 1 to 10 people.
Where is Brandable based?
Brandable is headquartered in Ultimo, Australia, in the Oceania region.
How does Brandable make money?
One revenue line is on record: promotional Product Sales.
Who are Brandable's main competitors?
Direct peers on record are Cubic Promote, 4imprint, ePromos, Quality Logo Products, Diverse Marketing Australia, Brandit (Promotional Products) and Sunline Direct. Broad incumbents are HALO Branded Solutions, Crestline Promotional Products and PCNA (Polyconcept North America).
Does Brandable have an API?
No public API is recorded for Brandable.
What industry is Brandable in?
Brandable's product category is Promotional Products. Its primary akta.pro industry code is BPAFAMAA, Branded Merchandise & Corporate Gifts, with a secondary code of CRALAJAN, Home Fragrance, Candles & Small Giftables Retail. Its NAICS code is 459420 and its SIC code is 5190.