Cosmo Group

What Cosmo Group does

Cosmo Group Sp. z o.o. is a privately held, family-run Polish beauty company headquartered in Kiekrz (near Poznań) that manufactures and distributes nail styling and care products. Its portfolio spans five owned brands — NEONAIL (core hybrid and UV gel nail polishes), NEONAIL Expert and MYLAQ (professional lines for nail stylists), NÉO MAKE UP (vegan cosmetics with skincare-infused active ingredients), and StayLAC — positioning it as a sales leader in the Polish hybrid nail polish category. The company invests in an in-house R&D Center and has filed patent applications for unique nail polish formulations, releasing several dozen new product lines annually.

The business operates a multi-channel, sales-led distribution model: branded products reach end consumers through over 1,000 points of sale in Polish retail chains, professional beauty salons, and direct-to-consumer e-commerce, while international expansion runs through wholesale distributors covering 40 countries. Revenue is generated almost entirely through product sales (one-time purchase of cosmetics, hybrid and UV gel nail polishes, and accessories), serving two principal customer segments: professional nail stylists (primary) and individual consumers (at-home manicure and vegan cosmetics). Founder Kamila Błażejewska oversees brand vision and strategy across the portfolio, while Artur Błażejewski leads the Sales Department; the group operates through wholly-owned subsidiaries including Beauty Brand House, Cosmo Lab, Cosmo Beauty Lab, and Cosmo Investments, and underwent a corporate division and subsidiary merger plan in December 2024.

Name

Cosmo Group

Legal name

Cosmo Group Sp. z o.o.

Website

https://cosmogroup.pl

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Cosmo Group is a family-run Polish beauty manufacturer and multi-brand operator (NEONAIL, NEONAIL Expert, MYLAQ, NÉO MAKE UP, StayLAC) specializing in hybrid and UV gel nail polishes and vegan cosmetics, distributed via 1,000+ Polish retail outlets, professional salons, e-commerce, and 40 international markets.

Ownership category

akta.pro rank

Product category

Nail Care & Beauty Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Nail Color & Nail Art (Polish, Gel, Dip, Press-ons, Nail Art Color) (CRABACAD)

akta.pro secondary industry

Nail Salon Products (Polish, Gel, Acrylic, Supplies) (CRABALAE)

Keywords

• Hybrid nail polish
• UV gel polish
• Vegan cosmetics
• Nail care products
• Beauty brand portfolio

Headquarters

HQ city

Poznan

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Product Sales (Cosmetics & Nail Polish): Cosmo Group generates revenue through the sale of its branded beauty products including hybrid nail polishes, UV gel polishes, vegan cosmetics, and nail styling accessories. The company sells through retail chains, professional beauty salons, and direct-to-consumer online channels across Poland and 40 countries worldwide.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Cosmo Group manufactures and sells branded nail styling and beauty products through a multi-brand portfolio that includes hybrid nail polishes (NEONAIL, MYLAQ, StayLAC), professional nail design products (NEONAIL Expert), and vegan cosmetics combining makeup with skincare (NÉO MAKE UP). Products are developed in an in-house R&D Center with patent-pending unique formulations and distributed via retail chains, professional beauty salons, and online direct channels to consumers and salons in Poland and 40 international markets.

Product overview

Cosmo Group is a family-run, international beauty company with Polish capital and a leader in the nail design sector. The company operates as a multi-brand portfolio with five distinct brands: NEONAIL (core nail polish), NEONAIL Expert (professional nail design tools), MYLAQ (feminine nail polish), NÉO MAKE UP (vegan cosmetics), and StayLAC. The portfolio offers products ranging from hybrid nail polishes and UV gel polishes to makeup and professional nail styling accessories, positioning Cosmo Group as a comprehensive beauty brand across nail care and makeup categories.

Differentiator

Problem solved

Functional benefit

Brands

• NEONAIL: Nail polish collections firmly rooted in global manicure trends. Colour is a natural means of expression offering almost endless possibilities. Slogan: Always be yourself.
• NEONAIL Expert
• NÉO MAKE UP
• MYLAQ
• StayLAC

Products and services

• NEONAIL NEONAIL is Cosmo Group's core nail polish brand offering collections rooted in global manicure trends, providing consumers with a wide range of color options for self-expression under the slogan 'Always be yourself'. The brand is sold through retail chains, professional salons, and online channels in Poland and internationally.
• NEONAIL Expert NEONAIL Expert is Cosmo Group's professional-grade sub-brand for nail design industry professionals, providing products and professional development support that help stylists achieve business and career goals in the nail styling industry. It is distributed through professional beauty salons.
• NÉO MAKE UP NÉO MAKE UP is Cosmo Group's vegan cosmetics brand that combines professional makeup products with natural nourishing ingredients. The brand includes the INTENSE SERUM line, which contains 30% active ingredients and provides IN VIVO tested effectiveness for skin, lash, and lip care. It targets consumers seeking cruelty-free cosmetics with skincare benefits.
• MYLAQ MYLAQ is Cosmo Group's nail polish brand highlighting femininity and introducing women to diverse colors, where each shade represents a different expression of beauty. The brand plays with colors and is focused on nail design industry professionals.
• StayLAC StayLAC is a nail styling brand within Cosmo Group's portfolio, included alongside NEONAIL, MYLAQ, NÉO MAKE UP, and NEONAIL Expert as an owned brand offering nail styling products.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• StayLACcoreOthersStayLAC is listed as one of the brands within Cosmo Group's portfolio alongside NEONAIL, MYLAQ, NÉO MAKE UP, and NEONAIL Expert, indicating it is an owned brand rather than an external partner.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Ziaja: Polish manufacturer of mass-market cosmetics and personal care products including nail care; comparable as a Poland-based, family-founded beauty manufacturer with broad distribution and international reach.
• Inglot: Polish colour cosmetics brand with nail products among its broader portfolio; comparable as a fellow Polish-headquartered beauty company with international ambitions and own-brand retail presence.

Direct peers

• Mollon PRO: Polish hybrid and gel nail polish brand with overlapping salon and retail distribution; directly competes with Cosmo Group in the Polish professional and consumer hybrid nail polish market.
• Semilac: Polish brand specialising in hybrid UV gel nail polishes with a comparable professional and consumer focus, and one of the closest direct competitors to NEONAIL in the Polish hybrid nail polish category.
• Indigo Nails: Polish professional nail styling brand offering hybrid polishes, gels, and nail art supplies distributed to salons and consumers; competes head-to-head with Cosmo Group's NEONAIL Expert and MYLAQ lines.

Broad incumbents

• CND (Creative Nail Design): Established professional nail brand best known for the Shellac gel system; competes with Cosmo Group's NEONAIL Expert and StayLAC lines in the professional salon channel internationally.
• OPI: Global nail polish and nail care brand owned by Wella Company with extensive professional salon distribution; competes with Cosmo Group for the same professional stylist customer in international markets.
• Essie: Global mass-market nail polish brand owned by L'Oréal with broad retail and salon reach; competes with NEONAIL and MYLAQ in the consumer nail polish category across the 40 countries Cosmo distributes into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cosmo-group-sp.-z-o.o.-sp.k.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmo Group