What Ziaja does

Ziaja Ltd Zakład Produkcji Leków Sp. z o.o. is a privately held Polish cosmetics and dermocosmetics manufacturer headquartered in Gdańsk, Poland, founded in 1989 and operating with 501-1000 employees. The company produces skincare, body care, hair care, oral hygiene, and sun protection products, organized across multiple brands including the core ziaja line (~465 products), the dermo-cosmetics sub-brand ziaja MED (~53 products targeting specific skin concerns such as atopic skin, dilated capillaries, hyperpigmentation, and peptides), and a 486-SKU vegan line. Sub-brands further segment the portfolio by use case, including Baby & Kids, Men, Sport, Jeju (Korean-inspired ingredients), Pineapple Skin Care with caffeine, Baltic Home Spa, GdanSkin (developed with the Gdańsk Institute), and microbiome balance ranges. Underlying technology centres on ingredient-led formulation, with proprietary or specialised inputs such as certified linseed hydrolyzate, peptide complexes combined with sodium ascorbyl phosphate, ceramide-based barrier systems (ceramides 1, 3, 6 II with phytosphingosine and cholesterol), and stable vitamin C derivatives including ascorbyl glucoside and sodium ascorbyl phosphate.

The business model is a B2C/B2B2C hybrid generating revenue through direct product sales across three tiers: mass-market ziaja, dermocosmetic ziaja MED, and professional offerings. Distribution is multi-channel: own e-commerce storefronts (en.ziaja.com and regional variants such as ziajashop.at for Austria), retail and pharmacy networks across European markets, online marketplaces, and a 'where to buy' locator on the website. The company supports its go-to-market through Instagram and Facebook organic social, on-site editorial guides covering skincare education, and standard digital marketing tooling (Google Analytics, Heap Analytics, FullStory, FreshMail). Pricing is not publicly disclosed and operates as one-time purchases across the catalogue; no subscription or licensing model is indicated in the data.

Customer targeting is segmented by persona and use case: general consumers (men, women, teenagers, children), dermocosmetics customers with specific conditions (atopic, acne-prone, sensitive, mature skin), vegan consumers seeking non-animal-derived and non-GMO plant formulations, parents of infants and children, and men's grooming users. The company's value proposition is built on broad SKU coverage, clinically framed dermocosmetic claims (e.g., 25% erythema reduction after 28 days for the MED dilated-capillaries cream; linseed hydrolyzate shown to reduce TEWL in in-vivo tests), and accessibility across price tiers within a single-manufacturer platform.

Name

Ziaja

Legal name

Ziaja Ltd Zakład Produkcji Leków Sp. z o.o.

Website

https://en.ziaja.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ziaja is a privately held Polish cosmetics and dermocosmetics manufacturer founded in 1989 in Gdańsk, producing skincare, body care, hair care, and sun protection products across mass-market ziaja, dermocosmetic ziaja MED, and a vegan line for consumer and pharmacy retail across European markets.

Ownership category

akta.pro rank

Product category

Cosmetics and Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Dermatology & Aesthetics Pharmaceuticals (HLAIAAAK)

Keywords

• Natural cosmetics
• Dermocosmetics manufacturing
• Skincare products
• Vegan body care
• Personal hygiene goods

Headquarters

HQ city

Gdansk

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: Ziaja generates revenue through direct sales of cosmetics and dermocosmetics products via their e-commerce website and physical retail/pharmacy distribution channels. Products are sold as one-time purchases with various pricing points across product lines including ziaja (mass market), ziaja MED (dermocosmetics), and ziaja pro (professional).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ziaja manufactures and sells its own branded cosmetics and dermocosmetics for face, body, hair, oral hygiene, and sun care through the core ziaja line, the ziaja MED dermocosmetics range, a 486-product vegan line, and demographic-focused lines for men, babies/children, sport, and natural care. Products are distributed via the company's own e-commerce website, retail stores, pharmacies, and online marketplaces across European and international markets.

Product overview

Ziaja is a Polish cosmetics manufacturer offering a multi-brand portfolio. The core brand ziaja provides body care, face care, hair care, oral hygiene, and sun care products (465 products). The ziaja MED sub-brand offers dermo-cosmetics for specific skin concerns (53 products) including anti-imperfections, dilated capillaries, atopic skin, peptides, brightening/vitamin C, active linseed, SPF 50+, hair care, and baby & kids ranges. A separate vegan products line (486 products) contains no animal ingredients. Product lines include specialized offerings for men, sports, natural care, pineapple skin care with caffeine, Baltic Home Spa, and microbiome balance masks.

Differentiator

Problem solved

Functional benefit

Brands

• ziaja MED: Dermocosmetics product line for sensitive and problematic skin including treatments for dilated capillaries, anti-imperfections, atopic skin, and peptide-based anti-aging products.
• ziaja
• Pineapple Skin Care
• Sport
• GdanSkin
• Baby & Kids
• Jeju

Products and services

• ziaja core cosmetics brand Mass-market cosmetics line offering body care, face care, hair care, oral hygiene, and sun care products for various skin types and all ages, sold via e-commerce, pharmacies, and retail across European markets.
• ziaja MED dermo-cosmetics line Pharmacy-grade dermocosmetics range targeting specific skin conditions including atopic skin, dilated capillaries, hyperpigmentation, acne, and mature skin, with active ingredients such as linseed hydrolyzate, peptides with SAP, ceramides, and vitamin C derivatives, supported by clinical efficacy data.
• ziaja vegan products line Certified vegan cosmetics product category (486 SKUs) free from animal-derived ingredients including milk proteins, lanolin, collagen, keratin, silk, and beeswax, using non-GMO plant-origin ingredients, covering body, face, hair, oral hygiene, and sun care.
• ziaja men grooming line Men's grooming product line offering anti-perspirants, shower gels and shampoos, after-shave balms, face creams with omega fatty acids, body lotions with hyaluronic acid and B-vitamins, and intimate wash with lactic acid for male consumers across European markets.
• ziaja baby & kids range Specialized baby and children's skincare product line (ziaja baby & kids and ziaja MED baby & kids) including fragrance-free ceramide-based body lotions, nappy care creams with 99.5% natural origin ingredients, bath oils with jojoba/sunflower oils, and SPF 50 face creams for sensitive young skin.
• ziaja MED Active Linseed intensely nourishing face cream Ultra-nourishing day/night face cream built on certified linseed hydrolyzate rich in peptidoglycans and polysaccharides, formulated with pomegranate phytosterols, vegetable glycerin, jojoba oil, and canola oil, fragrance-free, designed for sustained 24-hour hydration.
• ziaja MED Firming Day Cream Vitamin C formula Anti-aging day cream for consumers aged 25+ formulated with hyaluronic acid, hydroxyproline, photostable UVA/UVB filters, provitamin B5, and stable vitamin C derivatives to improve skin firmness and density.
• ziaja MED Peptides Foam Face Wash Gentle peptide-based foam face wash for consumers aged 40+ formulated with 94% natural origin ingredients including lactobionic acid, provitamin B5, urea, hexapeptide-9, sodium ascorbyl phosphate, and palmitoyl tripeptide-1.
• ziaja MED Baby & Kids Face Cream SPF 50 Fragrance-free UV-protective face cream (SPF 50) for babies aged 6 months and older, formulated with shea butter, vitamin E, chufa milk, and UVA/UVB filters in a 50ml pack.
• ziaja MED Baby & Kids Ultra-Soothing Nappy Care Cream Nourishing nappy care cream for newborns from 1 day+ with 99.5% natural origin ingredients including canola oil, jojoba oil, lanolin, sunflower oil, and vitamin E.
• ziaja Sport Anti-Perspirant Sport anti-perspirant formulated for ages 17 and above with coenzyme Q10, aluminium salts, vegetable glycerin, and white sweet lupine oligosaccharides/oligopeptides, intended to soothe and regenerate skin during active use.
• ziaja Pineapple Skin Care line Pineapple-caffeine body and hair care product line including anti-cellulite body scrubs, revitalizing shampoos, 2-in-1 shower gels and shampoos, hair conditioners, face and neck serums, body mousses, body mists, and alcohol-free anti-perspirants, all with pineapple extract and caffeine.
• ziaja GdanSkin natural ingredient line Cosmetics product line developed in collaboration with the Gdańsk Institute, featuring natural ingredients and offered across the Ziaja international catalog.
• ziaja Jeju Korean botanical line Cosmetics product line featuring Korean Jeju Island botanical ingredients including camellia oil and exotic plant extracts, distributed via the Ziaja international website.

Quantifiable outcome

• Linseed-based products maintain skin hydration for up to 24 hours
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NAOS (Bioderma): French dermocosmetics group behind Bioderma and Institut Esthederm; competes with ziaja MED for sensitive-skin and pharmacy-channel customers across Europe.
• L'Oréal: Global cosmetics incumbent operating across mass (L'Oréal Paris, Garnier) and dermocosmetics (La Roche-Posay, Vichy); broad overlap with Ziaja's portfolio and direct competition for pharmacy shelf space via La Roche-Posay.
• Beiersdorf: Global personal care incumbent owning Nivea, Eucerin, and Hansaplast; Eucerin in particular competes directly with ziaja MED in the dermocosmetics and pharmacy channel.
• Oriflame: Swiss-origin beauty company with strong CEE presence and broad personal care portfolio; comparable geographic footprint and multi-category positioning to Ziaja.

Direct peers

• Dermika: Polish dermocosmetics brand targeting anti-aging, sensitive skin, and specialty skincare — competes head-to-head with ziaja MED in the domestic and CEE pharmacy channel.
• Inglot: Polish color cosmetics manufacturer with international retail expansion and direct-to-consumer operations; comparable Polish manufacturing heritage and mid-market scale to Ziaja.
• Eveline Cosmetics: Polish mass-market cosmetics manufacturer with similar scale, multi-channel distribution across CEE and Western Europe, and broad portfolio across face, body, and hair care — Ziaja's most direct domestic peer.
• Bielenda: Polish natural cosmetics brand offering face, body, and hair care products with positioning similar to Ziaja's natural care and vegan lines; comparable mid-market scale and CEE distribution.
• Floslek: Polish dermocosmetics manufacturer specializing in skincare for sensitive and problematic skin — directly comparable to Ziaja's ziaja MED line in product positioning and target segment.
• Sebapharma: German personal care and dermocosmetics manufacturer (maker of sebamed) with comparable mid-market scale, pharmacy-channel distribution, and clinical-skincare positioning similar to ziaja MED.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ziajainternational
• Instagraminstagram.com/ziaja_international
• Xx.com/ziajaespana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ziaja