Woovit

What Woovit does

Woovit operates a Vietnamese-language content and affiliate marketing site (also doing business as Mycrochetchums) that aggregates, reviews, and promotes licensed international online sports betting platforms to Vietnamese-speaking bettors. The site is structured around four content categories: Đọc Kèo (odds reading), Mẹo Chơi (betting tips), Nhà Cái (operator reviews), and Tổng Hợp (general sports news), with an archive extending to 235+ pages and a heavy editorial focus on World Cup 2026 coverage.

The underlying technology is a WordPress-based content management system with embedded affiliate redirect infrastructure (e.g., superlink.cool/link-gi8), rather than any proprietary technology stack. The site has no mobile application, no API, no disclosed integrations, and no documented AI/ML components. Operational infrastructure is lightweight: the listed contact channels are a Vietnamese phone number, Zalo messaging, a Gmail address, and a Hai Phong, Vietnam office address.

Woovit's business model is pure affiliate/referral commission. It generates no revenue from end users (no pricing model, no direct product sales). Instead, every piece of content is engineered to convert Vietnamese search traffic into clicks on tracked redirect links to partner platforms including Gi8 (TC-Gaming, Pagcor-licensed), Gnbet, Vi68, Fun88, M88, and K8. Woovit earns a commission or referral fee each time a user registers or deposits with a partner platform. The company does not disclose revenue, headcount, funding, or ownership structure.

Note: The firmographics block describes Woovit as a San Francisco-based marketplace connecting video game content creators with publishers founded in 2017. This contradicts the first-party website, contact details, product description, revenue model, geographic focus, and partnership data, which uniformly describe a Vietnamese-language sports betting affiliate site. The first-party evidence has been treated as authoritative.

Name

Woovit

Legal name

Woovit.org

Website

https://woovit.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Woovit (DBA Mycrochetchums) is a Vietnamese-language affiliate content site that curates and reviews licensed international online sports betting platforms, earning referral commissions when Vietnamese-speaking bettors register with partner operators.

Ownership category

akta.pro rank

Product category

Sports Betting Affiliate Content

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Affiliate, Media Buying & Performance Marketing for Sports Betting (MPAEACAH)

akta.pro secondary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• Sports betting reviews
• Betting platform directory
• Affiliate content publishing
• Sportsbook comparison site
• Online gambling guides

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Commissions: Woovit generates revenue by directing traffic to partner online sports betting platforms through embedded affiliate links. Each time a user clicks through and registers or deposits on a partner platform (e.g., Gi8, Gnbet, Fun88, M88, Vi68), Woovit earns a commission or referral fee. The site also features promotional banners and sponsored content for partner platforms, providing additional affiliate revenue streams.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Woovit runs a Vietnamese-language content and affiliate platform (branded Mycrochetchums) that curates and reviews licensed international online sports betting platforms. The site publishes soccer betting guides, match analysis, odds explanations, and operator reviews across categories (Đọc Kèo, Mẹo Chơi, Nhà Cái, Tổng Hợp), then drives traffic to partner sportsbooks such as Gi8, Gnbet, Vi68, Fun88, M88, and K8 via embedded affiliate referral links to earn commissions.

Product overview

Woovit operates Mycrochetchums, a content aggregation platform that provides information about online sports betting platforms. The platform serves as a directory and review site for Vietnamese users interested in sports betting, featuring curated lists of licensed international betting operators, betting guides, and match analysis content. The offering consists of a single core content product (Mycrochetchums) that aggregates and presents betting-related information, reviews, and user guides organized across categories such as match predictions (Đọc Kèo), betting tips (Mẹo Chơi), operator reviews (Nhà Cái), and general sports content (Tổng Hợp).

Differentiator

Problem solved

Functional benefit

Products and services

• Mycrochetchums A Vietnamese-language content aggregation platform that compiles reviews, rankings, and guidance on reputable international online sports betting platforms including Gi8, Gnbet, Vi68, Fun88, M88, and K8. Organized across content categories (Đọc Kèo/odds reading, Mẹo Chơi/betting tips, Nhà Cái/platform reviews, Tổng Hợp/general news), it serves as a discovery and trust-verification layer for Vietnamese-speaking sports bettors.

Quantifiable outcome

• 235+ pages of continuously published content covering World Cup 2026, soccer history, betting guides, and platform reviews.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Gi8 (TC-Gaming)coreChannel Partner/ Reseller/ DistributorGi8 is one of Woovit's primary partner platforms, promoted as a top trusted betting platform. Gi8 is developed by TC-Gaming and operates under a Pagcor license issued by the Philippine government. The platform offers a free 50,000 VND signup bonus and up to 0.8% cashback, with deposits and withdrawals processed in 2–5 minutes. Gi8's headquarters is in Manila, Philippines.
• GnbetcoreChannel Partner/ Reseller/ DistributorGnbet is a featured partner platform on Woovit offering 3,000,000 VND daily reload bonuses and up to 1% cashback. The platform collaborates with major sportsbook providers SABA, CMD, SBOBET, IM, and DIGMAAN. Gnbet also offers card game and real-money withdrawal games alongside its sports betting products.
• Vi68minorChannel Partner/ Reseller/ DistributorVi68 is a Gamcare-affiliated partner platform promoted on Woovit. It offers a 2,800,000 VND welcome bonus for sports betting members. The platform supports diverse payment methods including MomoPay, ViettelPay, card recharge, bank transfer, and USDT. Vi68 is verified as one of the best-performing mobile betting platforms for 2023.
• Fun88coreChannel Partner/ Reseller/ DistributorFun88 is an international brand operated by E Gambling Montenegro, promoted as one of the world's largest betting platforms on Woovit. It offers up to 2,000,000 VND for online football betting and up to 3% accumulator bet cashback. Fun88 is the official betting partner of Tottenham Hotspur FC. Betting halls include SABA, IM, CMD, BTI, and VIR2AL.
• M88coreChannel Partner/ Reseller/ DistributorM88 is a legally licensed international betting brand featured on Woovit, holding legal licensing in multiple countries. It offers a 150% welcome bonus of up to 3,388,000 VND and 0.33% cashback. M88 features four main sports halls: M88 Sports, PARLAYBAY, PINNACLE, and SABA. M88 is partnered with AC Milan, AFC Bournemouth, and Manchester City.
• K8minorChannel Partner/ Reseller/ DistributorK8 is a partner platform featured on Woovit's about page, offering 2,000,000 VND daily reload bonuses and 1% cashback on sports betting. The platform supports multiple betting halls with safe deposit and withdrawal options.
• Pagcor (Philippine Amusement and Gaming Corporation)minorOthersPagcor is the Philippine government body that issues gaming licenses to platforms like Gi8. Woovit references Pagcor-licensed platforms as a key trust signal for users, noting that partner platforms are legally licensed by the Philippine government.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Gambling.com Group: Publicly listed operator of gambling-focused affiliate websites (including sports betting verticals). Directly comparable business model: localized content sites ranking for sports betting queries and referring users to licensed sportsbook partners.
• Catena Media: Global affiliate marketing company focused on online gambling and sports betting lead generation. Directly comparable to Woovit's SEO-driven affiliate model, though operating at significantly larger scale across many markets and verticals.
• Better Collective: A publicly listed sports betting affiliate and media company operating across multiple geographies. Comparable to Woovit as both run content-driven funnels that convert sports betting search intent into referred depositing users at sportsbook partners.

Others

• SBC (Sports Betting Community): Industry news and events company covering the sports betting affiliate and operator ecosystem. Comparable as an adjacent content/media player in the sports betting affiliate value chain that Woovit operates within.

Emerging players

• Superlink.cool: Affiliate redirect/tracking service that Woovit itself uses (e.g., superlink.cool/link-gi8) to route users to partner sportsbooks. Operates in the same Southeast Asian betting affiliate ecosystem and serves as a comparable affiliate infrastructure provider.
• Affiliate Grand Slam: iGaming and sports betting affiliate program aggregator. Comparable to Woovit in connecting operators with affiliate marketers, though focused on the program-management side rather than content publishing.

Direct peers

• OddsChecker: Sports betting odds comparison and affiliate platform primarily serving UK and international markets. Comparable to Woovit in offering odds content, platform reviews, and referral links, though at much larger scale and in English-language markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/woovitinfo
• LinkedInlinkedin.com/company/woovit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woovit