Arrojo

What Arrojo does

Arrojo is a New York City-based hairdressing brand founded by Nick Arrojo in September 2001, operating a vertically integrated model spanning professional salon services, proprietary hair care products, and professional education. The company runs three flagship studio locations in NYC — SoHo (56 King Street), TriBeCa (200 Hudson Street), and Williamsburg, Brooklyn (11 Broadway) — offering cutting, coloring, styling, re-texturizing, extensions, and bridal services with tiered pricing from $49 blow-drys to $511 founder-rate cuts. Its core technical differentiators are Nick Arrojo's signature razor cutting technique (using straightedge blades for precision fashion-forward results) and the proprietary American Wave service (a thio and ammonia-free permanent wave system using ionic waving lotions).

The company monetizes across three streams: (1) in-studio professional services priced by stylist tier (Stylist Level 1 at $115 up to founder Nick Arrojo at $511), (2) consumer and professional hair care products sold direct-to-consumer via shop.arrojonyc.com and to professionals via arrojopro.com, with a catalog spanning cleansers, conditioners, styling products, finishing sprays, treatments, and ProTools, plus authorized stockist distribution, and (3) professional education through ARROJO Academy (cosmetology, barbering, esthetics), multi-day seminars ($1,500/week boot camp, $4,400 four-week program), Learn Together digital training, and an Ambassador Program reaching tens of thousands of stylists annually.

The customer base is primarily individual salon clients in the New York metro area, supplemented by a high-profile celebrity and editorial clientele (Claudia Schiffer, Jennifer Lawrence, Alexa Chung, Kim Kardashian, Charlize Theron) that drives brand prestige. Strategic partnerships include Hairtalk USA for tape-in extensions (announced February 2019), L'Oréal Professionnel for color formulations, and Stockist for store locator technology. ARROJO is privately held and founder-controlled with no disclosed institutional investment.

Name

Arrojo

Legal name

ARROJO

Website

https://arrojonyc.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Arrojo is a NYC-founded hairdressing brand operating three salon studios across Manhattan and Brooklyn, selling proprietary hair care products direct-to-consumer, and running professional education programs through ARROJO Academy and arrojopro.com seminars for stylists worldwide.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB), Salon Hair Tools & Electricals (Dryers, Irons, Clippers) (CRABALAD), Hair Extensions & Weaves Services (HSALAAAG), Updos & Formal Styling Services (HSALAAAJ)

Keywords

• Professional hair salon
• Hair care products
• Hairdressing education
• Salon styling services
• Professional hair tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Professional Salon Services: Hair cutting, coloring, styling, and texture services performed by professional stylists at ARROJO studio locations. Services range from basic cuts to premium services with founder Nick Arrojo at $511
2. Hair Care Products: Sale of proprietary hair care products including cleansers, conditioners, styling products, treatments, and tools through e-commerce and at studio locations
3. Professional Education: Seminars, Academy programs, and digital training for professional stylists including razor fundamentals, scissor cutting, men's grooming, hair painting, and American Wave certification

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

ARROJO operates a multi-channel hairdressing business that delivers professional salon services (cutting, color, styling, texture treatments, extensions) at its NYC studio locations, sells a proprietary line of hair care and styling products direct-to-consumer through shop.arrojonyc.com, and distributes professional tools (ProTools) and education programs (seminars, digital training, Academy) to licensed stylists through arrojopro.com and arrojoacademy.com. Core signature offerings include the founder's razor-cutting technique and the American Wave permanent wave service.

Product overview

ARROJO is a New York City-based hairdressing brand offering a comprehensive portfolio of hair care products, professional salon services, and industry education. The product lineup includes styling products (foams, creams, pastes, oils, sprays) organized by function (Cleanse, Condition, Style, Finish, Color, Smooth Hair, Body & Volume, American Wave) plus professional tools (ProTools) for salon professionals. The company operates ARROJO Studio salon in SoHo and provides professional education through seminars, digital training programs, and ARROJO Academy. Key signature services include the American Wave permanent wave service and Hairtalk tape-in extensions. The brand is known for its signature razor cutting technique pioneered by founder Nick Arrojo.

Differentiator

Problem solved

Functional benefit

Products and services

• ARROJO Studio Salon Services
• American Wave Service
• Hairtalk Tape-In Extensions Service
• ARROJO Consumer Hair Care Products
• ARROJO ProTools
• ARROJO Pro Education Seminars
• Learn Together Digital Training
• ARROJO Academy Programs

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Hairtalk USAcoreOEM/ Whitelabel/ Licensing Partner · 22 February 2019ARROJO partnered with Hairtalk USA, global innovators in tape-in extensions, to offer clients length and volume services. Hairtalk provides 100% Remy human hair extensions that are ethically sourced and manufactured with an innovative tape system that can be reapplied and reused for up to 6-8 months of wear.
• L'Oréal ProfessionnelcoreStrategic or Co-development PartnerARROJO's team creates hair colors with the aid of L'Oréal Professionnel. Nick Arrojo values the partnership for its heritage, history, and support in achieving consistent color results.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bumble and bumble: Iconic NYC-born salon and professional haircare brand founded in 1977. Closely comparable to Arrojo across salon services, professional education, proprietary product line, and NYC heritage — Nick Arrojo himself previously served as Director of Education at Bumble and bumble.
• DevaCurl: Professional curly-hair brand with NYC roots and a Devachan salon lineage (where Arrojo's Master Stylist Telma spent 17 years). Directly comparable as a salon-originated haircare brand selling through DTC and salon channels with technique-led positioning.
• Oribe: Luxury professional haircare brand founded by a celebrity stylist (Oribe Canales) and sold through prestige salons and DTC. Mirrors Arrojo's founder-led, premium, salon-channel product strategy.
• Frederic Fekkai: Premium NYC salon and haircare brand with founder-led positioning, salon services, and a luxury product line. Comparable to Arrojo on price tier, NYC luxury clientele, and salon-to-product brand extension.

Broad incumbents

• Olaplex: Larger professional bond-building haircare brand. Comparable as a professional-channel, salon-anchored brand selling treatment-led products through prestige salons and DTC — but at significantly greater scale and with public-market distribution.
• L'Oréal Professionnel: Global professional haircare division of L'Oréal and a current Arrojo partner supplying color products. Comparable as a salon-channel brand serving stylists, though at vastly greater scale and breadth.
• Vidal Sassoon: Iconic global hairdressing academy and brand where founder Nick Arrojo trained and became youngest Creative Director. Comparable as a technique- and education-led haircare institution, though vastly larger and globally distributed.
• Aveda: Estée Lauder-owned professional salon and botanically-positioned haircare brand. Comparable as a salon-anchored, education-driven professional haircare company with its own academies, though at much greater scale.

Emerging players

• R+Co: Professional unisex haircare brand built around editorial styling culture, sold through prestige salons and DTC. Comparable to Arrojo on premium salon-channel positioning and stylist-led brand identity.
• John Masters Organics: Salon-born, naturally-positioned professional haircare brand sold through salons and DTC. Comparable to Arrojo on the salon-originated, premium-DTC product play, though at a smaller scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/arrojonyc
• Instagraminstagram.com/arrojonyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrojo