What MotorOne Group does

MotorOne Group is an Australian privately held multi-brand automotive aftermarket platform that operates a portfolio of 12+ car care brands spanning paint protection, vehicle electronics, window films, mobile scratch and dent repair memberships, automotive cleaning products, customer experience management, and business process solutions. The legal operating entity is Worldmark Pty Ltd (ABN 68 087 705 262), headquartered at Level 9, 3 Nexus Court, Mulgrave, Victoria, with a stated direct workforce of 501-1000 employees and an extended 'network' of approximately 1,200 'car caring people' that includes smash repairers, technicians, mobile scratch and dent technicians, sales staff, customer service, and call centre representatives. Its brand portfolio — MotorOne Car Care, Schmick, AutoXtreme Electronics, Auto Klene, Tint-a-Car, Paragon, MotorOne CX, MEP Films, AutoTech, Customers For Life, Solartint, and ProStream — is distributed through a combination of brand-specific e-commerce websites, vehicle dealership partnerships, insurance company networks, franchise and licensed operators, and (until February 2026) a 20-shop smash repair physical retail network under MotorOne Autobody.

The company's go-to-market is sales-led and B2B-partnership-centric, targeting vehicle dealerships, OEM manufacturers, commercial and residential window tint networks, fleet organisations, and major vehicle insurers with what it describes as a 'total solutions' offering backed by a national support network. Revenue is generated through one-time product and service sales across paint protection, electronics, film, and cleaning categories, plus membership-based recurring mobile repair services. Pricing is not publicly disclosed and varies by brand and channel.

In February 2026, the group divested its MotorOne Autobody division (20 smash repair shops across Queensland and Victoria) to CARe Automotive Group — a company founded by former Suncorp executives Jim Vais and Norman Moss — in a preemptive transaction advised by Allier Capital on the buy side and Miles Advisory on the sell side, with the deal completed ahead of a planned formal auction. The transaction marked the group's exit from Quadrant Private Equity ownership for that business unit. Leadership currently comprises Greg Lewis (CEO), Daniel Maguire (CFO, appointed March 2026), Jason Simpson (COO Commercial, appointed March 2026), and Warren Koopmans (General Manager, Film Division). The group operates exclusively in Australia, with no disclosed international footprint and no disclosed funding rounds, patents, regulatory actions, or AI/ML capabilities in the available data.

Name

MotorOne Group

Legal name

Worldmark Pty Ltd

Website

https://motoronegroup.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MotorOne Group is an Australian privately held multi-brand automotive aftermarket platform operating 12+ car care brands across paint protection, vehicle electronics, window films, and mobile scratch and dent repair, serving dealerships, OEMs, insurers, and fleet operators through B2B partnerships and a national service network of approximately 1,200 people.

Ownership category

akta.pro rank

Headquarters

HQ city

Canterbury

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Aftermarket Products and Services: Sale of automotive care products including paint protection, vehicle electronics, window films, and related services through multiple brand channels

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

MotorOne Group operates as an Australian automotive aftermarket holding company with a portfolio of more than 12 branded car care businesses, distributing and delivering paint protection, vehicle electronics, window films, cleaning products, mobile scratch and dent repair memberships, and customer experience solutions to vehicle dealerships, OEMs, fleet operators, window tint networks, and vehicle insurers. The group supplies both physical aftermarket products (films, cleaners, electronics) and installed/serviced aftermarket solutions delivered through its brand network and B2B partner channels.

Product overview

MotorOne Group is an automotive aftermarket solutions provider operating as a multi-brand portfolio platform. The company powers twelve distinct car care brands including MotorOne Car Care, Schmick, AutoXtreme Electronics, Auto Klene, Tint-a-Car, Paragon, MotorOne CX, MEP Films, AutoTech, Customers For Life, Solartint, and ProStream. The portfolio encompasses paint protection, vehicle electronics, window films (automotive and architectural), mobile scratch and dent repair memberships, automotive cleaning products, customer experience management, and business process solutions. The company serves vehicle dealerships, OEMs, commercial and residential window tint networks, fleet organizations, and major vehicle insurers through a national support network of approximately 1,200 car caring people.

Differentiator

Problem solved

Functional benefit

Brands

• MotorOne Car Care: Paint protection and car care products
• Schmick
• AutoXtreme Electronics
• Auto Klene
• Tint-a-Car
• Paragon
• MotorOne CX
• MEP Films
• AutoTech
• Customers For Life
• Solartint
• ProStream

Products and services

• Paint Protection Services

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• CARe Automotive GroupcoreStrategic or Co-development PartnerAcquired MotorOne Autobody from Quadrant Private Equity in 2026. Founded by former Suncorp executives Jim Vais and Norman Moss. Integration expected to generate operational synergies, expand service capabilities, and enhance geographical coverage.
• Allier CapitalminorOthersAdvised CARe Automotive Group on the acquisition of MotorOne Autobody.
• Miles AdvisoryminorOthersAdvisory firm engaged by Quadrant Private Equity to prepare MotorOne Autobody unit for sale via auction process.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 3M: Global manufacturer of automotive aftermarket products including window films (3M Crystalline, FX Premium), paint protection films, and detailing products. Comparable on the product side across MotorOne's Tint-a-Car, Paragon, MEP Films, and MotorOne Car Care brands.
• Genuine Parts Company Asia Pacific (Repco): Asia Pacific arm of Genuine Parts Company distributing automotive aftermarket parts and accessories via the Repco trade network. Highly comparable B2B distribution model with broader geographic footprint and product breadth than MotorOne.
• Supercheap Auto: Major Australian retail chain for automotive aftermarket products, accessories, and parts under Super Retail Group. Comparable as a multi-channel consumer-facing aftermarket retailer serving DIY and trade customers across Australia.
• Eastman Chemical (LLumar / SunTek): Global window film manufacturer (LLumar, SunTek, Vista) with deep automotive and architectural dealer networks. Directly comparable on the window film product side across Tint-a-Car, Paragon, MEP Films, and Solartint.

Direct peers

• AMA Group Limited: Leading Australian operator of smash repair and collision repair networks and aftermarket parts distribution. Directly comparable as a multi-site automotive aftermarket platform serving insurer panels and dealerships — now effectively the consolidator in the segment MotorOne Autobody vacated.
• Bapcor Limited: Largest Australian automotive aftermarket parts distributor and retailer (trading as Repco, NAPA, Autobarn, Burson). Comparable multi-channel, multi-brand aftermarket model with deep dealer and trade customer relationships across Australia and New Zealand.

Regional players

• Caliber Collision: Largest US collision repair network, serving major insurers and fleet customers. Comparable as a multi-site smash repair operator with insurer-panel relationships — analogous to the MotorOne Autobody business now owned by CARe Automotive Group.
• Service King Collision: Major US-based multi-site collision repair operator with strong insurer DRP relationships. Comparable operationally to the smash repair scale MotorOne previously operated, providing a benchmark for what the divested Autobody unit could grow into.

Emerging players

• Dent Wizard: Largest US mobile paintless dent repair (PDR) franchise network, offering membership-based mobile dent repair — directly comparable to MotorOne's mobile scratch and dent repair membership offering.
• XPEL Inc. Pure-play manufacturer and distributor of paint protection films, window films, and ceramic coatings. Highly comparable on the paint protection film side (MotorOne Car Care) and increasingly competitive in the Australian dealer channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/motoronegroup
• LinkedInau.linkedin.com/company/motoronegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MotorOne Group