Schenker Technologies
Schenker Technologies GmbH, founded 2002 in Leipzig, manufactures and distributes configurable high-performance laptops and desktop PCs under the XMG and SCHENKER brands via bestware.com and a dedicated B2B team, and operates Europe's largest curated portfolio of VR/XR hardware as a Value-Added Reseller for Varjo, HTC VIVE, PICO XR, HP and MANUS.
- Company typePrivate
- Founded2002
- HeadquartersLeipzig, Germany
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Schenker Technologies does
Schenker Technologies GmbH, headquartered in Leipzig since its founding in February 2002, designs, manufactures and distributes customized high-performance laptops and desktop PCs under two proprietary brands — XMG (Extreme Multimedia & Gaming, established 2009) for gamers, creatives and power users, and SCHENKER (launched 2013) for business professionals and workstation customers. Every product is freely configurable to customer specifications at the company's 2,400 m² Leipzig production facility, which also houses in-house laser and UV printing for custom keyboard layouts, logo branding and bespoke Windows images — a customization capability that underpins direct-to-consumer sales via the bestware.com e-commerce platform (launched 2018 as successor to mySN.de) and a dedicated 15+-person B2B enterprise sales team.
The company's second, increasingly strategic line of business is XR/VR hardware distribution across Europe. Since becoming a certified HTC VIVE reseller in 2016, Schenker Technologies has assembled what it describes as the largest curated VR and mixed reality hardware portfolio in Europe, with direct Value-Added Reseller partnerships covering Varjo (Elite Partner, VAR of the Year 2019/2021/2022), PICO XR (since 2020), HP Reverb G2, MANUS and Ultraleap. SCHENKER KEY workstations carry Varjo-Ready certification, enabling pre-validated turnkey XR solutions for enterprise customers including VR arcades, universities, research institutions and corporate roll-outs. The November 2017 joint venture with OVRLAB (alongside LEFX and VR BITS) extends the offering into XR development services.
Schenker Technologies is a privately held, founder-controlled GmbH with no external PE or VC backing disclosed. Robert Schenker remains sole Managing Director (Geschäftsführer) since founding, with Melchior Franke as Co-Managing Director since December 2003. Headcount crossed 100+ employees for the first time in fiscal year 2020/21 on the back of 65% year-on-year revenue growth — the largest in company history — supported by active e-sports sponsorships (DreamHack Leipzig, GSA Nationals, VALORANT DACH, HomeStory Cup, TAKE TV), three consecutive Notebookcheck Editors' Choice awards for service and support (2018, 2020, 2021) and a 2024 NBC Service Award. The product portfolio continues to expand, with three vertical-specialized SCHENKER workstations (XR STATION, CAD STATION, GRAPHICS STATION) launched in June 2024, an XMG laptop series refresh in October 2024, the SCHENKER KEY 18 Pro (E25) in 2025, and the SCHENKER CONNECT 15 (E26) enterprise laptop scheduled for June 2026.
Schenker Technologies firmographics
Firmographics- Name
- Schenker Technologies
- Legal name
- Schenker Technologies GmbH
- Website
- https://schenker-tech.de
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Schenker Technologies GmbH, founded 2002 in Leipzig, manufactures and distributes configurable high-performance laptops and desktop PCs under the XMG and SCHENKER brands via bestware.com and a dedicated B2B team, and operates Europe's largest curated portfolio of VR/XR hardware as a Value-Added Reseller for Varjo, HTC VIVE, PICO XR, HP and MANUS.
- Ownership category
- akta.pro rank
Schenker Technologies industry classification
Industry- Product category
- Custom High-Performance Computers and Workstations
- NAICS
- Electronic Computer Manufacturing (334111), Electronics and Appliance Retailers (44921), Audio and Video Equipment Manufacturing (334310)
- SIC
- Electronic Computers (3571), Retail-Computer & Computer Software Stores (5734), Computer & Office Equipment (3570)
- akta.pro primary industry
- Gaming PCs (Desktops & Laptops) (HDACAAAH)
- akta.pro secondary industries
- Consumer Laptops (Mainstream & Premium) (HDACAAAF), Desktop Workstations (HDACAAAE), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), VR Headsets & Accessories (CRACAOAE), Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)
Keywords
Where Schenker Technologies is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Schenker Technologies business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Hardware Sales (XMG & SCHENKER brands): Sale of individually configurable high-performance laptops and desktop PCs under own brands XMG (gaming/creatives) and SCHENKER (professional/business). Revenue from one-time hardware sales configured to customer specifications. Distributed via bestware.com e-commerce platform and B2B direct sales.
- XR/VR Hardware Distribution: Resale and distribution of third-party XR hardware including Varjo, PICO XR, HTC VIVE, HP Reverb G2, MANUS and accessories. Revenue from markup on hardware distribution as Value-Added Reseller and distributor across Europe.
- Professional Services: Project consulting for XR deployments, hardware setup and training, software installation (deployment, custom settings, user accounts, bespoke Windows images), staff training, and roll-out management for enterprise clients.
- Accessories and Third-Party Solutions: Sale of accessories and third-party solutions through bestware.com platform including VR accessories, PC components and peripherals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | SCHENKER CONNECT 15 (E26) business laptop starting price |
| One time/ perpetual license | Pay-as-you-go | XMG Gaming Laptops and Desktops |
| One time/ perpetual license | Pay-as-you-go | bestware.com E-commerce Platform |
| Other | Multi-year contract | B2B Enterprise and XR Solutions |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
Schenker Technologies product offering
Product offeringCore offering
Schenker Technologies GmbH manufactures and sells individually configurable high-performance laptops and desktop PCs under its own brands SCHENKER (professional/workstation) and XMG (gaming/power user), and operates as Europe's largest curated distributor of VR and mixed-reality hardware from Varjo, PICO XR, HTC VIVE, HP and MANUS, with accompanying consulting, deployment, customization and training services.
Product overview
Schenker Technologies GmbH, based in Leipzig since 2002, operates as a manufacturer of customized high-performance laptops and desktop PCs under two primary brands — SCHENKER (professional laptops and workstations) and XMG (gaming and high-performance laptops and desktops) — and as a leading Europe-wide XR specialist distributor offering a comprehensive portfolio of VR and AR hardware, accessories, and complementary services. The SCHENKER brand encompasses mobile workstations (KEY, VISION, WORK, CONNECT, VIA series) and desktop workstations (MEDIA Station, XR STATION, CAD STATION, GRAPHICS STATION, COMPACT Station), while the XMG brand covers gaming laptops (APEX, CORE, FOCUS, FUSION, NEO, PRO, EVO, ULTRA series) and gaming/creative desktops (SECTOR, UNIFY, TRINITY, STUDIO, STUDIO X). As an XR specialist distributor, the company resells and distributes professional VR/MR hardware including Varjo headsets (Aero, VR-3, XR-3), Pico XR headsets (G3, 4 Enterprise, G2 4K, Neo 3 Pro, Neo 3 Pro Eye), HP Reverb G2, and HTC VIVE (XR Elite, Focus 3, Pro 2), along with Manus motion capture products (Prime 3 Haptic XR, Quantum Metagloves, SteamVR Pro Tracker). All products are configurable and customizable, sold through the bestware.com e-commerce platform. Supporting services include custom PC manufacturing, hardware customization (laser/UV printing), XR project consulting, roll-out solutions, hardware demonstrations, staff training, software installation, and deployment. The company also develops and maintains the XMG Walker (backpack VR PC) as its own-branded XR product.
Differentiator
Problem solved
Functional benefit
Products and services
- SCHENKER KEY Series Mobile Workstations Mobile high-end workstations with high-resolution factory-calibrated displays, extensive external connectivity and very high performance, targeted at demanding multimedia projects, rendering, GPU-accelerated workloads and VR/XR applications.
- SCHENKER VISION Series Premium Ultraportable Laptops Premium ultraportable laptops featuring ultra-lightweight magnesium unibody chassis, high-resolution 3K IPS 16:10 displays, and state-of-the-art components for mobile professionals and creatives.
Quantifiable outcome
- 65% revenue growth in fiscal year 2020/21, the biggest growth in company history
- +3 more outcomes
Companies that use Schenker Technologies
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Schenker Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability8 records
Feature4 records
Schenker Technologies partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- PICO XRcoreSchenker Technologies is official distribution partner for PICO XR (Pico Interactive) all-in-one enterprise VR headsets including Pico 4 Enterprise, Pico G3, Pico Neo 3 Pro and Neo 3 Pro Eye. Provides DACH availability, regional support and consulting for B2B XR deployments.
- VarjocoreSchenker Technologies is an Elite Partner and Value-Added Reseller for Varjo professional VR/XR headsets (XR-3, VR-3, Aero) across the DACH region and broader Europe. Awarded VAR of the Year for European space in 2019, 2021, and 2022. Provides fast availability, regional support and pre-validated SCHENKER KEY laptops with Varjo-Ready certification.
- HTC VIVEcoreSchenker Technologies is the B2B distribution partner for HTC VIVE in the DACH region (Germany, Austria, Switzerland), offering VIVE XR Elite, VIVE Focus 3, VIVE Pro 2 and VIVE Business Solutions. Since 2017 also handles Europe-wide distribution of HTC VIVE Business Editions.
- HPcoreSchenker Technologies is official pre-order partner and reseller for HP Reverb G2 VR headset in Germany, collaborating with Valve and Microsoft on this headset. Offers the HP Reverb G2 (Rev. 2) through bestware.com with controllers.
- MANUScoreSchenker Technologies is official reseller of Manus Meta products including Prime 3 Haptic XR gloves, Quantum Metagloves and SteamVR Pro Tracker for finger tracking, hand tracking and full-body motion capture in VR. Provides DACH availability and enterprise sales support.
- OVRLABcoreJoint venture partner since November 2017 alongside LEFX and VR BITS in the Full Service XR agency OVRLAB. OVRLAB provides modern communication and interactive 3D real-time visualizations including training applications, 3-room visualizations and virtual process planning. Schenker Technologies refers customers seeking XR development to OVRLAB.
- IntelcorePartnership began in January 2006 when Intel first contacted Schenker Notebooks. Intel partnership enables access to latest Intel processors (Core i7, i9, Core Ultra) and technology. Schenker Technologies exhibits at Intel Extreme Masters at CeBIT and maintains close technology collaboration.
- NVIDIAcoreTechnology partner providing GPUs including GeForce RTX series and professional Quadro RTX graphics cards for SCHENKER workstations and XMG gaming products. NVIDIA partnership enables high-performance graphics across the product portfolio.
- AMDcoreTechnology partner providing AMD Ryzen processors (desktop and mobile) for SCHENKER and XMG product lines. AMD versions of MEDIA Station and other workstations available with AMD B550/X570 chipsets and AMD Radeon RX graphics.
- ZOTACminorSince August 2017, ZOTAC Mini-PC Barebones are available fully configured, pre-installed and customized through the online shop. Collaboration enables expanded desktop PC portfolio.
Scale indicators7 records
Recent moves11 records
Expansion highlights6 records
Schenker Technologies competitors and assessment
Company assessmentDirect peers
- Tuxedo Computers: Germany-based manufacturer of freely configurable laptops and desktop PCs targeting Linux/power-user and professional segments. Closely comparable to Schenker Technologies in business model (build-to-order configurable PCs, DACH-focused sales, in-house customization) and customer base.
- MSI: Taiwan-based manufacturer specializing in gaming laptops, workstations and creator PCs. Directly comparable to XMG in gaming laptops and to SCHENKER in professional workstation categories.
- Razer: Premium gaming hardware brand selling gaming laptops (Blade series) and peripherals. Directly competes with XMG in the enthusiast gaming-laptop segment with similar high-end component focus.
- CyberPowerPC: US-based system integrator offering freely configurable gaming PCs and laptops with direct-to-consumer online ordering. Closely matches Schenker Technologies' build-to-order XMG and SCHENKER configurator model.
- Origin PC: Custom high-performance PC builder specializing in gaming and workstation desktops and laptops with bespoke configurations. Direct comparator for the configurable, premium-positioned XMG and SCHENKER lines.
- LDLC: French PC retailer and distributor (LDLC Group) selling configurable gaming PCs, laptops and components with its own in-house brands (LDLC, PC Specialist). Closely comparable business model and European market positioning to Schenker Technologies' bestware.com platform.
Broad incumbents
- Lenovo: Global PC OEM with overlapping workstation (ThinkPad P-series, ThinkStation) and gaming (Legion) product lines that compete head-to-head with SCHENKER and XMG in the B2B and gaming segments. Not a direct VAR/distributor for third-party XR hardware.
- ASUS (ROG / ProArt): Major PC OEM with ROG gaming laptops and ProArt workstation lines that compete directly with XMG and SCHENKER product families. Significant scale advantage and broader component allocation.
- HP: Global PC and workstation OEM whose HP Reverb G2 VR headset is distributed by Schenker Technologies; competes in business laptops (EliteBook) and workstations (Z-series) and gaming (OMEN) against SCHENKER/XMG.
- Dell (Alienware / Precision): Global PC OEM with competing gaming (Alienware) and workstation (Precision) lines that overlap with XMG and SCHENKER product families across enterprise and prosumer segments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Schenker Technologies social profiles
Digital presenceSchenker Technologies compliance and trust
Trust signalCompliance1 record
Schenker Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schenker Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Schenker Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schenker Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schenker Technologies
What does Schenker Technologies do?
Schenker Technologies GmbH manufactures and sells individually configurable high-performance laptops and desktop PCs under its own brands SCHENKER (professional/workstation) and XMG (gaming/power user), and operates as Europe's largest curated distributor of VR and mixed-reality hardware from Varjo, PICO XR, HTC VIVE, HP and MANUS, with accompanying consulting, deployment, customization and training services.
Is Schenker Technologies a public or private company?
Schenker Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schenker Technologies founded?
Schenker Technologies was founded in 2002. It employs 101 to 250 people.
Where is Schenker Technologies based?
Schenker Technologies is headquartered in Leipzig, Germany, in the Europe region.
How does Schenker Technologies make money?
Four revenue lines are on record. Custom Hardware Sales (XMG & SCHENKER brands) is the primary driver. The others are XR/VR Hardware Distribution, professional Services and accessories and Third-Party Solutions.
Who are Schenker Technologies's main competitors?
Direct peers on record are Tuxedo Computers, MSI, Razer, CyberPowerPC, Origin PC and LDLC. Broad incumbents are Lenovo, ASUS (ROG / ProArt), HP and Dell (Alienware / Precision).
Does Schenker Technologies have an API?
No public API is recorded for Schenker Technologies.
What industry is Schenker Technologies in?
Schenker Technologies's product category is Custom High-Performance Computers and Workstations. Its primary akta.pro industry code is HDACAAAH, Gaming PCs (Desktops & Laptops), with a secondary code of HDACAAAF, Consumer Laptops (Mainstream & Premium). Its NAICS code is 334111 and its SIC code is 3571.