Schenker Technologies

What Schenker Technologies does

Schenker Technologies GmbH, headquartered in Leipzig since its founding in February 2002, designs, manufactures and distributes customized high-performance laptops and desktop PCs under two proprietary brands — XMG (Extreme Multimedia & Gaming, established 2009) for gamers, creatives and power users, and SCHENKER (launched 2013) for business professionals and workstation customers. Every product is freely configurable to customer specifications at the company's 2,400 m² Leipzig production facility, which also houses in-house laser and UV printing for custom keyboard layouts, logo branding and bespoke Windows images — a customization capability that underpins direct-to-consumer sales via the bestware.com e-commerce platform (launched 2018 as successor to mySN.de) and a dedicated 15+-person B2B enterprise sales team.

The company's second, increasingly strategic line of business is XR/VR hardware distribution across Europe. Since becoming a certified HTC VIVE reseller in 2016, Schenker Technologies has assembled what it describes as the largest curated VR and mixed reality hardware portfolio in Europe, with direct Value-Added Reseller partnerships covering Varjo (Elite Partner, VAR of the Year 2019/2021/2022), PICO XR (since 2020), HP Reverb G2, MANUS and Ultraleap. SCHENKER KEY workstations carry Varjo-Ready certification, enabling pre-validated turnkey XR solutions for enterprise customers including VR arcades, universities, research institutions and corporate roll-outs. The November 2017 joint venture with OVRLAB (alongside LEFX and VR BITS) extends the offering into XR development services.

Schenker Technologies is a privately held, founder-controlled GmbH with no external PE or VC backing disclosed. Robert Schenker remains sole Managing Director (Geschäftsführer) since founding, with Melchior Franke as Co-Managing Director since December 2003. Headcount crossed 100+ employees for the first time in fiscal year 2020/21 on the back of 65% year-on-year revenue growth — the largest in company history — supported by active e-sports sponsorships (DreamHack Leipzig, GSA Nationals, VALORANT DACH, HomeStory Cup, TAKE TV), three consecutive Notebookcheck Editors' Choice awards for service and support (2018, 2020, 2021) and a 2024 NBC Service Award. The product portfolio continues to expand, with three vertical-specialized SCHENKER workstations (XR STATION, CAD STATION, GRAPHICS STATION) launched in June 2024, an XMG laptop series refresh in October 2024, the SCHENKER KEY 18 Pro (E25) in 2025, and the SCHENKER CONNECT 15 (E26) enterprise laptop scheduled for June 2026.

Name

Schenker Technologies

Legal name

Schenker Technologies GmbH

Website

https://schenker-tech.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Schenker Technologies GmbH, founded 2002 in Leipzig, manufactures and distributes configurable high-performance laptops and desktop PCs under the XMG and SCHENKER brands via bestware.com and a dedicated B2B team, and operates Europe's largest curated portfolio of VR/XR hardware as a Value-Added Reseller for Varjo, HTC VIVE, PICO XR, HP and MANUS.

Ownership category

akta.pro rank

Product category

Custom High-Performance Computers and Workstations

NAICS

Electronic Computer Manufacturing (334111), Electronics and Appliance Retailers (44921), Audio and Video Equipment Manufacturing (334310)

SIC

Electronic Computers (3571), Retail-Computer & Computer Software Stores (5734), Computer & Office Equipment (3570)

akta.pro primary industry

Gaming PCs (Desktops & Laptops) (HDACAAAH)

akta.pro secondary industries

Consumer Laptops (Mainstream & Premium) (HDACAAAF), Desktop Workstations (HDACAAAE), VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), VR Headsets & Accessories (CRACAOAE), Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)

Keywords

• Custom gaming laptops
• Professional workstations
• XR hardware distribution
• High-performance desktops
• Enterprise PC manufacturing

Headquarters

HQ city

Leipzig

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Hardware Sales (XMG & SCHENKER brands): Sale of individually configurable high-performance laptops and desktop PCs under own brands XMG (gaming/creatives) and SCHENKER (professional/business). Revenue from one-time hardware sales configured to customer specifications. Distributed via bestware.com e-commerce platform and B2B direct sales.
2. XR/VR Hardware Distribution: Resale and distribution of third-party XR hardware including Varjo, PICO XR, HTC VIVE, HP Reverb G2, MANUS and accessories. Revenue from markup on hardware distribution as Value-Added Reseller and distributor across Europe.
3. Professional Services: Project consulting for XR deployments, hardware setup and training, software installation (deployment, custom settings, user accounts, bespoke Windows images), staff training, and roll-out management for enterprise clients.
4. Accessories and Third-Party Solutions: Sale of accessories and third-party solutions through bestware.com platform including VR accessories, PC components and peripherals.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Schenker Technologies GmbH manufactures and sells individually configurable high-performance laptops and desktop PCs under its own brands SCHENKER (professional/workstation) and XMG (gaming/power user), and operates as Europe's largest curated distributor of VR and mixed-reality hardware from Varjo, PICO XR, HTC VIVE, HP and MANUS, with accompanying consulting, deployment, customization and training services.

Product overview

Schenker Technologies GmbH, based in Leipzig since 2002, operates as a manufacturer of customized high-performance laptops and desktop PCs under two primary brands — SCHENKER (professional laptops and workstations) and XMG (gaming and high-performance laptops and desktops) — and as a leading Europe-wide XR specialist distributor offering a comprehensive portfolio of VR and AR hardware, accessories, and complementary services. The SCHENKER brand encompasses mobile workstations (KEY, VISION, WORK, CONNECT, VIA series) and desktop workstations (MEDIA Station, XR STATION, CAD STATION, GRAPHICS STATION, COMPACT Station), while the XMG brand covers gaming laptops (APEX, CORE, FOCUS, FUSION, NEO, PRO, EVO, ULTRA series) and gaming/creative desktops (SECTOR, UNIFY, TRINITY, STUDIO, STUDIO X). As an XR specialist distributor, the company resells and distributes professional VR/MR hardware including Varjo headsets (Aero, VR-3, XR-3), Pico XR headsets (G3, 4 Enterprise, G2 4K, Neo 3 Pro, Neo 3 Pro Eye), HP Reverb G2, and HTC VIVE (XR Elite, Focus 3, Pro 2), along with Manus motion capture products (Prime 3 Haptic XR, Quantum Metagloves, SteamVR Pro Tracker). All products are configurable and customizable, sold through the bestware.com e-commerce platform. Supporting services include custom PC manufacturing, hardware customization (laser/UV printing), XR project consulting, roll-out solutions, hardware demonstrations, staff training, software installation, and deployment. The company also develops and maintains the XMG Walker (backpack VR PC) as its own-branded XR product.

Differentiator

Problem solved

Functional benefit

Products and services

• SCHENKER KEY Series Mobile Workstations Mobile high-end workstations with high-resolution factory-calibrated displays, extensive external connectivity and very high performance, targeted at demanding multimedia projects, rendering, GPU-accelerated workloads and VR/XR applications.
• SCHENKER VISION Series Premium Ultraportable Laptops Premium ultraportable laptops featuring ultra-lightweight magnesium unibody chassis, high-resolution 3K IPS 16:10 displays, and state-of-the-art components for mobile professionals and creatives.

Quantifiable outcome

• 65% revenue growth in fiscal year 2020/21, the biggest growth in company history
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• PICO XRcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Schenker Technologies is official distribution partner for PICO XR (Pico Interactive) all-in-one enterprise VR headsets including Pico 4 Enterprise, Pico G3, Pico Neo 3 Pro and Neo 3 Pro Eye. Provides DACH availability, regional support and consulting for B2B XR deployments.
• VarjocoreChannel Partner/ Reseller/ Distributor · 1 January 2019Schenker Technologies is an Elite Partner and Value-Added Reseller for Varjo professional VR/XR headsets (XR-3, VR-3, Aero) across the DACH region and broader Europe. Awarded VAR of the Year for European space in 2019, 2021, and 2022. Provides fast availability, regional support and pre-validated SCHENKER KEY laptops with Varjo-Ready certification.
• HTC VIVEcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Schenker Technologies is the B2B distribution partner for HTC VIVE in the DACH region (Germany, Austria, Switzerland), offering VIVE XR Elite, VIVE Focus 3, VIVE Pro 2 and VIVE Business Solutions. Since 2017 also handles Europe-wide distribution of HTC VIVE Business Editions.
• HPcoreChannel Partner/ Reseller/ DistributorSchenker Technologies is official pre-order partner and reseller for HP Reverb G2 VR headset in Germany, collaborating with Valve and Microsoft on this headset. Offers the HP Reverb G2 (Rev. 2) through bestware.com with controllers.
• MANUScoreChannel Partner/ Reseller/ DistributorSchenker Technologies is official reseller of Manus Meta products including Prime 3 Haptic XR gloves, Quantum Metagloves and SteamVR Pro Tracker for finger tracking, hand tracking and full-body motion capture in VR. Provides DACH availability and enterprise sales support.
• OVRLABcoreStrategic or Co-development PartnerJoint venture partner since November 2017 alongside LEFX and VR BITS in the Full Service XR agency OVRLAB. OVRLAB provides modern communication and interactive 3D real-time visualizations including training applications, 3-room visualizations and virtual process planning. Schenker Technologies refers customers seeking XR development to OVRLAB.
• IntelcoreTechnology or IntegrationPartnership began in January 2006 when Intel first contacted Schenker Notebooks. Intel partnership enables access to latest Intel processors (Core i7, i9, Core Ultra) and technology. Schenker Technologies exhibits at Intel Extreme Masters at CeBIT and maintains close technology collaboration.
• NVIDIAcoreTechnology or IntegrationTechnology partner providing GPUs including GeForce RTX series and professional Quadro RTX graphics cards for SCHENKER workstations and XMG gaming products. NVIDIA partnership enables high-performance graphics across the product portfolio.
• AMDcoreTechnology or IntegrationTechnology partner providing AMD Ryzen processors (desktop and mobile) for SCHENKER and XMG product lines. AMD versions of MEDIA Station and other workstations available with AMD B550/X570 chipsets and AMD Radeon RX graphics.
• ZOTACminorChannel Partner/ Reseller/ DistributorSince August 2017, ZOTAC Mini-PC Barebones are available fully configured, pre-installed and customized through the online shop. Collaboration enables expanded desktop PC portfolio.

Scale indicators7 records

Recent moves11 records

Expansion highlights6 records

Direct peers

• Tuxedo Computers: Germany-based manufacturer of freely configurable laptops and desktop PCs targeting Linux/power-user and professional segments. Closely comparable to Schenker Technologies in business model (build-to-order configurable PCs, DACH-focused sales, in-house customization) and customer base.
• MSI: Taiwan-based manufacturer specializing in gaming laptops, workstations and creator PCs. Directly comparable to XMG in gaming laptops and to SCHENKER in professional workstation categories.
• Razer: Premium gaming hardware brand selling gaming laptops (Blade series) and peripherals. Directly competes with XMG in the enthusiast gaming-laptop segment with similar high-end component focus.
• CyberPowerPC: US-based system integrator offering freely configurable gaming PCs and laptops with direct-to-consumer online ordering. Closely matches Schenker Technologies' build-to-order XMG and SCHENKER configurator model.
• Origin PC: Custom high-performance PC builder specializing in gaming and workstation desktops and laptops with bespoke configurations. Direct comparator for the configurable, premium-positioned XMG and SCHENKER lines.
• LDLC: French PC retailer and distributor (LDLC Group) selling configurable gaming PCs, laptops and components with its own in-house brands (LDLC, PC Specialist). Closely comparable business model and European market positioning to Schenker Technologies' bestware.com platform.

Broad incumbents

• Lenovo: Global PC OEM with overlapping workstation (ThinkPad P-series, ThinkStation) and gaming (Legion) product lines that compete head-to-head with SCHENKER and XMG in the B2B and gaming segments. Not a direct VAR/distributor for third-party XR hardware.
• ASUS (ROG / ProArt): Major PC OEM with ROG gaming laptops and ProArt workstation lines that compete directly with XMG and SCHENKER product families. Significant scale advantage and broader component allocation.
• HP: Global PC and workstation OEM whose HP Reverb G2 VR headset is distributed by Schenker Technologies; competes in business laptops (EliteBook) and workstations (Z-series) and gaming (OMEN) against SCHENKER/XMG.
• Dell (Alienware / Precision): Global PC OEM with competing gaming (Alienware) and workstation (Precision) lines that overlap with XMG and SCHENKER product families across enterprise and prosumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/schenker_tech
• YouTubeyoutube.com/c/SchenkerTechnologiesGmbH
• LinkedInlinkedin.com/company/schenker-technologies
• Facebookfacebook.com/SCHENKERtechnologies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schenker Technologies