Newcastle Systems
- Company typePrivate
- Founded2005
- HeadquartersHaverhill, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Newcastle Systems does
Newcastle Systems, Inc. is a privately held US industrial hardware company founded in 2005 that designs, manufactures, and sells mobile-powered computer workstations and supporting lithium power systems for warehouse, manufacturing, retail, healthcare, and data-center environments. Its product portfolio is organized around five cart series (EC, NB, PC, Apex, and CheckMate) differentiated by load capacity, footprint, and ergonomic features, complemented by swappable Lithium Iron Phosphate (LiFePO4) battery platforms (PowerSwap Nucleus Classic and MINI), a portable power pack (PowerPack Ultra 2.6), and an extensive modular accessories and customization services offering. Underlying technology centers on hot-swappable battery management (PowerSwap Nucleus) and a patented slotted upright system on the NB Series, with claimed up to 24/7 continuous operation via battery hot-swap. Pricing per configured cart spans roughly $939–$9,411, with most enterprise pricing quote-based and ROI of typically 4–8 months.
The company operates a hybrid go-to-market combining direct enterprise field sales with regional sales representatives, an inside-sales quote engine (phone and email), virtual demos on Microsoft Teams, and a global authorized reseller network for international deployment. Marketing mixes content (blog, e-books, ROI calculator, MotionMeter time-study iOS app), trade shows (notably MODEX 2026), paid search, organic social, and customer advocacy ('I HEART My Cart'). Documented enterprise deployments span Amazon, Mercedes-Benz, Direct Relief, McCollister's, Granite City, and Beaver Toyota, with claimed outcomes including 2x productivity, 90%+ reduction in labeling errors, 63% higher receiving volume, and 75% reductions in overtime.
Revenue mechanics are predominantly one-time hardware sales of carts and power systems augmented by accessories, custom engineering services, and lithium upgrade kit retrofits; no subscription or recurring software revenue is disclosed. Newcastle operates as a subsidiary of TouchPoint Inc., alongside sister brands SupplyPoint (intelligent lockers/vending) and Morse Watchmans (electronic key control); the trio was formally bundled in March 2026 as the 'Power of Three' Intelligent Operations platform, integrating mobile workstations with point-of-use inventory management and key/asset accountability across distributed facilities. The company is headquartered at 34 South Hunt Road, Amesbury, Massachusetts, has 11–50 employees, reports consistent double-digit year-over-year growth, and is privately held with no disclosed funding rounds, institutional investors, or financial metrics.
Newcastle Systems firmographics
Firmographics- Name
- Newcastle Systems
- Legal name
- Newcastle Systems, Inc.
- Website
- https://newcastlesys.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Newcastle Systems industry classification
Industry- Product category
- Industrial Mobile Powered Workstations
- NAICS
- Battery Manufacturing (33591)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Battery Modules & Packs (Industrial/Commercial pack assembly) (IMAGAHAB)
- akta.pro secondary industries
- Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping) (IMAGAHAG), Battery Pack Manufacturing & Module Assembly (EUAFABAI)
Keywords
Where Newcastle Systems is headquartered
LocationHeadquarters
- HQ city
- Haverhill
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Newcastle Systems business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Mobile Workstation Hardware Sales: Newcastle Systems generates primary revenue from the sale of mobile-powered workstation carts across multiple product lines (EC Series, NB Series, PC Series, Apex Series, CheckMate). Products are sold as complete turnkey solutions with integrated power systems, or as platforms that can be configured with various accessories and battery options. Pricing ranges from $939 to $9,411 depending on series and configuration.
- Power Systems and Battery Solutions: Sales of portable power systems including PowerSwap Nucleus batteries, PowerDock charging stations, and PowerCharge units. Batteries and power accessories are sold separately for replacement, upgrade, or standalone applications.
- Accessories and Customization Services: Newcastle offers a vast ecosystem of accessories including monitor mounts, keyboard trays, scanner holders, printer shelves, and custom engineering services for purpose-built configurations. The company provides customization services through its engineering team for unique applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | NB Series Mid-Range Mobile Workstations - $1,557 to $8,871 |
| One time/ perpetual license | Pay-as-you-go | PC Series Heavy-Duty Mobile Workstations - $1,989 to $9,411 |
| One time/ perpetual license | Pay-as-you-go | EC Series Compact Mobile Workstations - $939 to $4,453 |
| One time/ perpetual license | Pay-as-you-go | Apex Series Height-Adjust Ergonomic Workstations - $1,976 to $9,206 |
| One time/ perpetual license | Pay-as-you-go | PowerSwap Nucleus MINI Power Systems - $1,896 to $2,498 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Newcastle Systems product offering
Product offeringCore offering
Newcastle Systems designs, manufactures, and sells battery-powered mobile computer workstation carts and portable lithium power systems for industrial, warehouse, manufacturing, retail, and logistics environments. Products integrate swappable lithium iron phosphate batteries with computer, printer, and scanner mounting hardware to bring computing and labeling directly to the point of task. The portfolio spans compact (EC), mid-range (NB), heavy-duty (PC), ergonomic height-adjustable (Apex), and mobile POS (CheckMate) cart series, complemented by pre-configured receiving/shipping stations and an accessory and customization ecosystem.
Product overview
Newcastle Systems is a provider of mobile-powered workstations, portable power systems, and related accessories for industrial and retail environments. The product portfolio is organized around multiple cart series (EC, NB, PC, Apex, CheckMate) differentiated by weight class, power capacity, and ergonomic features, plus standalone power systems (PowerSwap Nucleus Classic, PowerSwap Nucleus MINI, PowerPack Ultra), pre-configured all-in-one receiving and shipping stations, and an accessory/customization ecosystem. Under parent company TouchPoint Inc., Newcastle also participates in the 'Intelligent Operations' initiative alongside sibling brands SupplyPoint (smart lockers/vending) and Morse Watchmans (key/asset management). The company pioneered the industrial powered cart category in 2005 and serves e-commerce, retail, manufacturing, warehousing, and logistics industries. ROI is guaranteed in 4–8 months across most configurations, with documented productivity gains including 2x output, 90%+ fewer labeling errors, and 50% reduced walking.
Differentiator
Problem solved
Functional benefit
Products and services
- EC Series Industrial Powered Cart (EcoCart) Entry-level compact mobile computer workstation cart designed for basic tasks and smaller equipment profiles. Lightweight and maneuverable, ideal for powering a laptop, barcode printer, and scanner for 8+ hours in warehouses, retail, and light industrial settings. Price range $939–$4,453.
- NB Series Industrial Powered Cart Patented mid-range mobile-powered workstation and workhorse of Newcastle's lineup. Combines rugged design with functionality in 24" and 18" SLIM widths, accommodates laptops, monitors, scanners, printers, and scales. Price range $1,557–$8,871.
- PC Series Industrial Powered Cart Heavy-duty mobile workstation platform for demanding industrial, manufacturing, and distribution environments with 400 lb total shelf capacity. Supports the broadest range of power configurations (SLA, fixed lithium, swappable lithium) and handles heavy equipment loads including desktop towers, industrial printers, and multiple monitors. Price range $1,989–$9,411.
- Apex Series Ergonomic Industrial Computer Cart Height-adjustable battery-powered mobile workstation with electronic sit-stand capability. Ergonomic height range of 30"–48" from floor to top shelf accommodates any operator. Combines mobile power with ergonomic flexibility for warehouse and production floor environments. Price range $1,976–$9,206.
- CheckMate 1000 Mobile Retail POS Station Compact battery-powered mobile point-of-sale station for retail environments. Enables retailers to deploy a fully operational checkout station anywhere on the sales floor without fixed power outlets or permanent counter space. Features drawer storage, winged shelves, and swappable or fixed power options.
- PowerSwap Nucleus Classic Lithium Battery Power System Newcastle's most popular swappable lithium power system. Uses Lithium Iron Phosphate (LiFePO4) chemistry, providing 460–920 Wh battery capacity and 120–240W continuous output. Hot-swappable batteries enable 24/7 operation with zero downtime. Includes PowerDock and PowerCharge stations.
- PowerSwap Nucleus MINI Lithium Power System Compact swappable lithium power system designed for lighter equipment loads. Features 230 Wh Lithium Iron Phosphate batteries with 120W continuous output and 2.5-hour charge time. Powers laptop, scanner, or small thermal printer for extended shifts or 24/7 operation. Price range $1,896–$2,498.
- PowerPack Ultra 2.6 (PP2.0-LI) Portable Power System Portable standalone lithium power pack with 256 Wh LiFePO4 battery and 150W continuous output. Compact and lightweight for powering laptops or small thermal printers and scanners. Charges in 5.5 hours from a standard outlet.
- PSNU-RM Remote Battery Meter Remote battery monitoring unit for PowerSwap Nucleus Classic lithium power systems. Displays remaining runtime up to 50 feet away and provides detailed battery data including state of health, state of charge, cycle count, and temperature. Monitors 1 or 2 batteries.
- Fixed Lithium Iron Phosphate Battery Upgrade Kits Conversion kits allowing existing AGM-equipped carts to upgrade to lithium batteries. Provides faster charge times, longer battery life, reduced cart weight, and improved performance without purchasing a new cart.
- Cart Accessories Ecosystem Vast range of configurable accessories including monitor mounts (single/dual), keyboard trays, scanner holders, printer shelves, lockable drawers, safety lights, folding shelf extensions, metal side/rear panels, and pegboard panels. Accessories enable cart configuration for specific workflows.
- Customization Services Engineering services for custom-built cart solutions including custom power systems, cart configurations, and custom branding. Newcastle's engineering team refines requirements and delivers scalable solutions that drive long-term ROI.
- Mobile Warehouse Receiving Station Pre-configured all-in-one receiving workstation combining cart, power system, tablet/computer, label printer, and scanner. Enables workers to scan/print/apply labels at the pallet, eliminating walking to a stationary printer. Achieves up to 2x output and eliminates 90%+ of label errors.
- Mobile Warehouse Shipping Station Pre-configured all-in-one shipping workstation combining cart, power system, and labeling equipment. Doubles productivity and eliminates errors at the shipping dock by enabling at-the-pallet label printing and application.
Quantifiable outcome
- 2x productivity improvement from day one
- +7 more outcomes
Companies that use Newcastle Systems
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Newcastle Systems technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Newcastle Systems partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TouchPoint Inc. (Parent Company)coreNewcastle Systems operates under parent company TouchPoint Inc. alongside Morse Watchmans (key control systems) and SupplyPoint (industrial vending/smart lockers). The unified 'Power of Three' initiative creates integrated Intelligent Operations solutions extending asset accountability from physical keys to high-value tools and consumables across distributed facilities.
- Morse WatchmanscorePartnership under TouchPoint Inc. integrating Morse Watchmans' KeyWatcher Sentinel electronic key control system with Newcastle's mobile computer workstations. Combined with SupplyPoint's RotoFlex industrial vending solution, the unified platform creates a single chain of custody across distributed facilities.
- SupplyPointcorePartnership under TouchPoint Inc. integrating SupplyPoint's RotoFlex industrial vending solution and intelligent lockers with Newcastle's mobile computer workstations. Combined offering provides controlled access, real-time tracking for tools, parts, PPE, IT assets, and high-value inventory alongside mobile productivity solutions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Newcastle Systems competitors and assessment
Company assessmentDirect peers
- Ergotron: Ergotron is the leading direct competitor in mobile powered workstations and computer carts, serving healthcare, industrial, and education markets with sit-stand and powered cart solutions. Acquired by Legrand, Ergotron competes head-to-head with Newcastle's EC, NB, PC, and Apex series across similar buyer personas.
- Bretford: Bretford manufactures mobile computer carts, charging carts, and workstation solutions for IT, education, and healthcare environments. Overlaps with Newcastle in powered mobile cart technology, though Bretford is more concentrated in education and IT lifecycle management use cases.
- AFC Industries: AFC Industries manufactures medical and industrial computer carts, wall mounts, and mobile workstations for healthcare and manufacturing environments. Competes directly with Newcastle in healthcare point-of-care and industrial mobile workstation categories.
- Scott-Clark Medical: Scott-Clark Medical builds powered and non-powered mobile medical carts, medication carts, and point-of-care workstations for hospitals. Adjacent competitor to Newcastle in healthcare mobile workstations, though focused on the medical vertical.
- JACO (JACO Inc.): JACO designs and manufactures powered mobile workstations and computer carts primarily for healthcare. Competes with Newcastle's healthcare-adjacent cart offerings and overlapping battery-powered workstation technology.
- InterMetro Industries (Ali Group): InterMetro, part of Ali Group, is a major manufacturer of material handling, storage, and mobile workstation solutions used in warehouses, healthcare, and foodservice. Their mobile cart and workstation product lines overlap with Newcastle's warehouse and distribution center use cases.
- Capsa Solutions: Capsa Solutions manufactures mobile computing workstations, medication management carts, and processing workstations for healthcare and industrial markets. Their powered cart line competes with Newcastle's industrial and healthcare-adjacent offerings.
- Luxor (H. Wilson Company): Luxor (H. Wilson) makes mobile workstations, AV/IT carts, and charging stations for educational, corporate, and industrial settings. Their mobile cart line competes in similar pricing tiers to Newcastle's EC and NB series, particularly in IT and training room deployments.
Broad incumbents
- Middle Atlantic Products (Legrand): Middle Atlantic, part of Legrand, is a broad-rack and enclosure manufacturer serving AV, IT, and data center markets. Their data center crash cart and mobile workstation offerings place them as an adjacent incumbent competing in some of Newcastle's data center and IT use cases.
Others
- Zebra Technologies: Zebra Technologies is a strategic technology/integration partner supplying the label printers (ZT231) and barcode scanners (DS3608/DS3678) that Newcastle bundles into its receiving/shipping workstation solutions. While not a direct competitor, Zebra's enterprise mobility hardware ecosystem is integral to Newcastle's value proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Newcastle Systems social profiles
Digital presenceNewcastle Systems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newcastle Systems leadership team
Management profileNumber of profiles
Profiles1 record
Newcastle Systems subsidiaries and ownership
Company hierarchySubsidiaries2 records
Newcastle Systems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newcastle Systems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newcastle Systems
What does Newcastle Systems do?
Newcastle Systems designs, manufactures, and sells battery-powered mobile computer workstation carts and portable lithium power systems for industrial, warehouse, manufacturing, retail, and logistics environments. Products integrate swappable lithium iron phosphate batteries with computer, printer, and scanner mounting hardware to bring computing and labeling directly to the point of task. The portfolio spans compact (EC), mid-range (NB), heavy-duty (PC), ergonomic height-adjustable (Apex), and mobile POS (CheckMate) cart series, complemented by pre-configured receiving/shipping stations and an accessory and customization ecosystem.
Is Newcastle Systems a public or private company?
Newcastle Systems is a private company. It is classified as corporate owned and is currently operating.
When was Newcastle Systems founded?
Newcastle Systems was founded in 2005. It employs 11 to 50 people.
Where is Newcastle Systems based?
Newcastle Systems is headquartered in Haverhill, United States, in the North America region.
How does Newcastle Systems make money?
Three revenue lines are on record. Mobile Workstation Hardware Sales are the primary driver. The others are power Systems and Battery Solutions and accessories and Customization Services.
Who are Newcastle Systems's main competitors?
Direct peers on record are Ergotron, Bretford, AFC Industries, Scott-Clark Medical, JACO (JACO Inc.), InterMetro Industries (Ali Group), Capsa Solutions and Luxor (H. Wilson Company). Middle Atlantic Products (Legrand) is listed as a broad incumbent. Zebra Technologies is listed as an others.
Does Newcastle Systems have an API?
No public API is recorded for Newcastle Systems.
What industry is Newcastle Systems in?
Newcastle Systems's product category is Industrial Mobile Powered Workstations. Its primary akta.pro industry code is IMAGAHAB, Battery Modules & Packs (Industrial/Commercial pack assembly), with a secondary code of IMAGAHAG, Industrial Material Handling & Warehouse Charging (forklift/AGV chargers, battery swapping). Its NAICS code is 33591 and its SIC code is 3537.