ITS

What ITS does

ITS (Interactive Touchscreen Solutions, Inc.) is a privately held Maryland-based provider of cloud-based digital signage, building directory, visitor management, and interactive wayfinding solutions, operating since 1999 and selling under the Navigo platform across the United States and Canada. The company's core product is Navigo, a cloud-based content management system hosted on Microsoft Azure that powers digital directories, interactive displays, visitor management kiosks, wayfinding screens, video walls, elevator displays, and real-time transit information boards for commercial real estate, healthcare, government/courthouses, K-12 and higher education, residential/multifamily, retail/mixed-use, and transit-hub customers. The product suite is modular, with distribution ranging from 8" to 98" displays and supported by turn-key installation, custom graphics, and ongoing maintenance services.

ITS generates revenue through four streams: tiered Navigo SaaS subscriptions (Starter, Pro, Enterprise), tiered Visitor Management subscriptions (Basic, Premium, Enterprise), hardware sales of displays, kiosks, enclosures, and media players, and professional services for installation, custom data entry, wayfinding analysis, training, and maintenance. Go-to-market is enterprise field sales supplemented by a Dell authorized reseller program and a Microsoft Partner relationship, with a secondary "Become A Reseller" channel. The platform is differentiated by a patent-pending touchless visitor management workflow, 18+ certified integrations with access control and CRE platforms (DSX, AMAG, Kastle, Genetec, Lenel, C-Cure, Building Engines, Cisco ISE, iOffice, DataWatch), 90+ language toggle support, and turn-key deployment capabilities. Named enterprise customers include CBRE, Jones Lang LaSalle, Cushman & Wakefield, BioMed Realty, CapRidge Partners, Johns Hopkins, Oregon State University, The RMR Group, and East Central College, with multi-decade customer relationships indicating durable retention in a niche vertical.

Name

ITS

Legal name

Interactive Touchscreen Solutions, Inc.

Website

https://itouchinc.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

ITS (Interactive Touchscreen Solutions, Inc.) provides the Navigo cloud-based digital signage, building directory, visitor management, and wayfinding platform for commercial real estate, healthcare, government, education, and transit customers across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Crofton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Navigo Software Subscriptions: Cloud-based SaaS subscriptions for digital signage CMS with tiered plans (Starter, Pro, Enterprise). Includes content management, real-time updates, integrations, and cloud storage.
2. Visitor Management System Subscriptions: Tiered VMS subscriptions (Basic, Premium, Enterprise) with varying features including access control integrations, badge printing, and background checks.
3. Hardware Sales: Sale of digital displays, touchscreen kiosks, enclosures, and media players as part of turnkey solutions. Hardware sold separately from software subscriptions.
4. Professional Services: On-site installation, custom graphics, initial data entry, wayfinding analysis, training, and ongoing maintenance services bundled with turn-key deployments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ITS provides turn-key digital signage, building directory, visitor management, and wayfinding solutions powered by its cloud-based Navigo platform. The company sells Navigo software subscriptions (Starter, Pro, Enterprise tiers), visitor management subscriptions (Basic, Premium, Enterprise), hardware including touchscreens, kiosks, and enclosures, and professional services such as installation, training, and ongoing maintenance. Customers are commercial real estate, healthcare, government, and education organizations across the US and Canada.

Product overview

ITS (Interactive Touchscreen Solutions, Inc.) offers the Navigo suite of digital signage, visitor management, and smart building solutions. The core platform is Navigo, a cloud-based software solution that powers all digital displays and signage systems, accessible via NavigoCloud.com. The product portfolio centers on the Navigo core platform complemented by specialized modules: Navigo Building Directory (electronic directory systems), Navigo Digital Signage (real-time display content), Navigo Visitor Management (check-in and access control), Navigo Wayfinding (2D/3D interactive maps), Navigo TransitAccess (real-time transit feeds), Navigo Outdoor Digital Signage (weather-resistant kiosks), Navigo Video Walls (multi-screen installations), Navigo Pre-Screening (security questionnaires), Navigo Resource Scheduler (meeting room booking), and Navigo Elevator Screens (elevator cab and lobby displays). The company also provides Navigo Digital Signage Kiosk & Screen Enclosures as hardware add-ons and offers installation services as a turn-key solutions provider. Subscription plans include Starter, Pro, and Enterprise tiers with varying feature sets.

Differentiator

Problem solved

Functional benefit

Products and services

• Navigo Core Platform Cloud-based software platform for managing digital display systems and signage (touchscreen or non-touchscreen). Provides real-time content management, data synchronization, live feeds from external sources, and multi-display control from a single cloud-based portal.
• Navigo Cloud CMS Cloud-based content management system accessed via NavigoCloud.com, enabling users to create, manage, schedule, and distribute content to digital signage displays. Features web-based presentations, scheduling with recurrence, live feeds, multi-user access control, and tiered subscription plans (Starter, Pro, Enterprise).
• Navigo Building Directory Interactive electronic building directory systems replacing static signage with cloud-based digital directories. Features touchless and touchscreen options, real-time updates, tenant listings, building amenities, and enterprise-grade integrations for commercial real estate properties.
• Navigo Digital Signage Touchless and interactive digital signage solutions for real-time communications across buildings. Supports videos, images, announcements, live TV feeds, weather, news, and dynamic content scheduling with screen sizes from 8" to 98" and multi-screen video wall setups.
• Navigo Visitor Management System Scalable visitor registration, check-in, and access control platform available in Basic, Premium, and Enterprise tiers. Features touchless self-service check-in, pre-registration, digital/printed badges, face recognition, host notifications, watchlist management, FBI background checks, and security system integrations.
• Navigo Wayfinding Interactive digital wayfinding with 2D and 3D maps, personalized routes, and real-time updates. Features scan-to-mobile delivery, auto-generated step-by-step directions, ADA compliance, accessibility options, and Navigo Wayfinding API for custom integrations.
• Navigo TransitAccess Real-time transit digital signage solution displaying live transit, traffic, and mobility data. Connects to GTFS, GTFS-RT, and GBFS feeds for multimodal transportation information including bus, train, metro, bike share, and car share options.
• Navigo Outdoor Digital Signage Weather-resistant digital signage kiosks for outdoor environments. Features high-brightness displays (2,500+ nits), IP65-rated enclosures, climate control, and anti-glare screens for direct sunlight readability.
• Navigo Video Walls Centralized video wall software for small and large-scale installations. Manages content creation, scheduling, and playback across multiple LCD panels or direct-view LED tiles, supporting multi-window layouts and live data feeds.
• Navigo Pre-Screening Touchless visitor pre-screening system with configurable surveys, health questionnaires, policy acknowledgements, digital signatures, and contact tracing. Integrates with visitor management workflows.
• Navigo Resource Scheduler Meeting room and resource scheduling solution for managing shared spaces. Features real-time availability displays, web-based booking, integration with Outlook/Exchange and Google calendars, and mobile access for reservations.
• Navigo Elevator Screens Digital elevator signage for inside elevator cabs and elevator lobbies. Displays real-time building announcements, emergency alerts, transit information, and promotional content during captive dwell time.
• Navigo Digital Signage Kiosk & Screen Enclosures Standard and custom enclosures for digital signage hardware. Available in desk, wall, and freestanding designs with ADA-compliant options for indoor and outdoor configurations.
• Navigo Digital Signage Installation Services Turn-key installation services including hardware procurement, site preparation, on-site installation, training, and ongoing maintenance. Offers self-install packages for organizations that prefer DIY installation.

Quantifiable outcome

• 2-4 weeks software-only installation for standard deployments
• +1 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability9 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationMicrosoft Partner with direct collaboration to ensure smooth data and service integration. NavigoCloud services hosted by Microsoft Azure ensuring security, backup, and data recovery. Single sign-on via SAML available.
• Elo Touch SolutionscoreTechnology or IntegrationElo touchscreens are the brand name in touchscreen technology with commercial-grade interactive displays from 10 to 70 inches. Preferred hardware partner for Navigo interactive displays.
• DellcoreChannel Partner/ Reseller/ DistributorAuthorized reseller partner of Dell computers used with Navigo interior digital signage, touchscreen, and visitor management systems.
• DSX Access SystemscoreTechnology or IntegrationIntegration with DSX Access Systems provides credentialed visitors with temporary QR code passes for secured area access and turnstile entry.
• AMAG TechnologycoreTechnology or IntegrationAMAG, a G4S company, is a leading access control provider. Navigo VMS integrates with AMAG to manage and issue QR codes/barcodes for turnstile and elevator access.
• Kastle SystemscoreTechnology or IntegrationNavigo integrates with Kastle to auto-poll tenant and employee data, populating the building directory automatically when changes are made in the Kastle system.
• GeneteccoreTechnology or IntegrationGenetec offers security, surveillance, and access control systems. Navigo VMS integrates with Genetec to manage and issue QR codes/barcodes for access control.
• LenelcoreTechnology or IntegrationLenel's OnGuard solutions integrate with Navigo to provide scalable and reliable options supporting evolving security priorities.
• C-Cure 9000coreTechnology or IntegrationC-Cure 9000 is one of the industry's most powerful security management systems. Navigo VMS integrates to manage and issue QR codes/barcodes for access.
• Building EnginescoreTechnology or IntegrationPartner and integrate with Building Engines' real estate and building operations platform for visitor management, badging, and lobby directory systems.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Envoy: Envoy is a leading visitor management and workplace platform serving enterprises with digital sign-in, visitor pre-registration, and badge printing — directly comparable to Navigo VMS for the same customer base.
• Visix: Visix is a direct competitor offering digital signage software, interactive room boards, and wayfinding solutions for corporate, higher education, and healthcare environments — overlapping ITS's product portfolio and core verticals almost entirely.
• Appspace: Appspace provides cloud-based digital signage, workplace experience, and intranet communications serving enterprises with similar buyer profiles to ITS (CRE, healthcare, corporate campuses), competing head-to-head on workplace digital signage.
• The Receptionist: The Receptionist provides cloud-based visitor management (iPad sign-in, badge printing, pre-registration) for offices of similar profile to ITS customers, competing for the same budget and use case.

Emerging players

• SwipedOn: SwipedOn focuses on visitor management and digital sign-in for SMB and mid-market offices — a closer substitute specifically for Navigo VMS for smaller tenants of ITS's CRE customers.
• ScreenCloud: ScreenCloud offers cloud-based digital signage CMS with app integrations, overlapping with Navigo's content management and integration ecosystem approach for enterprise and retail customers.
• Rise Vision: Rise Vision is a cloud-based digital signage platform serving schools, businesses, and nonprofits — a comparable product positioning to Navigo's education and SMB segments.

Broad incumbents

• Poppulo: Poppulo provides employee communications and digital signage for enterprise workplaces, competing with Navigo for the corporate communications budget with a broader employee-experience platform.
• Four Winds Interactive (FWI): FWI, now part of Samsung, offers a leading cloud-based digital signage platform widely deployed in corporate, healthcare, and higher education — a broad incumbent directly competing with Navigo for enterprise signage contracts.
• Scala (Stratacache): Scala, owned by Stratacache, is one of the largest enterprise digital signage CMS providers globally. It competes with Navigo in retail, corporate, and transit verticals with broader international scale than ITS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITS