Nashville Sports Council

What Nashville Sports Council does

Nashville Sports Council is The Nashville Sports Council, Inc., a private 501(c)(6) nonprofit membership organization founded in 1992 and based in Nashville, Tennessee. It recruits, coordinates, and hosts professional and amateur sporting events intended to drive sports tourism and economic activity in the Greater Nashville area. Its served constituencies include Nashville-area corporate sponsors and members, individual sports fans, young professionals, student volunteers, venue partners, city tourism stakeholders, and national sports organizations.

The organization’s core offerings are event properties and programs rather than software products. Its event and program portfolio includes the Music City Bowl, Liberty Mutual Music City Kickoff, Sprouts Farmers Market Broadway Block Party, NCAA Division I FCS Championship, SEC Men’s Basketball Tournament, St. Jude Rock ’n’ Roll Running Series Nashville, NSC Golf Tournament, Young Professionals Network, Women in Sports Initiative, student volunteer scholarship, and tiered membership program. The disclosed technology stack is operational and third-party: GlueUp supports membership login, applications, and event registrations; Ticketmaster and SeatGeek support ticketing; Google Analytics supports website measurement.

The business model combines recurring membership dues, sponsorships, and event operations. Individual memberships range from free student memberships to $50 and $150 annual tiers, while corporate memberships range from $500 per year for Bronze Corporate Investor to $10,000 per year for Team Captain Corporate Sponsor. Go-to-market is event-driven and relationship-led, supported by direct corporate partnership sales, online membership applications, sponsorship packages, member networking, volunteer access, and collaborations with organizations such as ESPN Events, NCAA, SEC, NFL, Nashville Convention & Visitors Corp, and major Nashville venues. Revenue is not publicly disclosed; the strongest disclosed scale indicators are economic-impact metrics, including $1,526,769,405 total economic impact, 70,088 volunteers, 1,190,930 hotel room nights, and 5,566,510 spectators.

Name

Nashville Sports Council

Legal name

The Nashville Sports Council, Inc.

Website

https://nashvillesports.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Nashville Sports Council is a Nashville-based nonprofit membership organization that recruits and hosts major sporting events for the Greater Nashville area, selling corporate and individual memberships/sponsorships to local businesses, sports fans, volunteers, venues, and sports partners.

Ownership category

akta.pro rank

Product category

Sports Tourism & Event Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

akta.pro secondary industry

Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)

Keywords

• Sports tourism
• Event management
• Sports marketing
• Corporate memberships
• Event recruitment

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Memberships: Annual membership fees from corporate sponsors at various tiers ranging from $500 (Bronze) to $10,000 (Team Captain), providing recognition, event access, and networking opportunities.
2. Individual Memberships: Annual membership fees for individual sports enthusiasts at $50-$150 per year, with student memberships offered free of charge.
3. Event Sponsorships: Sponsorship packages for events including Sprouts Farmers Market Broadway Block Party, Music City Kickoff, Young Professionals Network, Women in Sports Initiatives, and Annual Golf Tournament.
4. Event Operations: Revenue generated through hosting and operating major sporting events including Music City Bowl, FCS Championship, SEC tournaments, and other college sports events.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

The Nashville Sports Council is a 501(c)(6) nonprofit membership-based organization that recruits and hosts major professional and amateur sporting events in Nashville, including the Music City Bowl, Liberty Mutual Music City Kickoff, Sprouts Farmers Market Broadway Block Party, NCAA FCS Championship, SEC Men's Basketball Tournament, and the St. Jude Rock 'n' Roll Running Series. It sells tiered individual and corporate memberships providing exclusive event access, networking, volunteer opportunities, and sponsorship exposure, and drives local economic impact through sports tourism.

Product overview

The Nashville Sports Council operates as a 501(c)(6) nonprofit membership-based organization that recruits and hosts major sporting events in Nashville. The core offerings include the Music City Bowl (college football bowl game since 1998), Liberty Mutual Music City Kickoff (inaugural 2026 neutral-site football game), Sprouts Farmers Market Broadway Block Party (women's volleyball event since 2025), NCAA FCS Championship, SEC Men's Basketball Tournament, and St. Jude Rock 'n' Roll Running Series. Supporting programs include the Young Professionals Network (YPN), Women in Sports Initiative, student volunteer scholarship, and an annual golf tournament. The organization offers tiered membership programs for individuals and corporations to access these events and networking opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Music City Bowl A premier annual college football bowl game established in 1998, featuring teams from the SEC and Big Ten conferences held at Nissan Stadium, generating tens of millions in economic impact.
• Liberty Mutual Music City Kickoff A neutral-site college football season opener held at Nissan Stadium featuring SEC vs ACC matchups, inaugurated in 2026 as a recurring annual event.
• Sprouts Farmers Market Broadway Block Party A women's college volleyball doubleheader event featuring SEC, ACC, and Big Ten programs held at Bridgestone Arena, launched in 2025.
• NCAA Division I FCS Championship College football championship game hosted at FirstBank Stadium, marking Nashville's first hosting in over 15 years with NCAA as the governing partner.
• SEC Men's Basketball Tournament Annual SEC men's basketball tournament hosted at Bridgestone Arena, with NSC partnership running through 2035.
• St. Jude Rock 'n' Roll Running Series Nashville A charity running event series held annually in Nashville since 2001, featuring live music throughout the course and touring iconic Nashville landmarks, benefiting St. Jude Children's Research Hospital.
• NSC Golf Tournament Annual golf tournament fundraiser for Nashville Sports Council members and supporters.
• Young Professionals Network (YPN) A networking group for young professionals interested in Nashville sports tourism, offering exclusive event access, career development, and mentorship opportunities.
• Felicia Carol Wilt Student Volunteer Scholarship A $500 educational scholarship awarded to student volunteers who support NSC events, with recipients recognized in NSC communications.
• NSC Membership Program A tiered membership program offering individual (Student free, Young Professional $50, Premium Ambassador $50, Platinum Ambassador $150) and corporate (Bronze $500 to Team Captain $10,000) memberships with benefits including event access, networking, volunteer priority, newsletter recognition, and sponsorship exposure.

Quantifiable outcome

• $1,526,769,405 total economic impact
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• ESPN EventscoreStrategic or Co-development Partner · 2 April 2026Collaboration with ESPN Events to present collegiate sporting events including Music City Kickoff, Broadway Block Party volleyball event, and other college sports programming. ESPN Events provides national broadcast platform and event expertise.
• Liberty Mutual InsurancecoreGTM or Marketing Partner · 2 April 2026Title sponsor for Music City Kickoff and Music City Bowl. Liberty Mutual signed as title sponsor in December 2025 and has renewed for 2026, generating over $38.2 million in economic impact for the 2025 Music City Bowl.
• Sprouts Farmers MarketcoreGTM or Marketing Partner · 4 March 2026Title sponsor of Broadway Block Party women's college volleyball event at Bridgestone Arena. Sponsoring women's collegiate sports as part of mission to empower women collegiate athletes.
• Nissan StadiumcoreStrategic or Co-development PartnerPrimary venue partner for Music City Kickoff and home of Tennessee Titans. New Nissan Stadium will host Super Bowl LXIV in 2030.
• Bridgestone ArenacoreStrategic or Co-development PartnerMajor venue for Broadway Block Party volleyball events, SEC tournaments, NCAA Women's Final Four, and other major sporting events in Nashville.
• Tennessee TitanscoreStrategic or Co-development PartnerHost Club for Super Bowl LXIV in 2030, providing stadium resources and operational support. Partner for NFL Draft 2019.
• Nashville Convention & Visitors CorpcoreStrategic or Co-development PartnerLead event organizer for Super Bowl LXIV, coordinating operational planning and partnerships with city and state for major events.
• National Football League (NFL)coreStrategic or Co-development PartnerNFL awarded Nashville Super Bowl LXIV in 2030, selecting new Nissan Stadium as host venue for this historic event.
• NCAAcoreStrategic or Co-development PartnerPartnership to host FCS Championship at FirstBank Stadium. First championship outside Frisco, Texas in over 15 years. NCAA provides championship events and national broadcast.
• Ohio Valley ConferencecoreStrategic or Co-development PartnerPartner in hosting FCS Championship at FirstBank Stadium. OVC is eighth-oldest Division I athletic conference founded in 1948.
• Vanderbilt UniversitycoreStrategic or Co-development PartnerPartner in hosting FCS Championship. Provided campus for first-ever live pre-game show on ESPN. Key partner for NCAA Men's Basketball Tournament hosting.
• Belmont University Department of Sport AdministrationminorStrategic or Co-development PartnerResearch partnership for FCS Championship economic impact data collection and analysis.
• Parking Management Company (PMC)minorChannel Partner/ Reseller/ DistributorOfficial parking partner for Liberty Mutual Music City Kickoff and Sprouts Farmers Market Broadway Block Party, providing downtown parking near venues.
• RJ Young CompanyminorChannel Partner/ Reseller/ DistributorTeam Captain corporate sponsor providing financial support and brand visibility for NSC events.
• Renaissance Nashville HotelminorChannel Partner/ Reseller/ DistributorTeam Captain corporate sponsor in hospitality sector supporting NSC mission.
• HCA HealthcareminorChannel Partner/ Reseller/ DistributorTeam Captain corporate sponsor providing healthcare industry support for NSC events.
• Finn PartnersminorChannel Partner/ Reseller/ DistributorTeam Captain corporate sponsor in marketing/PR sector supporting NSC mission.
• Gaylord OprylandminorChannel Partner/ Reseller/ DistributorPlatinum corporate sponsor - major hospitality venue and resort hosting SEC tournaments and major events.
• Ingram Industries Inc.minorChannel Partner/ Reseller/ DistributorPlatinum corporate sponsor - Board Chair Dan Curran represents Ingram Industries on NSC Board.
• Nashville Soccer ClubminorChannel Partner/ Reseller/ DistributorPlatinum corporate sponsor - local MLS team and sports partner in Nashville.
• Tickets GuaranteedminorChannel Partner/ Reseller/ DistributorTeam Captain sponsor and supporter of Young Professionals Network, providing ticketing and sports industry connections.
• SEC (Southeastern Conference)coreStrategic or Co-development PartnerHosting SEC Men's Basketball Tournament at Bridgestone Arena through 2035. SEC tournaments are major annual events driving significant economic impact.
• St. Jude Children's Research HospitalminorStrategic or Co-development PartnerPartner for St. Jude Rock 'n' Roll Running Series Nashville - charity running event combining fitness with fundraising.

Scale indicators14 records

Recent moves6 records

Expansion highlights7 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nashvillesports
• Facebookfacebook.com/nashvillesportscouncil
• Instagraminstagram.com/nashvillesportscouncil
• LinkedInlinkedin.com/company/nashville-sports-council

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nashville Sports Council