SentrySafe
SentrySafe, founded in 1930 and affiliated with Master Lock (a Fortune Brands Innovations company), designs and sells UL-certified fireproof and ETL-verified waterproof safes across eight product categories. It serves homeowners, small businesses, firearm owners, and document keepers in 54+ countries through D2C, retail, and distributor channels.
- Company typePrivate
- Founded1930
- HeadquartersRochester, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What SentrySafe does
SentrySafe is a US-based manufacturer of fire-resistant and security storage products, founded in 1930 and credited with introducing the first fire-resistant safe. The company is an affiliate of Master Lock Company LLC, which is an operating unit of Fortune Brands Innovations (NYSE: FBIN), a public S&P 500 consumer brands company. Headquartered in Oak Creek, Wisconsin, SentrySafe employs 501–1,000 people and operates as the #1 personal safe brand within the Master Lock portfolio.
The company's core technology centers on independently certified physical protection: UL (Underwriters Laboratory) classified fire endurance across 30-minute, 1-hour, and 2-hour tests at temperatures from 1150°F to 1850°F, plus explosion hazard and impact resistance testing; ETL (Electrical Testing Laboratory) verified water protection for up to 72 hours of submersion using closed-cell foam gasket technology; and multiple locking mechanisms including biometric fingerprint, digital keypad, combination dial, and key locks. The product portfolio spans 126 SKUs across eight categories — water and fireproof safes, security safes, document safes, pistol safes, fireproof safes and fire bags, cash boxes, business safes, and portable safes — with price points from under $50 to over $800.
SentrySafe operates a hardware-sales revenue model with no recurring subscription component, generating revenue through one-time consumer and SMB purchases. Distribution is multi-channel: direct-to-consumer e-commerce via the SentrySafe Store with free contiguous-US shipping, US retail partners accessed through a Where to Buy platform, and international distribution to 54+ countries, supplemented by the Master Lock channel and reseller network. Customer segments span homeowners, small and medium businesses, firearm owners, document keepers, and event organizers; the company also participates in community fire-safety initiatives (e.g., a 2025 partnership with the Los Angeles Mayor's Office and Boys & Girls Club of San Fernando Valley distributing 500 fireproof safes to high-risk fire zones).
SentrySafe firmographics
Firmographics- Name
- SentrySafe
- Legal name
- SentrySafe
- Website
- https://sentrysafe.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- SentrySafe, founded in 1930 and affiliated with Master Lock (a Fortune Brands Innovations company), designs and sells UL-certified fireproof and ETL-verified waterproof safes across eight product categories. It serves homeowners, small businesses, firearm owners, and document keepers in 54+ countries through D2C, retail, and distributor channels.
- Ownership category
- akta.pro rank
SentrySafe industry classification
Industry- Product category
- Home Security Safes
- NAICS
- Other Metal Container Manufacturing (332439)
- SIC
- Metal Shipping Barrels, Drums, Kegs & Pails (3412)
- akta.pro primary industry
- Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE)
Keywords
Where SentrySafe is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SentrySafe business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Physical Safe Products: One-time purchase of physical security products including fireproof safes, waterproof safes, security safes, pistol safes, document safes, cash boxes, business safes, and portable safes. No recurring revenue model - customers purchase products outright.
- Accessories and Replacement Parts: Sale of safe accessories including batteries, replacement keys, combination retrieval services, and safe accessories through the SentrySafe store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level safes and cash boxes priced for budget-conscious consumers |
| Unit Pricing | Pay-as-you-go | Mid-range safes offering basic fire/water protection |
| Unit Pricing | Pay-as-you-go | Mid-tier security and fire safes with enhanced features |
| Unit Pricing | Pay-as-you-go | Premium fireproof and waterproof safes for comprehensive protection |
| Unit Pricing | Pay-as-you-go | High-capacity commercial and business safes |
| Unit Pricing | Pay-as-you-go | Enterprise and maximum security safes |
| Unit Pricing | Pay-as-you-go | Extra-large and premium safes for maximum protection needs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SentrySafe product offering
Product offeringCore offering
SentrySafe designs, manufactures, and sells fire-resistant and waterproof safes for home, business, and document protection. The product lineup spans small fire chests and cash boxes, water/fireproof chests and file cabinets, biometric pistol safes, digital security safes, large business depository safes, and portable safes. All products carry UL-classified fire endurance ratings up to 2 hours at 1850°F and ETL-verified water resistance for up to 72 hours of submersion, with multiple lock options including biometric fingerprint, digital keypad, combination dial, and key locks.
Product overview
SentrySafe offers a comprehensive portfolio of fire-resistant and security storage solutions including Water and Fireproof Safes, Security Safes, Document Safes, Pistol Safes, Fireproof Safes, Cash Boxes, Business Safes, and Portable Safes. The company provides over 120 different safe products ranging from small fire chests to large business security safes, all featuring various locking mechanisms including biometric (fingerprint), digital keypad, combination dial, and key locks. SentrySafe emphasizes UL-verified fire protection (with ratings up to 2-hour endurance at 1850°F) and ETL-verified water protection (up to 72 hours). The company is an affiliate of Master Lock Company LLC and has been producing fire-resistant safes since 1930.
Differentiator
Problem solved
Functional benefit
Products and services
- Water and Fireproof Safes Safes providing UL-verified fire protection and ETL-verified water submersion protection, with waterproof chests and files delivering up to 72 hours of water intrusion protection through closed-cell foam gasket technology. Target customers include homeowners and businesses seeking combined fire and flood protection.
- Fireproof Safes and Fire Bags Safes providing proven fire protection for memories, documents, and valuables, with UL Classified options capable of withstanding temperatures from 1150°F to 1850°F for up to two hours. Also includes fire-resistant document bags. Target customers are homeowners protecting documents and valuables from fire.
- Security Safes Safes designed to protect cash, records, valuables, and pistols against theft or burglary with features including live-locking bolts, bolt-down hardware, and programmable digital locks. Target customers are homeowners and small businesses needing theft protection.
- Document Safes Safes that keep paperwork and personal items organized and protected, designed with UL fire endurance and ETL water resistance for document protection. Target customers are individuals and families protecting important paperwork such as marriage certificates, birth certificates, and property documents.
- Pistol Safes Safes providing quick access to firearms with biometric fingerprint access, digital keypad, compression gas struts, and interior lighting for discreet access when needed. Target customers are gun and firearm owners needing rapid-access secure storage for home defense.
- Cash Boxes Portable security containers for protecting and organizing money, featuring privacy key locks, interior cash drawers, bill clips, and handles for easy transportation. Target customers are event organizers, fundraisers, and small business operators needing portable cash management.
- Business Safes Safes designed for business use with multiple-user programmable digital locks, anti-fish hoppers, delay mode, hardened steel plates, and bolt-down hardware to protect cash, receipts, and deposits. Target customers are small to medium-sized businesses needing cash management and deposit protection.
- Portable Safes Lightweight security containers for on-the-go protection of valuables like phones, wallets, keys, and small electronics in cars, dorms, hotels, campers, and boats. Target customers are travelers, students, and mobile consumers.
- Safe Accessories and Replacement Parts Sale of safe accessories including batteries, replacement keys, combination retrieval services, and safe accessories through the SentrySafe store. Target customers are existing safe owners needing replacement parts or maintenance.
Quantifiable outcome
- Fire protection up to 2 hours at 1850°F as verified by UL testing
- +3 more outcomes
Companies that use SentrySafe
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles3 records
SentrySafe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SentrySafe partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Los Angeles Mayor's OfficeminorMaster Lock partnered with the Los Angeles Mayor's Office and the Boys & Girls Club of San Fernando Valley to distribute 500 fireproof Sentry Safes to residents in high-risk fire zones during a community event. The safes are tested to UL standards to ensure fire resistance and are part of an initiative to promote fire safety awareness.
- Boys & Girls Club of San Fernando ValleyminorMaster Lock partnered with the Los Angeles Mayor's Office and the Boys & Girls Club of San Fernando Valley to distribute 500 fireproof Sentry Safes to residents in high-risk fire zones during a community event. Future distribution events are planned to continue fostering emergency preparedness among local residents.
- Master Lock Company LLCcoreSentrySafe is an affiliate of Master Lock Company LLC. Master Lock is recognized around the world as the authentic, enduring name in padlocks and security products, offering a broad range of innovative security and safety solutions for consumer, commercial, and industrial end-users. SentrySafe is the #1 personal safe brand in the Master Lock Company portfolio.
- Fortune Brands InnovationscoreMaster Lock Company LLC is an operating unit of Fortune Brands Innovations, a leading consumer brands company. Fortune Brands Innovations (NYSE: FBIN) is included in the S&P 500 Index and provides corporate governance and ownership structure for SentrySafe through its Master Lock subsidiary.
- Underwriters Laboratory (UL)coreSentrySafe products are tested and verified by Underwriters Laboratory (UL), an independent testing organization. UL Classified safes undergo rigorous fire endurance testing including 30-minute, 1-hour, and 2-hour tests at temperatures ranging from 1550°F to 1850°F. Products are also tested for explosion hazard resistance and impact resistance.
- Electrical Testing Laboratory (ETL)coreSentrySafe waterproof products are verified by ETL (Electrical Testing Laboratory), an independent testing firm that thoroughly tests and verifies water submersion and resistance ratings. ETL-verified waterproof products are tested to remain dry even through extreme exposure to water for up to 72 hours.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SentrySafe competitors and assessment
Company assessmentDirect peers
- AMSEC (American Security Products): Long-established commercial safe manufacturer producing UL-rated safes, vaults, and high-security containers. Directly competes in the business safe and high-end residential segments targeted by SentrySafe's T-series and depository offerings.
- GunVault: GunVault specializes in biometric and digital pistol safes marketed for home defense and concealed-carry use. Directly competes with SentrySafe's Quick Access Pistol Safe line in the firearm-storage microcategory.
- Liberty Safe: One of the largest U.S. safe manufacturers specializing in gun safes, home safes, and commercial vault rooms. Directly competes with SentrySafe in the residential and commercial security safe category with comparable UL fire/burglary ratings and similar price points.
- Master Lock: Direct parent affiliate and fellow security-products brand under Master Lock Company LLC. While Master Lock focuses on padlocks and physical security hardware, it competes and cross-sells with SentrySafe in adjacent security categories, sharing distribution, branding, and parent-level investment decisions.
- Stack-On Products: Stack-On manufactures gun safes, home security cabinets, and tool storage. Direct competitor in the pistol-safe and gun-storage category with comparable biometric and digital lock offerings to SentrySafe's Quick Access line.
Broad incumbents
- Honeywell Home Security: Honeywell is a broad incumbent in home safety and security products; its home-safe and security product lines compete directly with SentrySafe across fire/waterproof safes and document protection products at multiple price tiers and through major retailers.
- First Alert: First Alert, owned by Resideo/Newell Brands, manufactures fire and carbon monoxide safety products including home safes and fire-resistant chests. Operates in SentrySafe's core fire-protection category via broad retailer distribution.
Emerging players
- Fortress Security Store: Online-focused retailer and brand offering safes, locks, and home security products across consumer and SMB segments. Competes with SentrySafe in the digital security and document safe category via direct e-commerce.
- Vaultek: Vaultek focuses on connected/biometric smart safes for home defense and portable storage. Targets the high-growth biometric pistol safe and portable safe categories where SentrySafe competes, with stronger smart-feature positioning.
Regional players
- Brinks Home Security: Brinks offers home security products including safes and locks historically distributed primarily through US retail. Operates in the same home-security storage category as SentrySafe with overlapping price tiers and retail distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SentrySafe social profiles
Digital presenceSentrySafe compliance and trust
Trust signalCompliance3 records
SentrySafe financial estimates
Financial estimateRevenue estimate
Valuation estimate
SentrySafe leadership team
Management profileNumber of profiles
SentrySafe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SentrySafe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SentrySafe
What does SentrySafe do?
SentrySafe designs, manufactures, and sells fire-resistant and waterproof safes for home, business, and document protection. The product lineup spans small fire chests and cash boxes, water/fireproof chests and file cabinets, biometric pistol safes, digital security safes, large business depository safes, and portable safes. All products carry UL-classified fire endurance ratings up to 2 hours at 1850°F and ETL-verified water resistance for up to 72 hours of submersion, with multiple lock options including biometric fingerprint, digital keypad, combination dial, and key locks.
Is SentrySafe a public or private company?
SentrySafe is a private company. It is classified as corporate owned and is currently operating.
When was SentrySafe founded?
SentrySafe was founded in 1930. It employs 501 to 1,000 people.
Where is SentrySafe based?
SentrySafe is headquartered in Rochester, United States, in the North America region.
How does SentrySafe make money?
Two revenue lines are on record. Physical Safe Products are the primary driver. The others are accessories and Replacement Parts.
Who are SentrySafe's main competitors?
Direct peers on record are AMSEC (American Security Products), GunVault, Liberty Safe, Master Lock and Stack-On Products. Broad incumbents are Honeywell Home Security and First Alert. Emerging players are Fortress Security Store and Vaultek. Brinks Home Security is listed as a regional player.
Does SentrySafe have an API?
No public API is recorded for SentrySafe.
What industry is SentrySafe in?
SentrySafe's product category is Home Security Safes. Its primary akta.pro industry code is IMAIAJAE, Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood). Its NAICS code is 332439 and its SIC code is 3412.