Maverick Label

What Maverick Label does

Maverick Label's business model is e-commerce-first and self-serve. Customers configure, price, and order through the proprietary UberQuoter® instant pricing system, with no minimum order quantities, free digital proofs, free shipping on qualifying orders, and volume discounts at $250+ and $1,000+. Pricing is unit-based with low starting AOVs (e.g., $84–$294 depending on product line) and includes expedited production tiers for additional fees. The company has no reseller or distributor channel, sells direct to SMB and mid-market B2B buyers primarily in North America with limited international fulfillment, and uses a mix of paid digital marketing, SEO/content (a blog at blog.mavericklabel.com), email newsletters, and BBB accreditation as trust signals. Production is domestic USA-based, and the Terms of Service identifies Brook and Whittle Limited as the Seller entity, indicating a contract-manufacturing or fulfillment partnership that extends operational capacity beyond Maverick's in-house headcount. The company has operated continuously for 30+ years with no disclosed funding rounds and reports a 99%+ on-time shipment rate.

Name

Maverick Label

Legal name

MaverickLabel.Com, Inc.

Website

https://mavericklabel.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Maverick Label is a US custom-label manufacturer founded in 1994 that sells asset tags, equipment labels, and control panel overlays directly to industrial, electronics, and commercial buyers through its e-commerce platform with patented instant online pricing.

Ownership category

akta.pro rank

Headquarters

HQ city

Edmonds

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Custom Label Product Sales: One-time sale of custom-printed labels ordered through the e-commerce platform. Customers select from various label types (asset tags, equipment labels, control panel overlays, warning labels, etc.), materials, sizes, quantities, and printing options. No setup fees or tooling charges for custom shapes. Digital printing allows for both small runs and large-scale production without traditional minimum order requirements.
2. Stock/Blank Label Products: Pre-manufactured blank roll labels and stock items available for immediate shipment, typically next business day. These complement custom products for customers with standard labeling needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

No source content was provided in the input to extract details about Maverick Label's core offering.

Product overview

Maverick Label is a custom label manufacturing company specializing in asset tags, equipment labels, and control panel overlays. The company operates a single unified platform offering digitally printed custom labels with no minimum order quantities. The core product portfolio centers on Asset Tags (including Metal Asset Tags, Aluminum Foil Asset Tags, Tamper-Proof Asset Tags, and Laptop Asset Tags), Equipment Labels (including Industrial Labels, Safety Labels, Warning Labels, and Weatherproof/Waterproof variants), and Control Panel Overlays/Graphic Overlays using Lexan and LexSaver materials. Supporting products include Barcode Labels, QR Code Labels, Serial Number Labels, Void/Tamper-Proof Security Labels, and various specialty labels (Healthcare, Cannabis, Food & Beverage, Manufacturing, Construction, Technology, Retail, and Marketing). The company offers multiple material types (Vinyl, Polyester, Lexan, BOPP, PVC), adhesive options (Permanent, Removable, Elephant Grip, Ultra Permanent), and printing methods (Digital, Flexographic, Silk Screen, Lithographic) to serve diverse industrial and commercial labeling needs.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 99% on-time shipment rate
• +2 more outcomes

Segments6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 4Over: Online wholesale trade printing marketplace that includes custom labels and stickers. Competes for the same B2B and reseller buyer in a multi-product print catalog structured much like Maverick's broader portfolio.
• OnlineLabels.com: Pure-play online custom label company offering blank and printed labels with self-serve design tools and instant quoting. Closest operating analogue to Maverick Label given the shared web-first, no-minimum business model.
• Lightning Labels: Digital-first custom label printer with online ordering, short-run capability, and no setup fees. Mirrors Maverick's small-batch digital printing value proposition across consumer and B2B product categories.
• Sticker Giant: Online custom sticker and label manufacturer with on-demand ordering and bulk pricing. Directly comparable customer acquisition motion and product overlap with Maverick's lower-end roll and sticker SKUs.
• Sticker Mule: Direct-to-customer e-commerce platform for custom stickers and labels with no minimums and online proofing. Competes head-to-head with Maverick Label for the same SMB and B2B custom-label buyer through a similarly self-serve funnel.
• UA Label (Universal Compliance): Specialized online supplier of compliance-focused labels (OSHA, ANSI, hazmat). Closely comparable to Maverick's compliance-side SKUs in industrial and government verticals.
• Custom Label Solutions: Custom label manufacturer serving B2B buyers in industrial, retail, and electronics with online ordering. Comparable mid-sized competitor targeting the same vertical buyer profile as Maverick.
• GotPrint: Online commercial printer offering custom labels alongside business cards, banners, and packaging. Overlaps Maverick in custom labels with a similarly e-commerce-led buyer experience and instant pricing.

Broad incumbents

• Brady Corporation: Large industrial identification specialist (labels, printers, signage, safety products) listed on NYSE. Comparable to Maverick in industrial/asset-tracking labels but at vastly larger scale and via enterprise sales rather than e-commerce.
• Avery Products (CCL Industries): Mass-market label brand owned by CCL Industries, the world's largest label converter. Competes broadly with Maverick across blank and printable labels for consumer, retail, and SMB use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mavericklabel
• Facebookfacebook.com/491
• LinkedInlinkedin.com/company/mavericklabel-com

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maverick Label