Industry Insights

Name

Industry Insights

Legal name

Industry Insights, Inc.

Website

https://industryinsights.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Survey, Panel & Fieldwork Services (BPAHALAJ), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Survey research services
• Market research analytics
• Association benchmarking surveys
• Compensation survey research
• Industry profile surveys

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Survey Research Services: Industry Insights provides survey research services to non-profit associations including financial surveys, industry profile surveys, compensation surveys, and needs surveys. Services include survey design, data collection, analysis, reporting, and presentation delivery.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Industry Insights provides survey research and analytics services tailored to non-profit trade and professional associations. The company designs, administers, and analyzes four core survey types—Financial Surveys, Industry Profile Surveys, Compensation Surveys, and Needs Surveys—using proprietary data validation software, and delivers results through industry reports and individual Company Performance Reports (CPR) to participating member organizations.

Product overview

Industry Insights provides survey research services for non-profit associations through four core service offerings: Financial Surveys, Industry Profile Surveys, Compensation Surveys, and Needs Surveys. The company develops and administers custom surveys, validates data using proprietary software, and delivers results through industry reports and individual Company Performance Reports (CPR) to participating organizations. The portfolio operates as a unified consulting service model rather than a software platform, with each survey type addressing different research needs for member-based organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Surveys
• Industry Profile Surveys
• Compensation Surveys
• Needs Surveys
• Industry Report
• Company Performance Report (CPR)

Quantifiable outcome

• Survey participation more than doubled from previous survey attempts due to simplified forms and effective reminder campaigns

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Forrester Research: Forrester is a large-scale research and advisory firm offering industry research, benchmarking, and surveys — broader in scope and scale than Industry Insights but overlapping in syndicated research, benchmarking, and B2B survey methodologies.
• Qualtrics: Qualtrics is an experience management platform enabling organizations to design, distribute, and analyze surveys at scale. It represents the broader incumbent/technology-enabled alternative to Industry Insights' manual survey administration model.

Direct peers

• Blue Wolf Group: Blue Wolf Group offers custom research, member needs assessments, and strategic advisory for associations and member-based organizations, competing for similar research-driven engagements.
• Association Laboratory: Association Laboratory specializes in member research, needs assessments, and benchmarking studies for trade and professional associations, closely mirroring Industry Insights' core service lines.
• Survey & Ballot Systems: Survey & Ballot Systems designs and administers member surveys, including needs assessments and benchmarking, for trade and professional associations across multiple industries.
• Readex Research: Readex Research is a survey research firm that conducts custom surveys for trade associations, professional societies, and member-based organizations — a direct functional overlap with Industry Insights' association-focused survey practice.
• Marketing General Incorporated: MGI conducts member and marketing research for associations, including benchmarking and perception studies, with comparable service offerings and customer base to Industry Insights.
• TMG Insights: TMG Insights (a division of The Miles Group) provides research, benchmarking, and member engagement studies for associations, overlapping with Industry Insights on compensation and industry profile surveys.
• YDL Partners: YDL Partners (formerly Yoder, DeLancey & Associates) provides custom research, compensation surveys, and member studies for associations, directly competing for similar association survey work.
• McKinley Advisors: McKinley Advisors delivers research, strategy, and benchmarking services to associations and nonprofits, overlapping with Industry Insights on member research, environmental scanning, and industry benchmarking engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/industry-insights-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industry Insights