CWC

What CWC does

CWC is an employee-owned, full-service office furniture dealer headquartered in Atlanta, Georgia, operating continuously since 1929 under the legal name CWC Office Furniture. The firm functions as a MillerKnoll Certified Dealer distributing Herman Miller, Knoll, Geiger, HAY, and NaughtOne, with a broader portfolio spanning more than 300 brands across corporate, education, healthcare, and government end-markets. Its operating geography centers on Metro Atlanta and Georgia, supplemented by showrooms in Columbus, Augusta, Macon, Savannah (Georgia) and Chattanooga (Tennessee), alongside a 178,000 square foot Atlanta showroom connected to a 130,000 square foot climate-controlled warehouse and a 13-vehicle owned delivery fleet.

The company's core technical stack is non-software: specification is driven by CET Designer for real-time collaborative design sessions and photo-realistic renderings integrated with AutoCAD, Revit, and SketchUp, supported by an in-house Project Management department that has operated since 1997. Service depth includes certified installation, on-site warranty and refurbishment (supporting MillerKnoll's 12-year, 3-shift warranty), workspace reconfiguration, and a dedicated prefabricated interior construction sub-brand, Agiliti by CWC, which partners with DIRTT Constructive Systems and Maars Living Walls for modular wall and interior solutions.

Revenue is generated through one-time furniture sales from manufacturer partners, professional services (installation, project management, warranty/repair), managed services such as leasing and financing through LEAF Commercial Capital, furniture rentals through CORT, and prefabricated construction project revenue via Agiliti. The company is a GSA Schedule 71-1 contract holder with 200+ manufacturer partners and dedicated GSA Account Specialists, providing direct federal-government sales access. Customers include Mercedes-Benz North American Headquarters, Chick-fil-A, Jones Day, Visa, National Infantry Museum, Northside Hospital, Emory institutions, Georgia Tech, WestRock, Novelis, Aflac, Troutman Pepper, Cobb County Fire Department, Dobbins Air Reserve Base, and others, with pricing quote-based and not publicly disclosed.

Name

CWC

Legal name

CWC Office Furniture

Website

https://c-w-c.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

51–100 employees

Short description

CWC is an employee-owned, Atlanta-based full-service office furniture dealer and MillerKnoll Certified Dealer serving corporate, education, healthcare, and government clients across Georgia and Tennessee since 1929, with showrooms, design services, and an Agiliti prefabricated-construction sub-brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Furniture Sales: CWC generates revenue through the sale of office furniture from manufacturer partners including Herman Miller, Knoll, Geiger, HAY, NaughtOne, and 300+ other brands. Revenue includes workstations, seating, tables, storage, space division, and accessories across commercial, healthcare, education, and government applications.
2. Installation and Project Management Services: Revenue from coordinating manufacturer deliveries, installation, and project management services including scheduling, move management, and facility services.
3. Warranty and Maintenance Services: On-site repair, refurbishment, and maintenance services for furniture products with certified technicians supporting MillerKnoll's 12-year warranty.
4. Leasing and Financing: Partnership with LEAF Commercial Capital to provide financing solutions for furniture purchases, enabling clients to spread costs over time.
5. Prefabricated Construction: Revenue from prefabricated interior construction services through Agiliti by CWC, partnering with DIRTT and Maars Living Walls for modular wall systems and interior solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CWC is a full-service office furniture dealer and MillerKnoll Certified Dealer that procures and resells workstations, seating, tables, storage, space division, healthcare furniture, and accessories from 300+ manufacturer brands. The company bundles these products with end-to-end professional services covering workspace strategy and design consultation, specification, project management, delivery, certified installation, warranty and refurbishment, workspace reconfiguration, leasing/financing, furniture rentals, window covering solutions, and prefabricated interior construction through its Agiliti by CWC division. Customers are organizations in corporate, education, healthcare, and government sectors across Metro Atlanta, Georgia, and Tennessee.

Product overview

CWC is an employee-owned office furniture dealer and MillerKnoll Certified Dealer serving Metro Atlanta and Georgia since 1929. The company operates as a comprehensive full-service dealer offering both physical products and professional services. Product portfolio includes office furniture across categories (seating, workstations, tables, storage, space division, healthcare) through partnership brands including Herman Miller, Knoll, Geiger, HAY, and NaughtOne as part of MillerKnoll's Collective of Design Brands. Services include furniture design and specification, project management, warranty and repair services, leasing and financing, workspace reconfiguration, and prefabricated interior construction through Agiliti by CWC (partnering with DIRTT and Maars Living Walls). The company also offers furniture rentals through CORT partnership and window covering solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Agiliti by CWC: Prefabricated interior construction solutions partnering with DIRTT Constructive Systems and Maars Living Walls

Products and services

• Bay Work Pod A Herman Miller video booth/work pod designed for privacy, focus, and comfort in hybrid work and open floor plan environments, featuring ergonomic seating options, optimized lighting for video calls, and an ADA-accessible Pro version with wheelchair maneuverability. Targeted at enterprises furnishing hybrid offices.
• Lev by Knoll Height Adjustable Table A Knoll sit-to-stand height-adjustable table with a whisper-quiet motor lifting up to 225 lbs, available in popular finishes and customizable premium veneers and laminates, with bases and tops sold separately to allow reconfiguration after installation. Targeted at corporate and enterprise customers seeking flexible sit/stand workstations.
• Agiliti by CWC Prefabricated interior construction service offered through CWC's Agiliti division, partnering with DIRTT Constructive Systems and Maars Living Walls to deliver modular wall systems, glass wall systems, pivoting interior doors, and adaptable designs for changing workplace environments. For enterprise customers needing fast, reconfigurable interior builds.
• Furniture Design and Specification Workplace strategy and design consultation service that guides clients through design, specification, budgeting, scheduling, power and data integration, installation, and project completion, using CET Designer for real-time collaboration and photo-realistic renderings. For enterprise, healthcare, education, and government clients planning new or renovated workplaces.
• Project Management Project management service overseeing seamless execution and coordination of every aspect of furniture and workplace projects from conception to completion, including project scheduling/tracking, managing project flow, coordinating manufacturer deliveries, move management, and facility services. For enterprise, healthcare, education, and government clients.
• Warranty and Service On-site inspection and repair service for furniture warranty issues, including broken mechanisms, reupholstering, surface touch-ups, wood refinishing, and refurbishment to like-new condition, delivered by certified technicians supporting MillerKnoll's 12-year, 3-shift warranty. For customers of MillerKnoll and other partner-brand furniture.
• Leasing and Financing Options Financial solutions through CWC's partnership with LEAF Commercial Capital, offering 100% financing, flexible payment terms, balance sheet optimization, and inflation-friendly terms for office furniture acquisitions under the MillerKnoll Financial Solutions program. For enterprise customers seeking to spread furniture acquisition costs over time.
• Workspace Reconfiguration Reconfiguration and change management service for businesses, covering large site-to-site reconfigurations and everyday internal moves, including short-term product storage in CWC's climate-controlled environment. For organizations adapting to changing workforce and workplace needs.
• Ancillary Program Program offering ancillary products from MillerKnoll's Collective of Design Brands to personalize workspaces with complementary furniture that gives a casual, residential feel, integrated with CWC's design and specification practice. For enterprise customers seeking to round out primary workstation seating with ancillary furniture.
• Furniture and Rentals Furniture rental service offered through CWC's partnership with CORT, the global leader in furniture rentals, providing temporary furniture solutions for clients needing short-term or transitional furnishings. For clients with temporary space needs, events, or transition periods.
• Window Covering Solutions Customized window covering solutions including manual and motorized shades, solar and room-darkening fabrics, glare reduction, view preservation, thermal comfort, and automation systems with DC/AC/battery power options. For enterprise, healthcare, education, and government customers integrating window treatments into workspace design projects.

Quantifiable outcome

• Mercedes-Benz headquarters delivered 3 weeks ahead of schedule
• +2 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• MillerKnoll (Herman Miller + Knoll)flagshipChannel Partner/ Reseller/ DistributorCWC is a MillerKnoll Certified Dealer, representing the combined Herman Miller and Knoll brands. This partnership provides access to premium office furniture including workstations, seating, tables, and ancillary products. CWC offers the Most Distinctive Ancillary Portfolio in the Industry from MillerKnoll's Collective of Design Brands.
• DIRTT Constructive SystemscoreStrategic or Co-development PartnerCWC's Agiliti by CWC division partners with DIRTT for prefabricated interior construction solutions. DIRTT provides modular wall systems and construction capabilities that complement CWC's furniture offerings for changing workplace environments.
• Maars Living WallscoreStrategic or Co-development PartnerPartner for prefabricated interior construction through Agiliti by CWC, providing modular wall solutions alongside DIRTT for comprehensive prefabricated construction services.
• CORTminorChannel Partner/ Reseller/ DistributorCWC partners with CORT, the world's largest furniture rental business, to provide office furniture rentals as an additional value-added service for clients needing temporary furniture solutions.
• 200+ Manufacturer Partners (GSA Contract)coreChannel Partner/ Reseller/ DistributorCWC's GSA Schedule 71-1 contract includes 200+ manufacturer partners such as OFS, Kimball, and National, enabling comprehensive government furniture solutions. Additionally, CWC represents 300+ brands across their dealer network.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Workplace Resource: Regional MillerKnoll dealer providing office furniture, design consultation, and project management to corporate and government clients — overlaps closely with CWC's service mix and GTM motion.
• CLINQUIST Office Furniture: Regional office furniture dealer serving commercial, education, and government clients with design, sales, and installation — analogous dealer profile to CWC's regional, multi-segment model.
• Tangram Interiors: Multi-location MillerKnoll certified dealer offering furniture, design, prefabricated interiors, and project management services across the Western US — directly comparable to CWC's full-service dealer model, just at a different regional footprint.
• Atmosphere Commercial Interiors: MillerKnoll certified dealership serving the Midwest with workspace furniture, design/spec services, and installation — same core business model and supplier relationship as CWC, with comparable enterprise and government client focus.
• Arnold's Office Furniture: Long-standing regional office furniture dealer with comparable product portfolio, showroom-led sales, and project management capabilities — directly comparable mid-market dealership business.

Others

• CORT: CWC's rental partner and the largest furniture rental business in the US — adjacent ecosystem participant offering the temporary-furniture capability CWC resells under its Furniture & Rentals service line.
• DIRTT Environmental Solutions: Manufacturer of prefabricated modular interior construction partnered with CWC's Agiliti division — adjacent/complementary rather than directly competitive, but its go-to-market choices shape CWC's prefabricated economics.

Broad incumbents

• Steelcase: Largest global office furniture manufacturer and competitor to MillerKnoll-branded lines; competes with CWC indirectly through its own dealer network and accounts, especially for enterprise clients evaluating alternatives.
• Haworth: Global office furniture manufacturer with an independent dealer network that competes with MillerKnoll dealers like CWC for large commercial, education, and government projects.
• MillerKnoll: Parent of Herman Miller and Knoll and CWC's most strategic supplier; operates globally as a manufacturer with direct dealer relationships and brand-level economics that shape CWC's pricing and access.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cwcfocalpoints
• Facebookfacebook.com/cwc-focal-points-544800295537282
• LinkedInlinkedin.com/company/cwc-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CWC