WBAB

What WBAB does

WBAB (102.3 FM) is a classic rock format radio station licensed to CMG NY/Texas Radio, LLC and operated as an affiliate of Cox Media Group (CMG Media Corporation), serving the Long Island, New York market. The station broadcasts 24/7 over the air at 102.3 MHz under an FCC license held through a wholly-owned CMG subsidiary, with studios and contact operations based in West Babylon, NY. On-air programming is anchored by morning show hosts Roger & JP and a roster of on-air personalities (Domonique, Joe Rock, Rocky, Pete Rizzo), supported by specialty content such as "Religion and Rock" and "Plugged Into Long Island." The station is positioned as "Long Island's Only Classic Rock," a format-exclusive brand reinforced through contests, giveaways, and community events.

WBAB's product surface layers on-demand digital extensions on top of the FM signal: live audio streaming via wbab.com, native iOS and Android applications, an on-demand podcast series ("Roger & JP's We're Not Getting Paid For This"), and an email newsletter subscription funnel operated through membercenter.wbab.com. Social distribution is maintained across Facebook (facebook.com/102.3WBAB), Twitter (twitter.com/1023WBAB), and Instagram (instagram.com/1023wbab). No public API or developer platform is exposed. Underlying core technology is conventional FM broadcasting plus commodity streaming and mobile app infrastructure, with all AI/ML capabilities absent from the disclosed stack.

Revenue is generated entirely through advertising: on-air spot sales to local and regional Long Island businesses, supplemented by digital advertising (display banners, sponsored content, and pre-roll video) on web and streaming inventory. No subscription, listener-pay, ticketing, or transactional revenue model is disclosed, and no pricing data is publicly available. The station shares operational infrastructure and advertising systems with sister station WHFM (95.3 FM, Southampton, NY) within the same CMG NY/Texas Radio licensee. No headcount, revenue, or funding data is publicly disclosed at the WBAB level.

Name

WBAB

Legal name

CMG Media Corporation d/b/a Cox Media Group

Website

https://wbab.com

Company type

Private

Operating status

Operating

Short description

WBAB (102.3 FM) is a classic rock radio station licensed to CMG NY/Texas Radio, LLC, serving Long Island, NY with over-the-air broadcasting plus website streaming, mobile apps, podcasting, and newsletters, monetized through local and regional advertising sales as part of Cox Media Group.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Classic rock radio
• FM radio broadcasting
• Local radio advertising
• Digital audio streaming
• Radio podcast content

Headquarters

HQ city

Sunrise

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales: The station generates primary revenue through advertising sales, offering local and regional businesses opportunities to advertise on the radio station and its digital platforms.
2. Digital Advertising: Revenue from digital advertising through the station's website, including banner advertisements, sponsored content, and pre-roll video ads for streaming listeners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

WBAB 102.3 FM is a classic rock formatted radio station licensed to Long Island, NY, providing live DJ-hosted classic rock programming 24/7 to a local audience. Revenue is generated through on-air and digital advertising sales to local and regional businesses, supported by ancillary content products including podcasts, mobile apps, and email newsletters.

Product overview

WBAB (102.3 FM) is a classic rock radio station operated by Cox Media Group, serving Long Island, New York. The station offers a unified broadcast experience combining live FM radio programming with digital extensions including a mobile application, on-demand podcast content, email newsletters, and browser-based streaming. The core offering is the 24/7 classic rock broadcast featuring on-air personalities, supplemented by the podcast series and digital engagement tools for listener interaction and contest participation.

Differentiator

Problem solved

Functional benefit

Products and services

• 102.3 WBAB Classic Rock Radio Broadcast 24/7 over-the-air FM radio broadcast of classic rock music with live local DJ personalities, licensed to Long Island, NY. Targeted at adult classic rock listeners in the Long Island market.
• Live Audio Streaming Online live audio stream of the 102.3 WBAB broadcast available via the station website, extending the FM signal to digital listeners.
• 102.3 WBAB Mobile App Mobile application for iOS and Android that delivers the 102.3 WBAB live stream, podcasts, and station content to listeners on mobile devices.
• Roger & JP Podcast Podcast from the Roger & JP morning show, distributed on podcast platforms and accessible via the station's mobile app.
• 102.3 WBAB Email Newsletter Email newsletter subscription providing station updates, content, and promotions to subscribed listeners.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cox Media GroupcoreOthersWBAB is operated as an affiliate of Cox Media Group (CMG Media Corporation). The station operates under the CMG Network of Sites alongside other local television and radio stations. CMG Media Corporation is the parent company providing corporate infrastructure, advertising systems, and operational support for WBAB and its sister station WHFM (95.3 FM in Southampton, NY).

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• WHFM (95.3 FM): Sister station to WBAB under CMG NY/Texas Radio, LLC, also operating in the Long Island/Southampton market under Cox Media Group. Directly comparable as a co-owned terrestrial radio station with adjacent format and overlapping market coverage.
• WBLI (106.1 FM): Long Island FM radio station referenced in WBAB's contest rules as an affiliated Long Island broadcast property. Operates in the same geographic market with similar broadcast, digital, and advertiser dynamics.

Broad incumbents

• iHeartMedia: Largest U.S. terrestrial radio broadcaster, owning hundreds of stations across multiple markets and formats. Comparable as a broad incumbent in commercial FM broadcasting, digital audio streaming (iHeartRadio), and podcast distribution.
• Audacy: Major U.S. radio operator running numerous terrestrial stations plus the Audacy digital streaming platform. Comparable as a multi-market broadcast incumbent competing for the same local and national advertising dollars.
• Cumulus Media: Large U.S. radio operator with hundreds of stations across many markets, including Westwood One network. Comparable as a broad incumbent in commercial radio broadcasting and syndicated content.
• Townsquare Media: Operates a portfolio of terrestrial radio stations focused on small and mid-sized U.S. markets. Comparable as a regional/super-regional radio operator with similar ad-sales-driven business model.
• Sirius XM Holdings: Satellite radio and streaming audio incumbent offering commercial-free music channels including classic rock programming. Comparable as a broader audio incumbent competing for the same classic rock audience and ad/subscription wallet.

Regional players

• Saga Communications: Regional U.S. radio operator running FM and AM stations across multiple mid-sized markets. Comparable as a similarly scaled terrestrial radio group with analogous ad-revenue-driven business model.
• Emmis Communications: Radio broadcasting company operating stations in select U.S. markets plus a radio-focused digital platform. Comparable as a mid-sized incumbent in commercial FM broadcasting.

Others

• Salem Communications: U.S. radio operator focused on talk and Christian formats. Adjacent rather than directly competitive, but operates under the same FCC-licensed, advertising-supported terrestrial radio business model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/102.3WBAB
• Instagraminstagram.com/1023wbab
• Xx.com/1023WBAB

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBAB