Pacific Fitness Products

What Pacific Fitness Products does

Pacific Fitness Products LLC is a privately held, regional commercial fitness equipment distributor and servicer headquartered in Lynnwood, Washington, with a secondary office in Milwaukie, Oregon. Founded circa 2000-2001 and previously operating as Precor Commercial Fitness, the company rebranded in May 2022 and is now the authorized dealer and servicer for Precor and Peloton Commercial products across seven western U.S. states: Washington, Oregon, Northern California, Utah, Alaska, Montana, and Western Wyoming. The company is owned by Bill Byrne and employs 11-50 people organized into state-level sales and service teams.

The company's core business is the specification, sale, and installation of commercial fitness equipment, combined with an in-house service department that supports the equipment throughout its operational lifecycle. Its product portfolio spans cardio (treadmills, ellipticals, bikes, rowers, climbers), strength (selectorized, plate-loaded, free weights), functional training (rigs, suspension trainers, sleds), flooring (Ecore Athletic), and recovery equipment (saunas, red light therapy). It distributes more than 30 brands including Precor, Peloton Commercial, Torque Fitness, Keiser, Concept2, TRX, Stairmaster, Jacobs Ladder, and Woodway. Service offerings include needs assessment, floor-plan and 3D-rendering design consultation, professional installation, end-user training, and ongoing maintenance.

Revenue is generated primarily through hardware sales of commercial fitness equipment, supplemented by professional services revenue from installation and lifecycle maintenance. Pricing is custom-quoted per project, with leasing and financing facilitated through six partner financial institutions (Direct Credit Funding, Navitas Credit, Baycap, Envision Capital Group, American Capital Group, Insight Capital Finance). Go-to-market is an enterprise field-sales model with regional account managers covering each territory, supported by participation in industry trade shows (MultiFamily NW, AAHOA, WMFHA, URPA) and the KCDA cooperative purchasing contract (Contract #25-356) for government, education, and nonprofit clients. Customer segments include multi-family housing developers, corporate and multi-tenant office operators, hospitality venues, educational institutions, government and municipal facilities, community recreation centers, senior living and physical therapy clinics, and boutique personal training studios.

Name

Pacific Fitness Products

Legal name

Pacific Fitness Products LLC

Website

https://pacificfitnessproducts.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Pacific Fitness Products LLC is a privately held commercial fitness equipment distributor and servicer, operating as the authorized Precor and Peloton Commercial dealer across seven western U.S. states serving multi-family housing, corporate, hospitality, education, and government clients.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment Distribution and Services

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industries

Cardio Equipment Retail (Treadmills, Bikes, Rowers, Ellipticals) (CRAMADAA), Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Commercial fitness equipment
• Fitness equipment distribution
• Commercial gym design
• Equipment installation services
• Commercial fitness solutions

Headquarters

HQ city

Lynnwood

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Fitness Equipment Sales: Revenue generated from the sale of commercial fitness equipment including cardio machines, strength equipment, functional training gear, and accessories to commercial clients. The company serves as an authorized dealer for Precor and Peloton Commercial products, distributing equipment to multi-family housing, corporate, hospitality, education, and government facilities.
2. Equipment Installation Services: Professional installation services for commercial fitness equipment as part of the overall project delivery, including site consultation, equipment placement, and setup.
3. Equipment Service and Maintenance: In-house service department providing ongoing maintenance, repairs, and support for commercial fitness equipment throughout the equipment lifecycle.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pacific Fitness Products is an authorized dealer and servicer that distributes commercial fitness equipment (cardio, strength, functional training, recovery, and flooring) from brands including Precor, Peloton Commercial, Torque Fitness, Keiser, Concept2, TRX, Stairmaster, Jacobs Ladder, and Ecore Athletic to commercial buyers across seven western states. The company bundles the hardware sale with professional services: design consultation using floor plans and 3D rendering, equipment installation, on-site training, and ongoing in-house maintenance and repair across the equipment lifecycle.

Product overview

Pacific Fitness Products is a commercial fitness equipment distributor and service provider operating as an authorized dealer for Precor and Peloton Commercial products across seven western states. Their portfolio includes cardio equipment (treadmills, bikes, rowers, ellipticals, climbers), strength training (selectorized machines, plate-loaded, free weights), functional training (rigs, sleds, suspension trainers), flooring solutions, and recovery equipment. The company offers design consultation, installation, training, and ongoing maintenance services. They distribute over 30 fitness equipment brands including Precor, Peloton Commercial, Torque Fitness, Keiser, Concept2, TRX, Stairmaster, Jacobs Ladder, Ecore Athletic, and others. Services span equipment financing through partner financial institutions and KCDA cooperative purchasing for government and education sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Precor Cardio Equipment Commercial cardiovascular equipment including treadmills, ellipticals, stair climbers, and rowing machines designed for high-traffic commercial fitness facilities. Distributed as authorized Precor dealer to commercial clients in multi-family housing, corporate, hospitality, education, and government segments across seven western U.S. states.
• Precor Strength Equipment Commercial strength training equipment including selectorized machines, plate-loaded equipment, and functional trainers for comprehensive gym setups in commercial facilities. Distributed as authorized Precor dealer.
• Peloton Commercial Bike Connected fitness bike designed for commercial environments, providing access to Peloton's live and on-demand fitness classes. Distributed as authorized Peloton Commercial dealer.
• Torque Fitness Equipment Functional training equipment including functional stations, rigs with integrated storage (e.g., X-Create Rig), free weights, and accessories for comprehensive workout spaces in commercial facilities.
• Ecore Athletic Flooring Performance flooring solutions including rubber flooring, turf, and acoustic and ergonomic surfaces engineered for safety, ergonomics, and acoustics in commercial fitness facilities.
• Design and Consultation Services Professional fitness center design services using floor plans and 3D rendering to help commercial clients visualize optimal fitness space layouts and equipment placement.
• Equipment Installation Services Professional installation of commercial fitness equipment by trained service personnel, delivered as part of overall project delivery including site consultation, equipment placement, and setup.
• Training Services Training services to ensure proper use and maintenance of fitness equipment for client staff and end users across commercial facilities.
• In-House Service and Maintenance In-house service department providing ongoing maintenance, repairs, and support for commercial fitness equipment across all supported brands throughout the equipment lifecycle.
• Financing and Leasing Solutions Equipment financing and leasing options delivered through partner financial institutions including Direct Credit Funding, Navitas Credit, Baycap Leasing, Envision Capital Group, American Capital Group, and Insight Capital Finance, for commercial fitness equipment purchases.
• KCDA Cooperative Purchasing Contract KCDA Contract #25-356 enabling commercial fitness equipment purchases through cooperative purchasing programs for government and education customers, including design, installation, training, and ongoing support.

Quantifiable outcome

• Nearly 25 years of commercial fitness industry experience serving clients across seven western states

Named customers7 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Peloton CommercialcoreChannel Partner/ Reseller/ Distributor · 3 June 2022Pacific Fitness Products is authorized by Peloton Commercial to distribute Peloton Commercial products including the Peloton Commercial Bike. The authorization was granted following Peloton's acquisition of Precor. The company serves as an authorized dealer and servicer for the commercial product line.
• PrecorcoreChannel Partner/ Reseller/ DistributorPacific Fitness Products serves as the assigned authorized dealer and servicer for Precor commercial fitness equipment including Precor Cardio and Precor Strength products. The company distributes these products across seven western states. Precor is a wholly-owned subsidiary of Peloton (NASDAQ:PTON) and one of the largest global commercial fitness equipment providers.
• KCDA (Knolesale Co-op Dealers Association)minorChannel Partner/ Reseller/ DistributorPacific Fitness Products is an awarded KCDA contract vendor (Contract #25-356) allowing government, education, and nonprofit clients to purchase commercial fitness equipment through the KCDA purchasing cooperative. Services include design, installation, training, and ongoing support.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Matrix Fitness: Global commercial fitness equipment manufacturer (Johnson Health Tech subsidiary). Competes head-to-head with Precor/Peloton Commercial in the dealer-distributed channel and at the end-buyer level.
• Life Fitness: One of the largest global manufacturers of commercial fitness equipment. Overlaps with Pacific Fitness's product portfolio as a manufacturer/brand rather than a dealer, but competes for the same end-customer budgets in the commercial channel.

Direct peers

• ACS Fitness Products: Commercial fitness equipment distributor specializing in club, corporate, hospitality, and government verticals. Comparable vertical segmentation and end-to-end project delivery.
• G&G Fitness Equipment: Commercial and home fitness equipment dealer with design, sales, installation, and service across the Northeast U.S. Directly comparable authorized-dealer business model for commercial accounts.
• 2nd Wind Exercise Equipment: Commercial fitness equipment dealer and distributor with new and refurbished equipment, in-house service, and design consultation. Closely mirrors Pacific Fitness Products' multi-brand commercial dealer model.
• Power Systems: Distributor of commercial fitness equipment, training accessories, and performance products. Comparable multi-channel B2B distribution to commercial facilities and clubs.
• Johnson Fitness & Wellness: One of the largest commercial and residential fitness equipment dealers in North America, offering multi-brand distribution, design, installation, and service. Directly comparable authorized-dealer model with national reach and similar end-to-end service offerings.
• Gym Source: Commercial and home fitness equipment retailer/dealer serving corporate, hospitality, multifamily, and club customers on the East Coast. Comparable vertical focus and full-service offering.
• Global Fitness: U.S. commercial fitness equipment distributor serving health clubs, corporate, hospitality, and government clients. Comparable multi-brand commercial distribution with installation and service.

Regional players

• National Fitness Partners: Commercial fitness equipment dealer with territory coverage in the Midwest/East U.S. Directly comparable authorized-dealer model but operates in non-overlapping geographic territory from Pacific Fitness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pacificfitprod
• Facebookfacebook.com/PacificFitnessProd
• LinkedInlinkedin.com/company/pacific-fitness-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Fitness Products