Gym Source

What Gym Source does

Gym Source, founded in 1936 in New York City and operating today as Gym Source USA LLC, is a privately held commercial fitness equipment dealer, designer, installer, and service provider exclusively serving the U.S. continental market. Since divesting its retail operations in 2021, the company has concentrated exclusively on commercial customers across verticals including multi-family/developers, architects, corporate, hospitality, healthcare, education, country clubs, government and first responders, and college and professional sports teams. It is wholly owned by UM Holdings Ltd., which purchased the company outright in 2018, and is led by President Deborah McKeever.

The company's core offering bundles commercial-grade fitness equipment from a curated portfolio of partner brands (Core Health & Fitness's Star Trac, Nautilus, Schwinn, StairMaster; Troy, Torque, Hoist, Hampton, Aviron, and others), specialty flooring (Ecore), and digital fitness platforms (Wexer, Wellbeats) with in-house capabilities: custom CAD fitness space design, turnkey installation (including removal and recycling of existing equipment), financing and leasing referrals, and a multi-year Preventive Maintenance & Inspection (PMI) program delivered through a national certified independent service provider network restructured in 2022.

Gym Source generates revenue through five streams: (1) hardware sales of commercial equipment on quote-based, multi-year contract terms; (2) recurring managed-services revenue from 1-, 2-, or 3-year PMI subscriptions with 2-12 scheduled inspections per year and bundled parts/labor discounts; (3) professional services for design, consulting, and installation; (4) affiliate referral fees from third-party financing and leasing partners; and (5) recurring revenue from cleaning supply subscriptions. The go-to-market is a consultative direct enterprise field-sales motion, with a national accounts program targeting multi-property owners and an inbound content-led marketing layer (corporate blog, SEO pages for each market vertical, social channels) feeding phone, contact form, and live chat conversion to consultation.

Name

Gym Source

Legal name

Gym Source USA LLC

Website

https://gymsource.com

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gym Source is a privately held, U.S. commercial fitness equipment dealer, designer, and service provider founded in 1936. It sells, installs, and maintains premium commercial equipment and digital fitness platforms for enterprise customers across multi-family, hospitality, healthcare, education, corporate, and government verticals.

Ownership category

akta.pro rank

Product category

Commercial Fitness Equipment Distribution

NAICS

Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

akta.pro secondary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

Keywords

• Commercial fitness equipment
• Fitness facility design
• Equipment installation services
• Preventive maintenance programs
• Commercial gym solutions

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Fitness Equipment Sales: Sale of premium commercial exercise equipment and accessories from a curated portfolio of partner brands (cardio machines, strength equipment, functional training, flooring, accessories). Large upfront capital purchases by commercial customers.
2. Preventive Maintenance & Service Contracts: Recurring maintenance programs offered on 1-, 2-, or 3-year terms with 2–12 inspections per year; includes labor packages (4, 8, 12, 16 units, valid 24 months), pay-as-you-go repair services, and parts/labor discounts. Generates ongoing service revenue beyond the initial equipment sale.
3. Design, Consulting & Installation Services: Professional services including equipment planning, custom CAD design plans, full facility installation (flooring, acoustics, safe equipment installation), and removal/recycling of existing equipment. Bundled with equipment sales or offered as standalone projects.
4. Financing & Leasing Referrals: Customized financing and leasing programs provided through third-party partners to help customers outfit spaces with premium equipment.
5. Cleaning Supply Subscription: Monthly supply of cleaning products for sanitization, plus annual maintenance and cleaning supply packages bundled into new-gym-from-scratch estimates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Gym Source distributes and installs premium commercial fitness equipment from partner brands such as Star Trac, Nautilus, Schwinn, StairMaster, Troy Fitness, Torque Fitness, Hoist Fitness, Hampton Fitness, and Ecore flooring for commercial customers across the United States. Each engagement bundles custom CAD fitness space design, turnkey facility installation, financing and leasing referrals, and ongoing Preventive Maintenance & Inspection (PMI) service contracts delivered through a certified independent service provider network. Since divesting its retail operations in 2021, the company serves exclusively the commercial market across verticals including multi-family developers, architects, hospitality, education, healthcare, corporate, country clubs, government and first responders, and college and professional sports teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Fitness Equipment Sales Sale of premium commercial exercise equipment and accessories from a curated portfolio of partner brands including cardio machines, strength equipment, functional training equipment, flooring, and accessories. Targeted at commercial customers across the United States with large upfront capital purchases.
• Preventive Maintenance & Inspection (PMI) Program Customized commercial fitness equipment maintenance program built on decades of experience. Includes complete schedule by classification/make/model/serial number, optional date of purchase and cost, scheduled inspections, 'one-time labor' model for repairs identified during PMI, 5–25% savings on non-warranty parts, and 5–10% savings on non-warranty labor. New equipment purchases are automatically covered under PMI at no additional cost.
• Design, Consulting & Installation Services Professional services including equipment planning, custom CAD fitness space design (covering equipment layout, materials reference, functionality, flow, light sources, brand tone, and budget), full facility installation including flooring, acoustics, and safe equipment installation, plus removal and recycling of existing equipment. Bundled with equipment sales or offered as standalone projects for commercial customers.
• Service Labor Packages and Pay-As-You-Go Repairs Service labor packages available in 4, 8, 12, and 16 unit sizes, where each unit equals one appointment of up to 90 minutes of labor; prepaid units are valid for 24 months. Pay-as-you-go repair uses standard labor rates with a one-hour minimum, with technician time scheduled on a prepaid basis and parts quoted when required.
• Cleaning Supply Subscription Monthly supply of cleaning products for sanitization, plus annual maintenance and cleaning supply packages bundled into new-gym-from-scratch estimates for commercial fitness facilities.
• Financing and Leasing Referrals Customized financing and leasing programs provided through third-party partners to help commercial customers outfit spaces with premium equipment.

Quantifiable outcome

• 5–25% savings on non-warranty parts and 5–10% savings on non-warranty labor under PMI contracts
• +3 more outcomes

Named customers11 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Core Health & FitnessflagshipStrategic or Co-development PartnerCore Health & Fitness is the parent of multiple featured brands on Gym Source's Products page, including Star Trac, Nautilus, Schwinn, Throwdown, StairMaster, and Jacob's Ladder. Gym Source promotes and supplies these brands to commercial customers and frequently links to corehandf.com product pages from its blog content.
• WexercoreTechnology or IntegrationWexer is a digital fitness platform integrated into Gym Source's commercial fitness offerings. Gym Source recommends Wexer for hybrid workouts, virtual fitness, and HIIT/steady-state cardio content. Wexer has delivered over 25,000,000 digital experiences to customers in over fifty countries, and Gym Source helps commercial customers adopt the platform.
• EcorecoreStrategic or Co-development PartnerFlooring partner featured prominently on the Products page and in a dedicated blog post. Ecore provides performance flooring solutions (itsTRU Technology, NRG Factor, acoustics, ergonomics, and safety) for Gym Source commercial gym installations.
• Troy FitnesscoreOEM/ Whitelabel/ Licensing PartnerFeatured equipment brand partner on the Products page; recommended for strength training applications across all ages. Gym Source stocks and supplies Troy Fitness strength equipment to commercial customers.
• Torque FitnesscoreOEM/ Whitelabel/ Licensing PartnerFeatured equipment brand partner on the Products page; supplied by Gym Source to commercial customers as part of its curated premium equipment portfolio.
• TKO StrengthminorOEM/ Whitelabel/ Licensing PartnerFeatured equipment brand partner on the Products page; commercial strength equipment supplied through Gym Source.
• Humane (Surface Co)minorOEM/ Whitelabel/ Licensing PartnerFeatured utility mat partner on the Products page; supplies Humane utility mat products distributed by Gym Source.
• BodycraftminorOEM/ Whitelabel/ Licensing PartnerFeatured equipment brand on the Products page; supplied by Gym Source for commercial strength and cardio applications.
• AvironcoreOEM/ Whitelabel/ Licensing PartnerFeatured partner for interactive rowing machines. Aviron Rower is cited as a hybrid workout example in Gym Source's blog content.
• Hampton FitnesscoreOEM/ Whitelabel/ Licensing PartnerFeatured partner for functional fitness accessories (kettlebells, resistance bands, battle ropes, medicine balls). Hampton products are recommended in Gym Source's blog posts on functional fitness trends.
• Hoist FitnesscoreOEM/ Whitelabel/ Licensing PartnerFeatured equipment brand on the Products page; supplies commercial strength equipment distributed by Gym Source.
• MarpominorOEM/ Whitelabel/ Licensing PartnerFeatured equipment brand partner on the Products page; commercial fitness equipment supplied through Gym Source.
• Power PlateminorOEM/ Whitelabel/ Licensing PartnerFeatured vibration training equipment brand on the Products page; supplied by Gym Source as part of its premium portfolio.
• 2XLminorOEM/ Whitelabel/ Licensing PartnerFeatured equipment brand partner on the Products page; commercial strength equipment supplied through Gym Source.
• Prism Fitness GroupminorOEM/ Whitelabel/ Licensing PartnerFeatured brand partner linked from Gym Source's blog content (e.g., Balanced Workout Routine post) for functional training and group fitness accessories.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Precor: Established commercial fitness equipment manufacturer (owned by Amer Sports) with a direct commercial sales and service network targeting hotels, multi-family, corporate, and institutional customers that intersect Gym Source's verticals.
• Johnson Health Tech (Matrix Fitness): Global commercial fitness manufacturer (Matrix, Vision, Horizon) with direct commercial sales and service organizations serving the same verticals as Gym Source, competing for the same enterprise and multi-property deals.
• Life Fitness: Global commercial fitness equipment manufacturer with direct-to-customer sales, installation, and service capabilities that overlap the same commercial end markets Gym Source serves, but operating at the OEM level rather than as a multi-brand dealer.
• Core Health & Fitness: Parent of Star Trac, Nautilus Commercial, Schwinn, StairMaster, Throwdown, and Jacob's Ladder — both a key Gym Source supplier and a competing manufacturer with its own dealer network pursuing the same commercial end markets.
• Technogym: Premium global commercial fitness OEM with full design, equipment, digital ecosystem, and service capabilities targeting the same hospitality, corporate, residential, and institutional accounts as Gym Source.

Emerging players

• Peloton Commercial: Connected-fitness commercial offering (corporate, hospitality, multifamily) bundling hardware, content, and software — an emerging player encroaching on the premium commercial segment Gym Source historically dominated.

Others

• Wexer: Digital fitness content platform that Gym Source integrates and resells to commercial customers; adjacent ecosystem partner rather than direct competitor, but a vector through which connected-fitness value migrates upstream.

Direct peers

• Commercial Fitness Equipment: U.S. commercial fitness equipment dealer and installer serving similar B2B verticals (corporate, hospitality, multi-family, healthcare) with a comparable consultative sales and service model.
• Fitness Solutions Plus: Commercial fitness equipment dealer and service provider focused on corporate, hospitality, multi-family, and healthcare verticals with design, sales, and maintenance offerings comparable to Gym Source's integrated offering.
• 2nd Wind Exercise Equipment: Long-standing U.S. commercial fitness equipment dealer and installer serving corporate, hospitality, multifamily, and government accounts with design, sales, installation, and service — directly overlapping Gym Source's vertical-specialized dealer model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gym_source
• YouTubeyoutube.com/user/TheGymSource
• Facebookfacebook.com/gymsource
• Instagraminstagram.com/gymsource
• Pinterestpinterest.com/gymsource

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gym Source