Haufe Akademie

What Haufe Akademie does

Haufe Akademie GmbH & Co. KG, founded in 1978 and headquartered in Freiburg, Germany, is a DACH-region professional training and continuing education provider operating as a subsidiary of Haufe Group. The company serves both individual professionals and corporate clients through more than 3,500 training offerings spanning 27 subject areas, including AI, leadership, compliance, finance, HR, sustainability, and digital transformation. Programs are delivered through in-person seminars, live-online sessions, e-learning, certified distance learning (Fernkurse), structured qualification programs (Career Lines and Expert Lines), and business coaching. The company's product portfolio also includes specialized IT training under the 'skill it' sub-brand, Future Jobs Classes for emerging roles, and four flagship AI Master Class certifications.

The technology stack is built around the Digital Suite platform, which combines a Learning Experience Platform (LXP), Learning Management System (LMS), Content Collection (subscription e-learning), Content Kit microlearning modules including the AI-specific KI Kit, and Compliance College for mandatory training. The Semigator Enterprise platform extends this with procurement and coaching management across 60,000+ external offerings, integrated into client HR and procurement systems. Haufe Akademie holds ISO 27001:2022 and TISAX certifications supporting enterprise security requirements. Operational metrics include 620,000 learners served annually, 18,000+ training events per year, and a network of over 2,600 trainers and coaches.

Revenue is generated through six streams: individual professional training (one-time fees), corporate learning solutions (managed services with multi-year contracts), qualification programs, business coaching, events and conferences, and digital content subscriptions. Public pricing exists for selected individual courses (e.g., AI training from €440 to €5,290+, Transfer Coaching at €390 for 2 hours), while enterprise and MTS pricing is quote-based. Distribution combines direct e-commerce through haufe-akademie.de for individual learners with a dedicated account management team for Mittelstand and enterprise clients, including full outsourced Managed Training Services. The customer base spans all 40 DAX-listed companies and named enterprises across automotive (Volkswagen, Audi, Magna), healthcare (B. Braun, Pfizer, Paul Hartmann), banking (Erste Bank, ING Germany), manufacturing, and technology sectors.

Name

Haufe Akademie

Legal name

Haufe Akademie GmbH & Co. KG

Website

https://haufe-akademie.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

251–500 employees

Short description

Haufe Akademie is a DACH-region professional training and corporate learning provider offering 3,500+ courses across 27 topics, an integrated LXP/LMS Digital Suite, Managed Training Services, and AI-focused certification programs, serving 620,000 learners and all DAX-40 companies annually since 1978.

Ownership category

akta.pro rank

Headquarters

HQ city

Freiburg Im Breisgau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Professional Training: Seminar, online training, distance learning courses, qualification programs, and E-Learning for individual professional development. One-time fee per course or program. Includes in-person, blended, and live-online formats.
2. Corporate Learning Solutions: Inhouse training, development programs, consulting, Digital Suite (LXP/LMS/content), procurement platforms, and Managed Training Services for enterprise clients. Recurring and project-based engagements.
3. Qualification Programs: Career Lines (entry to executive) and Expert Lines (specialist) systematic qualification programs with fees per program (e.g., Master Class KI Manager:in at €5,290)
4. Coaching Services: Business coaching including leadership, specialist, top-management, and team coaching, plus Transfer Coaching add-on (€390 for 2 hours)
5. Events and Conferences: Tagungen & Events including congresses, summits, and online days on professional topics
6. Digital Content Subscription: Content Collection flat-rate for E-Learning courses available to corporate clients

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels16 records

Core offering

Haufe Akademie delivers professional training and continuing education services, including in-person seminars, live-online trainings, e-learning, certified distance learning courses (Fernkurse), qualification programs (Career Lines and Expert Lines), business coaching, and certification programs across 27 topic areas. For corporate clients the company operates an integrated Digital Suite combining a Learning Experience Platform (LXP), Learning Management System (LMS), Content Collection subscription, Content Kit microlearning, and Compliance College, supplemented by Managed Training Services, L&D consulting, inhouse training, and the Semigator Enterprise procurement platform. The portfolio spans over 3,500 offerings and serves both individual professionals and enterprises, with all DAX-40 companies counted among its corporate customers.

Product overview

Haufe Akademie operates as a comprehensive professional education and corporate learning platform offering a portfolio of 3,500+ training offerings across 27 topic areas. The core offering comprises seminars and online trainings, distance learning courses (Fernkurse), e-learning, business coaching, and certification programs. For corporate clients, the company provides an integrated solution through its Digital Suite platform combining Learning Experience Platform (LXP), Learning Management System (LMS), Content Collection, Content Kit with Microlearning, and Compliance College. Additional enterprise services include L&D Strategy Services, Learning Portfolio Services, and Managed Training Services (MTS) for outsourcing training operations. The company offers specialized AI training with over 200 offerings including Master Class certifications (KI Manager:in, AI Agent Specialist, Machine Learning Engineer, Business Automation Manager:in), IT training under the 'skill it' sub-brand, and Future Jobs Classes for emerging job roles. The Semigator Enterprise platform provides enterprise-wide training procurement and coaching management with integration to HR and procurement systems.

Differentiator

Problem solved

Functional benefit

Brands

• skill it: IT-specific training brand offering over 250 technology-focused trainings in areas including Amazon Web Services, Atlassian, databases, design, IT management, IT security, machine learning, Microsoft technology, networks and systems, software development, and web development.
• Future Jobs Classes
• Digital Suite
• Semigator Enterprise
• Career Lines and Expert Lines
• Transfer Coaching

Products and services

• Digital Suite Integrated digital learning ecosystem combining Learning Experience Platform (LXP), Learning Management System (LMS), Content Collection subscription, Content Kit microlearning, and Compliance College, designed for enterprise learning environments.
• Seminare und Online-Trainings In-person seminars and live-online training sessions covering 27 professional development topic areas for individual participants and corporate learners.
• Qualifizierungsprogramme (Career Lines und Expert Lines) Systematically structured qualification programs progressing from entry level to executive roles (Career Lines) or specialist certification (Expert Lines), delivered across multiple professional domains.
• Fernkurse (Distance Learning Courses) Certified distance learning courses providing comprehensive and flexible professional qualifications delivered remotely.
• E-Learning Self-paced digital learning units (400+ e-learnings and 4,500+ microcontents) accessible anytime and anywhere for flexible professional development.
• Business Coaching Personalized coaching services for executives, professionals, top management, and teams focusing on career development and professional skills, including leadership, specialist, and team coaching.
• Inhouse-Schulungen On-site or online corporate training delivered for multiple employees, customized to specific company goals and challenges.
• Entwicklungsprogramme (Development Programs) Targeted professional development programs for teams covering future-oriented topics including Leadership, Project Management, Agile Coach, and Change Management, with certifications.
• L&D Strategy and Consulting Services Strategic consulting services covering Leadership, Learning & Development strategy, Management Diagnostics, Project Management, and HR transformation, including L&D Strategy Services and Learning Portfolio Services for portfolio assembly and individual training development.
• Managed Training Services (MTS) Full or partial outsourcing of training management operations including participant management, trainer management, provider coordination, system administration, event management, and LMS management, certified to ISO 27001:2022 and TISAX standards with dedicated Learning Coordinator support.
• Tagungen und Events (Conferences and Events) Professional conferences, congresses, summits, and online days combining knowledge sharing, networking, and inspiration across HR, accounting, public sector, and other professional topics.
• Future Jobs Classes Certification programs for future-oriented job roles including Agile Transformation Manager, AI Agent Specialist, Business Automation Manager, Corporate Learning Expert, Data Expert, Digital Transformation Manager, Diversity & Inclusion Manager, Energy Manager, KI Manager, Machine Learning Engineer, Product Owner, Sustainability Manager, and UX Manager.
• skill it (IT-Trainings) IT-focused training sub-brand offering over 250 technology trainings covering Amazon Web Services, Atlassian, databases, design, IT management, IT security, machine learning, Microsoft technology, networks and systems, software development, and web development, targeting technology professionals.
• AI Trainings und Seminare (including Master Classes) Over 200 AI training offerings spanning basic to expert level, covering generative AI, machine learning, data analytics, prompt engineering, and AI applications across business functions, including Master Class certifications for KI Manager:in (~84 hours), AI Agent Specialist (~80 hours), Machine Learning Engineer (~95 hours), and Business Automation Manager:in.
• Semigator Enterprise Platform Enterprise platform for learning procurement and coaching management, offering access to over 60,000 training offerings integrated with corporate HR and procurement systems, including dedicated Learning Procurement and Coaching Management modules.

Quantifiable outcome

• 620,000 learners trained per year
• +5 more outcomes

Named customers44 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature9 records

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WBS Training AG: One of the largest private corporate training providers in Germany offering seminars, certifications, and workforce development programs across similar subject matter (IT, management, commercial training). Directly comparable in customer segment, format mix, and German Mittelstand/enterprise GTM.
• Management Circle AG: Premium German provider of management seminars, conferences, and certifications targeting executives and senior professionals. Highly comparable in target audience, premium pricing model, and event-based learning format.
• Forum Institut für Management GmbH: German specialist in compliance, legal, and management conferences and certifications. Comparable in regulatory training focus, professional audience, and event-driven delivery.

Broad incumbents

• Skillsoft: Global enterprise learning platform offering LMS/LXP, content library, and corporate training across IT, leadership, and compliance. Comparable as broader incumbent in the corporate learning ecosystem with overlapping Digital Suite value proposition.
• Coursera for Business: Global online learning platform with enterprise tier offering professional certificates, degree programs, and curated learning paths. Comparable as a broad incumbent competing for corporate L&D budgets and individual upskilling demand.
• LinkedIn Learning: Microsoft-owned professional learning platform integrated with LinkedIn's professional network. Comparable in professional development content and B2B distribution, with social networking integration Haufe lacks.
• Udemy Business: Global learning marketplace with enterprise tier offering course libraries across IT, business, and soft skills. Comparable in broad catalog approach and corporate subscription model competing with Content Collection.

Emerging players

• Pluralsight: Technology skills training platform specializing in cloud, security, and software development learning paths. Direct competitor to Haufe's 'skill it' sub-brand in IT and developer training.
• Degreed: Enterprise Learning Experience Platform (LXP) that aggregates content from multiple providers and skills development. Directly comparable as LXP competitor to Haufe's LXP offering in the Digital Suite.
• Go1: Enterprise learning content aggregation platform integrating thousands of training providers into LMS/HR systems. Closely comparable as competitor to Semigator Enterprise in learning procurement marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/HaufeAkademieTV
• Facebookfacebook.com/HaufeAkademie
• LinkedInlinkedin.com/company/haufe-akademie
• Instagraminstagram.com/haufe.akademie
• TikToktiktok.com/@haufe.akademie
• Xx.com/HaufeAkademie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haufe Akademie