REALTOR Association of Sarasota and Manatee

What REALTOR Association of Sarasota and Manatee does

REALTOR Association of Sarasota and Manatee (RASM) is a private, nonprofit regional trade association founded in 1922 and headquartered in Sarasota, Florida, with a secondary office in Bradenton. It serves more than 9,000 REALTOR members and Business Partner affiliates operating across Sarasota County and Manatee County, providing MLS access via Stellar MLS/Matrix, the Supra eKEY electronic lockbox system, RPR commercial analytics, professional development (GRI designation courses, certifications, continuing education, the Education Passport subscription), signature events, specialty groups (Commercial Real Estate Alliance, Young Professionals Network, Community Outreach, Global), Code of Ethics enforcement, dispute resolution, and government affairs advocacy. The association also operates the wholly-owned RASM REALTORS Charitable Foundation (RRCF), a 501(c)(3) established in late 2020 that channels community grants, scholarships, member hardship assistance, and disaster relief funding.

RASM's technology stack is powered by Accrisoft Freedom Software, which runs the association's website, membership management, marketing, sales, finance, and Member Portal operations. MLS access is delivered through the Stellar MLS Matrix platform (with MFCRE commercial tools being retired into Matrix in 2026), Supra provides electronic lockbox services, and RPR supplies commercial real estate analytics integrated with CREXi. The association runs two physical offices (RASM South at 2320 Cattlemen Road, Sarasota; RASM North at 2901 Manatee Ave W, Bradenton) that host education classes, networking events, and an in-house video studio available for member content creation.

RASM's revenue model is a combination of recurring membership dues (with $4 per member allocated to RRCF), professional development fees (e.g., GRI 102 at $66 member / $199 non-member; annual Education Passport subscription), event and sponsorship revenue (eight 2026 Platinum Sponsors including Preferred Settlement Services, Luminate Bank, Suncoast One Title, and Berlin Patten Ebling), facility rentals, REALTOR Store merchandise, and ancillary lockbox and MLS pass-through fees. Customer segments include REALTOR sales agents, brokers, commercial practitioners (CREA), young professionals (YPN), Business Partner affiliates, and local nonprofit beneficiaries. The association is governed by a Board of Directors, led by CEO Jeff Arakelian and President David Crawford (2026).

Name

REALTOR Association of Sarasota and Manatee

Legal name

REALTOR Association of Sarasota and Manatee

Website

https://myrasm.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

RASM is a 9,000+ member nonprofit regional REALTOR trade association serving Sarasota and Manatee counties, Florida, providing MLS access, professional development, events, advocacy, Code of Ethics enforcement, and a charitable foundation.

Ownership category

akta.pro rank

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Dues: Annual membership dues for REALTORS and Business Partners. $4 per member is allocated directly to the RASM REALTORS Charitable Foundation. Membership provides access to MLS, education, events, and member benefits.
2. Professional Development & Education: Revenue from course fees (GRI courses, certifications, designations), continuing education credits, and the Education Passport annual subscription program. Example: GRI 102 at $66 member / $199 non-member.
3. Signature Events & Sponsorships: Revenue from signature event tickets, vendor/exhibitor fees, and 2026 Platinum Sponsorships (Preferred Settlement Services, Luminate Bank, Suncoast One Title, ER Air Pros, Berlin Patten Ebling, Hope Home Inspections, Peace of Mind Home Inspections, Sunshine Movers).
4. REALTOR Store & Facility Rentals: Online REALTOR Store selling branded merchandise and supplies. Facility room rentals at both RASM South and RASM North offices for member and third-party events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

RASM is a private nonprofit trade association founded in 1922 that serves more than 9,000 REALTOR members in Sarasota and Manatee counties, Florida. It provides multiple listing service (MLS) access, professional education and designation courses, legislative and regulatory advocacy, networking events, member benefits, and a REALTOR store across two physical office locations in Sarasota and Bradenton.

Product overview

REALTOR Association of Sarasota and Manatee (RASM) is a membership-based trade association offering a unified platform of services for real estate professionals. The core offering centers on the RASM Website and Member Portal (powered by Accrisoft Freedom Software), providing centralized access to professional development programs, events, market data, and member communications. Education offerings include GRI designation courses, certifications (Certified Waterfront Specialist), and CE credits. The association supports specialty groups (CREA, YPN, Community Outreach, Global) and operates the RASM REALTORS Charitable Foundation for community giving. Additional services include Supra lockbox access, facility rentals, dispute resolution, advocacy, and Business Partner directory for affiliate members.

Differentiator

Problem solved

Functional benefit

Products and services

• REALTOR Membership Annual membership tiered by membership category (REALTOR, affiliate, etc.) granting access to MLS, advocacy, education, events, and member benefits for licensed real estate professionals.
• Multiple Listing Service (MLS) Database/platform used by REALTOR members to list and search properties for sale and lease in the Sarasota-Manatee market.
• Professional Education and Designation Courses Continuing education, pre-licensing, and professional designation courses (e.g., GRI, ABR) for real estate licensees delivered through the association.
• REALTOR Store Physical storefront selling signs, marketing materials, supplies, and branded merchandise to member REALTORS.
• Facility Rentals Rental of conference rooms and event spaces at RASM's Sarasota and Bradenton offices for member meetings, training, and member events.
• Member Events and Networking Programs Mixers, awards ceremonies, fundraisers, and networking events connecting members and supporting the local real estate community.

Quantifiable outcome

• Over 9,000 REALTOR members served in Sarasota and Manatee counties
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature4 records

Partnerships

24 partnerships are on record, tiered platinum sponsor, core, charitable beneficiary and minor.

• Preferred Settlement Services of Floridaplatinum sponsorGTM or Marketing Partner · 1 January 20262026 Platinum Sponsor of RASM. Provider of settlement services supporting real estate transactions for RASM members.
• Luminate Bankplatinum sponsorGTM or Marketing Partner · 1 January 20262026 Platinum Sponsor of RASM. Banking services provider for the real estate community.
• Suncoast One Title & Closingsplatinum sponsorGTM or Marketing Partner · 1 January 20262026 Platinum Sponsor of RASM. Title and closing services for real estate transactions in the Sarasota-Manatee region.
• ER Air Prosplatinum sponsorGTM or Marketing Partner · 1 January 20262026 Platinum Sponsor of RASM. HVAC/air quality services provider for real estate transactions and home inspections.
• Berlin Patten Eblingplatinum sponsorGTM or Marketing Partner · 1 January 20262026 Platinum Sponsor of RASM. Real estate law firm providing legal services to members and clients.
• Hope Home Inspectionsplatinum sponsorGTM or Marketing Partner · 1 January 20262026 Platinum Sponsor of RASM. Home inspection services for REALTORS and their clients.
• Peace of Mind Home Inspectionsplatinum sponsorGTM or Marketing Partner · 1 January 20262026 Platinum Sponsor of RASM. Home inspection services supporting real estate transactions.
• Sunshine Movers of Sarasotaplatinum sponsorGTM or Marketing Partner · 1 January 20262026 Platinum Sponsor of RASM. Moving services provider for the real estate community.
• Stellar MLScoreTechnology or Integration · 1 January 2026Stellar MLS is the Multiple Listing Service provider powering RASM's MLS access. It provides the Matrix platform and is transitioning MFCRE commercial tools into Matrix, integrating CREXi and RPR Commercial for deal management.
• Supra (Key by Supra)coreTechnology or Integration · 1 January 2026Supra provides the electronic lockbox and eKEY system for secure property access management used by RASM members.
• Accrisoft (Freedom Software)coreTechnology or Integration · 1 January 2026Accrisoft Freedom Software powers the RASM website, membership management, operations, marketing, sales, and finance systems. RASM's website is designed and powered by Accrisoft.
• Pines of Sarasota Foundationcharitable beneficiaryStrategic or Co-development Partner · 1 January 2025Beneficiary of the 24th Annual CREA Golf Tournament (2025). The $25,561 raised was split between Pines of Sarasota Foundation ($12,780.50) and RRCF. Pines of Sarasota Foundation supports compassionate senior care and caregiver education.
• SPARCC (Safe Place and Rape Crisis Center)coreStrategic or Co-development Partner · 1 January 2025Annual beneficiary of CREA events. SPARCC provides emergency shelter, counseling, and advocacy for domestic and sexual violence survivors. RRCF supports SPARCC's Housing Stability Program providing 'Starter Kits' for new participants.
• Habitat for Humanity SarasotacoreStrategic or Co-development Partner · 1 January 20252025 grant recipient ($5,000) from RRCF. CREA Golf Tournament also supports Habitat for Humanity Sarasota. Funds help construct affordable homeownership opportunities for low-income families.
• Manatee County Habitat for HumanitycoreStrategic or Co-development Partner · 1 January 20252025 grant recipient ($5,000) from RRCF. Supports the construction of affordable homes including a new four-bedroom, two-bathroom home in the DeSoto Lakes area as part of a 30-home, 30-month build initiative.
• The Salvation Army of Sarasota CountyminorStrategic or Co-development Partner · 1 January 20252025 RRCF grant recipient ($5,000). CREA Sporting Clays Tournament also benefited the Salvation Army. Funds support the Center of Hope 240-bed shelter for individuals facing homelessness and substance abuse recovery.
• Second Heart HomesminorStrategic or Co-development Partner · 1 January 20252025 RRCF grant recipient ($5,000). Provides permanent housing and mental health support for homeless individuals suffering from mental illness in Bradenton.
• HOPE Family ServicesminorStrategic or Co-development Partner · 1 January 20252025 RRCF grant recipient ($5,000). Provides emergency shelter, counseling, and legal advocacy for domestic violence survivors in Bradenton. Only state-certified shelter in Manatee County.
• Manatee Children's ServicesminorStrategic or Co-development Partner · 1 January 20252025 RRCF grant recipient ($5,000). Child advocacy center in Bradenton providing therapy, foster care, and prevention programs for abused, neglected, or at-risk children.
• Community Coalition on Homelessness / Turning PointsminorStrategic or Co-development Partner · 1 January 20252025 RRCF grant recipient ($4,800). Bradenton-based organization providing health care access, job assistance, and basic needs for individuals and families experiencing homelessness.
• Everyday Blessings Inc.minorStrategic or Co-development Partner · 1 January 20252025 RRCF grant recipient ($4,800). Nonprofit providing stable foster home environments for children removed from families due to abuse or neglect. Grant supports the Springboard Program furnishing apartments for young adults.
• Keep Manatee BeautifulminorStrategic or Co-development Partner · 1 January 2025Community partner for the Florida REALTORS Clean Up Florida Waters sea oat planting initiative. RASM members and volunteers planted 12,000 sea oats across Anna Maria Island to restore dunes and protect shorelines.
• Beds for KidsminorStrategic or Co-development Partner · 1 January 2025Local nonprofit partner of the RASM Community Outreach Committee. RASM volunteers built beds for children in need during a volunteer day. Beds for Kids provides beds at no cost to families through partnerships with schools and agencies.
• Sara Bay Country ClubminorOthers · 1 January 2025Historic Donald Ross-designed golf course hosting the 24th Annual CREA Golf Tournament. Venue for CREA's annual signature fundraising event.

Scale indicators10 records

Broad incumbents

• Florida REALTORS: State-level REALTOR association serving all of Florida. Comparable to RASM as a REALTOR trade association with membership dues, professional development, advocacy, and MLS coordination, but operates at state scope rather than regional.
• National Association of REALTORS (NAR): National umbrella trade association for real estate professionals. Comparable as the apex membership organization providing Code of Ethics, professional designations, advocacy, and relief foundation support that local associations like RASM extend and administer regionally.
• California Association of REALTORS: Large state-level REALTOR trade association offering membership services, MLS coordination, advocacy, and professional development similar to RASM but at California scale with broader geographic scope.

Regional players

• Miami Realtors: Large Florida regional REALTOR association serving the Miami-Dade area with MLS, education, advocacy, and member services. Highly comparable model to RASM (membership dues, MLS access, events, professional development) but in a different regional market.
• Orlando Regional REALTOR Association: Regional Florida REALTOR association providing MLS, education, and member services to Orlando-area agents. Directly comparable in scope, structure, and value proposition to RASM but operating in central Florida rather than the Gulf Coast.
• Greater Tampa REALTORS: Tampa Bay area REALTOR association with similar membership dues, MLS coordination, professional development, and advocacy model as RASM. Adjacent geography on the Florida Gulf Coast with overlapping market dynamics.
• Houston Association of REALTORS: One of the largest U.S. regional REALTOR associations with comparable dues, MLS, education, and event-driven member engagement model to RASM, though operating in a much larger Texas market.

Others

• Stellar MLS: Multiple Listing Service provider powering RASM's Matrix platform and member MLS access. Critical ecosystem partner rather than a direct peer, but central to RASM's value proposition and operational delivery.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rasm
• Xx.com/RASM_Realtors
• Facebookfacebook.com/SarasotaManateeRealtors
• LinkedInlinkedin.com/company/sarasota-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REALTOR Association of Sarasota and Manatee