The Broadmoor

What The Broadmoor does

The Broadmoor is a privately held luxury destination resort headquartered in Colorado Springs, Colorado, founded in 1918 by Spencer Penrose and recognized as the world's longest-running consecutive Forbes Five-Star and AAA Five-Diamond property. The company operates across a 5,000-acre integrated campus offering 784 guest rooms, suites, cottages, brownstones, and an Estate House, alongside three wholly-owned wilderness properties (Cloud Camp, The Ranch at Emerald Valley, and Fly Fishing Camp), a Cog Railway subsidiary, and the Seven Falls attraction. Core amenities include 13+ dining venues led by the Five-Star Penrose Room, championship golf courses designed by Donald Ross and Robert Trent Jones Sr., a Five-Star spa, retail operations, and adventure experiences (zipline, falconry, fly fishing, rock climbing, white water rafting).

Revenue is generated across multiple streams including luxury accommodations, food and beverage, meetings and conventions (315,000 sq ft of meeting space, with the 2020 Bartolin Hall expansion bringing convention center capacity to over 200,000 sq ft), golf, spa, retail, and adventure activities. Go-to-market is sales-led with a dedicated corporate meetings and events sales force supported by RFP submission workflows, alongside direct-to-consumer booking through the resort website and phone reservations. The company extends group capacity through The Broadmoor Connection alliance to 3,000+ rooms across four partner properties. Technology infrastructure centers on a multimode fiber optic event network (INSPIRE partnership since 2000) supporting up to 2,000 concurrent connections.

The Broadmoor has operated under The Broadmoor-Sea Island Company holding structure since June 2016, when it combined with Sea Island resort in Georgia under the leadership of Chairman and CEO Gary Pierson, with Steve Bartolin serving as Chairman of The Broadmoor and President of the combined company. Jack Damioli is identified as President and CEO in the leadership roster. Both properties retain independent brand identities while sharing best practices, training, and joint sales and marketing initiatives. The company is privately held with no disclosed funding rounds and operates as a wholly-owned subsidiary of the holding company.

Name

The Broadmoor

Legal name

The Broadmoor Hotel, Inc.

Website

https://broadmoor.com

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Broadmoor is a privately held luxury destination resort in Colorado Springs, Colorado, established in 1918 and recognized as the world's longest-running Forbes Five-Star and AAA Five-Diamond property, serving high-net-worth leisure travelers, corporate groups, and destination weddings across a 5,000-acre integrated campus.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Golf Courses and Country Clubs (71391), Nature Parks and Other Similar Institutions (71219), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Destination Spa Resorts (THAGAMAA), Luxury Golf Resorts (THAGACAH), Adventure Base Camps (Trek/Climb/Expedition Camps) (THAGAOAG), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Luxury resort hospitality
• Destination resort services
• Hotel accommodations dining
• Meeting event venues
• Spa golf adventure activities

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Luxury Accommodations: Revenue from 784 well-appointed guest rooms and suites including cottages, brownstones and estate house accommodations. Rates start at $1,420 per night for Unlimited Golf Getaway packages.
2. Food and Beverage: Multiple on-site restaurants including The Penrose Room, Ristorante del Lago, Summit, La Taverne, Golden Bee, The Grille, Play at The Broadmoor, Lake Terrace Dining Room, Restaurant 1858, and Café Julie's. Also includes private dining and in-room dining services.
3. Meetings and Events: Convention Center with over 200,000 sq ft of flexible meeting space, ballrooms, and event venues. Revenue from corporate meetings, conventions, exhibitions, and tradeshows. Venues include Bartolin Hall, Broadmoor Hall, International Center, and Colorado Hall.
4. Golf Operations: Championship golf courses including Donald Ross, Robert Trent Jones Sr., with professional instruction, pro shop, and The Grille restaurant.
5. Spa and Wellness: Five-Star Spa offering treatments and wellness experiences.
6. Adventure Activities: Revenue from Soaring Adventure zipline tours, falconry, fly fishing, biking, hiking, rock climbing, white water rafting, and Wild West experiences.
7. Wilderness Experiences: Cloud Camp, The Ranch at Emerald Valley, and Fly Fishing Camp - all-inclusive wilderness properties.
8. Retail Operations: Multiple retail shops including Peter Millar, Broadmoor Jewelry Company, Great Republic, Western & Wildlife Gallery, Yarid's Shoes, Boutique at The Broadmoor, Signature Shop, Strata, Gibson's Mineral Gallery, Traditional Gallery, Rutledge's, Base Camp, Fitness Shop, Golf Shop, Salon Shop, Racquet Shop, and The Broadmoor Shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Broadmoor operates a 5,000-acre luxury destination resort in Colorado Springs offering 784 guest rooms and suites, multiple award-winning restaurants, championship golf, a Five-Star spa, wilderness properties, adventure activities, and over 315,000 square feet of meeting and event space. Founded in 1918, it is the world's longest-running consecutive Forbes Five-Star and AAA Five-Diamond resort.

Product overview

The Broadmoor is a luxury destination resort offering a comprehensive portfolio of hospitality products and services across a 5,000-acre Colorado Springs campus. The core offering includes the main resort property with 784 guest rooms and suites (including Cottages, Brownstones, Estate House, and Brownstones), complemented by three wilderness experience properties: Cloud Camp, The Ranch at Emerald Valley, and Fly Fishing Camp. The resort features 13 distinct dining venues including The Penrose Room (Five-Star fine dining), Summit (Four-Star contemporary American), La Taverne (French), Ristorante del Lago (Italian), Golden Bee (English gastropub), Restaurant 1858 (Colorado regional), The Grille, Play at The Broadmoor (bowling/entertainment), Café Julie's, Natural Epicurean, and Lake Terrace Dining Room. Activities include the Five-Star Spa, championship Golf (courses by Donald Ross and Robert Trent Jones Sr.), Cadillac Ride and Drive, Tennis & Pickleball, Pools, and Fitness. Adventures encompass Soaring Adventure zip line at Seven Falls, Falconry, Fly Fishing, Biking, Hiking, Rock Climbing, White Water Rafting, and Wild West Experience. Meeting and event facilities span over 315,000 square feet including the Convention Center (Bartolin Hall, Broadmoor Hall, International Center, Colorado Hall), Broadmoor West, Broadmoor Main, Broadmoor South, and the Golf Club, plus the Broadmoor Connection alliance of partner properties for large groups. Special packages include golf experiences, spa retreats, bed & breakfast escapes, romantic getaways, and holiday/event packages.

Differentiator

Problem solved

Functional benefit

Products and services

• The Broadmoor Main Resort The flagship luxury resort in Colorado Springs, Colorado. A 5,000-acre destination resort offering accommodations, dining, spa, golf, activities, and adventure experiences. Recognized as the world's longest-running Forbes Five-Star, AAA Five-Diamond resort since 1918.
• Cloud Camp An upscale mountain lodge experience featuring flexible accommodations and Colorado mountain views, built on the site of the founder's original lodge.
• The Ranch at Emerald Valley A ranch retreat surrounded by more than 100,000 acres of Pike National Forest, offering authentic Colorado wilderness experiences with Broadmoor service standards.
• Fly Fishing Camp An all-inclusive fly fishing experience offering couples and individuals authentic Colorado fly fishing adventures with guided excursions.
• The Penrose Room An elegant Forbes Travel Guide Five-Star fine dining restaurant offering extraordinary flavors, sweeping views, and elevated service.
• Summit A Forbes Travel Guide Four-Star restaurant celebrating chic and contemporary American cuisine with a seasonally vibrant menu and sommelier-led wine program.
• La Taverne French-influenced elegant dining with a choice of main dining room or airy Le Jardin Room, featuring seafood towers and freshly baked bread.
• Ristorante del Lago Italian dining experience with open kitchen, wood-fired pizza, fresh house-made pasta, and warm atmosphere overlooking Cheyenne Lake.
• Golden Bee Historic English gastropub with hearty menu served in a convivial atmosphere featuring British charm and community gathering tradition.
• Restaurant 1858 Regional Colorado cuisine set at Seven Falls, featuring a 181-foot waterfall backdrop and dishes inspired by early frontier cooking traditions.
• Play at The Broadmoor Retro-styled bowling alley and restaurant with entertainment, sharable snacks, family favorites, and games for all ages.
• The Broadmoor Spa Five-Star spa offering wellness treatments, relaxation experiences, and spa packages including the Spa Summer Getaway package.
• Golf Award-winning championship golf courses designed by Donald Ross and Robert Trent Jones Sr., offering instruction, pro shop, Callaway Golf fitting, and tournament hosting.
• Soaring Adventure Zip line excursion at Seven Falls featuring Signature Fins Course (5 zip lines, 2 suspension bridges, 180ft rappel) and Ultimate Seven Falls Zipline Experience (8 zip lines up to 1800ft).
• Seven Falls Colorado's most majestic series of waterfalls with 181-foot drop, accessible via nature trails and part of the Broadmoor adventure portfolio.
• Cadillac Ride and Drive Luxury driving experience allowing guests to drive Cadillacs through the Colorado landscape.
• Convention Center at The Broadmoor Over 200,000 square feet of flexible meeting and convention space including Bartolin Hall (93,500 sq ft exhibit floor), Broadmoor Hall (60,000 sq ft), International Center (14,560 sq ft), and Colorado Hall (14,850 sq ft).
• Broadmoor West Sophisticated meeting complex featuring 24,000 sq ft indoor space plus 20,880 sq ft outdoor lawns and terraces. Includes Rocky Mountain Ballroom, West Ballroom, and Mountain View Terrace.
• Broadmoor Main Historic meeting space with 15,000 sq ft indoor space including Main Ballroom, Fountain Room, Crystal Room, and outdoor Lakeside Terrace.
• The Broadmoor Connection Alliance of partner properties within 10 minutes of the resort enabling groups requiring up to 3,000 rooms to experience Broadmoor events. Includes DoubleTree by Hilton, Cheyenne Mountain Resort, Hotel Elegante, and The Broadmoor.
• Sea Island Resort Sister property under The Broadmoor-Sea Island Company. A Five-Star, Five-Diamond resort on the southeastern coast of Georgia with five miles of private beach, championship golf club, and hospitality since 1928.

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Sea Island CompanyflagshipStrategic or Co-development Partner · 1 June 2016Formation of The Broadmoor-Sea Island Company announced in June 2016, combining two Five-Star, Five-Diamond resorts. Sea Island, located on Georgia's southeastern coast, has achieved four Forbes Five Stars for 14 consecutive years. Gary Pierson serves as Chairman and CEO, Steve Bartolin as President. Partnership focuses on sharing best practices, training and development, joint marketing initiatives, and combined sales efforts.
• INSPIREcoreTechnology or IntegrationINSPIRE has been The Broadmoor's preferred event technology and production partner since 2000. Provides full-service event production, wired and wireless internet connectivity, multimode fiber optic network with gigabit switching, intrusion detection systems, and on-site technical support from 6AM-10PM, 7 days per week.
• Gray LinecoreChannel Partner/ Reseller/ DistributorBroadmoor Transportation, a division of Gray Line, provides shuttle and private transportation services. Over 100 professionals operate a diversified fleet of more than 50 vehicles including sedans, vans, limousines, minibuses, and full-size motor coaches. Services available to/from Colorado Springs Airport and Denver International Airport.
• Broadmoor EntertainmentcoreStrategic or Co-development PartnerFull service entertainment management for events of any size, from large scale corporate events with 1,000+ guests to intimate cocktail receptions and weddings. Provides access to world-renowned performers, high-energy concerts, small ensembles, and non-musical programming including photo activations, keynote speakers, and magicians.
• FedEx OfficeminorImplementation/ SI/ Consulting PartnerFedEx Office Print and Ship Center located on-site at The Broadmoor Hotel providing premium printing, copying, and Signs & Graphics services.
• Enterprise Rent-A-CarminorChannel Partner/ Reseller/ DistributorOfficial car rental agency for The Broadmoor with rental locations at Colorado Springs Airport, Denver International Airport, and The Broadmoor. Offers one-way rates from Denver to Colorado Springs, daily and weekly rentals, and exotic car selection.
• DoubleTree By HiltonminorChannel Partner/ Reseller/ DistributorPart of The Broadmoor Connection alliance offering 299 additional rooms for large groups within 10 minutes of the resort.
• Cheyenne Mountain ResortminorChannel Partner/ Reseller/ DistributorPart of The Broadmoor Connection alliance offering 316 additional rooms for large groups within 10 minutes of the resort.
• Hotel Elegante' Conference and Event CenterminorChannel Partner/ Reseller/ DistributorPart of The Broadmoor Connection alliance offering 500 additional rooms for large groups within 10 minutes of the resort.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sea Island Resort: Sister property under The Broadmoor-Sea Island Company (formed 2016). A Five-Star, Five-Diamond beach resort on the Georgia coast with five miles of private beach and championship golf. Most directly comparable as a co-owned luxury destination resort sharing brand, sales, and operational infrastructure.
• The Biltmore Hotels & Resorts (Arizona Biltmore): Historic, large-scale luxury resort in Phoenix with multiple restaurants, championship golf, spa, and extensive meeting facilities. Closely comparable as a heritage full-service American luxury resort with comparable amenities and group capacity.
• Pebble Beach Resorts: Iconic luxury destination resort anchored by championship golf (including the famous Pebble Beach Golf Links), premium lodging, spa, and dining on the California coast. Comparable as a five-star destination resort combining championship golf heritage with luxury accommodations and group/event capability.
• Pinehurst Resort: Historic North Carolina golf and spa resort with multiple championship courses, extensive meeting and event space, and a long heritage of hosting major sporting events. Comparable as a multi-course, large-footprint American luxury resort with strong group and leisure mix.
• Grand Hotel (Mackinac Island): Iconic, historic American luxury resort with a long heritage, fine dining, spa, and group/event facilities on Mackinac Island, Michigan. Comparable as a heritage destination luxury resort with strong leisure and group appeal.
• Mohonk Mountain House: Historic Victorian castle resort in New York's Shawangunk Mountains offering all-inclusive stays, spa, dining, and extensive outdoor/adventure activities. Comparable as a heritage full-service American mountain resort with similar experiential breadth (spa, adventure, dining) and group capabilities.
• Kiawah Island Golf Resort: Large South Carolina coastal resort with multiple championship golf courses, luxury villas, spa, and extensive meeting facilities. Comparable as a multi-course golf destination resort with luxury accommodations and significant group/convention business.

Broad incumbents

• Four Seasons Hotels and Resorts: Global luxury hotel brand operating five-star properties worldwide, including destination resorts. Comparable at the brand and luxury-service level (Forbes Five-Star positioning, premium pricing, large meeting facilities), though Four Seasons operates as a brand/manager across many properties rather than a single integrated resort campus.
• The Ritz-Carlton Hotel Company: Global luxury hotel brand within Marriott International with five-star properties, including destination resorts, large meeting facilities, and signature club-level service. Comparable as a five-star luxury competitor targeting similar high-end leisure and group customers, though much larger and more distributed.
• Aman Resorts: Ultra-luxury global hotel brand with destination resorts in nature-immersed settings, premium spa, and bespoke experiences. Comparable as a high-end experiential luxury competitor and a benchmark for ultra-luxury wilderness/lodge-style offerings such as Broadmoor's Cloud Camp and Ranch at Emerald Valley.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thebroadmoor
• YouTubeyoutube.com/user/TheBroadmoorColorado
• Facebookfacebook.com/TheBroadmoor
• Instagraminstagram.com/thebroadmoor

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Broadmoor