Public Cloud Group

What Public Cloud Group does

Public Cloud Group (PCG), legally Public Cloud Group Holding GmbH and headquartered at Lise-Meitner-Strasse 3-1 in Ulm, Germany, is a privately held European cloud consulting and managed services provider founded in 2021 and operating with 251-500 employees. The company delivers end-to-end public-cloud services across the three major hyperscalers - Amazon Web Services, Microsoft Azure, and Google Cloud - organized into eight integrated service lines: Data and AI Cloud Solutions, Cloud Infrastructure, AI-Powered Workplace, Software Development, Cloud Security and Compliance, SAP Cloud Services, Sovereign Cloud, and Managed Cloud Operations. It complements these services with two proprietary product modules, the ALPACA platform for SAP certificate and operations automation and PCG AIHub for generative-AI knowledge retrieval, and delivers industry-specific solutions focused on Financial Services and Insurance (FSI), Independent Software Vendors (ISVs), and Retail and Fashion.

PCG monetizes through professional services (cloud consulting, migration, modernization, and assessment work such as AWS Well-Architected Framework Reviews), recurring managed services for AWS, Azure, M365, and Google Cloud, and cloud-platform resale/referral revenue via partner consumption economics. Pricing is quote-based on multi-year enterprise contracts; the company is a certified top-tier partner with each hyperscaler (AWS Premier Tier under a Strategic Collaboration Agreement, Google Cloud Premier Partner and MSP, Microsoft Solutions Partner across five solution competencies including Data & AI and Security), a SAP PartnerEdge Sell partner for RISE with SAP, and an AWS European Sovereign Cloud Launch Partner. Distribution combines direct enterprise field sales in DACH with co-sell through hyperscaler ecosystems and channel programs such as OCRE for European research and education.

The group has been assembled through a roll-up strategy led under NORD Holding, integrating Cloudwürdig, Innovations ON, DI-ON.solution, kreuzwerker, LNW-Soft, SWITCOM, Miracle Mill, and WHYSEC. It maintains offices in Germany, Austria, Switzerland, Sweden, North Macedonia, Bulgaria, and Greece and serves enterprise customers across industries including insurance (Allianz, Generali, VHV), media (Axel Springer, Audible, Klassik Radio), logistics (Dachser), manufacturing (Viessmann), retail (Breuninger, Bergfreunde.de, Messner), and financial services (Scalable Capital, quirion, LeaseHub). The company is led by CEO Thorsten Raquet (effective end of 2024, succeeding founder Oliver Schallhorn who moved to the Advisory Board) and CFO Hüseyin Tastan (effective November 1, 2025, succeeding Stephan Pawlowski).

Name

Public Cloud Group

Legal name

Public Cloud Group Holding GmbH

Website

https://pcg.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Public Cloud Group (PCG) is a European cloud consulting and managed services provider that helps mid-market and enterprise customers migrate to, build on, and operate workloads across AWS, Microsoft Azure, and Google Cloud, complemented by proprietary SAP automation (ALPACA) and GenAI (AIHub) platforms.

Ownership category

akta.pro rank

Product category

Cloud Infrastructure Services

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Private Cloud Platforms (On‑Prem Cloud Stacks) (HDABABAA)

akta.pro secondary industries

Cloud Security Posture Management (CSPM) (HDABAHAA), Policy, Governance & Compliance Management for Private Cloud (HDABABAI)

Keywords

• Cloud consulting services
• Managed cloud operations
• Cloud migration services
• SAP cloud services
• Multi-cloud managed services

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services: Cloud consulting, implementation, migration, and modernization services. Includes AWS Well-Architected Framework Reviews, cloud adoption planning, and technical implementation projects.
2. Managed Cloud Operations: Ongoing managed services for AWS, Azure, M365, and Google Cloud. Certified experts ensure optimal cloud operations with proactive monitoring, automation, and continuous optimization.
3. Cloud Platform Resale: Resale and referral of cloud platform services through hyperscaler partner programs. Revenue generated through partner incentives and consumption-based pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Public Cloud Group (PCG) is a European cloud consulting and managed services provider offering a unified portfolio across AWS, Microsoft Azure, and Google Cloud. The company delivers eight integrated service lines — Data & AI, Cloud Infrastructure, AI-Powered Workplace, Software Development, Security & Compliance, Sovereign Cloud, SAP Cloud Services, and Managed Cloud Operations — supported by proprietary platforms ALPACA (SAP automation) and PCG AIHub (generative AI for customer service). PCG serves European mid-market and enterprise customers with end-to-end cloud journeys from strategy and migration through ongoing managed operations.

Product overview

Public Cloud Group (PCG) is a European cloud consulting and managed services provider offering a unified portfolio of cloud services rather than a single product. The core offering comprises eight integrated service lines: Data & AI Cloud Solutions, Cloud Infrastructure, AI-Powered Workplace, Software Development, Cloud Security & Compliance Services, SAP Cloud Services, Sovereign Cloud, and Managed Cloud Operations. These are complemented by specialized modules including PCG AIHub (generative AI for customer service) and ALPACA (SAP operations automation), and delivered through industry-specific solutions for FSI, ISVs, and Retail & Fashion sectors. PCG operates as a multi-cloud managed services provider, maintaining the highest partnership levels with all three hyperscalers (AWS, Google Cloud, Microsoft Azure) and combining cloud consulting, implementation, and managed operations across its portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• ALPACA: Platform for SAP operations and automation, providing certificate management and automation for SAP systems.
• AIHub / GenAI Hub

Products and services

• Data & AI Cloud Solutions
• Cloud Infrastructure Services
• AI-Powered Workplace
• Software Development Services
• Cloud Security & Compliance Services
• SAP Cloud Services
• Sovereign Cloud
• Managed Cloud Operations
• PCG AIHub
• ALPACA
• AWS Well-Architected Framework Review (WAFR)
• Cloud Adoption Framework Services
• Cloud Solutions for FSI
• Cloud Solutions for ISVs
• Cloud Solutions for Retail & Fashion

Quantifiable outcome

• Over 40% faster procurement process for Sump & Stammer
• +3 more outcomes

Named customers30 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• LNW-SoftcoreStrategic or Co-development Partner · 22 November 2022SAP specialist acquired by Public Cloud Group to complete portfolio. LNW-Soft brings proven SAP cloud service and software expertise to enhance enterprise cloud transformations across hyperscaler platforms.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS Premier Tier Services Partner with Strategic Collaboration Agreement (SCA). PCG holds AWS GenAI Competency, SAP Competency, MSP Status, and Small and Medium Business Competency. AWS European Sovereign Cloud Launch Partner. Supports customers across AWS platform with migration, modernization, and managed services.
• Google CloudcoreTechnology or IntegrationGoogle Premier Partner and Managed Service Provider (MSP). Cloud Migration Partner Specialization. Google Cloud Sales Partner of the Year 2023. 2026 Partner of the Year for AI Workplace Transformation EMEA. PCG X Google business unit operates across DACH region.
• MicrosoftcoreTechnology or IntegrationMicrosoft Solutions Partner across five solution competencies: Modern Work, Infrastructure (Azure), Data & AI (Azure), Digital & App Innovation (Azure), and Security. Renewed specializations for Azure Virtual Desktop and Threat Protection. Microsoft Partner of the Year 2025 Visionary Award for Sustainability.
• SAPcoreTechnology or IntegrationCertified SAP partner with SAP PartnerEdge Sell Authorization for RISE with SAP. PCG supports customers on SAP cloud journey with expertise in SAP, infrastructure, and automation. ALPACA platform for SAP operations and automation.
• kreuzwerker GmbHcoreStrategic or Co-development PartnerLargest AWS Partner in DACH region integrated into Public Cloud Group. Significant expansion of PCG's AWS capabilities and DACH market presence.
• Miracle MillcoreStrategic or Co-development PartnerAcquired to expand cloud-native portfolio. Customers benefit from development hub and cross-border skills model.
• SWITCOMcoreStrategic or Co-development PartnerMicrosoft partner from Hamburg, Germany acquired to complete hyperscaler portfolio bundling all relevant hyperscalers under one roof.
• NetAppcoreStrategic or Co-development PartnerStrategic partnership between PCG and NetApp for public cloud projects. Collaboration supports digital transformation and enhances ability to innovate European businesses.
• OCRE (Open Cloud for R&E)minorGTM or Marketing PartnerPCG secured contracts to support European Research & Education institutions with cloud services across 14 countries through collaboration with Google and AWS.
• Blackwyse GmbH / CloudwysecoreStrategic or Co-development PartnerOfficial partnership for holistic SAP transformations. Blackwyse and its Sub-Brand Cloudwyse provide strategic SAP transformation capabilities.
• WHYSECcoreStrategic or Co-development PartnerCloud compliance specialist integrated into PCG to strengthen cloud security and compliance capabilities for midsize and large enterprises.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cloudreach (Atos): Pure-play AWS Premier partner (now part of Atos) that built multi-cloud managed services in Europe. Directly comparable cloud-only GTM motion and AWS co-sell dependency to PCG's European cloud business.
• Slalom: US-originated consultancy with AWS Premier, Microsoft, and Google Cloud partnerships and a strong focus on cloud transformation and managed services. Comparable multi-hyperscaler consulting model and industry vertical coverage (FSI, retail, public sector).
• msg systems: Germany-based IT consulting and software firm with strong SAP, cloud, and FSI/insurance vertical focus. Closely comparable to PCG's SAP cloud, FSI, and DACH enterprise customer base, often competing on identical RFPs.
• Bechtle AG: Germany-headquartered IT provider with a public cloud and managed services portfolio across AWS, Microsoft, and Google, serving mid-market and enterprise DACH customers. Directly comparable in go-to-market, geography, and multi-cloud service mix.

Broad incumbents

• T-Systems: Deutsche Telekom subsidiary offering cloud, SAP, and managed services across Europe with strong sovereign-cloud positioning. Comparable as a DACH-rooted alternative for regulated and FSI customers seeking multi-cloud and SAP expertise.
• Avanade: Microsoft-/Accenture joint venture specializing in Microsoft Azure, Dynamics, and Copilot implementations across Europe. Comparable as a multi-cloud-ish, verticalized enterprise cloud and managed services provider competing for FSI and ISV workloads.
• Computacenter: UK-headquartered but strongly DACH-present IT infrastructure and managed services provider with hyperscaler partnerships (AWS, Microsoft, Google). Overlaps with PCG in enterprise cloud migration, managed operations, and workplace services across Europe.
• Atos: European-headquartered IT services and cloud transformation provider with strong DACH and multi-cloud capabilities, including the former Cloudreach business. Competes with PCG for large cloud migration and managed services engagements in Europe.
• Capgemini: Global IT services giant with a large European cloud transformation practice spanning AWS, Microsoft, and Google. Comparable as a multi-hyperscaler cloud consulting and managed services competitor targeting the same enterprise DACH/EMEA customer base.
• Sopra Steria: European IT services group with significant DACH and Nordic footprint offering cloud transformation, SAP, and managed services. Comparable in vertical coverage (FSI, public sector, retail) and multi-hyperscaler delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PublicCloudGroupGmbH
• LinkedInlinkedin.com/company/public-cloud-group-gmbh
• Instagraminstagram.com/pcg_dach

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Public Cloud Group