black diamond performance
- Company typePrivate
- Founded1992
- HeadquartersAshford, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
black diamond performance firmographics
Firmographics- Name
- black diamond performance
- Legal name
- Black Diamond Performance Ltd
- Website
- https://blackdiamondperformance.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Ownership category
- akta.pro rank
Where black diamond performance is headquartered
LocationHeadquarters
- HQ city
- Ashford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
black diamond performance business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Aftermarket Automotive Parts Sales: B2B sales of performance braking products including discs, pads, hoses, clutches, and flywheels to the automotive aftermarket trade channel. Products are sold to enhance vehicle performance across the UK and European vehicle parc.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Trade account pricing through dedicated portal |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
black diamond performance product offering
Product offeringCore offering
Black Diamond Performance Ltd supplies an award-winning range of performance brake discs, pads, hoses, clutches, and flywheels to the automotive aftermarket trade across the UK and European vehicle parc. The portfolio is sold via a dedicated trade portal with catalogue access, pricing, and ordering supported by a dedicated account team. The company is now part of Probite Performance Ltd, with both brands maintained under a unified trade distribution channel.
Product overview
Black Diamond Performance Ltd is an automotive aftermarket company offering an award-winning range of performance braking and clutch products. The product portfolio consists of five core product categories that work together as a complete performance braking system: Performance Brake Discs (the flagship award-winning product), Performance Brake Pads, Performance Brake Hoses, Performance Clutches, and Performance Flywheels. All products are designed to enhance the performance of vehicles across the UK and European vehicle parc. The company is now part of Probite Performance Ltd and operates through a trade portal for B2B customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Brake Discs Award-winning performance brake discs designed to enhance braking performance for thousands of vehicles across the UK and European market. Sold to trade customers in the automotive aftermarket.
- Performance Brake Pads High-performance brake pads designed to complement the disc range and provide complete braking system enhancement for automotive aftermarket applications.
- Performance Brake Hoses Performance brake hoses designed for enhanced brake feel and reliability in demanding driving conditions for automotive aftermarket applications.
- Performance Clutches Performance clutches for automotive aftermarket applications, designed to handle higher power outputs and aggressive driving.
- Performance Flywheels Performance flywheels complementing the clutch product range for the automotive aftermarket, designed for vehicles requiring higher performance specifications.
Companies that use black diamond performance
Customer profileSegments1 record
Ideal customer profiles1 record
black diamond performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
black diamond performance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Probite Performance LtdcoreBlack Diamond Performance Ltd is now part of Probite Performance Ltd. Customers are directed to register for the new trade portal at probitetrade.com to access catalogues, prices, and ordering with the dedicated account team. The combined entity maintains both brands.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
black diamond performance competitors and assessment
Company assessmentDirect peers
- EBC Brakes: UK-based manufacturer of aftermarket performance brake pads, discs, and clutches for cars and motorcycles. Directly comparable product portfolio, customer base (performance trade and enthusiasts), and geographic focus (UK and Europe) to Black Diamond Performance.
- AP Racing: Specialist manufacturer of high-performance brake and clutch systems for motorsport and performance road cars. Competes in the same premium performance brake disc, pad, and clutch categories as Black Diamond Performance, with overlapping UK/European trade customers.
- Hawk Performance: US-based specialist in performance brake pads and rotors for street, track, and motorsport applications. Comparable product mix (pads, discs, brake components) and similar trade/aftermarket go-to-market motion, though primarily serving the North American market.
- StopTech: Performance and racing brake component brand offering big brake kits, pads, and rotors. Directly comparable in performance brake disc and pad categories serving enthusiasts and trade installers, with a global aftermarket presence.
- Wilwood Engineering: US manufacturer of performance brake systems including discs, calipers, and pads for street, track, and motorsport. Comparable as a specialist performance brake brand with deep product range in Black Diamond's core categories.
- Tarox: Performance brake disc and pad manufacturer serving the European aftermarket and motorsport segments. Directly comparable as a specialist performance braking brand with similar product categories and trade distribution model.
Broad incumbents
- Brembo: Global premium brake system manufacturer with deep OE and aftermarket presence across discs, calipers, pads, and clutches. A much larger incumbent competing across Black Diamond's categories, with broader portfolio and global reach.
- Ferodo: Long-established European brake friction and pad brand with both OE and aftermarket presence. Overlaps with Black Diamond's pad and brake product categories as a broader incumbent in the European automotive aftermarket.
Others
- Probite Performance: Parent company that acquired Black Diamond Performance in 2024. Operates the shared trade portal (probitetrade.com) and complementary performance parts lines, making it the most directly connected counterparty in Black Diamond's ecosystem.
Emerging players
- PowerStop: Aftermarket performance brake kit supplier offering pads, rotors, and calipers as bundled upgrades. Comparable product categories targeting performance-minded DIY and trade buyers, primarily in the North American market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
black diamond performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
black diamond performance leadership team
Management profileNumber of profiles
black diamond performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
black diamond performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about black diamond performance
What does black diamond performance do?
Black Diamond Performance Ltd supplies an award-winning range of performance brake discs, pads, hoses, clutches, and flywheels to the automotive aftermarket trade across the UK and European vehicle parc. The portfolio is sold via a dedicated trade portal with catalogue access, pricing, and ordering supported by a dedicated account team. The company is now part of Probite Performance Ltd, with both brands maintained under a unified trade distribution channel.
Is black diamond performance a public or private company?
black diamond performance is a private company. It is classified as corporate owned and is currently operating.
When was black diamond performance founded?
black diamond performance was founded in 1992.
Where is black diamond performance based?
black diamond performance is headquartered in Ashford, United Kingdom, in the Europe region.
How does black diamond performance make money?
One revenue line is on record: aftermarket Automotive Parts Sales.
Who are black diamond performance's main competitors?
Direct peers on record are EBC Brakes, AP Racing, Hawk Performance, StopTech, Wilwood Engineering and Tarox. Broad incumbents are Brembo and Ferodo. Probite Performance is listed as an others. PowerStop is listed as an emerging player.
Does black diamond performance have an API?
No public API is recorded for black diamond performance.