C21Media
C21Media is a London-based B2B trade media company, founded in 2000, that covers the international content and entertainment industry through subscriptions, owned events, awards, podcasts, and a content marketplace serving producers, broadcasters, and distributors.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What C21Media does
C21Media is a London-based B2B trade media company founded in 2000 that covers the international content and entertainment industry. Its editorial products span daily news, feature reporting, podcasts, and a network of regionally and topically segmented free channels (including Africa, India, CEE21, Latinos, AI, Creator, and Shortform), supported by a paid subscription business with tiered access from £499 to £1,799 per year.
The company runs a portfolio of owned events — Content London, Content Americas, Content Europe, and Content India (the last co-produced with Dish TV for March 2027) — alongside multiple awards programmes including the long-running Rose d'Or Awards, Format Awards, and Drama Awards. Additional revenue streams include C21Marketplace (a listings platform for content sales), C21MediaBase (a contacts and intelligence directory), and the recently introduced C21iNSIGHT premium research tier. The underlying platform is built on standard publishing technology: WordPress with BuddyPress community features, Google Analytics for traffic measurement, and CookieYes for consent management.
The business model combines recurring subscription revenue, event sponsorship and ticketing, awards fees, and marketplace/lead-generation services. Customers are distributed across three primary B2B segments — content producers, broadcasters and streaming platforms, and distributors — with no single customer concentration visible in the available data.
C21Media firmographics
Firmographics- Name
- C21Media
- Legal name
- C21Media
- Website
- https://c21media.net
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- C21Media is a London-based B2B trade media company, founded in 2000, that covers the international content and entertainment industry through subscriptions, owned events, awards, podcasts, and a content marketplace serving producers, broadcasters, and distributors.
- Ownership category
- akta.pro rank
Where C21Media is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
C21Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: C21Media operates a tiered subscription model offering access to their digital content platform, news, analysis, and premium C21Insight reports. Individual and group subscriptions provide access to all C21Media.net content excluding or including the C21iNSIGHT premium channel.
- Events and Awards: Revenue generated from hosting industry events including Content London, Content Americas, Content Europe, Content India, Rose d'Or Awards, C21 International Format Awards, and C21 International Drama Awards. These events serve as marketplaces and conferences for the global content business.
- Print Magazines: Publication and distribution of print magazines including Channel 21 International covering drama, factual, formats, and kids content sectors. Includes digital flip-through versions of print issues.
- Podcast Content: The C21Podcast features discussion about the global content business including panel talkshows and interviews with industry leaders. Available on Apple Podcasts and other platforms.
- Marketplace and Mediabase: C21 Marketplace provides a platform for companies to showcase content to international buyers. C21MediaBase serves as a global content industry contacts database.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual annual subscription for single user access to all C21Media.net content excluding C21iNSIGHT premium channel. |
| Subscription | Annual | Group subscription for up to four users with discounted per-user pricing. |
| Subscription | Annual | Premium subscription including all content plus C21iNSIGHT premium channel with data and research. |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
C21Media product offering
Product offeringCore offering
C21Media operates a subscription-based B2B digital media platform providing news, analysis, and intelligence for the international entertainment content industry. The core offering combines specialist editorial coverage across multiple genre and regional channels with a content marketplace, an industry contacts database, premium research reports, podcasts, magazines, and a portfolio of major international events and awards. The platform serves as a connection point between content producers, distributors, broadcasters, and streaming platforms worldwide.
Product overview
C21Media operates C21Media.net as a unified digital platform providing news, analysis, and intelligence for the international entertainment content business. The platform comprises multiple content channels including C21Investigates (deep-dive investigative features), Formats Lab (formats sector coverage), C21Factual, C21Drama, C21Kids, and regional channels (C21Africa, C21India, CEE21). Additional premium modules include C21iNSIGHT (data-driven reports), C21MediaBase (industry contacts database), Content Marketplace (show catalog), C21Podcast, C21TV (video content), C21 International Magazines, and Events (Content London, Rose d'Or Awards). Subscription tiers provide tiered access ranging from standard news to premium research data.
Differentiator
Problem solved
Functional benefit
Brands
- C21International: Magazine brand covering international entertainment content business
- C21Podcast
- C21Marketplace
- C21MediaBase
- C21iNSIGHT
Products and services
- C21Media Subscriptions Tiered subscription product providing access to C21Media's news, analysis, and intelligence content. Individual subscription (£499/year for one user) and Group subscription (£799/year for up to four users) provide access to all C21Media.net content. Premium subscription (£1,799/year for four users) includes access to C21iNSIGHT premium channel with data, research, and reports. Pricing is in GBP.
- C21MediaBase Global content industry contacts database providing contact and corporate information plus direct links to companies' websites and social media pages for entertainment industry professionals.
- Content Marketplace Online marketplace featuring the best new shows from distributors, with featured campaigns, hot properties, and show listings for international content buyers and sellers.
- C21 Media Events Portfolio of major international events and awards including Content London (the world's leading development marketplace and conference), Content Americas, Content Europe, Content India, Rose d'Or Awards, C21 International Format Awards, C21 International Drama Awards, and C21 Pitch Competitions. These events serve as physical marketplaces connecting buyers and sellers in the global content business.
- C21 International Magazines Print magazines including Channel 21 International covering drama, factual, formats, and kids content sectors, with digital flip-through versions of print issues available online.
- C21Podcast Podcast series featuring discussion about the global content business, from panel talkshows to interviews with industry leaders defining international entertainment. Available on Apple Podcasts and other podcast platforms.
- C21TV Video content platform featuring original programming, documentaries, and analysis shows including C21Investigates video reports for the global content industry.
Companies that use C21Media
Customer profileSegments4 records
Ideal customer profiles3 records
C21Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
C21Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dish TV (Content India)coreContent India is a partnership between C21Media and Dish TV, held 10-12 March 2027. The event connects international buyers and sellers with the Indian content market, combining C21Media's event expertise with Dish TV's local market knowledge and audience reach.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
C21Media competitors and assessment
Company assessmentBroad incumbents
- Deadline: Deadline is a major B2B entertainment news publication owned by Penske Media. It covers broader entertainment industry topics including TV, film, and digital, overlapping with C21Media's content business focus.
- The Hollywood Reporter: The Hollywood Reporter is a major B2B entertainment trade publication owned by Penske Media. It serves the broader entertainment industry with overlapping coverage to C21Media's content business focus.
- Variety: Variety is the largest B2B entertainment trade publication globally, owned by Penske Media. It serves a broader entertainment market than C21Media's content-focused niche but overlaps in coverage of the international content business.
Direct peers
- NATPE: NATPE is a major B2B content market and conference for the global content industry. It directly competes with C21Media's events portfolio for content buyers and sellers.
- Realscreen: Realscreen is a B2B trade publication and event organizer focused on the non-fiction/factual content industry. It directly competes with C21Media's C21Factual channel for content producers and distributors in the factual space.
- Screen International: Screen International is a B2B trade publication covering the global film production and distribution industry. It directly competes with C21Media in the production and distribution segments of the entertainment business.
- Kidscreen: Kidscreen is a B2B trade publication and event organizer focused on the children's content industry. It directly competes with C21Media's C21Kids channel for the kids content market.
- MIPCOM/MIPTV (RX Global): MIPCOM and MIPTV are major international content markets operated by RX Global. They directly compete with C21Media's events (Content London, Content Americas, Content Europe) for the same audiences of content buyers and sellers.
- TBI Vision: TBI Vision (Television Business International) is a B2B trade media platform covering the global content business with news, analysis, and events. It is the closest direct competitor to C21Media in the international entertainment trade media space.
- Broadcast Magazine: Broadcast Magazine is a UK B2B trade publication covering the broadcasting industry. It directly competes with C21Media for UK broadcaster and producer audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
C21Media social profiles
Digital presenceC21Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
C21Media leadership team
Management profileNumber of profiles
C21Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
C21Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about C21Media
What does C21Media do?
C21Media operates a subscription-based B2B digital media platform providing news, analysis, and intelligence for the international entertainment content industry. The core offering combines specialist editorial coverage across multiple genre and regional channels with a content marketplace, an industry contacts database, premium research reports, podcasts, magazines, and a portfolio of major international events and awards. The platform serves as a connection point between content producers, distributors, broadcasters, and streaming platforms worldwide.
Is C21Media a public or private company?
C21Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was C21Media founded?
C21Media was founded in 2000. It employs 11 to 50 people.
Where is C21Media based?
C21Media is headquartered in London, United Kingdom, in the Europe region.
How does C21Media make money?
Five revenue lines are on record. Subscription Revenue is the primary driver. The others are events and Awards, print Magazines, podcast Content and marketplace and Mediabase.
Who are C21Media's main competitors?
Broad incumbents on record are Deadline, The Hollywood Reporter and Variety. Direct peers are NATPE, Realscreen, Screen International, Kidscreen, MIPCOM/MIPTV (RX Global), TBI Vision and Broadcast Magazine.
Does C21Media have an API?
No public API is recorded for C21Media.